Archives

now browsing by author

 

Free Video Editing Software For E-commerce Videos

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images.

There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving.

These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting.

Is Free Video Editing Software as Effective as Paid Tools?

Paid doesn’t always mean better. Free video editing software has come a long way since its inception, and the latest platforms are incredibly versatile.

Many paid tools have impressive free versions, so you can use your favorite software without paying a subscription fee. This is a great way to test out content types and figure out the design direction for your videos.

Paid Tools with Free Subscriptions

These free versions allow you to test out paid products and see how they work. If you’re a beginner, there are tutorials and walkthroughs that can get you started.

That being said, there are many free tools with equal or greater editing options as paid tools. It’s important to figure out what kind of features you’re looking for, whether that be short-form, DIY social videos, product testimonials, online ads, or animated clips. Once you know what you need, it will be much easier to find the tool that suits your verticals.

How to Use Free Video Editing Software to Help Your E-Commerce Site

Video content can help you display your products in new and inventive ways. Customers appreciate being able to see a product in action. They also want to know what other people think of it, so posting reviews and demos can be a great way to target those audiences.

Youtube is the second-most trafficked site on the internet, coming in right after Google. This tells us the public is interested in video content and is searching for it every day. In fact, it’s estimated that users spend almost 100 minutes a day watching online video content.

So, what are these consumers looking for?

The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. Likewise, 43% of consumers want to see content that gives them clear information on the next steps they need to take in order to purchase.

Free video editing software can help you speak to this growing demographic and introduce your products to their vast sales funnel.

With well-edited videos, you can showcase the way your products move, answer FAQs, make your own promotional videos, highlight customer reviews, and give live product demos. This offers new value to your consumers that static content misses.

Want to find out how to get started with video marketing? With just a few simple tools you can maximize your conversions and extend your reach online.

What Features to Look For in Free Video Editing Software

Free video editing software can help you to create stand-out video content for your e-commerce platform.

There are so many different programs to choose from and even more features to consider.

But don’t get overwhelmed!

The first step is to figure out what you want your content to look like. Are you making short-form ads for Instagram Stories? Are you creating Google ads, Facebook banners, or on-site product pieces? Different content requires different features, so make sure you know what you’re looking for.

Once you know what you want to create, sorting through the noise is easier. Here are some features to consider when choosing your free video editing software.

Choose Your Video Editing Skill Level

If you’re brand new to video editing, it’s best to start simple. Choose video editing software that doesn’t have too many complex features and one that will give you a tutorial. You can also find an online walkthrough to explain the best ways to use the software.

Give yourself enough time to play around with software before your project deadline. These tools can have a learning curve depending on which software you choose, so keep that in mind before you commit.

Video Editing Supported Formats

Some platforms, such as Youtube, require specific formats in order to upload content. It’s important to research what your format requirements are before diving into the new software.

If you want to publish your content in 4K, or maybe convert it to 720p, it’s a good idea to factor that into your content creation planning.

Some free video editing software platforms have a range of compatibility options, while others are very limited. Be sure to read the fine print before downloading anything.

Audio Video Editing Tools

Depending on what kind of content you’re producing, you may want to add audio tracks or musical elements to your videos.

Some free video editing software support audio mastering, while others don’t have those options. You may be able to add audio in through a secondary program if you want to, but it’s probably better to find software that does everything you need it to from the start.

Likewise, the audio tools may be limited to in-program purchases or pre-determined tracks. So be sure to choose software that will allow you to upload outside media if that’s what your content needs.

Titles and Subtitles

Titles and subtitles are a great way to overlay branding or text. You can also increase accessibility and speak to consumers who may have their volume turned off as they scroll.

Many free video editing software platforms have title and subtitle options. That being said, not all of them allow you to export or import these and you may need to do a bit of extra research to find a platform that supports more advanced text options.

Collaboration

If you’re looking to involve your team members in the editing process, then choosing a tool that supports collaboration will be important.

Many of these tools have limits on how many collaborators can participate, so make sure you know how many people will be logging onto the software and in what capacity they will be contributing.

Best Free Video Editing Software

No matter what kind of content you want to create, there is a free video editing software out there that can make your e-commerce dreams come true.

Remember, there are different apps for mobile, desktop, and even Instagram-specific editing tools. Read the software details to ensure you’ll be able to use your video on your desired platform.

Adobe Spark

Adobe Spark is one of the most approachable free video editing software platforms. You can add images, soundtracks, and animations directly into your uploaded videos. You can also edit and share your videos from the app, so you don’t have to spend time waiting for lengthy uploads.

Adobe Spark features:

  • Seamless social sharing options
  • Variety of typography, animations, imagery, and themes to choose from
  • Metric tracking for content

The free version gives you access to most of their basic editing software. You can also go premium for $9.99 per month.

adobe spark free video editing software

Avidemux

Avidemux is a great beginner video editing software. It can be used on Windows, Mac, or Linux operating systems and boasts a clear, simple, easy-to-navigate interface.

The downside is there aren’t as many features as some of the other software platforms we’ve discussed. That said, if you’re just getting into video editing, this is a great place to start.

Avidemux features:

  • Cutting
  • Encoding
  • Filtering
  • Audio integration

Avidemux is 100% free.

avidemux free video editing software

Clipchamp

Clipchamp lets you edit clips directly in your browser without having to upload anything. It’s compatible with all file sizes and offers a range of customizable video templates curated by industry professionals.

Clipchamp features:

  • Video editing
  • Compression
  • Converting
  • Add audio
  • Add text

Clipchamp is a great option for those looking to do some quick and easy editing. Although it lacks some of the in-depth, professional features that can be useful, it makes up for it by being easy to navigate and learn.

The basic platform is free for up to 5-minute pieces. Premium plans begin at $14 per month.

clipchamp free video editing software

HitFilm Express

HitFilm Express is a professional-grade free video editing software that can be used on either Mac or Windows systems.

HitFilm offers advanced and beginner features that rival some of the best paid platforms out there. The catch? You have to post about them on social media before you can start editing.

HitFilm Express features:

  • Green screen effects
  • Advanced cutting tools
  • Video and audio filters
  • Layers and masking
  • 3D video support

If you’re a beginner, factor in some extra time to learn the interface. Don’t worry too much, there are a range of tutorial videos to get you started which are based on popular Hollywood franchises like Star Wars and Marvel. The videos are fun to watch and you might even learn something!

hitfilm express free video editing software

Wave.video

Wave.video is free video editing software for creating branded content. They have a huge stock video and image library and an array of different templates you can add to your video.

Wave.video features:

  • Free library of image and video clips
  • Voiceover recording
  • Audio library of 300,000 royalty-free audio tracks
  • Ad-free video hosting

Wave.video is free for up to 15-second videos. Paid subscriptions start at $8.25 per minute.

Looking for more video editing software options? Check out these 5 video editing tools.

wave free video editing software

Next Steps After Choosing the Best Free Video Editing Software Tool

Once you’ve chosen your software, it’s time to get to work!

Depending on the software you pick, your next steps will look a little different.

If you choose a professional video editing software such as Avidemux or HitFilm Express, then you’ll need to upload some content of your own before you get started.

If you have some product shots or e-commerce reels, you can upload them into these platforms to cut them into shorter clips, add in text overlays or branded content, or add in audio tracks or music.

If you chose a more simple software like Adobe Spark or Wave.video, you could start by choosing a template and editing it to make it your own. You can also upload product images or videos and then utilize some of the free, in-app features like typography or animations to enhance your video.

To maximize your content for e-commerce conversions, make sure you tailor your content for your platform. If you’re trying to showcase how your product works, a product video is a good place to start. If you want to advertise a sale or discount on a Facebook ad, be sure to pay attention to sizing requirements and formatting options.

Conclusion

We know how important video content is for e-commerce conversions, but making video content doesn’t have to come with a hefty price tag.

If you’re looking to drive more e-commerce store traffic or maximize audience engagement with fun and creative video content, then using free video editing software is a great place to start.

Who knows, maybe with a little practice, you’ll be the next Spielberg of e-commerce.

What are some ways you can use video content to strengthen your e-commerce sales?

The post Free Video Editing Software For E-commerce Videos appeared first on Neil Patel.

Is It Time to Look at Alternative Business Loans?

Everyone is struggling right now.  COVID-19 knocked the global economy for a loop.  Have you taken advantage of all the unique funding options available for relief related to the coronavirus pandemic?  Did you apply for the Paycheck Protection Plan?  If you did, and you find yourself still struggling, it may be time to check into alternative business loans. 

How to Get Alternative Business Loans and Can They Work for You?

If you have exhausted all of the state and federal funding available, or you are having trouble getting access, it may be time to consider alternative business loans to help bridge or fill the funding gaps left by the shattered economy.

Score the best business credit cards for your business, even when a recession looms.Check out our professional research.

What Are Alternative Business Loans?

These are loans that come through private lenders rather than banks.  The majority of them operate online.  For the most part, the process is fast and easy. You fill out an application online, and typically you receive approval in as little as a few hours.  Once approved, funds are often in your account in a day or two.  

The quick, simple process makes alternative business loans an attractive option. This is especially true if you have trouble qualifying for loans from traditional lenders due to credit score issues or lack of collateral. 

Why Is It Easier to Qualify for Alternative Business Loans? 

If these alternative loans are so fast and easy, why even bother with traditional loans?  Well, interest rates and terms are considerably less favorable than those you may get with a traditional lender. 

That’s because, to extend credit to those that do not qualify with a bank, alternative lenders have to relax a little on their eligibility requirements. As a result, they take on a lot more risk with their loans.  To make up for it, they increase interest rates and loan terms.  It helps to balance things out.  

Alternative Business Loans: How Do I Start? Where Do I Start? 

alternative biz loans Credit SuiteOnce you know you are in a position to need alternative business loans, you can start shopping around. How?  Research is key.  Thorough research is important to make sure you find the best fit for your business. 

While many alternative business loans have similar requirements, there are some vastly different and innovative platforms out there as well.  Read all the reviews, but don’t forget to look at the actual lender websites too.  Only you know what your situation is. You are the one that knows your credit score, how long you have been in business, and how much debt you can handle. 

Start by figuring out eligibility.  You may not be able to anticipate what every single lender will want to see.  However, there are a few things that most lenders will want to know before approving a loan.  Things such as credit score, annual revenue, and length of time in business are pretty common.  

If you know your score and what your annual revenue is before you begin looking, you will be able to weed out the ones you do not qualify for from the start. There are so many that you will definitely see the need to do this.  Here are just a few as an example. 

Kick Off Your Alternative Business Loan Search with These Lenders

Fundbox

If you start with a search for an online lender, Fundbox is going to be one of the first to pop up.  It is a line of credit rather than a loan, but it is a great funding option because there is no minimum credit score requirement. 

They offer an automated process that is super-fast. Repayments are automatic, meaning they draft them electronically, and they occur on a weekly basis.  One thing to remember is that you could have a repayment as high as 5 to 7% of the amount you have drawn currently, as the repayment period is comparatively short.  This means you need to be sure you have enough funds in whatever account you connect them to so that it can cover your payment each week.

BlueVine 

You will find with most any online lender, they often offer options more similar to invoice factoring and lines of credit.  This is because those options present fewer risks than straight term loans.  BlueVine is no different.

Upstart

Upstart is an online lender that uses a completely innovative platform for loans.  The company itself questions the ability of financial information and FICO on their own to truly determine the risk of lending to a specific borrower.  They choose to use a combination of artificial intelligence (AI) and machine learning to gather alternative data instead.  They then use this data to help them make credit decisions.

This alternative data can include such things as mobile phone bills, rent, deposits, withdrawals, and even other information less directly tied to finances.  The software they use learns and improves on its own. You can use their online quote tool to play with different amounts and terms to see the various interest rate possibilities.  

Upstart’s innovative platform makes them one to research for sure. 

Fora Financial 

Founded in 2008 by college roommates, online lender Fora Financial now funds more than $1.3 million in working capital around the United States. There is no minimum credit score, and there is an early repayment discount if you qualify.

OnDeck 

Obtaining financing from OnDeck is quick and easy. First, you apply online and receive your decision once application processing is complete. If you receive approval, your loan funds will go directly to your bank account. The minimum loan amount is $5,000 and the maximum is $500,000..

Lending Club

Popular online lender Lending Club offers term loans.  You can get a quote in less than 5 minutes. Funds are available in as little as 48 hours if approved. There are no prepayment penalties.

Score the best business credit cards for your business, even when a recession looms.Check out our professional research.

Kiva 

Kiva is an online lender that is a little different. For example, the interest rate is 0%, so even though you have to pay it back it is absolutely free money. They don’t even check your credit. However, there is one catch.  You have to get at least 5 family members or friends to throw some money in the pot as well. In addition, you have to pitch in a $25 loan to another business on the platform.

Accion

If your personal credit is okay, Accion may be a good fit for small business startup loans. It is a microlender, a nonprofit, that offers installment loans to both startups and already existing businesses.

Credibly 

Credibly is also a good option for business loans if you are already generating some revenue. They offer short term loans for both business expansion and working capital. You must be in business for at least 6 months to qualify, and they will approve loans to those with credit scores as low as 500.

Credit Line Hybrid: Another Great Alternative

A credit line hybrid is basically revolving, unsecured financing.  It allows you to fund your business without putting up collateral, and you only pay back what you use.  

It’s not as hard to qualify as you may think. You do need good personal credit.  That is, your personal credit score should be at least 685.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.  Also, in the past 6 months, you should have less than 5 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards.  It’s also preferred that you have established business credit as well as personal credit.

If you do not meet all of the requirements, all is not lost. You can take on a credit partner that meets each of these requirements.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

Other Options If You Still Need Funding

What if, even with alternative business loans or a credit line hybrid, you still need more funding?  Here are some other options to explore. 

Business Credit Cards 

These may get a bad reputation, but without another option, they can actually do the trick quite nicely. The benefit is that these are available more readily even with a credit score that isn’t awesome. However, the lower the credit score, the higher the interest rate. Also, even credit card companies have limits on how low of a credit score they will accept.

This is one funding option that most of the general public are eligible for at any given time. They do a credit check, but your credit doesn’t have to be as high as it would be to gain approval for a traditional loan. 

The downside, of course, is that they usually have high interest rates. The upside is that many of them offer rewards in the form of cash or points that can be helpful.

Grants 

While requirements vary from grant to grant, and most are only awarded to a certain number of recipients, this is one of the available funding types worth looking into if you fall into one of these basic categories.

  • Businesses run by veterans
  • Businesses in low income areas

There are also some corporations that offer grants in a contest format that do not require much other than that you meet the corporation’s definition of a small business and win the contest.

While there are not a lot of these out there, they are more common that you probably think. Typically, they are offered by professional organizations. There are some government grants available also. Competition can be stiff, but they are definitely worth a shot if you think you may qualify.

Score the best business credit cards for your business, even when a recession looms.Check out our professional research.

Crowdfuding

This is a newer option for finding investors. While the average person that wants to start a business needs funding, it is not always possible to find one or two large investors. 

With crowdfunding, you can literally have a crowd of investors fund your business $5 and $10 at the time. 

There are many crowdfunding sites.  The most popular are Kickstarter and Indiegogo. The platforms are similar but there are some differences that bear mentioning. The most obvious difference is with the timing of when you actually receive the funds that others invest in your company.

Kickstarter requires a goal set from the beginning.  You do not receive your funds until you reach that goal. For example, if you set a goal of $10,000 when you start your campaign, you will not receive any money that investors offer up until you reach that $10,000. 

Indiegogo requires a goal as well.  However, they offer the option to receive funds as you go. They also have an option called InDemand. This is a program that allows you to continue raising funds after your original campaign is over without starting a whole new campaign. It is more like you are just extending the first campaign.

There are other crowdfunding sites out there as well. Some work better for certain businesses and vendors. To determine which one might be best for you, you will have to do some research. 

Alternative Business Loans Are a Viable Option if Traditional Loans Will Not Work

At this point, it’s all hands on deck.  Most businesses need money, and they need it now.  Everyone is just trying to stay above water. Definitely take advantage of all of the options available from the Federal government, your state government, and any local organizations trying to help small businesses right now.  Even local governments are helping out in many areas. 

However, sometimes it will take much more.  Sometimes, you may even have to get innovative and adapt the way you operate to our current global circumstances.  Alternative business loans are great for that. If you need a little more help, check out business credit cards, crowdfunding, and even grant opportunities. 

All of these options are available to help you get the funds you need right now so your business can survive.

The post Is It Time to Look at Alternative Business Loans? appeared first on Credit Suite.

Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

I’ve been testing a new SEO hack and it works no matter how old or how new your site is.

Heck, you can have barely any links, and I’ve found it to work as well.

Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes.

And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

In other words, your competition doesn’t know about this yet!

So what is this hack that I speak of?

Google’s ever-changing search results

Not only is Google changing its algorithm on a regular basis, but they also test out new design elements.

For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings.

food near me

And if you look up a person, Google may show you a picture of that person and a quick overview.

elon musk

Over the years, Google has adapted its search results to give you the best experience. For example, if you search “2+2” Google will show you the answer of “4” so you don’t have to click through and head over to a webpage.

2 plus 2

But you already know this.

Now, what’s new that no one is really using are FAQ-rich results and Answer Cards.

Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. But my listing doesn’t look like most people’s…

digital marketing

As you can see from the image above, Google has pulled FAQ rich results from my site.

And best of all, I was able to pull it off in less than 30 minutes. That’s how quickly Google picked it up and adjusted their SERP listing.

Literally all within 30 minutes.

And you can do the same thing through Answer Cards anytime you have pages related to question and answers.

qa example

So how can you do this?

Picking the right markup

Before we get this going with your site, you have to pick the right schema markup.

FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. This will let you be eligible for a collapsible menu under your SERP with the question, that when clicked on, reveals the answer.

faq rich result

It can also let you be eligible for FAQ Action that is shown on Google Assistant. This can potentially help get you noticed by people using voice search to find out an answer!

faq action

Q&A schema is used when people are contributing different types of answers and can vote for which answer they think is the best. This will provide the rich result cads under your SERP and shows all the answers, with the top answer highlighted.

qa rich result

After making sure you understand what these are used for, Google also has additional guidelines on when you can and can’t use these schema’s for:

Google’s guidelines

Google has a list of FAQpage schema guidelines.

Only use FAQPage if your page has a list of questions with answers. If your page has a single question and users can submit alternative answers, use QAPage instead. Here are some examples:

Valid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product support page that lists FAQs with no way for users to submit alternative answers 

Invalid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question
  • A product page where users can submit multiple questions and answers on a single page
  • Don’t use FAQPagefor advertising purposes
  • Make sure each Question includes the entire text of the question and make sure each answer includes the entire text of the answer. The entire question text and answer text may be displayed.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
  • All FAQcontent must be visible to the user on the source page.

And here are the guidelines for Q&A schema:

Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.

Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:

Valid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question 

Invalid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product page where users can submit multiple questions and answers on a single page
  • A how-to guide that answers a question
  • A blog post that answers a question
  • An essay that answers a question
  • Don’t apply QAPagemarkup to all pages on a site or forum if not all the content is eligible. For example, a forum may have lots of questions posted, which are individually eligible for the markup. However, if the forum also has pages that are not questions, those pages are not eligible.
  • Don’t use QAPagemarkup for FAQ pages or pages where there are multiple questions per page. QAPagemarkup is for pages where the focus of the page is a single question and its answers.
  • Don’t use QAPagemarkup for advertising purposes.
  • Make sure each Questionincludes the entire text of the question and make sure each Answer includes the entire text of the answer.
  • Answermarkup is for answers to the question, not for comments on the question or comments on other answers. Don’t mark up non-answer comments as an answer.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.

If your content meets these guidelines, the next step is to figure out how to implement the schema onto your website and which type to use.

How do I implement Schema and which to use? 

There are two ways to implement it… either through JSON-LD or Microdata.

I recommend choosing one style and sticking to it throughout your webpage, and I also recommend not using both types on the same page.

JSON-LD is what Google recommends wherever possible and Google has been in the process of adding support for markup-powered features. JSON-LD can be implemented into the header of your content and can take very little time to implement.

The other option is Microdata, which involves coding elements into your website. This can be a challenging process for some odd reason, I prefer it. Below are examples of how each work.

FAQpage Schema JSON-LD:

<html>

<head>

<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>

</head>

<body>

<script type=”application/ld+json”>

{

“@context”: “https://schema.org”,

“@type”: “FAQPage”,

“mainEntity”: [

{

“@type”: “Question”,

“name”: “What is digital marketing?”,

“acceptedAnswer”: {

“@type”: “Answer”,

“text”:”Digital marketing is any form of marketing products or services that involves electronic device”}

}]

}

</script>

</body>

</html>

FAQpage Schema Microdata:

<html itemscope itemtype=”https://schema.org/FAQPage”>

<head>

<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>

</head>

<body>

<div itemscope itemprop=”mainEntity” itemtype=”https://schema.org/Question”>

<h3 itemprop=”name”>What is digital marketing?</h3>

<div itemscope itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>

<div itemprop=”text”>

<p>Digital marketing is any form of marketing products or services that involves electronic device.</p>

</div>

</div>

</div>

</body>

</html>

Q&A Schema JSON-LD:

{

“@context”: “https://schema.org”,

“@type”: “QAPage”,

“mainEntity”: {

“@type”: “Question”,

“name”: “Can I tie my shoe with one hand?”,

“text”: “I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?”,

“answerCount”: 2,

“upvoteCount”: 20,

“dateCreated”: “2019-07-23T21:11Z”,

“author”: {

“@type”: “Person”,

“name”: “Expert at Shoes”

},

“acceptedAnswer”: {

“@type”: “Answer”,

“text”: “It is possible to tie your shoe with one hand by using your teeth to hold the other lace”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 9000,

“url”: “https://example.com/question1#acceptedAnswer”,

“author”: {

“@type”: “Person”,

“name”: “AnotherShoeMan”

}

},

“suggestedAnswer”: [

{

“@type”: “Answer”,

“text”: “It is not possible to tie your shoe with one hand”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 2,

“url”: “https://example.com/question1#suggestedAnswer1”,

“author”: {

“@type”: “Person”,

“name”: “Best Shoe Man”

}

}

]

}

}

Q&A Schema Microdata:

<div itemprop=”mainEntity” itemscope itemtype=”https://schema.org/Question”>

<h2 itemprop=”name”>Can I tie my shoe with one hand?</h2>

<div itemprop=”upvoteCount”>20</div>

<div itemprop=”text”>I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?</div>

<div>asked <time itemprop=”dateCreated” datetime=”2019-07-23T21:11Z”>July 23’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span

itemprop=”name”>Expert at Shoes</span></div>

<div>

<div><span itemprop=”answerCount”>2</span> answers</div>

<div><span itemprop=”upvoteCount”>20</span> votes</div>

<div itemprop=”acceptedAnswer” itemscope itemtype=”https://schema.org/Answer”>

<div itemprop=”upvoteCount”>9000</div>

<div itemprop=”text”>

It is possible to tie your shoe with one hand by using your teeth to hold the other lace.

</div>

<a itemprop=”url” href=”https://example.com/question1#acceptedAnswer”>Answer Link</a>

<div>answered <time itemprop=”dateCreated” datetime=”2019-11-02T22:01Z”>Nov 2 ’19 at 22:01</time></div>

<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span itemprop=”name”>AnotherShoeMan</span></div>

</div>

<div itemprop=”suggestedAnswer” itemscope itemtype=”https://schema.org/Answer”>

<div itemprop=”upvoteCount”>2</div>

<div itemprop=”text”>

It is not possible to tie your shoe with one hand

</div>

<a itemprop=”url” href=”https://example.com/question1#suggestedAnswer1″>Answer Link</a>

<div>answered <time itemprop=”dateCreated”datetime=”2019-11-02T21:11Z”>Nov 2 ’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span

itemprop=”name”>Best Shoe Man</span></div>

</div>

</div>

</div>

When you are implementing it on your website, feel free and just use the templates above and modify them with your content.

If you are unsure if your code is correctly implemented or not, use Google’s Structured Data Testing Tool and you can add your code snippet or the page that you implemented the schema on and it will tell you if you did it right or wrong.

Plus it will give you feedback on if there are any errors or issues with your code.

google structure data testing

You can also try Google’s Rich Result Tester. This will give you a brief look at how your structured data will look like in the results!

google rich snippet

Getting results in under 30 minutes

Once you make the changes to any page that you think is a good fit, you’ll want to log into Google Search Console and enter the URL of the page you modified in the top search bar.

add url

You’ll then want to have Google crawl that page so they can index the results. All you have to do is click “request indexing”.

request indexing

And typically within 10 minutes, you’ll notice it kick in and when you perform a Google search you’ll see your updated listing.

Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.

Will Schema get me to rank for People Also Ask and Featured Snippets?

Will this help with People Also Ask and Featured Snippets? So far, there has been no correlation between schema markup and People Also Ask or Featured Snippets and you do not need them to be featured in them.

Optimizing your content for this will not hurt you though and can potentially improve your chances to be on here.

Google has been testing out how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.

It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.

snippet

Will this get me on voice search?

With more and more people using mobile devices to find answers to questions, this is a very relevant question!

Especially considering that over half of the searches on Google will be from voice search in the near future.

Answers from voice search get most of their answers from featured snippets.

And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.

Conclusion

This simple hack can potentially increase the visibility of your brand and help improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.

I’ve been using it heavily for the last week or so and as long as I pick keywords that I already rank on page 1 for, I am seeing great results.

And as I mentioned above, when my team analyzed 10,000 sites we only found 17 to be using FAQ and QA schema. In other words, less than 1% of the sites are using this, which means you if you take advantage now, you’ll have the leg up on your competition.

So what do you think about this tactic? Are you going to use it?

The post Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes appeared first on Neil Patel.

Font Resize