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How to Build Links Using Google Alerts

Link building is hard. But did you know that Google makes it easier for you?

Seriously… they do make it easier because they provide you with free tools.

No, I’m not talking about the ones you already use like Google Search Console and Google Analytics

They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.

And today I am going to show you how you can build links using Google Alerts.

What is Google Alerts?

As the saying goes, if it isn’t on Google, it doesn’t exist.

Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size.

Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest. This is precisely why you want to start using Google Alerts to build links.

So, what is Google Alerts?

As I mentioned above, they have a bigger database of web pages than any other link building or SEO tool. So, you’ll want to use their database to find easy link opportunities and ideally without wasting time digging through billions or even thousands of web pages.

Google Alerts allows you to create notifications on any subject, topic, or keyword.

So, when a new web page talks about anything that could be an easy link opportunity, you’ll get notified in an email.

Just like this one…

So, let’s set it all up step by step so you can get some backlinks.

How to set up Google Alerts

First, I want you to go here.

You’ll see a screen that looks like this (make sure you sign in at the top right).

I want you to type in your domain name without the www or the https part.

In my case, I would type in: neilpatel.com

You may see an alert preview like the one above, but if you have a newer site you probably won’t see any results, which is fine.

Then I want you to click on the “Show Options” link next to the “Create Alert” button.

Your settings should match mine:

  • How often – at most once a day
  • Sources – Blogs, Web (select those 2 options, you don’t want news as an option as it tends to create more irrelevant results and we’ve found that it is harder to get news sites to link back to you)
  • Language – English (or the language you are targeting)
  • Region – any region (or you can select the country you are targeting although I recommend picking “any region”)
  • How many – all results
  • Deliver to – should be your email.

And then click “Create Alert.”

Up to once a day, you’ll get an email with a list of pages that mentions your website or domain.

I want you to repeat the process and create an alert for the following items:

  • Your domain – you should have just done this.
  • Brand name – in my case I would create an alert for “Neil Patel.”
  • Product names – if you are selling any services or products you can create an alert around that. In my case, I would create an alert for “Ubersuggest.”
  • Industry terms – create alerts for anything related to your industry. When people are talking about your space, it is an easy link opportunity. In my case, I would create alerts for the terms: digital marketing, online marketing, and SEO.
  • Your email address – create an alert anytime someone gives out your email. Again, another easy link opportunity.

Here’s what mine looks like:

You’ll also notice for all of my two-word phrases I have quotation marks around them.

For example, I would not create an alert for: Neil Patel

But, I would create an alert for: “Neil Patel”

The reason being is that alerts for two-word phrases without quotes aren’t as relevant. For example, here are some alerts from the term: online marketing.

When I use quotes, here are the results.

See the difference?

Getting links

Now that you have alerts set up, it is time to get links.

Keep in mind that when you get an alert email, someone could have already linked to you. So, not every alert will be a link building opportunity, but many will be.

Typically, more than half will be opportunities.

Depending on the alert type, some will be easier than others. So, let’s go over how to convert each opportunity into a link.

Your domain

You’ll find that a good portion of the mentions of your domain will contain a link back to your site.

For those, you don’t have to do anything as you’ve already got a link. 🙂

For the ones that aren’t linking to you, I want you to send the following email to the webmaster…

Subject: Did you make a mistake?

Hey [insert first name],

First off, I just wanted to say thanks for mentioning [insert your domain] in this article [insert a link to the URL that mentions your domain].

I know you are busy so I will just cut to the chase.

Would you mind hotlinking my domain to my website? I know it doesn’t seem like a big deal, but that extra traffic really helps small companies like mine.

Cheers,

[insert your name]

PS: Let me know if I can do anything for you.

Brand name

When it comes to brand names, it is a 50/50 shot. Roughly half the people will link to you when they mention your brand and the other half won’t.

For the ones that didn’t, send them this email:

Subject: You forgot to do this

Hey [insert first name],

I’m flattered.

Thank you for mentioning [insert your brand name] in your article on [insert the title of their article].

[insert the URL of their article]

You really made my day with that.

Again, thank you!

I feel bad doing this because you already mentioned us, but it would mean the world to me if you also linked our name to our site.

Would you mind doing that?

Sorry to bug you.

[insert your name]

PS: Let me know if I can do anything for you.

Product names

With product names, usually 70% to 80% of the websites will be linking back to you and the rest not. For the ones that don’t, send them an email similar to this:

Subject: Did you mean to do this?

Hey [insert their first name],

I just wanted to take a minute to tell you how much I appreciate that you mentioned [insert your brand name] here [insert the URL of the webpage that mentions your product].

Seriously, thank you!

Now, I feel bad doing this, but would you mind hotlinking [insert your product name] to this page on our website where people can find the product [insert the URL on your site that covers the product]?

Sorry to bug you.

And again, thank you for mentioning us. It really means a lot.

[insert your name]

PS: Let me know if I can do anything for you.

Your email address

Now this one is rare as most people won’t be publishing your email address.

And when they do, they usually aren’t linking to you.

If you try to get them to link the email address, you will find it hard. But what’s easier is to get them to remove your email address and link to your contact page instead.

Here’s the email template I use for this.

Subject: Privacy issue

Hey [insert their first name],

I noticed you mentioned our email address, [insert your email address], on this page [insert the page they mentioned your email on].

Would you mind mentioning and linking to our contact page instead [insert your contact page URL]?

For privacy reasons, I would rather have people get in touch with us through that page instead of our email.

Thanks for your time.

[insert your name]

You also notice that in this template I didn’t include the PS at the bottom. The PS typically helps boost your success ratio, but when it comes to this email, you want to be a bit more firm as it is related to your privacy.

You ideally want the link and fewer people sharing your email because then you’ll have to deal with a ton of spam messages.

Industry terms

In almost all cases, alerts that contain industry terms won’t be linking to you. And this group will also be the largest number of results you get with each alert email.

You’ll have to go through each alert and look at the context of the web page.

If they are talking about something that you have already covered on your website and did more in-depth than they have, there is a good chance you can convince them to link to you.

For example, if there is an article about SEO and they mention how you need to build links, but they don’t go into how to build links, I would email the site owner pointing to this article as it breaks down how to build links.

Here is the type of email I would send:

Subject: Some feedback for you

Hey [insert their first name],

Love your article on [insert the topic of their article] [insert the URL of their article].

I just have one piece of feedback for you (hope you don’t get offended), but you mention [insert the subject they mention that you go more in-depth on within your own site], but you didn’t go too in-depth on it.

I think if you adjusted that it would provide a lot more value to your readers.

Or if you don’t have the time to, I already have an article on it here [insert the URL on your site where you go in-depth on that topic] that you could just link to.

Let me know your thoughts.

[insert your name]

PS: Let me know if I can do anything for you.

How do I get in touch?

Now that you know what kind of emails to send depending on the alert you receive, you’ll have to, of course, get in touch with the site owner.

So how do you find their email address?

Well, the simplest way is to go to their contact page and see if their email is there or if they have a contact form.

You can also check out their terms of service or privacy policy.

Another option is to use tools like Hunter. Just type in a domain name into Hunter and you’ll see a list of people you can contact.

Their free plan allows 50 requests per month, which should be enough to get you started.

Conclusion

Google Alerts is an easy way to build links so I would start with that.

What’s beautiful about it is that you’ll get notified of opportunities. This will save you a lot of time.

And if you find yourself with a bit of extra time, I recommend one more strategy to build links.

Go here and put in your competition’s URL.

Once you hit “search” you’ll see a report that looks something like this:

These are all of the websites linking to your competition. What’s interesting about this list is that it is sorted.

The results at the top have more authority, in which they typically boost SEO rankings more than the ones at the bottom of the list.

You’ll want to go through the list, click on each site, and see if it makes sense to reach out to that website and ask them to link to you.

Typically, if you have similar content to your competition that is more thorough, it’s possible to convince someone to link to you. You’ll have to send them emails like the one below…

Hey [insert their first name],

Question for you…

How do you think it makes you look to your readers when you link to another site that doesn’t really help them?

It kind of makes you look bad and maybe even lose a little bit of trust with your readers, right?

In this article [insert the URL on their site], you link out to [insert the competition’s URL].

The article you are linking to doesn’t cover [insert the areas the competition missed].

I actually have an article [insert your article URL] that covers [insert what you cover that the competition doesn’t and why it benefits readers more].

If you aren’t interested in linking to us no worries. I just know that you care about your readers and you want to do the best for them.

Cheers,

[insert your name]

PS: Let me know if I can do anything for you.

If you follow the steps above, you’ll start building links.

It isn’t that hard and you can do it. You just have to be willing to put in the time and not get discouraged if you send out a handful of emails and no one links back to you.

Just think of your email as a sales pitch and it may not be perfect the first time… so you may have to modify and adjust it.

If you have any questions on the steps or are confused about anything, just leave a comment below.

The post How to Build Links Using Google Alerts appeared first on Neil Patel.

On the Wings of an Angel: 10 Top Angel Investments You Might…

On the Wings of an Angel: 10 Top Angel Investments You Might Not Have Realized Had Wings
Its angel funds came from New York Angels. Angels has ties to connections one. Essentially, this is real, yet there are some suppliers, we call them” starter suppliers,” that will certainly expand web 30 terms on billings and also report those repayments to the credit score coverage companies.

The angel behind this one is Boston Harbor Angels. These wings were brought to you by Sand Hill AngelsHillside Its angel funds came from New York Angels. Angels has ties to connections one. Essentially, this is real, yet there are some suppliers, we call them” starter suppliers,” that will certainly prolong web 30 terms on billings and also report those repayments to the credit history coverage firms.

The post On the Wings of an Angel: 10 Top Angel Investments You Might… appeared first on Buy It At A Bargain – Deals And Reviews.

Does Your Business Credit Card Show on Your Personal Credit Profile? It Might!

How to Get Your Business Credit Card Off Your Personal Credit Profile

If you have a business credit card, you probably think it isn’t affecting your personal credit profile.  While ideally this would absolutely be the case, the fact it, it could be.  There are ways to keep your business debt off your personal credit report, but it isn’t something that happens automatically.  There is a very specific process that actually takes some time.

It also has to be intentional.  A business owner must be active about building business credit. It doesn’t happen passively. The idea is to set up your business in a way that it easily exists in the eyes of credit reporting agencies (CRAs) and lenders as an entity separate from yourself.  How do you do that?  After you do, how do you get accounts that will report to the CRAs before you have a business credit score?

We can answer all these questions and more.  We can walk you through the process and show you not only how to establish business credit that will not show up on your personal credit profile, but how to build it so that it is strong enough to qualify for any financing you may need.

One Business Credit Misunderstanding

One major misunderstanding when it comes to business credit is that if you have a business credit card, it isn’t on your personal credit profile.  While this can be true, if you haven’t actively built business credit and you did not apply for the credit card with your business information, it likely is not true.  The fact is, that card is a personal credit card that has a few extra perks due to its business designation.  It is not actually a credit card that is based on the merits of your business credit profile. If a business credit card is in the owner’s name, it is on the owner’s personal credit profile.

Share our foolproof business credit building checklist and tell your friends about how you’re building business credit the quick and easy way.

How to Establish Your Business as Separate from Yourself

The question then becomes how do you separate your business from yourself.  Many new small business owners operate as a sole proprietorship because it is just easier.  They simply use their own contact information as their business contact information, and business finances mingle with personal finances.

When it comes to establishing business credit however, this just will not work.  Here is what you need to do.

Get Incorporated

The first step is to incorporate.  There are three options for this.

  • C Corp– This is the most definitive separation, but it is also the most complicated and expensive. Before choosing this option, be certain there are reasons other than establishing business credit that it needs to be done.  If it isn’t necessary for some other reason, there are other, simpler, less expensive options.
  • S Corp– This option basically offers the same separation as the C Corp, but taxes are paid at the personal level, rather than requiring the business to be taxed as well, resulting in double taxation. It is also cheaper than incorporating as a C Corp.  If you aren’t required to file as a C corp, this is a good alternative.
  • LLC– forming a Limited Liability Corporation results in less liability, thus the name, and offers enough separation to serve the purpose of establishing business credit. If you are not required to be a C Corp or S Corp, this is the easiest and most cost-effective way to create the separation of business and personal credit needed.

The option you choose will depend on your specific tax and liability needs, as they each offer different levels of protection and expenses.

Get an EIN to Keep Accounts off Your Personal Credit Profile

You need to apply for an EIN. Stop using your Social Security Number as the identifying number for your business.  Your SSN is a direct link to you personally.  It is virtually guaranteed that anything connected to it credit wise will end up on your personal credit reports.

In fact, even if you follow all the other steps for establishing business credit but skip this one, accounts could end up on both reports.  You don’t want that.

The process of applying for and EIN is easy.  The IRS has an online form, and as soon as they verify all the information, you receive your number.  It typically happens almost immediately.

Don’t Forget to Get a D-U-N-S Number

Dun and Bradstreet (D&B) is the most widely used business credit reporting agency.  They issue each business on file a 9-digit D-U-N-S number.  Application is easy and free, and once you have that number, you will be even closer to establishing credit for your business separate from your own.

personal credit profile Credit Suite2

Get Shiny New Contact Information

Your business needs its own phone number and address.  This way, when you apply for credit, you can enter contact information that is separate from your own.  When information is reported to agencies, sometimes the phone number and address are used as identifying factors.  If you and your business share a number and address, that just decreases the level of separation.

Be sure you get your contact information listed in the directory under your business name.

Get a Dedicated Business Bank Account

If you don’t have one already, you need a dedicated business bank account in the business name.  Make sure all business expenses run through this account.  Not only does this help separate you from your business, but it will keep business expenses separate from personal expenses for tax purposes as well.

Business Website and Email Address

A lot of business owners do not realize how important this is.  Truly, these days if you do not have a website, you do not exist.  However, your business website needs to be professionally built and hosted on a paid service such as GoDaddy.  The email address needs to have the same URL as the website.  Free web hosting and free email services such as Gmail and Yahoo do not work well.

These things make your business look fundable to lenders.  This is the first step to building business credit.

Establish Credit Lines with Vendors

If you are a new business and just starting with vendors, look for those that will extend credit and report to the top credit agencies.  We call this the vendor credit tier.

Share our foolproof business credit building checklist and tell your friends about how you’re building business credit the quick and easy way.

If you have been around for a while and do not have credit with your existing vendors, ask for it.  If they comply, ask if they currently report to the credit agencies, or if they will.  Not all vendors do because it is not required.  Not all are willing either.  If your current vendors do not want to cooperate in this endeavor, consider switching to vendors that will.

Here are some of the starter vendors that are the easiest to get started with.

o Use Quill to order supplies you use every day, including pens, pencils, folders, printer ink, copy paper, and even cleaning supplies.

o Order shipping supplies, janitorial equipment, and more through Uline.

o Grainger offers industrial supplies as well as tools that you will need in the course of regular business.

It may be necessary to place a few initial orders with each of these before you can get net terms. There is no need to order anything you do not need however. They each sell things that business owners need in the everyday operations of a business. Once you make your on-time invoice payments and they begin reporting those payments to the credit agencies, your credit score will start to grow.

Talk to the Utility Companies

Sometimes utility companies are willing to report payments to credit agencies.  However, you almost always have to ask.  The worst they can do is refuse.  If they do, no damage is done.  If they agree, you will only establish your business credit faster.

Talk to them all, including telephone, electric, gas, and even internet.  Before you do this, be certain that all of these utilities are in your business name with your business contact information.

Topsy Turvy: Your Personal Credit Profile Still Matters for Your Business

Taking these steps will help you establish separate credit for your business.  That means your business credit cards and other business credit accounts will not show up on your personal credit profile.  However, it is virtually impossible for the reverse of this to hold true all the time.

It’s true, your personal credit accounts will not show up on your business credit report. However, your personal credit can still affect your ability to get a loan even if you are using business credit.  It doesn’t always, but it can.  Here’s how.

First, some lenders insist on checking personal credit even if you have business credit.  The thing is, if your personal credit isn’t up to par but you have strong business credit, you are more likely to get the loan anyway.  That not so great personal credit score can affect your terms and rates however.

The other way that your personal credit profile can affect your business credit is this.  Some CRAs actually use your personal credit in the calculation of your business credit score.  While not all of them do this, there is really no way to know which of the CRAs your lender will choose to use.

The moral of this story is that you cannot ignore your personal credit profile while you are building business credit.  You have to stay on top of your complete credit history.

Why Does it Matter if Business Credit Cards are on Your Personal Credit Profile?

You may be wondering why it matters.  If your personal credit can affect things anyway, wouldn’t it be easier to just have everything in one place?  The answer is a resounding no.  In the long term, not having separate business credit is a bad idea.

The thing is, even if you make all your payments on time, your personal credit cannot handle the level of spending that running a business requires.  Business credit cards that you get on your business credit have higher spending limits.  These higher limits are designed to handle the larger spending amounts necessary to run a business.

Why does that matter?  Well, when you carry balances at or near your credit limit, your debt-to-credit ratio goes up.  A high debt-to-credit ratio has a negative impact on your personal credit score. With the level of monthly spending that most businesses require regularly, it is all but impossible to keep a low debt-to-credit ratio with business accounts on your personal credit profile, even with an immaculate credit history. This can impede your ability to get personal financing for things such as houses, home renovation, automobiles, and more.

Share our foolproof business credit building checklist and tell your friends about how you’re building business credit the quick and easy way.

Are Your Business Credit Cards Affecting Your Personal Credit Profile?

How can you know if your business cards are affecting your personal credit?  Well, if you have not taken the steps necessary to separate your business credit from your personal credit, you can  bet for sure this is happening.  To know for certain, get a free copy of your personal credit report from each of the main personal credit CRAs.  These include Experian, Equifax, and Transunion.  You should be able to see them on there.

If you have strong business credit, call the credit card company and inquire about shutting down the card on your personal account and switching to a card on your business credit. If you do not yet have strong business credit, start building it now.  When you have a high enough business credit score, take the steps necessary to remove the card that is on your personal credit and open new ones using your business credit.

You Don’t Know What You Don’t Know

If you aren’t sure if this is happening to you, or if you didn’t even know it was possible, find out now.  Get copies of your personal credit profile and see what is on there.  At the same time, start building business credit if you do not have it already.  Then you can access all the funding you need to ensure your business is able to continue to grow and thrive.

 

 

The post Does Your Business Credit Card Show on Your Personal Credit Profile? It Might! appeared first on Credit Suite.

Oil prices end lower as U.S. crude supplies fall less than expected and product stocks climb

Oil futures ended with a loss on Wednesday, with U.S. prices at their lowest in about two weeks, as U.S. crude supplies posted a smaller-than-expected weekly decline and stockpiles of gasoline and distillates saw sizable gains. August West Texas Intermediate oil lost 84 cents, or 1.5%, to settle at $56.78 a barrel on the New York Mercantile Exchange. That was the lowest front-month contract finish since July 2, according to FactSet data.

Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.

The post Oil prices end lower as U.S. crude supplies fall less than expected and product stocks climb appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

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