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7 Principles of Website Design That Drives Sales

Every business needs to have an online presence.

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services.

However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design.

A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it.

Why is Website Design Crucial for Your Business?

With over 1.8 billion active websites in existence, your site needs to be unique to stand out.

This, among a few other reasons discussed below, is why it’s so important for your website to have a quality design.

How Web Design Contributes to Your SEO

Search engine optimization is an essential aspect of digital marketing, and the way you design and build your website impacts the effectiveness of your SEO strategy.

A poorly designed website can lead to crawling issues, broken links, slow load speeds, and many other technical errors resulting in poor SEO. You can use an SEO analysis tool to check for and rectify errors on your website.

Web Design Helps You Build Trust With Your Audience

Another reason website design is essential to your business is that it sets the tone for how your customers perceive your brand.

The way your customers regard your brand is crucial because it determines whether they like or trust you enough to do business with you. If your website’s look and feel aren’t up to the standards your customers expect, they’re likely to turn to your competitors.

On the flip side, a well-designed website helps drive your customers’ confidence in you. The result is that they’ll not only buy from you, but they’re likely to turn into repeat customers.

How UX Affects Website Design

When embarking on a website design or redesign, you must consider user experience (UX). UX refers to the overall experience your visitors have as they navigate through your website. It’s an important aspect of website design as it contributes to your customers’ overall customer journey.

You should design your website in such a way that it’s easy and pleasurable to use. Failure to do so could result in high bounce rates. After they’ve left due to an unpleasant experience, getting them to revisit your website is next to impossible.

On the other hand, website design also influences UX. A poor design results in negative UX and vice versa.

As we look at the website design principles to help you drive sales, keep UX in mind. And make sure to avoid website design mistakes that could cause your conversions and sales to plummet.

7 Website Design Principles That Drive Sales

Ready to design a website that delights your customers so much they’ll loosen their purse strings? Let’s dive into the seven website design principles to help you drive sales.

1. Keep It Simple

One of the most essential website design principles you must follow is to keep everything simple. It must be easy to scroll through and the content easy to read. Example:

keep your website design simple

Don’t overcomplicate your website in the name of being fancy. The point of a website is not to impress visitors. The main point of good website design is to convert visitors into customers. To do so, your website must present information in a simple and easy-to-understand way.

Adding too many elements, colors, or images only provides distractions that could potentially make your visitors forget the main reason they visited your website. Keeping it simple helps your visitors easily find their way around and helps increase your website’s conversion rates.

2. Consider White Space

An aspect of web design that’s easy to overlook is white space. Also called negative space, it’s the area between elements on a webpage. This could be elements like visuals, typography, icons, sections on a page, and more.

Research shows one of the biggest website design mistakes small businesses make is to overcrowd their web pages. Poor use of white space also topped the list.

common website design mistakes by small businesses

White space balances the elements on a page and helps users better navigate the content.

However, one of the most significant benefits of white space in web design is that it gives your website a clean, minimalist look if used well. It’s aesthetically pleasing, easy on the eyes, and makes it easy for the brain to process the information on the page.

Another strategic use of white space is to help direct the flow of your content. White space is an active element of your pages that you should consider when designing your website.

Like all good things, however, too much white space can negatively impact your UX. Your website visitors won’t be too happy to scroll through half a page of nothingness. Not only can it be confusing, but it can also be frustrating. Both can result in high bounce rates.

3. Include Minimal Distractions

As much as you may want your website to stand out from your competitors’ websites, be careful how you do it.

Instead of enhancing UX, some design elements and features do more harm to your website than good, and these distractions can cause your conversion rates to plummet.

Examples:

  • Auto-playing sound and video: Nothing distracts (and startles) website visitors more than loud audio unexpectedly coming from their speakers. Instinct will move them to close the tab playing the audio. Consequently, you’ll lose a lead.
  • Excessive pop-ups: While the jury is still hung on whether pop-ups impact UX or not, one thing is sure: Excessive pop-ups are annoying. A pop-up every 10 seconds is frustrating and distracts your visitors from accomplishing what they came to do.
  • Loud background images: Use background images judiciously. If your visitor’s eyes are drawn more to the background image than to your content, they’ll soon forget what they’re supposed to do there.

Even the slightest distraction could result in your visitors losing focus and leaving your website without converting.

4. Create Good Content

Content plays a crucial role in successful website design.

After all, that’s the main reason people visit your website: they’re looking for information.

For your content to aid in giving your website visitors a positive UX, it must be formatted well, relevant, and valuable.

Keep your keywords in mind when you create your content. Research and select which keywords you want to rank for, and optimize your content accordingly. Take care not keyword stuff, because Google can penalize you for it.

If you aren’t comfortable creating your own content, here’s a guide that can help. In the meantime, some basic content principles are below.

Format Your Content Well

No one wants to read a wall of text; it’s intimidating and off-putting.

To make your content easier to read, format it well. This includes using the following elements to break up the text:

  • subheadings
  • bullet points and numbered lists
  • short sentences and paragraphs
  • visuals
  • using an easy-to-read font

Well-formatted content not only makes it easy to read and digest your content, but it also aids in giving it an aesthetic appeal.

Be Relevant and Valuable

Content that looks good is still useless if it’s not useful to the reader.

You must invest in creating content your readers find relevant and valuable. To create such content, consider the following tips:

  • Understand your audience: Audience research helps you understand your target audience’s pain points and aspirations.
  • Conduct keyword research: This helps you know what kind of content your readers are looking for. It also helps you create content that’s SEO optimized.
  • Use expert writers: Written communication is not child’s play. You must use expert writers to create content that easily conveys your message and moves readers to action.

Remember, the point of website content is to showcase your expertise and authority in a way that moves your readers to action. For them to trust your content, it must be relevant and valuable.

Over time, you should use heatmaps and other tools to track how your website performs. Take note of conversions and bounce rates for each page and improve each page that doesn’t perform well.

5. Ensure It’s Easy to Use and Navigate Your Website

One of the most important design elements of your website is your navigation. It helps visitors find their way around.

website navigation is an important factor for website design

You don’t want your visitors to struggle to find the information they’re looking for on your website. Instead, you want to make it as easy as you can. Try as much as possible to keep all your essential information within three clicks.

Users must be able to flow from one page to another easily.

Before we look at navigation best practices, let’s quickly look at the different website navigation elements you can use:

  • Header: This is the type of navigation that features a menu at the top of your pages.
  • Sidebar: These menus are placed to the right or left of website content.
  • Footer: Footer menus appear at the bottom of a web page and contain links to your website’s most important pages and resources.

No matter the kind of navigation, they all must be simple, self-explanatory, and descriptive. Your website visitors shouldn’t have to look around for the way to the next step; it must be obvious.

What’s more, when they click on a tab or link, it must take them exactly where they want to go. In short, make sure every link works perfectly.

6. Focus on Your Conversion Rates Across Your Website

A big mistake many businesses make when they design their websites is to leave them running on autopilot. They don’t check how the website is performing.

Everything you do on your website, from how it looks to the content you publish, is meant to do only one thing: converting your visitors into customers.

A conversion simply means a website visitor performs an action you have intended for them to take on that particular web page. The conversion rate is the percentage of website visitors performing the action intended for that page.

Analyze every page of your website and make sure it’s converting well. Use conversion optimization tools like Google Analytics, Crazy Egg, and others to track how your website is performing. The data you get can help you optimize underperforming pages.

7. Follow Best Practices for UX

The main objectives of UX on a website are to give users an experience that will keep them on your website. This includes factors such as:

  • Usability: Make sure your website is easy to access and simple to use on all devices.
  • Aesthetics: The way your website looks contributes to how your customers perceive your brand. It inspires trust and confidence.
  • Information architecture (IA): Use UX design practices like sitemaps to keep your content organized and easy to navigate through.

User experience is one of the biggest components contributing to your website’s performance. Your visitors may not remember everything they read and see on your website, but they will remember the experience they have. That’s what will encourage them to take action and keep them coming back.

Conclusion

Website design should be an important part of your digital marketing strategy, as it is one of your best marketing and sales tools.

To have an effective web design, you should follow the best practices we’ve outlined above. Doing so will help draw in new leads, keep existing customers, and give you an edge over your competitors.

If you need help with your website’s design and your overall digital strategy, we are here to help.

Which web design principles have you discovered work best for you?

The post 7 Principles of Website Design That Drives Sales appeared first on Neil Patel.

The Good and Bad of Deadstock Products for E-commerce

E-commerce retailers face many obstacles in the realm of online business.

A common yet persistent issue is deadstock products.

The accumulation of deadstock inventory can drive up operational and warehouse costs. As more products enter the warehouse, the cost of storing unsold items can drain the valuable financial resources of your business.

What’s more, seasonal trends and products make it difficult to eliminate deadstock products completely.

How to solve this problem? This article explains how to avoid deadstock and how to get rid of it when it piles up in your warehouse.

Let’s start with the definition for deadstock first.

What Does Deadstock Mean?

Deadstock is synonymous with dead inventory.

These are items that haven’t been sold and are very unlikely to sell. If you don’t use an inventory management system, these goods likely pile up and remain forgotten in your warehouse.

An alternative definition of “deadstock” refers to goods that are no longer sold in stores. In this case, these deadstock goods, like unused or unworn shoes or vintage apparel, are sold at much higher rates.

For the purposes of this article, we won’t explore the latter definition in this post.

Is Deadstock Bad for Business?

Deadstock comes with a price.

Retailers won’t be able to recoup the cost of manufacturing products if they never sell.  

As a result, unwanted items take up space in your warehouse. A longer stay means more storage costs for your business.

How to calculate deadstock? To understand its consequences for your business, calculate the costs involved in holding onto these useless products.

List rental costs, utilities, equipment, insurance, and security used to guard your items.

Ideally, businesses make up for these costs through sales, but deadstock products remain stagnant in your warehouse. Instead of making a profit, retailers pay to keep these useless goods.

Deadstock also has an attached opportunity cost.

The space occupied by these items could have been used for “headstock” or highly profitable and bestselling items, which instantly make a profit for your business.

How to Avoid Deadstock

In my experience, you need to avoid deadstock as much as possible.

Business of Fashion reports that dead inventory costs around $50 billion per year for the US retail industry.

If a retail brand’s standard margin is around 60%, then a deadstock worth $40,000 represents around $100,000 worth of retail sales and $60,000 of gross margin dollars.

I’ve advised a lot of e-commerce stores, and I can tell you it’s best to avoid deadstock than to wait for it to snowball at a later time.

So today, I’ll share tips for avoiding deadstock.  

1. Improve Inventory Management For Less Deadstock

Inventory management is a major cause of deadstock.

Fortunately, an inventory management system can guarantee your inventory is monitored and managed appropriately.

Here are some popular inventory management systems:

  • inFlow Inventory: an inventory management system that can manage up to 100 products.
  • Sortly Pro: a cloud-based inventory management system that can handle up to 100 transaction entries per month.
  • Odoo: a free open source enterprise resource planning (ERP) solution.
  • ZhenHub: a cloud-based inventory management system for small and medium-sized businesses (SMBs).

There is no right or wrong inventory management system. Instead, find a solution that meets your needs.

Once you have a system in place, keep track of the products on your shelves, as well as those that end up as dead inventory. In addition, you must identify the products with no sales or low sales for the past year.

An intelligent inventory management system can identify bestselling items, allowable return dates, expiration dates, as well as flopped goods you’re better off without.

2. Discount Potential Deadstock Items

Pay attention to what’s selling and what’s not.

Take into account the latest market trends. What are the popular products people love? How long will this trend last?

Seasonal products might be selling like hot cakes for the first few weeks, but the excitement fades eventually.

A good tip is to discount potential deadstock items by hosting end-of-season sales.

For example, Patagonia, The North Face, and H&M frequently have end-of-season sales to sell their jackets and coats once the winter season ends. This way, they can get rid of deadstock items and make way for next season’s collections.

Perishable goods won’t be sellable after their expiration date has passed. That’s precisely why you must monitor items that will almost reach their expiration date and then offer them at discounted prices.

Tools like Wasteless utilize AI to prevent food waste through a dynamic pricing model. By using machine learning, they can use variables like brand popularity, seasonal popularity, and expiration dates to determine the real-time price of perishable goods.  

Deadstock products for e commerce Wasteless tool

Of course, your profit margins will be lower than expected for discounted products. However, a discount helps you get rid of unpopular products, and it’s a lot better than stocking these goods in a warehouse and paying more for storage.

At the very least, you have an opportunity to make up for the manufacturing costs and break even.

3. Know Your Target Audience

This happens all the time: You promote the product, but it just won’t sell.

If an item remains unsold despite numerous promotions, your target audience probably doesn’t want them.

Every time you source potential products to sell, you must understand the conditions you are dealing with.

This is why market research and surveys are crucial to your success. The socioeconomic profile, gender, location, and interests of your audience can predict the outcome of the sales of your store.

So, before you pay for manufacturing costs, ensure your consumers want the product.

To get started, create a marketing persona for your online store. This doesn’t have to be complicated.

Here’s an example of a marketing persona that considers the demographics and characteristics of your consumers:

Deadstock products for e commerce Know your target audience

Another idea is to perform market research by sending regular surveys to pinpoint your customers’ needs. I highly recommend getting current customers as respondents because they’ve experienced your product and likely fit with the profile of your target market.

Survey Monkey recommends asking these questions to evaluate the product/market fit.

  • How did you find this product?
  • How would you feel if this product was no longer available?
  • What are the benefits of using this product?
  • What alternatives would you use if this product was no longer available?
  • Have you recommended using this product to anyone?

It’s best to conduct surveys regularly to identify opportunities within your target market.

Also, understand the items and trends that customers love and take them into consideration for future product releases. You can use inventory management software to identify products that sold out quickly to make sure you’re selling the products that shoppers need.

Having more bestselling items is key to the elimination of deadstock, and while you won’t always be able to sell 100% of items in your inventory, knowing your customers and assessing product/market fit will help reduce the accumulation of deadstock.

4. Diversify Your Products to Avoid Deadstock

You may opt to sell bestselling items only to avoid deadstock completely.

However, you must guarantee that most of the bestselling items in your store don’t have the same features or characteristics. Otherwise, you can get more deadstock too.

Having too many similar items may mean cannibalization. Some customers may prefer one brand or item over another, which leads to low sales numbers for other goods.

This is common for retailers offering similar items from multiple brands.

Diversify your product inventory to avoid this consequence.

A good tip is to add complementary products of existing items in your e-commerce store. For starters, complementary goods are products that are used together. They may be completely different from an item you’re selling, but their combination of complementary goods will sweeten the deal.

For example, if you’re an iPhone retailer, then add iPhone cases and accessories to your arsenal. As the value of the latest iPhone decreases, it may become more mainstream. Thus, more people will be buying your cases and accessories in the future.

Deadstock products for e commerce Diversify your products

Alternatively, you can offer an assortment of related products, instead of selling them separately.

For instance, Harry’s – a men’s grooming brand – offers a “Truman Set,” which includes a foam shave gel, blades, and razors packed in one convenient package.

Deadstock products for e commerce men s grooming brand

How Do I Get Rid Of Deadstock?

Now, if you already have deadstock, it’s time to get rid of it.

Here’s what you need to do.

1. Return Deadstock Items To Suppliers

If you’re in the window to return, this may be the best option.

In the short-run, you’ll pay a small fee, but at least you can avoid a major loss and more deadstock.  

As long as the items are in good condition, you may be able to return them to the supplier. However, review the return policy of suppliers first to guarantee they allow this method.

Most suppliers have a restocking fee worth 10% of the merchandise. You’ll likely get an option to pay in credit rather than cash.

2. Put Deadstock in Clearance Sections and Bundles

What if you sold some items at a discount, but it just won’t sell? You can take it even further.

Find out the lowest price that you can sell these products. Then bundle related and complementary products together and sell them as a set.

For example, Glossier bundles related items together and offers them at a discounted price. Many beauty enthusiasts prefer a complete set sold at a discounted rate, rather than purchasing a single item with no discount.

Deadstock products for e commerce Put deadstock in clearance section

If you have a lot of stocks with the same item, get rid of them through freebies and giveaways. Consumers love to get free stuff, so it may compel them to return to your online store and make a purchase.  

During the holidays, you can bundle items to create holiday gift sets with an assortment of products.

For example, Soko Glam bundles miniature-sized skincare products and sells them as a gift set for the season of giving. Plus, customers who make orders above $135 will receive a Dreamy Satin Pillowcase while supplies last.

how to get rid of deadstock

3. Sell to Deadstock Buyers

You’ll likely lose some cash, but getting some money back is better than a total loss.

Here are some deadstock buyers to consider:

  • Wholesale: If you have a lot of deadstock in good condition, you can sell them to wholesalers. For clothing retailers, popular boutique wholesale clothing suppliers include Sugarlips Wholesale, Bloom Wholesale, Wholesale Fashion Square, Tasha Apparel, Magnolia Fashion Wholesale, and LAShowRoom.
  • Amazon Seller Central: Amazon has a Seller Central where you can adjust the pricing or match your competitor’s lowest price.
  • eBay: Deadstock consisting of repaired or returned products could be sold to eBay at drastically reduced costs.
  • Consignment shops and warehouses: These buyers usually purchase clothing, home goods, and old items that could be sold at low prices.
  • Closeout liquidators: These businesses can buy a bulk of your deadstock and resell it in their own stores at cheaper prices.

4. Donate Deadstock to Charities

Finally, if a product just won’t sell, consider donating it to charity.

Donating to charity is a popular option for clothing retailers. You can sell deadstock items to discount stores like T.J.Maxx or the Outnet as a last-ditch attempt to make sales.

Some foundations like The Salvation Army and Oxfam accept donated clothes.

We bet there are many charities in your local communities and cities. You can donate to any organization, just make sure it’s legal. Find a reputable charity where you can sell your items.

While you may not be able to sell these goods, you can claim a tax write off for donating them. If handled well, this initiative will make your business look good.

Conclusion

If you want to eliminate deadstock products, make an active effort to find products that will sell.

Use an inventory management system to track unwanted items in your inventory. Bundle deadstock products and sell them as gift bundles or give them away as freebies. As a last resort, you can even sell deadstock products to wholesalers, consignment shops, Amazon, or eBay.

There are many options to avoid the accumulation of deadstock and get rid of unsold items stuck in your inventory,

How will you avoid deadstock products?

The post The Good and Bad of Deadstock Products for E-commerce appeared first on Neil Patel.

Write More Likeable Social Media and More –10 Brilliant Business Tips of the Week

Are you looking to write more likeable social media copy? It’s nothing without a thumbs up – so make it easier for people to like what you’re putting on social media. We show you how, plus 9 other awesome tips to help your business succeed.

The Hottest and Most Brilliant Business Tips for YOU – Create More Likeable Social Media and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! More likeable social media can get you more prospects and more sales – and we show you how to do it!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Business Success is in Your Hands

Our first jaw-dropping tip is all about running a successful business. HubSpot quotes some sobering statistics. Currently, 9% of American businesses close each year. Yet only 8% of businesses are started each year. And around half of all new businesses close after the first five years.

Still, that means half don’t. So, how do you get into the other half? You know, the good half?

This article is jam-packed with great stuff so we encourage you to read it all. Hence, we’ll concentrate on bits of it.

Offer Benefits for Staff

Now, you may be wondering why I’m zeroing in on this. It’s not necessarily something which businesses start with. Yet, it’s still vital.

Why is it so important to offer employees benefits? Well, some are required by law no matter what. You’ve got to offer jury duty leave. And you need to have workers’ compensation. But there’s another reason to do so.

Benefits help to motivate your employees. And they help your employees with buy-in. Employees are more likely to be loyal to a company with decent benefits because benefits directly help them. Life and disability insurance could help a struggling family more than nearly anything else. Beyond employee loyalty, you’d also be doing the right thing. Can’t beat that! 

#9. You Don’t Have to Go it Alone

The next awesome tip is about working with an advisory board. Startup Professionals notes working with an advisory board can help to fill any talent gaps in your organization.

Now, this article is in the context of startups. But there’s no reason why you can’t work with an advisory board even if you’ve been in business for a while. An advisory board can be as formal or informal as you like. They’re essentially people you turn to for advice on your business. 

Fill Knowledge Gaps

Gather ‘round for a quick true story.

Over a decade ago (oh my gosh, it really is that long ago), I worked at a startup. It was four engineering students at Worcester Polytechnic Institute. And me. You know, Wendy and the Lost Boys.

None of us really understood how to do everything from working with suppliers to doing the books. That’s not to say we didn’t try. And the school provided some assistance. But it wasn’t truly enough. 

You don’t need to know everything. And you don’t need to do anything. Cripes, no.

Get help from others – and in this article the biggest takeaway is that a regular, formalish advisory board is the way to go.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

#8. Spending Money to Bring in Employees to Help You Make Money

Our following life-changing tip concerns improving your recruiting budget. Indeed lays it all out for us. First, the budgeting process for recruiting should be going on all year long. And, the truth is, budgeting for everything should probably be more or less constant.  Being able to roll with the punches and turn on a dime is good for nearly any aspect of business.

But let’s talk about your recruiting budget.

Examine Your Process and Refine It

So many businesses seem to be stuck in an older mindset when it comes to recruiting. They’re advertising online, yes, but that’s about the only difference between today and 1960.

It’s still vetting tons of resumes, in-person interviews, etc. 

So, let me tell you a story.

The Never-ending Recruiting Process

Well, at least it seemed that way at the time.

A few decades ago, I was interviewing for positions and the standard was, you’ll hear in a week or so. Okay.

There was a company which I ended up interviewing with for two separate positions. Both of them said it would be a month before I would hear. So, for the second one, I asked why. And they told me it was to get through the pool of applicants and meet them. All of them.

I asked – how many people are interviewing for this one role?

Oh, forty.

Say what?

That business had never learned to triage its applicants. As a result, the recruiting process had to have been extraordinarily expensive.

Vetting and Meeting and Deciding

To combat this, that business would have done well to vet the applicants and their resumes better. Vetting takes some time. But it’s far cheaper than pulling so many people out of their work routines to meet with over thirty employees who would never work there. 

By devoting more time and attention and money earlier in the process, you’ll save money. And you can save cash later in the process, too. After all, just how many people have to meet every single applicant? The first interview should be a second stage of vetting. Your, say, 40 applicants should be vetted down to maybe 20 who get a first interview. And then there should be maybe only 10 – 15 people who make it to the second interview round.

Putting off the big decisions and saving them for the end of the process wasted everyone’s time and money. 

Tech to the Rescue

That company – and yours, too – could have used better triaging technology. It didn’t really exist then. But it sure as heck exists now. You may find the expense well worth it, to eliminate less acceptable candidates faster. And then you can concentrate on your best prospects.

Budgeting for such software should help to offset some of the human hour costs. So, be sure to factor that in when putting a final bow on your improved recruiting budget.

#7. Stretch Productivity Without Stretching Numbers

So, for our next sensational tip, we looked at upping sales productivity without upping headcount. LinkedIn says that most salespeople spend about 40% of their time selling. But if you could raise that to 50% for a ten-person team, then you would effectively have the work of 11 salespeople.

Pretty neat, eh?

But how do you do that?

Reduce the Time Spent on Things Which Keep Your Salespeople from Having Enough Time to Sell

Like what?Likable Social Marketing Credit Suite

Well, like onboarding, for example.

How do you reduce the time onboarding? Isn’t it important? Of course, it is.

So, make your salespeople want to stay. And you won’t be onboarding quite so many people. 

Another way to save non-selling time is with technology. Are your computers too slow? Do your employees constantly do workarounds to get their work done properly? Then your tech could stand an overhaul. 

And our fave was good old outsourcing. Are your salespeople typing up orders, or keeping the common areas in your office tidy?

Why are they?

Pay someone else to do less skilled and mission critical work. Save your salespeople for what you hired them for – selling. 

#6. Hello, I’d Like to Sell You Something

This tip is so easy, and it works! Mail Shake tells us all about selling over the phone. This article covers some fundamentals when it comes to any sort of selling – not just over the phone. 

The tip I’d like to concentrate on is the one about action. As the article notes, once the writer knew what to do to make sales, he kept doing the same thing. Over and over again.

It’s hard to overemphasize the importance of this point. So, it means less experimenting, perhaps – or maybe not. After all, to be genuine with your prospects, you can’t say the exact same thing over and over again. Treating people individually is the name of the game – just check out our tip #5 for the specifics on that.

Instead, here’s an analogy which should be more instructive.

Free Throws

Have you ever played basketball? Any level, even pickup, counts. 

There are a ton of variables in the game, as there are in all sports. Except for in one area (this is operating under the assumption that you’re inside – the outside world has wind as a variable).

Free throws.

It’s just you, the ball, the basket, and the free throw line. Basketball courts are of a regulation size. Unlike baseball diamonds, they have to conform perfectly to certain measurements. This includes court size, where the free throw line is, and the height of the basket. The ball stays the same (if you’re in an all-female league, the ball is smaller, but it’s the same size from game to game and from team to team).

Once you start making free throws, should you change your technique? Of course not. Just ask Hall of Famer Rick Barry.

Sales isn’t perfect. There are variables. But if it ain’t broke, don’t fix it. 

#5. Generate More Likeable Social Media 

Grab this mind-blowing tip while it’s hot! 

More likeable social media is where it’s at.

Word Stream says treating every platform the same way is a mistake. And so is just tossing any old content out there.  Be intentional with your marketing.

Actually, that’s good advice no matter where you’re marketing, or how.

Treating Everyone and Everything the Same is SO 1956

We live in a world of personalized marketing and branding. So, hop on board that train. It’s not going away any time soon.

But what does that mean to your brand?

It means paying attention to your customers’ and prospects’ demographics – and knowing those might not match perfectly. And it means paying attention to what they are saying and doing. If they’re not clicking on and liking cat videos (not everyone does – shocking, I know!), then don’t use cat videos in your marketing.

Here’s a tip which truly stood out for us.

Match the Visual with Relevant Copy

How many times have you gotten a message on your feed from a business? Probably lots of times, whether that’s on Facebook, Twitter, or elsewhere. 

How many times did a cute puppy (awwww) accompany a message about buying brooms or taking a pottery class? Hopefully, not too often. And what did you do with those ads? 

You probably ignored them. And you may even have felt a nagging, unconscious feeling that those ads were weird, as were the companies serving them.

Likable Social Marketing Credit SuiteYour gut was trying to tell you something.

Getting attention for a social media post with a wholly unrelated image can leave your audience with a vague feeling of being cheated. Because you have cheated them, in a way. You promised one thing, yet you failed to deliver on that promise.

Don’t do that.

But what do you do if your product just isn’t that attention-grabbing? Or you sell a service that is maybe harder to visualize, like life coaching? 

Adding a Visual to a Concept Which Doesn’t Lend Itself to Visuals

Consider how the NBA team, the Miami Heat, does it. After all, heat is an amorphous concept. And they can’t go with the sun, as that visual goes along with another team, the Phoenix Suns.

So, the Heat did it with an image of flames. Even now, their name has a stylized flame tailing away from the T in Heat. And before, the image of flames was even more pronounced.

There is a team called the Calgary Flames. And they also use images of flames. The Heat can coexist in this space because the Flames are an NFL team. Hence, the Heat’s imagery won’t be confused with a rival’s.

So, consider related imagery and similar imagery. Maybe your life coaching visual can show pictures of the coach/coaches with clients or alone. Or maybe you can go with a more representational concept, like a ladder or a series of stairs, showing how a coach helps clients succeed. Experiment and play with the concept until you find what works.

We suggest reading the article in its entirety as there are plenty of other terrific tips in there.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

#4. Up Your More Likeable Social Media Game

So, check out this spectacular tip, all about better promoting your company on social media. The Self Employed notes that, for example, you should never, ever buy followers.

The article is actually an infographic, and we recommend checking it out.

However – here’s a caveat.

The infographic refers to Klout Score. Which hasn’t been around since 2018. So, take it with a grain of salt. This doesn’t mean the infographic is no longer useful. It is! But we recommend digging a bit deeper and not just accepting every bit of it without some further investigation.

#3. Up Your Website Traffic with Influencer Marketing (Talk About Getting More Likeable Social Media!)

So, it’s not your imagination: this winning tip can increase your website traffic with influencer marketing. Noobpreneur tells us there are a number of ways to bring influencers around to working with you and your brand.

And these don’t have to be influencers with enormous followings. But wait, back up a sec – what’s an influencer?

The Power of Recommendations x 1000

When was the last time you bought a new car, or at least a new-to-you car? 

Did you talk to your social circle about it? Maybe you wanted to find out if the new model you were looking at was really worth it. Or maybe you were trying to figure out if you could get a better deal on the other side of town. Perhaps you were asking about features you didn’t have and thought those options might be a good idea.

Whatever the reason, you were talking to influencers. Your personal influencers probably don’t have a million Instagram followers. But you trust them. So, their follower count most likely doesn’t matter to you.

That’s what influencers are. Except these are folks who you don’t know well, if at all. Hence, your degree of trust is different.

Divulge Any Commercial Relationships

In the article, they say you should be paying your influencers. And that makes sense – they’re offering a valuable service which you need. But at the same time, an influencer is supposed to be a trusted recommender. Doesn’t that feel like a paradox?

It doesn’t have to. By disclosing all commercial relationships (you disclose, and so does your influencer), then your audience is respected. They know – or at least they should know – that your influencer isn’t motivated by love, like your Aunt Sally. 

Any savvy consumer will understand your influencer would be compensated for their services. But you will attain and retain their trust if you make it clear that your influencer gets some cash for saying your widget is better than your competitors’.

This does beg the question, though – what about when your customers are very young children? If this applies to your business, then I would advice you to use an overabundance of caution when working with influencers.

After all, you probably wouldn’t like it if your kids were overly influenced by someone – or manipulated by them.

#2. Prevent Facebook Ad Mistakes!

Our second to last unbeatable tip can give you a new perspective on avoiding Facebook advertising errors. Main Street ROI reveals all about the kinds of blunders which so many fall prey to on the world’s largest social media platform.

By the way, some of the errors involved not properly targeting an audience and not writing the right kind of ad – talk about needing to create more likeable social media!

But beyond that, here’s our favorite tip because we think a lot of people ignore it at their peril.

Don’t Ignore Custom Audiences

It is in Facebook’s best interests for your advertising on their platform to succeed. After all, if your company makes money, then you’ve got more money to spend on advertising on their platform.

And if you do well, you’ll tell others, etc.

They provide a ton of tools to help you succeed. Those tools are free.

So, why the heck aren’t you using them?

The Wonderful World of Custom Audiences

The idea behind custom audiences is to best target the people who will receive your sales messages. There probably aren’t any real universal products out there (I’m not talking about oxygen, which is technically not a product. And I’m not talking about health care, either, which is more like a galaxy of several products and services). So, because there are likely no truly universal products, your audience needs to be tailored in some fashion or another.

Even if you don’t have a perfect handle on the demographics of your audience, Facebook knows the demographics of the people who like your page. 

So, target your Gen Xer customers, or your customers of color, or your female customers. Giving people the content they want means, to them, you’ve got more likeable social media content. That means engagement. And it can mean sales.

Think laser-like pinpointing, not blanketing.

#1. SEO, Like Politics, is Local

We saved the best for last. For our favorite remarkable tip, we focused on local SEO. Succeed as Your Own Boss says it all starts with Google My Business. Google gives you a ton of free real estate to provide detail about your business. And the search behemoth pulls from GMB when people search for services like yours in your area.

So, why are there blanks in your profile?

Fill ‘em.

You have space to tell Google what you are and what you do – and where you do it.

This means well-defined service areas. Let’s say you’re in Brooklyn. Your service area might be Queens. Or Bushwick (a part or Brooklyn). Yes, neighborhoods count. Make this information painfully clear. Because when someone is searching for your product or service in Park Slope (another part of Brooklyn), you want them to be able to find you!

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now? 

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

The post Write More Likeable Social Media and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

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