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What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale?

Do you sit up at night wondering where those leads go and how you could win them back?

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for.

These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently.

This opens your business up to a broader market of interested buyers you previously couldn’t connect with.

Let’s talk about how to get this done.

What Are Remarketing Lists For Search Ads?

RLSAs are a Google Ads feature allowing you to customize your search campaigns based on users who have previously visited your website.

For example, you can increase your ad bids for users who have visited your site in the last month. Or, you could bid on new keywords targeting users who converted in the past and recently revisited your website.

With remarketing lists for reach ads, you can set your bids, create ads, and tailor keywords based on what you know about your audience.

There are some restrictions to consider before creating your remarketing lists for search ads, though:

  • RLSAs are available when users search through Google or Google partner sites.
  • Your list needs a minimum of 1,000 cookies before you can use this feature.
  • The membership limit for these lists is capped at 540 days.

Benefits of Using RLSAs

Google estimates only 2% to 4% of website visits result in purchases.

That means keeping your brand in customers’ minds after they leave your site is vital.

With remarketing lists for search ads, you have the opportunity to segment your audiences into lists based on their performance. This can help you better connect with potential customers who have already shown interest, which may lead to increased sales and improved ROI.

What’s more, customized content increases customer engagement. A survey by Adobe Spark found 67% of respondents expect customized content from brands.

From that pool, 47% said they are annoyed when a brand does not customize its content based on their needs, and 66% said they wouldn’t make a purchase because of this.

Remarketing lists for search ads offer personalization, engagement, and win-back potential, all within the tools you’re already using.

How Do You Make RLSA Campaigns?

To begin, you’ll need to tag your site for remarketing.

Use a Google Ads tag to set up your website or app audience source. This block of code will add each of your visitors to a remarketing list, which you can use later for targeting ads.

Once you tag your site, you’ll see a couple of automatically created remarketing lists. You can use these or make your own based on your needs.

You’ll also need to set up your initial campaign.

From there, you can begin setting up your remarketing lists for search ad campaigns.

RLSAs can be created in two ways:

  1. for bidding and targeting to ad groups
  2. for bidding and targeting to campaigns

You can’t apply remarketing lists to both levels for the same campaign simultaneously.

If you’ve already applied your remarketing lists to your ad groups but now want to use them for a campaign, remove them from the ad group and apply them to your larger campaign.

To apply remarketing lists to a Search ad or campaign, follow these steps.

  1. Create a new Search campaign or ad group, or select one you’ve already created.
  2. Click “Audiences” on the left side of your page.
  3. Add an audience list by clicking the pencil icon.
  4. Use the “Add to” section and select a “Campaign” or “Ad Group” depending on where you want to apply your list.
  5. Click “Select a campaign” or “Select an ad group,” then choose the option you want to target.
  6. Choose “Website visitors” in the “How they interacted with your business” drop-down menu.
  7. Check the box for each remarketing list you want to add.
  8. Click “Save.”

Next, you’ll need to confirm your targeting settings.

There are currently two targeting settings to choose from.

  1. Observation: observe the performance of your lists and doesn’t restrict the reach of your campaign or group.
  2. Targeting: only shows ads to members of your remarketing lists but restricts your reach.

Six Tips for Using Remarketing Lists for Search Ads

Now that you’ve got your remarketing lists for search ads set up, you need to start optimizing.

Creating strong RLSAs means tapping into your SEO basics and continuously improving your process.

When you do this effectively, you’ll be more likely to engage with interested users on an ongoing basis, opening up your business for more qualified conversions.

Segment Your Audiences

As you begin setting up remarketing lists for search ads, you will find consistencies between your website visitors’ behaviors.

Use this data to create detailed, segmented lists to categorize your customers and send them the right ads.

Here are some examples of segments you can create:

  • cart abandoners
  • past customers
  • product page visitors
  • all site visitors
  • contact page visitors
  • visited multiple times

The more detailed you are when segmenting your audiences, the easier it will be to push personalized ads that could end in conversions.

Tailor Your Copy For Returning Customers

According to Segment, 71% of consumers feel frustrated when their shopping experience isn’t personal. Similarly, Instapage found 74% of consumers feel frustrated when a website isn’t personalized.

To meet the needs of your consumers, you need to prioritize personalization.

The benefit of remarketing lists is you’ve already gathered a breadth of information on your targeted users. This means when you send out your ads, you can tailor your copy to meet their specific needs.

For example, a returning customer could be pushed ads based on products they have already shown interest in.

A user who has visited your site but never made a purchase may be incentivized to buy with a discount.

Tailoring your copy and offers could help you create better audience relationships and provide an opportunity for increased conversions.

Understanding your customer needs is at the core of a robust digital marketing strategy.

If you want to know more about tailoring your content or audience targeting, reach out to one of our consultants.

Use Demographic Targeting

The more granular you get with your targeting, the better.

Demographic targeting lets you pinpoint users based on age, location, gender, parental status, or household income. The more you know about your audience, the better you can tailor your content for conversions.

This type of targeting in remarketing lists for search ads can also help you create stronger audience personas for people who are already in your sales funnel.

For example, if you see your frequent users all come from one income bracket or fall in a specific age range, you can use this to personalize your ads further.

This process also allows you to customize your bids and place higher or lower bids for specific demographic groups.

Monitor and Grow Your Audience Size

Choosing the “Open” function when creating your remarketing lists for search ads allows your list to continue growing through Google Ads features.

An open list continues to add qualified leads and push relevant content to those users. In contrast, a closed list doesn’t grow but instead continuously pushes ads to users you manually added.

The benefit of an open list is it allows you to utilize Google’s AI capability to grow your audience automatically.

The downside is it won’t always be accurate. You still need to check up on your open lists to ensure you’re sending the right messages to the right people.

If you choose to grow your audience sizes manually, you’ll have the ability to double-check each content type before it goes out.

Whichever tactic you choose, it’s essential to monitor your campaigns to ensure engagement is kept high.

Research Your Keywords

It’s important to analyze each keyword that led a user to your site to properly understand what they’re looking for and how you can give it to them.

For example, a customer already familiar with your site may have searched for you by name. In this case, you can assume they have some insight into your business and skip the generic welcome campaign.

But, if a customer found your site by searching for a related product, you may want to highlight your best products or services to swing them over to your brand.

Diving into this process will also give you data on which keywords are working and which are not.

Having this information available to you will help you optimize your ranking systems across your business.

As always, in-depth keyword research is your golden ticket to improving SEO. Ubersuggest is a great tool that can guide you through this process.

Make Bid Adjustments Where Needed

Although most marketers have been taught to avoid broad bidding, RLSAs already target your more qualified users. So, be willing to bid on broad keywords targeting your most qualified visitors.

If you want to tinker with some broad keyword targeting, set up different campaigns or ad groups for the ones you want to try. This will allow you to test their weight and see if they improve your conversion rates.

As always, make bid adjustments where needed.

You may find your mobile customers are your most frequent browsers, so it would make sense to increase your bids there.

Likewise, if you want to target recent website visitors, you can increase your bids for anyone who has viewed your site in the last 30 days.

Conclusion

Remarketing lists for search ads are an effective way to target your most qualified leads and deliver timely, personalized, and relevant content that may help them convert faster.

The data you gather from your remarketing lists is incredibly powerful when segmenting your audiences and creating future personas.

In addition, remarketing lists can be used for a variety of ad groups and future campaigns.

The best marketing strategy combines the best tools with the best practices, so don’t take the backseat with these exciting features.

What other remarketing lists for search ads tactics have you found success with?

The post What Are Remarketing Lists for Search Ads (RLSA)? appeared first on Neil Patel.

New Privacy Policy and Terms of Service

May 8, 2018 Dear Paper.li Community. Yesterday, we released a new Privacy Policy and Terms of Service which reinforce our already high standards for data protection and privacy. The new Privacy Policy provides better clarity on exactly how your data is being processed and protected. What’s not changing, however, is our continued commitment to the secure processing and storage of… Read more »

The post New Privacy Policy and Terms of Service appeared first on Paper.li blog.

Enjoy the Independence You Fought For: 5 Options for Veterans Business Loans

Find Veterans Business Loans to Run a Business and Be Your Own Boss

Our founding fathers adopted the Declaration of Independence on July 4, 1776. Since then, thousands of men and women have fought to maintain that independence for our country.  Now home, those that fought should enjoy some of that independence.  One of the best ways to do that is to be your own boss.  Run your own business.  Veterans business loans can help you do just that.

Where are these veterans business loans? How do you find them? When you do, how do you get them? You’re in luck! That is just what we are going to tell you.  Some of the following are specifically veterans business loans. Others are loans for anyone, but they tend to work especially well for veterans.

Best Veterans Business Loans

These are our top picks for veterans business loans.

1.      Military Reservist Economic Injury Disaster Loan Program (MREIDL)

If someone necessary to the business is called into active duty, this is the first place to go for veterans business loans.  The Military Reservist Economic Injury Disaster Loan Program (MREIDL) offers loans up to $2 million to qualifying businesses. Funds are meant to help cover operating costs that can’t be met due to the loss of a necessary worker called to active duty in the Reserves or National Guard.

2.      Boots to Business and Boots to Business|Reboot

Boots to Business is the 2-step entrepreneurial program offered by the Small Business Administration on military installations around the world.  It functions as a training track of the Department of Defense (DOD) Transition Assistance Program (TAP).  This is a great resource for tracking down and qualifying for veterans business loans.

Hit the jackpot with our best webinar and its trustworthy list of seven vendors who can help you build business credit.

3.      Veteran Women Igniting the Spirit of Entrepreneurship (V-WISE)

The Veterans Women Igniting the Spirit of Entrepreneurship (V-WISE) is an SBA funded program. It is offered by the Institute for Veterans and Military Families which includes online training.  There is also a conference that utilizes the spirit of female veterans and female military spouses. In addition, mentoring is available.

4. The National Center for Veterans Institute for Procurement

The National Center for Veterans Institute for Procurement extends the entrepreneurship training offered in TAP to veterans of all ages in their communities.

4.      SBA Veterans Advantage

SBA Veterans Advantage guarantees loans approved to businesses operated by veterans or military spouses.

5.      Other SBA Options

In addition to those already mentioned, the Small Business Administration offers many sources of guidance and funding for veteran owned small businesses.

●       Veterans Business Outreach Center (VBOC)

The Veterans Business Outreach Center (VBOC) furnishes entrepreneurial development solutions including business training, guidance, and mentoring for qualified veterans operating or considering launching a small business.

●       SBA Express

The SBA Express program is a fantastic loan program for veterans. You can get approval for a loan for up to $350,000. Get rates of 4.5-6.5%. Lines of credit are available for 7 years. You will not need to offer any collateral for up to $25,000, and turnaround time is 36 hours.

●       Leveraging Information and Networks to Access Capital (LINC)

The Leveraging Information and Networks to Access Capital (LINC), an online matchmaking service, connects business owners to nonprofit lenders. These lenders supply free financial advice and specialize in microlending and smaller loans. This is the SBA Community Advantage program, and you can learn more about it here:  https://www.sba.gov/sites/default/files/files/CA-Participant-Guide-4-December-28-2015.pdf

●       7(a) Loan for Working Capital

You need 3 years’ worth of business tax returns, credit that’s not too bad, and collateral for 50% to 70% of what you need to borrow to qualify for this loan.

●       SBA 504 Loan Program

This program offers business real estate financing.

veterans-business-loans-Credit Suite2

In addition, the SBA Office of Veterans Business Development offers a broad range of programs and services to sustain and encourage future and existing veteran business owners and military spouses.

Alternative Lenders Are an Option

Finally, if you still need more funding, or if none of the above options will work for you, try alternative lenders. Business owners with decent personal credit and income tax returns for 2 years that show a profit can usually get approval. You could have rates of 7% or lower. Lenders will want to see some kind of profit on your tax returns.

No Matter What, Build Business Credit

Regardless of whether you qualify for a traditional loan, veterans business loans, or alternative lending options, you need to be building business credit. It is the best thing for your business.

Small business credit is in the business name. It doesn’t lead back to the business owner’s personal credit.  In fact, a business owner’s business and consumer credit scores can be very different.  For this reason and many more, business credit is vital to the life of a business.

Why Build Business Credit?

Because company credit is separate from personal credit, it helps to safeguard a business owner’s personal assets. They can survive even if there is a problem with the business.

Personal credit scores are dependent on payment history.  Not only that, but other factors like credit utilization percentages matter as well. Due to business purchases being much higher than personal expenses by nature, and personal limits much lower than business card limits, you can max out limits quickly using personal cards for business transactions.  That skyrockets your credit utilization percentage.  For that reason, your personal score can suffer if you use personal cards for business even if you make your payments on time.

How to Establish and Build Business Credit

Growing small business credit is a process, and it does not occur automatically. A corporation has to actively work to establish corporate credit. It is not hard, however, as long as you follow and trust the process.

Due to the fact that the process builds on itself, performing the steps out of order will lead to repetitive rejections. Nobody can start at the top with business credit. For example, you can’t start by applying for store or cash credit from your bank. If you do, you’ll face rejection 100% of the time.

Make your Business Appear Fundable

First of all, you must make your business appear to be a fundable entity that is separate from yourself.  Here’s how:

  • Your business needs a professional-looking website and email address. The website should have the same URL as the business email, and the email should not be from a free service.  Yahoo and Gmail are not acceptable business email platforms.
  • In addition, company telephone and fax numbers ought to have a listing on 411.com. They both need to be from a toll-free exchange and not your personal numbers.
  • You need a separate business bank account. Run all business transactions through it. Not only will it help separate your business from yourself, but it will make your life a lot easier

come tax time.

Speaking of Taxes and the IRS

Visit the IRS website and get an EIN for the business. It will be free. You also will need to formally incorporate.  That means choosing to become a corporation, s-corporation, or LLC.  In addition to separating your business from yourself, you will gain some protection for your personal assets. The level of protection will vary, as will the cost, based on the option you choose.

Hit the jackpot with our best webinar and its trustworthy list of seven vendors who can help you build business credit.

Dun & Bradstreet

Dun & Bradstreet is the most commonly used business credit reporting agency.  Head to their website and obtain a totally free DUNS number. A DUNS number is how D&B gets a small business into their system to generate a PAYDEX score. If there is no DUNS number, then there is no PAYDEX score.

Apply for Accounts in the Vendor Credit Tier

The vendor credit tier is composed of vendors that will offer net invoice terms.  They do not require a credit check, and they report payments to the business credit reporting agencies.  You can buy things from them that you use every day, like shipping boxes, outdoor workwear, ink and toner, and office furniture.

Net accounts need to be paid in full based on their terms, usually 30,60, or 90 days. This is in contrast to revolving accounts, where you can make payments.  If you pay your net accounts on time with vendors that report, your business credit profile will be opened.

It is important to remember that not every vendor does this.  Certain vendors known as “starter vendors” make up the vendor credit tier and can help you build business credit. These are merchants that will grant an approval with very little effort. You also need them to be reporting to one or more of the big three credit reporting agencies (CRAs): Dun & Bradstreet, Equifax, or Experian.

Moving On: The Retail Credit Tier

Once there are 5 to 8 or more vendor trade accounts reporting to at least one of the credit reporting agencies, then move onto the retail credit tier. These are businesses such as, Office Depot and Staples, offer credit for their stores only.  They will have more of the things you need to run a business.

Use your SSN and date of birth for identification purposes only and not for guaranteeing the credit.

Just Keep Climbing: Fleet Credit Tier

After another 8 to 10 accounts are reporting, it is time to move to the fleet credit tier. These are service providers such as BP and Conoco. Use this credit to purchase gasoline and maintain vehicles. Again, use your SSN and date of birth for identification purposes only and not for guaranteeing the credit.

Top of the Mountain: Cash Credit Tier

If you are responsible for managing your credit up to this point, you can move on to the cash credit tier. These are businesses like Visa and MasterCard. Remember, your SSN and birthdate should not be used to verify credit, though they may be required for identity verification.

Stay on Top of Your Business Credit

Furthermore, after you have business credit, you need to stay on top of it.  Make sure it is being reported and take care of any errors as soon as possible. Get in the practice of checking credit reports and digging into the specifics, not just the scores.  Update the relevant information if there are errors, or if the details are incomplete.

We can help you monitor business credit at Experian and D&B for 90% less than it would cost you with each of them directly. See: https://www.creditsuite.com/business-credit-monitoring.

Repair Work

Errors in credit reports can be corrected, but the credit agencies normally have a set way they want you to do it.

Hit the jackpot with our best webinar and its trustworthy list of seven vendors who can help you build business credit.

Disputing credit report mistakes usually means you mail a paper letter with copies of any proof of payment with it. These are documents like receipts and cancelled checks. Never send the originals.  Send copies instead.

Fixing credit report inaccuracies also means you precisely detail any charges you challenge. Do so in writing and make your letter is as clear as possible. Be specific about the concerns with your report. Use certified mail so that you will have proof that you sent in your dispute.

Another benefit of credit monitoring is that you will know how many accounts are reporting from each credit tier.  Therefore, you will know when to move on to the next tier.

Always use credit carefully.  Do not borrow more than what you can pay. Keep track of balances and deadlines for repayments. Paying on time will do more to increase business credit scores than just about anything else.

A Final Word on Veterans Business Loans

There are Veterans business loans out there.  In addition, there are other fantastic loan options that can work well for veterans, despite not being specifically designed for them. This funding can help you gain independence in your work life by giving you the funding you need to start and run your own business.

Above all however, you need to build credit for your business.  This is simply one more step toward running your own business and gaining your independence.  We appreciate that you fought hard for our country, and now we want to fight hard for you.  We can help you through the business credit building process.  Visit www.CreditSuite.com to find out more.

 

 

 

 

The post Enjoy the Independence You Fought For: 5 Options for Veterans Business Loans appeared first on Credit Suite.

How I Grew My Dying Facebook Traffic

Is it me, or does Facebook just want to keep you on Facebook?

Every time I post a link to my site, I get less and less traffic. And it’s been this way for years.

In other words, my organic reach on Facebook was dying.

And to make matters worse, they give you hope every time they launch a new feature.

For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore.

The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore.

Now I am lucky to get 10,000 views.

But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic.

Because there has to be a way, right?

Well, there is. 🙂

And here is my traffic from Facebook over the last 7 days:

facebook traffic

That may not seem like a big increase, but I generated 10,621 visitors the month before. In other words, I took my Facebook traffic from 10,621 visitors PER MONTH to 10,085 visitors PER WEEK.

I am getting roughly the same amount of traffic I used to get in 30 days from Facebook, now in just 7 days.

So how did I do this?

Taking control of your own destiny

As marketers, our faith typically relies on the big giants… you know, Google, Facebook, YouTube, Instagram…

If they decide to change their algorithms your traffic could go up, down, or stay flat.

For that reason, over the last few years, I’ve been building up marketing channels that aren’t as reliant on algorithms.

For example, you may learn about new blog posts I publish through my email lists because every time I publish a new post, I usually send out an email blast.

Or it could be through browser notifications.

subscribers

Every time I release a blog post or a video… again, I send a message out through push notifications.

But why can’t we do the same with Facebook?

Sure, you can post on your wall or page like everyone else, but if Facebook doesn’t want to show it to people they don’t have to.

So, I decided to push really hard on Facebook Messenger, which gives you the same ability.

In other words, you can send a direct message to everyone on Facebook through their chat feature and share a message or a link to your website.

Something that isn’t too controlled by an algorithm… similar to text messaging or email marketing.

I built this list of 129,560 Facebook Messenger contacts and leveraged them to continually generate traffic back to my blog.

Now before I break down the exact steps I took to do this, the tactics here take execution and elbow grease. It isn’t rocket science, it’s not hard to do, but it does take a bit of work.

But first, let’s go over how Facebook Messenger marketing works.

Facebook Messenger

grow facebook messenger list

First, let’s back up on why Facebook Messenger is working so well today.

Facebook Messenger open rates are 50-80% click-through rates post elite stats.

When you send an email campaign, you can expect a 20% open rate on a really good day. On average, I get 28 to 31% with my NeilPatel.com email list.

In other words, if you send your email newsletter to 100 people, 20 people will open it. If you scrub your list and work really hard like me, roughly 30 people will open it, which still isn’t great.

However, when you send a Messenger message to 100 people, 88 people will open it and read it.

We’re talking about an 88% open rate on Messenger. That is crazy!!!!

Now over time, you will notice that it will go down, but it is still substantially higher than email.

But here is where it really gets interesting.

With email marketing, you’ll typically see a 2% to a 4% click-through rate. So for every 100 emails you send, you will get 2 to 4 clicks back to your site.

To give you a benchmark, again, I spend a lot of time fine-tuning my emails and I can get about 6 clicks for every 100 emails I send.

Better than the 2 to 4 percent most people get, but still not life-changing.

With Messenger? You can get 20% click rates.

Over time, you will see it go down, but it is still substantially higher than email marketing.

And it is not just marketing, it works with pretty much any industry. Here’s an example of a real estate company that leverages Facebook Messenger:

As you can see from the screenshot above, Facebook Messenger works like how you would chat with a friend on Facebook or even email. You don’t always have to promote or link, you could just have a conversation with a friend.

This is why their adoption rate is continually climbing in the United States.

That’s almost 140 million users that are projected to use Messenger.

Messaging apps are also surpassing social networks in popularity. Just ask yourself… how many times do you use WhatsApp each week?

But the key is to start now because it will become saturated just like every other marketing channel that works. So whoever builds the biggest list early on will have the best shot of doing well in the long run.

If you are already leveraging Messenger, great, just skip to the tips below to start growing your Facebook traffic.

If you aren’t, just like email marketing you are going to need software so you can send the messages on Facebook. You can start off with this free software called MobileMonkey.

Now let’s get into how you can build your Messenger list and get consistent Facebook traffic.

Tactic #1: Website Messenger widget

My own tests have shown that chat on a website can boost conversions 45%.

So I wondered, what would happen if I installed a Messenger bot on a website?

What’s great about adding this is that visitors get answers to their questions immediately, 24/7. Say goodbye to conversion bottlenecks.

But also, everyone who starts a chat on the site becomes a new contact in my Messenger list.

So how does this work?

Add a Facebook Messenger bot to your website with a widget.

Everyone who visits your website is invited to become a Messenger contact. Website traffic turns into Messenger contacts.

Most users are already logged into Messenger on their desktop or device. So when they have questions or want info and see the Messenger widget, they tap it and boom — new Messenger contact.

If your site is on WordPress site like 34% of the world’s sites, a WordPress plugin called WP-Chatbot is the quickest way to add Facebook Messenger chat to your site.

Install the plugin on your WordPress site and you’ll have Messenger chat on your site in just a few minutes.

This widget makes list building easy. An active website could get hundreds or thousands of new contacts from the visitors on the site who engage the chatbot every day.

Think about yourself.

Are you more likely to search for a contact form on a site, fill it out, and sit back and wait who knows how long for an answer to your question?

Or are you more likely to pop open the chat window, ask your question, and get an immediate response?

Tactic #2: Run Facebook click to Messenger ads

You can do a lot without leveraging paid traffic, but if you really want to put some fuel on the fire, a few hundred dollars goes a long way.

And for the purpose of this blog post, I spent $391.58 just so I would have some stats to share with you. 🙂

Facebook Messenger ads are a Facebook Ad format in which the user who clicks on the ad is immediately added to your Messenger contact list as opposed to going to a landing page where they may bounce or exit, anonymously.

Everyone who clicks the button on the ad converts when they send the advertiser a message — becoming a permanent Messenger contact.

The key part is… they need to send the advertiser a message. In other words, if you don’t get them to send you a message they won’t be added to your Messenger contact list so you won’t be able to send blasts to them.

That’s why you want to use an autoresponder. If which you automatically start talking to each person to increase your chance that they will get added to your contact list.

Here’s an example of an ad:

How much will Facebook click-to-Messenger ads run you?

I personally haven’t scaled a campaign too large yet, but with a $391.58 test budget, I’ve been able to generate leads for roughly 62% less than traditional Facebook ads.

But again, the key with all of this is in the autoresponder. Without that, your numbers won’t be too great.

Within MobileMonkey, use the bot content builder to create the autoresponder to your Facebook Ad.

Then create a new Messenger ad in MobileMonkey to connect your autoresponder to your Facebook Ad.

Next, pick the autoresponder from a drop-down of all your bot dialogues and connect it to your Facebook Ads Manager account.

The result is a low-cost ad campaign that drives more contacts into your Messenger list.

Facebook Messenger ads work time and again across industries, including e-commerce and service businesses.

Now, if you are like me and you prefer to do things a bit more organically and save some money, here’s how you generate more contacts without spending money.

Tactic #3: Use organic Facebook post autoresponders

Growing your list with a little ad spend goes a long way, but this next list building power tactic is totally free.

Anyone who comments on your Facebook Page posts instantly becomes your Messenger contact.

A Facebook post autoresponder adds people to your Messenger contact list if they comment on any Facebook post.

Here’s how it works.

  1. You post to your Facebook Business Page.
  2. Someone comments.
  3. A Messenger bot automatically responds and as soon as that person replies, they’ve become a contact in Messenger.

You can see an example of this tactic in action here:

The more engaging your Facebook post, the more likely it will be that people will want to comment on it.

These kinds of posts always get a ton of comments and contacts:

  • Quizzes
  • Contests
  • Riddles

You could ask fans to post a GIF in response to a question. “Describe your boss with a GIF.”

Or ask them to tell a story or ask them a question like “What industry are most of your clients in?”

Even just asking them “what do you do?” is super-engaging because people love to talk about themselves!

This store asks fans to name how many duck species are in the photo. Comment with your guess and get a discount code in the autoresponder follow-up.

You can create the Messenger dialog for this technique in MobileMonkey with the “FB Comment Guard” tool.

That feature is what allows you to add the autoresponder to an organic post.

I love this technique because it converts my hard-fought organic Facebook engagement into a list of contacts I can follow up with.

Tactic #4: Convert page fans into Messenger contacts

I’m a fan of cross-promoting, traffic-sharing, and allowing various marketing channels to build off each other.

After all, if someone follows you on one channel, they may want your updates on a different channel as well. This increases your odds of connecting with them and amplifying your content reach at any given time.

This tactic combines several methodologies for a boost to Messenger contacts.

If you’ve gone to the effort of building a robust Facebook page, you will want to convert these fans into Messenger contacts. Fans are great, but Messenger contacts are better because Messenger is personalized, interactive, one-on-one, and has way more visibility than Facebook News Feed.

Organic reach on Facebook is very low. Maybe 1%, of your fans on your Facebook Page will even see your post.

Using Facebook Messenger changes this. Instead of a low organic reach, you’re getting high-powered interactions that are personalized.

This is important because page fans aren’t automatically Messenger contacts. You have to invite them or connect with them in Messenger first.

Here are three ways to convert your Page fans into Messenger contacts.

First, and this one is pretty obvious, you can change the CTA button on your Facebook Page to “Send Message”.

Right now your Facebook Page CTA button might be sending traffic to your site with a button like “Learn More”.

Hover over the button until you see “Edit Button.” Then choose the option to “Contact you” and “Send Message.”

Customize the message that people will see when they click that button in MobileMonkey.

Boom. Now anyone who clicks the “Send Message” button from a Facebook Page will become a Messenger contact.

Second, create a Facebook Post Autoresponder (see tip #3).

This autoresponder was a simple invitation — Stay in touch! Sign up for Messenger updates.

Third, you can then use Page fan audience targeting of a click-to-Messenger Facebook Ad campaign.

Remember, your existing Page fans are more likely to take another step into more interaction with a brand that they know and trust.

Tactic #5: Turn your email subscribers into Messenger contacts

Email marketing has a low engagement rate.

Facebook Messenger has high engagement.

Would you rather send your content to your subscribers in a channel with a 2% click-rate or 20% click-through rate?

Ideally, you should do what I do and leverage them both.

Send your email list an invitation to join your Facebook Messenger list. Those who choose to do so will become email subscribers and Messenger subscribers, but their engagement level (and therefore your reach) will increase using Messenger.

One of the most effective marketing methods is to convert your existing contacts into more effective marketing channels.

Using MobileMonkey’s chatbot builder, you can create an opt-in page consisting of a quick and simple “Want to receive occasional updates?” invitation.

Link to that invitation anywhere you’d normally include a link.

Link to that invitation in a button, like the examples below.

And here:

Link to your Messenger experience in your:

  • Email signature
  • CTAs in blog posts
  • Business card in QR codes
  • Landing pages
  • Newsletter subscription forms

The list is as long as you are clever. And it works very well!

Conclusion

You are always going to deal with algorithms, but if you want more consistent traffic you need to take matters into your own hands.

Just look at me, I leverage email marketing, push notifications, and even Facebook Messenger marketing.

I’m now looking into leveraging text messaging too.

Sure, I leverage SEO, content marketing, paid ads, social media marketing… and every other major channel out there.

But I focus a large part of my efforts on controlling my own destiny and you can too.

If you haven’t started, start with Facebook Messenger. It works so well right now and I expect it to last for a while. The key is getting in on the right time and time is right now.

So what do you think about this strategy? Have you tried Facebook Messenger marketing yet?

The post How I Grew My Dying Facebook Traffic appeared first on Neil Patel.

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