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Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now.
You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that.
It enables you to bring your physical environment into the digital world.
What Is Google Lens?
Google Lens is an image recognition technology that allows users to interact with real-world objects using their phone’s camera.
Using AI, Google’s technology interprets the objects on your phone camera and provides additional information. It can scan and translate text, see furniture in your house, and help you explore local landmarks.
Uses of Google Lens
Have you ever been traveling and wished you could read that train ticket in a foreign language? With Google Lens, just hover your phone camera over it, and it will translate the text for you.
You can also use Google Lens to learn about your environment in other ways. If you point your camera at a nearby landmark, you’ll see historical facts and information about opening hours. If you use it on an animal or plant, it can identify the type of flower or the breed of dog.
When eating out at a restaurant, you see which items on the menu are most popular (this information is pulled from Google Maps). Students can even use it to help them with their homework: if they hover over an equation, they’ll get a step-by-step guide to solve the problem.
But one of Google Lens’ most exciting applications for marketers, and the one I’m going to talk about today, has to do with online shopping.
Say a user is browsing on their phone and sees a sweater they like.
Rather than typing a long query into Google (“brown sweater, zig-zag pattern…”), the user can tap and hold the image, and Google Lens will find the same item (or a similar one), so they can buy it.
The app also provides style tips and ideas about what items to pair with the sweater. The recommendations are based on AI’s understanding of how people in fashion photos typically wear similar clothing.
Before the shopping feature came out, users could already search for clothing by taking a screenshot and opening it in Google Photos, or by pointing their camera at a physical item in a store. Long clicking on an online image for an instant search just makes the whole process easier.
In the future, Google plans to make AR showrooms available, so shoppers may soon be able to try on clothes at home virtually.
How Can E-commerce Businesses Optimize for Google Lens?
Once SEOs experiments with the long click search, we’ll gain some more insights into what works and what doesn’t with that specific feature.
But we know a fair bit since Google Lens and image search have been around for a few years.
Here’s what you do if you want to optimize for Google Lens:
Get Your Products to Appear on Google Lens
Before we get into specifics about image optimization, you’ll want to make sure your product listings show up on Google. So how do you do that? With product listings.
If you take advantage of Google’s free product listings, your products will show up in Google Search, Google Images, Google Shopping, and Google Lens searches. However, they need to follow Google’s policies, and you’ll need to do one of the following two things:
- Open a Google Merchant Center account and create a feed to upload your product data
- Integrate structured data markup onto your website
Google Merchant Center
Google Merchant Center lets Google know more about your products, so they can list them in search.
Here’s how to sign up for Google Merchant Center:
Go to Google’s Merchant Center homepage and sign in to your Google account.
Click “Sign in to Merchant Center” in the dropdown menu.
Then, enter your business’ name and information.
Scroll down, and fill in more information about your checkout process, tools you use, and whether you’d like to receive emails.
When you’re finished, agree to the Terms of Service and click “Create Account.”
Once you’ve created your account, don’t forget to add your products.
You can do this by creating a product feed. On the home screen of your new account, click “Add product data”:
You can then choose to add individual or multiple products.
Structured Data Markup
If you don’t want to use Google Merchant Center, you can still get your products to show up on Google Lens and elsewhere. However, you’ll need to add some structured data markup to your website. (In fact, I recommend doing this even if you do use Google Merchant Center.)
For example, Schema can tell Google that a specific page is a recipe, an article, about a local business, or an event.
To implement Schema.org markup, you’ll need access to edit the HTML on your site.
Google provides a helpful support guide on setting up structured data so that your site is compatible with their Merchant Center.
If you use WordPress, there are also several Schema markup plugins.
Once you’ve added the code, use Google’s Structured Data Testing Tool to make sure Google understands your markups.
Follow Google Image Optimization Best Practices With Google Lens
Google Lens technology is similar to Google’s reverse image search, but with a more sophisticated use of AI. A lot of the same principles that apply to regular image optimization for SEO also apply when you’re optimizing for Google Lens.
Large images that load slowly (or not at all) can hurt your SEO (as well as making your website less user-friendly).
Since e-commerce websites tend to have many images (as they should!), loading times are particularly important.
Label Images and Add Keywords
Make sure to use keywords and descriptive language wherever you can, for example in image titles, ALT text, filenames, and EXIF data.
Add image titles and ALT text via the HTML of your website, or using your content management system (like WordPress or Squarespace).
EXIF data can be edited locally on your computer. This data adds more in-depth information to your photo, such as the time and date it was taken and what camera was used.
Although machine learning tools like Google Lens rely more on image recognition than text when executing a search, adding clear and relevant information to your image can improve SEO and user experience.
Use High Photo Quality and Visuals For Google Lens
Another way to optimize for Google Lens is by providing crystal clear product images.
If someone long clicks on a brown sweater in a photo, and that sweater is a product you sell in your e-commerce store, you want your product to come up as part of their search. To do that, Google needs to understand the brown sweater you’re selling is the item the searcher is looking for.
Look through your website and replace any images that are blurry, cropped oddly, or don’t fully show items.
Ideally, you’ll want to use high-resolution images taken on a professional camera while balancing quality with file load time. Opt for a high-quality file format like .PNG or .JPG.
Google Lens vs. Pinterest Lens
Google Lens isn’t the only game in town. Pinterest offers a similar feature, called Pinterest Lens.
Just like Google Lens, Pinterest Lens allows users to shop for products from third-party retailers. Users can take a photo, upload one, or hover over a physical item with their camera to use the feature.
So what’s the difference between Google Lens and Pinterest Lens?
On Pinterest, there’s a lot of action going on inside the Pinterest app. Unlike the all-pervasive Google, Pinterest is a specific ecosystem with its own Verified Merchant Program and internal search engine.
If you want to optimize your brand for Pinterest Lens, make sure you have a Pinterest business account, get your products onto Pinterest using Catalogs, and join the Verified Merchant Program.
Otherwise, many of the same rules apply as with Google Lens. To get found in Pinterest Lens, optimize your images by adding keywords in the filename, title, and ALT text, and ensure photos load fast and are high quality.
What Does Google Lens Mean for Marketers?
Advances in Google Lens search aren’t just changing the nature of SEO. They also represent a significant shift in the way people look for products.
Nowadays, if you want to shop online, you might go to an online store and type in a specific search term. When you’ve found what you’re looking for, you’ll check out and go back to whatever you were doing before.
But with Google Lens, every minute you spend online becomes a potential shopping experience. While you’re busy looking through social media posts, reading blog articles, or messaging friends, you might spot an item you like and start casually browsing through products.
Tech journalists have viewed Google’s focus on improving the Shopping and Lens experiences as part of a broader strategy to compete with Amazon… and they’re probably right.
Google wants people to spend more time in Google search and less time browsing e-commerce websites.
If you’re a marketer working in e-commerce, this is big news. It means in the future, fewer people might be visiting your website directly by typing it into the address bar. Instead, they may arrive directly via channels like Google Lens or Pinterest Lens.
In the future, we may see brands investing more heavily in strategies like product placement as part of their marketing. If tons of pictures of a famous person using your product are floating around the web, people could then easily seek that product out directly with a Lens search.
Google is always innovating and creating new and different ways to search. Google Lens is the most recent example of the search giants’ constant growth.
For e-commerce retailers, this new technology should not be ignored as it could very well be the future of image search.
As marketers, we’re expected to pivot rapidly as technology changes, and Google Lens is no exception.
Have you heard about Google Lens or Pinterest Lens? What are your thoughts about this way of searching?
The post How Google Lens is Getting Your Products Found Online appeared first on Neil Patel.
A business charge card in a recession is not out of the question. And that is despite what is going on with COVID-19.
Amazing! You Can Get a Business Charge Card in a Recession
We took a look at every kind of business charge card and did the research for you. So here are our picks.
Per the SBA, business credit card limits are a whopping 10 – 100 times that of consumer cards!
This demonstrates you can get a lot more funds with business credit. And it also means you can have personal credit cards at retail stores. So you would now have an additional card at the same shops for your company.
And you will not need collateral, cash flow, or financials in order to get business credit.
Business Credit Card Advantages
Perks vary. So, make sure to pick the benefit you like from this selection of alternatives.
Get a Business Charge Card in a Recession with a 0% Introductory APR – Pay Zero!
Blue Business® Plus Credit Card from American Express
Take a look at the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% introductory APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.
Get double Membership Rewards® points on day to day company purchases like office supplies or client suppers for the initial $50,000 spent annually. Get 1 point per dollar afterwards.
You will need good to exceptional credit to qualify.
American Express® Blue Business Cash Card
Also check out the American Express® Blue Business Cash Card. Keep in mind: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. However its rewards are in cash instead of points.
Get 2% cash back on all eligible purchases on up to $50,000 per calendar year. After that get 1%.
It has no yearly fee. There is a 0% introductory APR for the initial 12 months. After that, the APR is a variable 14.74 – 20.74%.
You will need good to exceptional credit to qualify.
Get a Remarkable Business Charge Card in a Recession with No Annual Fee
No Yearly Fee/Flat Rate Cash Back
Ink Business Unlimited℠ Credit Card
Check out the Ink Business Unlimited℠ Credit Card. Past no yearly fee, get an introductory 0% APR for the initial twelve months. After that, the APR is a variable 14.74 – 20.74%.
You can get unlimited 1.5% Cash Back rewards on every purchase made for your corporation. And get $500 bonus cash back after spending $3,000 in the initial 3 months from account opening. You can redeem your rewards for cash back, gift cards, travel and more through Chase Ultimate Rewards®. You will need excellent credit scores to get approval for this card.
Check out how our reliable process will help your business get the best business credit cards, even during a recession.
Get an Ironclad Secured Business Charge Card in a Recession
Wells Fargo Business Secured Credit Card
Take a look at the Wells Fargo Business Secured Credit Card. It charges a $25 annual fee per card (up to 10 employee cards). It also requires a minimum security deposit of $500 (up to $25,000) and it is designed to help cardholders set up or rebuild their credit.
Choose this card if you want to earn 1.5% per dollar in purchases with no limits or get one point for every dollar in purchases. You also get 1,000 bonus points for every month your company makes $1,000 in purchases on the card.
Also, you get free FICO scores every month. There are no foreign transaction fees. It is possible to upgrade to unsecured credit. Your account is regularly reviewed, and you may become eligible for an upgrade to an unsecured card with responsible use over time. Approval is not guaranteed and depends on factors including how you manage this and your other accounts.
APR is the current prime rate plus 11.90%. There is no introductory APR period and no sign-up bonus. This is not a card for balance transfers.
Check out how our reliable process will help your business get the best business credit cards, even during a recession.
Get a Secure Business Charge Card in a Recession for Fair Credit Scores
Capital One® Spark® Classic for Business
Take a look at the Capital One® Spark® Classic for Business. It has no yearly fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can get unlimited 1% cash back on every purchase for your business, without minimum to redeem.
While this card is within reach if you have average credit scores, beware of the APR. However if you can pay on schedule, and completely, then it’s a good deal.
Get a Business Charge Card in a Recession for Fair to Poor Credit, Not Calling for a Personal Guarantee
Brex Card for Startups
Look into the Brex Card for Startups. It has no annual fee.
You will not need to supply your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN.
Nevertheless, they do not accept every industry.
Likewise, there are some industries they will not work with, as well as others where they want added paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.
To determine creditworthiness, Brex checks a corporation’s cash balance, spending patterns, and investors.
You can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.
You can have poor credit scores (even a 300 FICO) to qualify.
Find it here: https://brex.com/lp/startups-higher-limits/
Small Business Charge Cards for Luxurious Travel Points – Even in a Recession
Flat-rate Travel Rewards
Capital One® Spark® Miles for Business
Check out the Capital One® Spark® Miles for Business. It has an introductory yearly fee of $0 for the first year, which after that rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.
This card is excellent for travel if your expenditures don’t fall under conventional bonus categories. You can get unlimited double miles on all purchases, without limits. Earn 5x miles on rental cars and hotels if you book via Capital One Travel.
Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. However you only get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction fee. You will need a good to outstanding FICO rating to qualify.
Bonus Travel Categories with a Sign-Up Offer
Ink Business Preferred℠ Credit Card
For an excellent sign-up offer and bonus categories, have a look at the Ink Business Preferred℠ Credit Card.
Pay a yearly fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.
Get 100,000 bonus points after spending $15,000 in the first three months after account opening. This works out to $1,250 towards travel rewards if you redeem with Chase Ultimate Rewards.
Get three points per dollar of the first $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.
You can get 25% more in travel redemption when you redeem for travel using Chase Ultimate Rewards. You will need a good to exceptional FICO score to qualify.
No Yearly Fee
Bank of America® Business Advantage Travel Rewards World MasterCard® credit card
For no annual fee while still getting travel rewards, check out this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the initial nine billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.
You can get 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.
Earn unlimited 1.5 points for every $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.
Also earn 3 points per every dollar spent when you reserve your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can get and points do not expire.
You will need outstanding credit to get this one (as in, 700s or better).
Hotel Credit Card
Marriott Bonvoy Business™ American Express® Card
Check out the Marriott Bonvoy Business™ Card from American Express. It has an annual fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need good to exceptional credit to get this card.
You can get 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the first three months. Get 6x the points for eligible purchases at participating Marriott Bonvoy hotels. You can get 4x the points at United States restaurants and gasoline stations. And you can get 4x the points on wireless telephone services bought directly from US service providers and on American purchases for shipping.
Get double points on all other qualified purchases.
Plus, you get a free night each year after your card anniversary. And you can earn one more free night after you spend $60,000 on your card in a calendar year.
You get complimentary Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and earn an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.
Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.
Get a Flexible Financing Business Charge Card in a Recession
The Plum Card® from American Express
Check out the Plum Card® from American Express. It has an introductory annual fee of $0 for the first year. Afterwards, pay $250 each year.
Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.
You will need good to exceptional credit scores to qualify.
Check out how our reliable process will help your business get the best business credit cards, even during a recession.
Get a Business Charge Card in a Recession with Jackpot Rewards That Never Expire
Capital One® Spark® Cash Select for Business
Take a look at the Capital One® Spark® Cash Select for Business. It has no yearly fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. Also earn a one-time $200 cash bonus as soon as you spend $3,000 on purchases in the first three months. Rewards never expire.
Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR after that.
You will need good to outstanding credit to qualify.
Get a Terrific Business Charge Card in a Recession for Cash Back
Capital One ® Spark® Cash for Business
Take a look at the Capital One® Spark® Cash for Business. It has an introductory $0 annual fee for the first year. Afterwards, this card costs $95 annually. There is no introductory APR offer. The regular APR is a variable 18.49%.
You can get a $500 one-time cash bonus after spending $4,000 in the first three months from account opening. Get unlimited 2% cash back. Redeem any time without any minimums.
You will need good to excellent credit scores to qualify.
Flat-Rate Rewards and No Yearly Fee
Discover it® Business Card
Have a look at the Discover it® Business Card. It has no annual fee. There is an introductory APR of 0% on purchases for one year. Then the regular APR is a variable 14.49 – 22.49%.
Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimum spend requirement.
You can download transactions| quickly to Quicken, QuickBooks, and Excel. Note: you will need good to exceptional credit to qualify for this card.
Ink Business Cash℠ Credit Card
Have a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the initial year. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the initial 3 months from account opening.
You can get 5% cash back on the first $25,000 spent in combined purchases at office supply stores and on internet, cable and phone services each account anniversary year.
Get 2% cash back on the initial $25,000 spent in combined purchases at filling stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limit to the amount you can get.
You will need outstanding credit to get this card.
Boosted Cash Back Categories
Bank of America® Business Advantage Cash Rewards MasterCard® credit card
Check out the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.
Get 3% cash back in the category of your choice. So these are gasoline stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Earn 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. Then get 1% after, with no limits.
You will need outstanding credit to qualify.
Find it here: https://promo.bankofamerica.com/smallbusinesscards2/
The Perfect Business Charge Card in a Recession
Your absolute best business charge card in a recession will hinge on your credit history and scores.
Only you can select which features you want and need. So make sure to do your homework. What is excellent for you could be catastrophic for others.
And, as always, make sure to develop credit in the recommended order for the best, speediest benefits. The COVID-19 situation will not last forever.
The post Astounding! You Can Even Get a Business Charge Card in a Recession appeared first on Credit Suite.
Do you know about being fundable in a recession? Fundability – or, not just the ability to be funded but how desirable an entity is for funding – means different things to banks, venture capitalists, angel investors, and informal investors. However, they all agree on a few basic principles when answering the question of: is your business fundable in a recession?
Is Your Business Fundable in a Recession? The True Meaning of Fundability, and Just How Your Business Can Get Fundable
So, what does it mean when we speak about fundability? What does it mean when we say a company is fundable? This fundable analysis ought to get you thinking of your corporation – and corporate credit in a whole new light.
But first, let’s talk recessions.
Recession Era Financing
The number of United States financial institutions and thrifts has been decreasing progressively for a quarter of a century. This is coming from consolidation in the marketplace along with deregulation in the 1990s, lowering barriers to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts
Assets concentrated in ever‐larger financial institutions is problematic for local business owners. Big banks are much less likely to make small loans. Economic recessions imply financial institutions end up being extra cautious with financing. Thankfully, fundability does not depend on financial institutions alone.
Is Your Business Fundable in a Recession? What Does it Mean?
Let’s get that fundable meaning out of the way from the very start.
Fundable: of or capable of being funded; deserving of being funded.
Yet what is the fundable meaning in our context?
Is Your Business Fundable in a Recession? The Business Credit Context
Here, the meaning is just a little bit different.
While it’s still capable of being funded, it also indicates – able to be funded by a loan provider or a credit company.
With this fundable definition, we are looking more at what credit issuers and loan providers wish to see. But let’s go back for a moment.
Is Your Business Fundable in a Recession? Why Does It Matter?
You’re a business owner. And like every single other entrepreneur, since the beginning of time, your company needs cash.
There are a few means for companies to get cash. Without entering into the nitty gritty information, the main ways for companies to get money are to:
(1) Sell products or services
(2) Sell their assets such as land, vehicles, tools, or office space in buildings they have
(3) Acquire crowdfunding
(4) Get angel investing or venture capital payments, or
(5) Borrow cash.
For the purposes of our fundable investigation, we are just looking at # 5.
Loan providers and credit providers want to see if your company is a good credit risk. To firms which are fronting your corporation cash, they want to know that you can pay them back.
Fraud Runs Rampant
Complicating matters is the problem of scams. Per a 2009 Experian report, “fraud-related costs for U. S. businesses are more than $50 billion annually. This figure may understate the extent of the problem, as estimates show that up to 30 percent of all bad-debt commercial losses are due to ‘soft’ fraud, which primarily occurs from material misrepresentation on an application. Combined with the fact that business fraud is estimated to be three to 10 times more profitable than consumer fraud, business fraud has become a growing concern for organizations.”
As a result of so much fraud, lenders and credit providers inspect credit applications very thoroughly.
Essentially, they are trying to find all kinds of ways to tell you and your firm no when you come to them for cash. Their fundable meaning includes the component of fitting their requirements for not being scammers. For financial institutions and the like, business legitimacy makes all the difference in the world. No legitimacy, then no funds. It’s that simple.
As a result of their careful checks for fraud, lenders and credit providers are taking into consideration numerous different aspects of your credit or loan application. They are looking at many aspects of your company, as well, and even at facets of you, the owner’s existence.
Your mission is to ease their fears of frauds. And the way in which you do this is by eliminating every factor they can point to, to potentially say no to offering you money.
A Substantial Side Benefit to All This Fundability
There’s another reason fundability matters. Your leads and customers likewise want to feel that your corporation is the real deal. They don’t want to do business with what they view to be a fly by night operation. And could you blame them?
Developing and improving fundability to lenders and credit providers will have the added reward of giving off a reliability vibe to individuals and corporations aiming to buy your goods or services.
Is Your Business Fundable in a Recession? Data Details
Fundability starts with recognizing what lenders and credit issuers are looking for. Then we’ll have a look at exactly how to most effectively accomplish and supply what they want.
Fundability all begins with your industry.
Your Industry Can Make or Break If Your Business is Fundable in a Recession
Some industries are thought to be high risk or restricted. These industries, by definition, are most likely to have a harder time getting funding of any type. How fundable is your business should start with – how fundable is your industry?
Industry Selection High Risk or Restricted
Usually, restricted and high risk industries have some things in common. There may be high risks of injury at work. Or the industry might engage in a great deal of cash transactions. This is true regardless of the safety record of a particular firm, or the majority of its transaction types.
Consider Some High Risk Industries
Per the SIC, the following industries are high risk: travel agencies. The NAICS concurs.
A Look at Some Restricted Industries
Per the SIC, the following are restricted industries: pawn shops. The NAICS agrees.
Industry Aligned on All Records
This is the idea of congruency, and it is going to show up again and again. Business credit reporting bureaus and lenders will examine your firm diligently. Among the major ways they do this is by strictly checking for matching records.
Due to this, if your records do not all match, it will show up as if they are missing. Missing records will trigger a rejection, as a loan provider will assume fraud on its face.
As a result, it is crucial to make sure that every record, everything, is identical.
It goes beyond your industry. It’s also your corporate name, address, phone and fax numbers –everything! These must look the same all over, such as in IRS records; your company’s records with Dun & Bradstreet, Experian, and Equifax; all licenses needed to run your corporation; and incorporation documents.
Copy/paste this information; do not chance it with retyping.
You can be innovative when naming your business.
Beyond crafting the perfect unforgettable name which is easy to spell and say, and also evokes your corporation’s mission statement, there’s also the matter of risk. Including a risky business type in your company name will trigger funding denials.
There is nothing misleading, illegal, or underhanded in keeping the name of a high risk or restricted industry out of your business name.
Listed ownership uniform
Congruency counts here, too. Your listed company ownership must be the same anywhere you provide it.
All corresponding pages list uniform business data
It is best practices to maintain a record of every place where your business has a listing.
A Professional Website Can Make a Difference When it Comes to Being Fundable in a Recession
A professional web site is a must. A business needs a professional-looking internet site. And it must have website hosting from a provider like GoDaddy. Don’t use Weebly or Wix. It needs to be your domain, not domain.wix.com. Use Upwork to employ people who can help you get set up. Get a professional logo from Fiverr.
Consider the more successful competition you have in your market. What do they include? What do they leave out? And what do they highlight?
You do not need to copy another website, and it isn’t in your best interests to do so, anyway. But do not hesitate to crib from some of their better ideas. If those concepts benefit them, then they might help you, as well.
Business owners listed
Just like on the documents of the business, you need to display the owners of your business.
Customers and potential customers want to know who they’re dealing with.
And do not forget to include your About Us web page on your checklist of locations with company details which must be consistent.
Business name and address uniform
Congruency is a requirement here too.
It’s the exclamation point in Yahoo! or the like. Don’t do this, if you can at all help it.
There are going to be people inputting your business name right into internet browser address bars. By adding special characters, you’ve just made it harder for them to do that.
Industry in name
Is it better to place the name of your industry into your company name, or not?
If your industry isn’t high risk or restricted, then it may be a good idea. Making things clearer for your potential customers and clients is usually beneficial.
But don’t place the name of a high risk or restricted industry in your business name! There is absolutely nothing deceptive or misleading about this.
Available with state
Is your corporate name available in your state? Check your name with your Secretary of State. They could require that a business name be unique.
Any web site must be searchable.
Because if you make your customers and prospects go to another web site, they may not return.
A Business Address Can Help Decide If a Business is Fundable in a Recession
A corporate address must be an actual brick and mortar building. It must be a deliverable physical address. This can never be a home address or a PO Box. Do not use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.
PO Box PBSA
A PO Box PBSA stands for a PO Box Post Box Street Address. Lenders and credit providers understand that these are really post office boxes. They will see these as being non-legitimate ‘addresses’, just like post office boxes.
Physical or virtual office (CMRA)
Many entrepreneurs, particularly startup owners, don’t have the cash for actual office space. But loan providers check USPS and places like Google Maps to see if you’re using a home address. If you are, you often get an immediate decline. Never use a home address on your application. Even if your business is only you.
Luckily, the good news is, virtual offices are available in all states and many cities.
Same state business is incorporated
Your virtual office, preferably, must be in the same state where your company is incorporated.
Mailing address vs. physical address
In the exact same vein as the caution against a PBSA, you need a real physical address versus a mailing address.
A Business Phone Number Helps Determine If a Business is Fundable in a Recession
Your corporation must have its own phone number. Do not give a personal cell or residential phone as a business telephone number. But VOIP (voice over internet protocol) is fine.
Also, your company telephone number must be toll-free. This is 800 exchange or such.
Again, congruency is an absolute requirement. This includes using the area code anywhere the number is provided.
Mobile, Home, and Business numbers
A cell number or home telephone number as your primary business line could get you flagged as un-established. Your company number must only be used for your corporation. It must not be an additional line for your family to use.
Your voicemail greeting should, at an absolute minimum, inform the customer who they have reached and when you can return their phone call.
Business 411 Listing
You must list your corporate telephone number on 411. You can do so on ListYourself.net.
Your phone number needs to have a 411 listing for most credit issuers, lenders, vendors, and even insurance companies to approve you. Check your record to see if you’re listed. Make sure your info is accurate.
Business name and phone number uniform
As always, congruency is crucial here.
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Time in Business Can Help Make a Company Fundable in a Recession
The amount of time you have been in business is, of course, an indicator of reliability and as a result fundability to lenders and credit issuers.
But what is the day when a corporation starts? It’s the day of incorporation. This is one reason why, the quicker you incorporate, the better.
Business license issue date
Does your company have every one of its necessary licenses to operate in your industry and area? When did you get your licenses? A lender or credit provider will not consider your business to genuinely be in business if you’re missing critical licenses. The faster you get licensing, the better.
With no license to work in your industry, your ability to attain fundability is cut off at the knees. The lender or credit provider will feel it’s more important to protect the public than to offer you money.
A Business Bank Account Helps Decide If a Business is Fundable in a Recession
An essential piece of the fundability puzzle is having a separate business bank account. You need a business bank account, to keep funds separate from your personal accounts. Commingling personal and company funds and expenses is a recipe for an audit from the IRS. The simplest way to keep these two universes distinct is to have separate bank accounts.
Bank account open date
The date you open your business bank account is a crucial one in the life of your corporation. The account opening date is the business’s opening date, far as lenders are concerned. A longer history is better.
It’s also the business’s opening day, so far as the business CRAs see it. This is because the business CRAs have seen some firms attempt to do an end-run around time in business requirements by buying shelf corporations.
A shelf corporation is a corporation with value just in its age and nothing else. CRAs see the practice of buying them as deceptive. As a result, entrepreneurs can end up spending hundreds if not thousands of dollars for a shelf corporation, only to see their money squandered when the age of the shelf corporation isn’t considered by the CRAs at all.
Actual business account (not personal)
There are some similarities between personal and business bank accounts. But to open a business bank account, the business owner must submit added documentation. This includes business registration paperwork. It can often (though not always) include proof of having an EIN.
A business bank account lists both the owner and the business. Such accounts may require a certain minimum balance to avoid maintenance fees. Fees in general tend to be higher than those for personal business bank accounts.
Business name, address, and ownership uniform
Congruency is a requirement here, as it is in all other areas.
Checking account history
Financial institutions keep credit scores which help them find out whether to loan your company money. Essentially, these are objective measures of fundability, per the lender. In part, these ratings are based upon the historical actions of you with reference to your company bank account.
A score of Low-5 is usually believed to be the minimum rating for getting financing.
Potentially the easiest way to accomplish and maintain a fantastic bank credit score is to deposit a minimum of $10,000 into your business bank account and maintain it there for as long as three months. In addition to that, make consistent deposits.
These actions will help in three ways. One, you will have kept a superb minimum balance for a minimum of three months. Two, you will most likely not overdraw with such an outstanding balance. And three, you will be at the magic minimum for a Low-5 bank credit rating.
NSFs and Negative Balances
Writing checks with insufficient funds (NSFs), or going into the red are surefire ways to spoil your bank rating.
By maintaining a minimum balance of $10,000 on a consistent basis, you will, generally, make NSFs and negative balances a distant memory.
A business entity defines issues of liability, and it makes a difference when it comes to taxes.
The best business entity for fundability is a corporation.
Corporations are legally distinct from their owners. This holds true even when a business has just one employee or only one owner. Or they are the same person. Whether you pick a C-corporation, an S-corporation, or an LLC is your choice. Speak with a lawyer or an experienced tax specialist to determine which is the best possible choice for you.
A sole proprietorship means the business owner is it when it pertains to liability and tax obligations. No one else is responsible.
Any full company name must include any recorded DBA filing you use. This is a requirement for records congruency.
But no matter what, if you run a small business as a sole proprietor, the best thing to do is to incorporate. If you have already filed a DBA, you will still have to move onto a corporate business entity. You ought to only consider a DBA as an interim step on the way to incorporation.
Check with your Secretary of State to ensure they have all the required info for your company. See to it that you are in good standing with them, and that your entity is active. You must file annual reports and pay a fee every year to remain active.
A foreign LLC is a limited liability corporation formed in one state but registered in another state. It isn’t an LLC formed outside of the USA. A distinct registration is required because the laws between the states vary.
If your business operates outside of your state, it will strengthen fundability to foreign file.
A corporation will also need to pick a registered agent that they show on the Articles of Incorporation. A registered agent receives service of process and legal and tax papers on behalf of the corporation.
Business name, address, owners, and listed ownership uniform
Congruency is necessary here, as in all other areas. This includes if you were in business prior to incorporating, as generally states will require a firm to use a term like ‘incorporated’ or ‘LLC’ in its name.
If you purchased your company from another person, when was that? It will count towards time in business. The longer, the more fundable your company is.
Visit the IRS website and get a free EIN for your business. This is also where you pick a business entity like corporation, LLC, and so on
To open a business bank account, you need an EIN, so get this out of the way first. The IRS has a form for everything, including getting an EIN, the Federal tax ID number. This is form SS-4. When you have filled it out, either mail or fax it to the appropriate office. The form includes this info.
EIN issue date
You must get your EIN ASAP, so you have it for filing tax returns and making bank deposits. Per the IRS, if you do not have an EIN by the time your corporate tax return is due, write ‘Applied For’ and the application date in the space where you’re supposed to add the EIN. Do not put your Social Security Number there.
Being behind in filing your taxes will not do your company any favors regarding fundability.
Business name, address, owners, industry, contact information, and listed ownership uniform
Congruency is a requirement on your EIN application, as in all other areas.
Your corporate e-mail must be on the exact same domain as your company. Do not use generic free e-mail services likes Gmail, yahoo, or msn.
Uniform on all records
As anywhere else, congruency is a necessity for email records.
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A corporation must have all of the licenses essential for running.
These licenses all must be in the perfect, accurate name of the business. And they must have the same corporate address and telephone numbers.
This means not just state licenses, but potentially also city licenses. Check with your Secretary of State’s office.
Business name and listed owners uniform
Congruency is a requirement on your business licenses, as in all other areas.
License obtained when required (not always required)
Your state and industry can have their own licensing requirements, if any. The best place to find the specifics is with the Secretary of State’s office for the state where your business is incorporated. If you do business in more than one state, then check their Secretary of State offices as well.
Business Credit Reports
Fundability commonly depends on corporate credit.
The most significant and best-known business credit reporting agencies (also called CRAs or bureaus) are D&B, Experian, and Equifax.
This is the only bureau for credit monitoring strictly concentrated on company credit. It looks into your company’s interactions with suppliers and vendors. Many potential suppliers check the Dun & Bradstreet report on your company prior to offering credit terms. This means it is critical for you to keep the D&B report of your company updated and accurate.
Like Dun & Bradstreet and Equifax, Experian also gathers details available in various public records together with info from collection agencies, credit card companies and various other data sources.
This bureau likewise gathers all trade credit information and information from various public records to examine your company’s creditworthiness. However, their report depends heavily on how your corporation interacts with various banks as well as different traditional lenders like credit card providers.
Business Data Agencies
These businesses collect data and supply it to the business CRAs.
CreditSafe Helps Determine If Your Business is Fundable in a Recession
CreditSafe offers business and consumer reports. They also offer monitoring, collection services, and financial statements.
CreditSafe also provides alternative credit, where they base some of their scoring on utility and rent payments. These payments are typically not considered by other CRAs unless they’re late. CreditSafe reports these payments whether positive or negative.
Utility payments on your CreditSafe report can include power, cable, internet, and phone. Other third-party payments like Credit Suite, CRM, and software can be included.
LexisNexis is a source where a number of the lenders denying funding applications get their information from. They provide info regarding likelihood to pay, or not.
Lenders compare LexisNexis information to what you put on your loan application. If the application and LexisNexis do not match, then loan providers will deny you a loan. They will see the variance as fraud.
The SBFE gathers data on small businesses from its members, which are lending institutions. Lenders use this info to make credit decisions.
FICO uses its SBSS (Small Business Scoring Service) Score to combine consumer bureau, monetary, application, and business bureau information. FICO then validates their SBSS models for deals like Line of credit transactions, term loans, and commercial card obligations up to $1 million. The idea is to assess just how your small business pays off all sorts of loans.
Business credit providers and the SBA use the FICO SBSS score as a tool to decide whether they ought to authorize a loan to your company.
The CRAs use identification numbers to designate your corporation.
BIN # (Business Identification Number)
Experian’s BizSource assigns a BIN.
Begin at the D&B website and get a free D-U-N-S number. If there is no D-U-N-S number, then there is no record and no PAYDEX score. Your D-U-N-S + 3 payment experiences gets you a PAYDEX score.
Business Credit History is Vital for Being Fundable in a Recession
Your business credit history is the single most important driver of your business credit scores. In turn, this influences fundability profoundly.
Late repayments will impact your business credit score for years. If you pay your corporate financial obligations off, as rapidly as possible and as completely as possible, you can make a very real difference in your credit scores. No other aspect of business management more directly impacts your business credit scores.
Make certain to pay on schedule and you will directly and positively impact fundability.
If the business owner has poor personal credit, lenders will typically secure a UCC blanket lien if they give your business a loan.
A UCC blanket lien is a note which goes on your credit report. It states that the creditor has an interest in all your business’s assets till you pay off the loan in full. Hence, there may be dire consequences if you default.
These UCC filings are a matter of public record. Lenders and credit providers take them into consideration when determining if your business is fundable.
Judgments, Liens, and Bankruptcies
These are all a matter of public record, and they can all negatively impact fundability.
In addition to UCC blanket liens are any other kinds of liens as against your business assets. A lien is a credit provider’s right to retain possession of property belonging to till the debt owned by that person or company is discharged.
A lien isn’t quite the same thing as collateral. Rather, it’s the property which is subject to the lien is the collateral.
Total number of trade accounts and highest credit limit
These come from credit issuers which give you starter credit when you have none. Terms are frequently Net 30, versus revolving.
The more trade accounts, the better. In general, at least five to eight are necessary before moving onto credit cards which are harder to get. But pay attention to your highest credit limit.
Your highest credit limit is an important figure for credit issuers and lenders. For example, unsecured financing can result in a loan of 5 – 8 times the amount of your highest revolving credit limit account. So, by definition, the higher your highest credit limit, the more you can get from this form of financing.
In addition, some credit issuers want to see a particular high credit limit before they issue credit to your business. In general, a few high credit limit accounts do more to enhance business fundability than a large number of very low credit limit accounts.
Age of trade accounts
How long have your trade accounts been open? This should correlate more or less directly with your time in business. By getting trade credit ASAP, your trade accounts are as aged as they can be.
Don’t buy business tradelines, to artificially inflate the age of your trade account. The FBI has found that the trade line company can be a fake and the primary card holder can be a stolen identity in these kinds of scams. Business CRAs are well aware of these scams. If you or your business are caught, you will be blacklisted by CRAs like D&B and your fundability will likely never recover.
Lenders and credit providers want to see your business’s financial data. Without this info, they will wonder if they can trust your statements about your business’s financial solvency. Increase fundability by providing this information when requested.
Opening and responsibly using company credit accounts can help you boost your available credit and enhance your credit rating. The key is to use your credit. Simply opening a lot of accounts and never using them is not going to do anywhere near as much to improve fundability.
Closing accounts has a direct effect on overall credit history. If a card is closed and is in good standing, it will fall off a credit report eventually. And as soon as it’s gone, the history which went along with it is gone, too. A card in good standing can be closed by the card owner or by the credit provider if the card owner hasn’t been using the credit. This is different from a card closed in poor standing, where that information stays on your credit report for longer.
By closing accounts, you are tanking the average age of your accounts. It’s a part of fundability over which you have control. Simply use your credit and pay it back without delay. This way, your providers will not feel the need to close accounts for non-use.
Business Information to Make Your Business More Fundable in a Recession
The most crucial issue with your company info is to be absolutely certain it is consistent from document to document.
Business name and address, listed ownership, and contact information uniform
Congruency is a requirement in your company CRA records, as in all other areas.
Many credit providers and lenders not surprisingly want to see your company’s financial statements.
Corporate financials include if your business is making a profit, as well as your financial estimates for the coming quarters.
Business tax returns
Some alternative lenders now offer credit lines for $50 – 150,000. They will typically only want tax returns versus all income documentation. For over $100,000, you must provide a P&L and a balance sheet.
The approval amount is commonly 10% of yearly sales per company tax returns.
Business financial statements (company/accountant prepared or audited)
Standard corporate financial statements include your income statement, a statement of retained earnings (AKA the statement of owners’ equity), company balance sheet, and a statement of cash flows.
It will considerably and favorably affect your fundability if you have them prepared or at least audited by an accountant or an accounting firm.
# of years tax returns filed
How long has your business been operating? And how many years has it been filing tax returns? Those numbers must be the same, even for years your company loses money.
Reported income and expenses
What is your company’s reported income? Do your reported expenses surpass your reported income? Are they commensurate with those anticipated from a business of your size, age, and industry?
Taxes up to date
Are your corporation’s taxes up to date? If payments to the IRS are slow and late, then lenders and credit providers will think your payments to them will follow the very same pattern.
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Personal Financials Can Decide If a Business is Fundable in a Recession
In particular for newer corporations, credit issuers and lenders will want to see your personal financials.
Personal financial statements
Can your personal financials be located? Do they show responsible financial stewardship?
Personal tax returns and how many tax returns can be offered
Are your personal tax returns in order? Can you put your hands on all or a minimum of the majority of your tax returns and supply them if requested? Do you file on time? If you need to pay, do you pay on time? If the answer to any one of these questions is no, then fundability is damaged.
Reported income and expenses
Are they proportionate with the kind of income and expenses anticipated from the owner of a corporation of your size, age, and industry?
Debt to income
This ratio is all of your monthly debt payments, divided by gross monthly income. This number is how lenders and credit providers measure your ability to pay back whatever you borrow. It is a vital part of the answer to their question – is your business fundable in a recession?
Child support and Criminal record Both Affect If a Business is Fundable in a Recession
Both affect fundability. Are you up to date on child support payments if you do not live with one or more of your minor children? Do you have a criminal record?
Bureaus and How They Help Determine If Your Business is Fundable in a Recession
Just like there are business credit reporting agencies, there are CRAs for personal credit.
Experian and Equifax
In addition to reporting on business credit, Experian and Equifax also report on personal credit.
TransUnion only reports on personal credit. A TransUnion credit report can include your personal mortgage account, even if you completely paid your mortgage off. Your TransUnion report will also show any public records about you, such as judgments against you.
Data Agencies and How They Determine If Your Business is Fundable in a Recession
There are companies which collect data and provide it to the personal credit reporting agencies.
Some banks and other credit issuers use ChexSystems to get more information on your personal credit habits. They also report on insufficient funds, closed accounts, and overdrafts.
Lenders use LexisNexis information to cross-check loan applications. They want to see if their loan criteria are being met. They want to determine if what you claim on your application jibes with the records. And they want to know if it’s likely your business will fail.
Your FICO score comes from your payment history, amounts of owed, length of credit history, credit mix, and new credit. Together, the first three elements comprise over 3/4 of your FICO score. Responsible financial management, over time, will enhance fundability the most effectively.
Personal Credit History
Much like your business credit history matters for calculating fundability, so does personal credit history.
Accounts over limit
If the number of accounts over limit is more than zero, it can tank your fundability.
Are the authorized users on your accounts strangers you’re getting to pay you to piggyback on your credit? This is just barely this side of legal and often a prelude to fraud. Most credit issuers and lenders will see it as proof of intent to commit bank fraud.
In a short sale, you try to sell your home for less than you owe. But this can only happen if the lender agrees. If the house sells, lender keeps the proceeds. Not all lenders agree to a short sale. Often, homeowners must be 90 or more days late for a lender to so much as consider the idea.
Some lenders may not forgive the unpaid balance on the mortgage. Some state laws let lenders seek deficiency judgments forcing you to repay the difference between the sale price and the balance due on the mortgage.
Lenders report a short sale to TransUnion, Experian, and Equifax as a charge off, settlement, deed-in-lieu of foreclosure, or loan settled for less than the amount due. How a lender reports the short sale can significantly impact the damage to your credit score.
Any late mortgage payments made before sale will further undermine your score. If lender gets a deficiency judgment to collect the mortgage balance, that also will damage your score, as will the amount of the deficiency.
A short sale will drop a personal credit score by up to 100-150 points. The higher your credit score to start, the more it will plummet.
Short sales can stay on your credit report for as long as seven years. But it isn’t as bad as a foreclosure or a bankruptcy.
Settled debt is a plus for fundability. It’s a huge part of the answer to the question of whether your business is fundable in a recession.
Foreclosures and late payments
Just like a bankruptcy, foreclosures negatively impact your fundability. And the larger and later your late payments are, and the more of them there are, the more they harm fundability.
With fewer than five, your file may be seen as “thin” and it will negatively impact your fundability.
Financing facilities reported and history length
In general, major retailers and banks on a report correlate with a longer and more favorable personal credit history. But a shorter credit history is generally not seen as favorably as a longer one.
More than two recent inquiries will be seen as proof of credit shopping.
Utilization per credit card/line
Credit Utilization Rate is credit in use, divided by total available credit. Keep this ratio at about 30% or less. Experian checks utilization rate both overall and per credit card.
This is a court proceeding where a judge and a court trustee check your assets and liabilities. Personal bankruptcy tends to be conflated with a lack of personal financial responsibility.
Will an explanation to a credit provider or lender help with fundability? It’s worth the effort.
Even the process of applying can have an impact on your fundability.
How are you submitting your application? What does your lender or credit provider prefer?
Your most recent three months’ worth of bank account management loom large. This is due to a number which banks keep but don’t publicize, the bank rating.
A bank rating measures the average minimum balance as kept in a business bank account over a three-month period. Therefore a $10,000 balance ranks as a Low-5, a $5,000 balance rates as a Mid-4, etc.
A small business’s chief goal ought to always be to keep a minimum Low-5 bank score (or, an average $10,000 balance) for at least three months. Without a minimum of a Low-5 score, most banks assume the business has little to no ability to pay off a loan or a business line of credit.
Lender negotiations and online, paper or in personal application
In particular, an application presented in person allows for a dialogue and negotiations. This is seen as the most serious and generally the most fundable. In person, a lender can directly assess the answer to their inquiry: how fundable is your business?
Lending product selected
Are you trying for a very large loan the first time around? You probably won’t get it. By proving your financial responsibility, lenders will be more likely to loan to you, and to loan you more.
Many lending institutions prefer working with certain industries. If the bank is more comfortable with your industry, then it will help your fundability cause.
Business ownership, name, and address verifiable
Ownership documents will prove your business ownership, name, and address and bolster your fundability.
Is Your Business Fundable in a Recession? On Balance
Keep all records consistent to your business can be fundable in a recession. Set up your business legitimately, with a domain, phone numbers, an address, and more. Get all ID numbers and register with the IRS. Set up your business bank account for fundability. Keep all business financials organized and have them prepared by a competent professional. Get your personal credit ‘house’ in order.
Being fundable means your business can get financing from a credit provider or lender. So, is your business fundable in a recession?
You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet.
Just think of it this way…
There are over 1 billion blogs and roughly 7 billion people
in this world. That’s 1 blog for every 7 people…
On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
Podcasting is 1,428 times less competitive than blogging.
So, should you waste your time on podcasting?
Well, let me ask you this… do you want a new way to get more organic traffic from Google?
I’m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren’t convinced yet.
Is podcasting even worth it?
From a marketing and monetization standpoint, podcasting isn’t too bad.
Here are the stats for the last month.
We got 1,083,219 downloads or “listens” last month. To give you an idea of what that is worth, Dream Host paid us $60,000 for an ad spot…
They’ve also been paying us for a while, technically we have a 1-year contract worth $720,000.
Now on top of the ad money, Eric and I both have gotten clients from our podcast. It’s tough to say how much revenue we’ve made from the podcast outside of advertising, but it is easy to say somewhere in the 7-figure range.
Keep in mind, when I make money through ads or generate revenue for my ad agency, there are costs so by no means does that revenue mean profit.
Sadly, my expenses are really high, but I’ll save that for a
But here is the cool thing: Eric and I only spend 3 hours a month to record podcast episodes for the entire month. So, the financial return for how much time we are spending is high.
And if that doesn’t convince you that you need to get into podcasting, here are some other stats that may:
- 32% of Americans listen to a podcast at least
once a month.
- 54% of listeners think about buying products advertised
- Businesses spent $497 million on podcast ads in
2018 (probably much larger now).
of monthly active podcast listeners have an annual household income of at
Alright, and now for the interesting part…
How to get more SEO traffic through podcasting
Back in 2019, Google saw how podcasts were growing at a rapid pace and they didn’t want to miss out.
They wanted people to continually use Google, even when it came to learning information that is given over audio format. So they decided to make a change to their search engine and algorithm and started to index podcasts and rank them.
And depending on what you search for and the more specific you get, you’ll even notice that Google is pulling out details from specific episodes. This clearly shows that they are able to transcribe the audio automatically.
This shouldn’t be too much of a shocker as they’ve already had this technology for years. They use it on YouTube to figure out what a video is really about.
But here is the thing, just recording a podcast and putting
it out there isn’t going to get you a ton of search traffic.
So how do you get more SEO traffic to your podcast?
It starts with topics
Podcasting is a lot like blogging.
If you create a blog post on any random topic that no one
cares to read about, then you aren’t going to generate much traffic… whether it
is from social or search.
The same goes for podcasting. If you have an episode on a random topic that no one cares to listen to, then you won’t get many downloads (or listens) and very little SEO traffic as well.
Just look at the stats for a few of our episodes.
Look at the screenshot above, you’ll see some do better than
For example, the episode on “7 Secrets to Selling High Ticket Items” didn’t do as well as “The 7 Best Marketing Conferences 2020” or even “How to Drive More Paid Signups In Your Funnel.”
You won’t always be able to produce a hit for every podcast
you release, but there is a simple strategy you can use to increase your success
First, go to Ubersuggest
and type in a keyword or phrase related to what your podcast is about.
Once you type in your keyword or phrase, hit search.
You’ll land on a screen that looks something like this:
Then in the left-hand navigation, click on the “Content Ideas” option.
From there, you’ll see a list of popular topics on the subject you are researching.
This report breaks down popular blog posts based on social shares, SEO traffic, and backlinks.
Typically, if a blog post has all 3, that means people like the topic. Even if it has only 2 out of the 3, it shows that people are interested in the topic.
What we’ve found is that if a topic has done well as a blog post, it usually does well as a podcast episode.
See with the web, there are so many blogs, most topics have been beaten to death. But with podcasting, it is the opposite. Because there are very few podcasts, most topics haven’t been covered.
And if you take those beaten-to-death blog topics and turn them into podcast episodes, it is considered new, fresh content that people want to hear. And they tend to do really well.
Now you have to dive into keywords
Hopefully, you are still on the content ideas report and you’ve found some ideas to go after.
If not, just scroll down to the bottom of the Content Ideas report and keep clicking next… even if only a few numbers show, don’t worry, there are millions of results and as you go to the next page, more pages will show up.
Once you find a topic, I want you to click the “Keywords” button under the “Estimated Visits” column.
This will give you more specific keywords to mention and so you can go even more in-depth during your podcast episode.
Remember that Google is able to decipher your audio and knows what topics and keywords you are covering.
So, when you mention a keyword within your podcast, your podcast episode is more likely to rank for that keyword or phrase.
But there are a few things I’ve learned through this whole process:
- You don’t have to keyword stuff – you don’t have to mention a keyword 100 times or anything crazy if you want to rank well organically. Mention it whenever it is natural.
- Episodes titles that contain popular keywords tend to do better – do your keyword research and include the right keywords within your title (I’ll show you how in a bit).
- Episode titles that contain questions do well – eventually, you’ll also see these episodes perform even better because when people ask questions in the future on smart assistants like Alexa and Google Home, you’ll eventually start to see them pull from podcasts.
So how do you find the right keywords and questions to
incorporate into your podcasts?
Head back to Ubersuggest and type in a keyword or phrase related to a podcast episode you want to create. This should be a bit easier now because you’ve already leveraged the Content Ideas report to come up with popular topics that people want to hear about. 😉
This time, I want you to click on the “Keyword Ideas” report in the left-hand navigation.
You’ll then see a list of suggestions that look something like this.
As you scroll down, you’ll continually see more and more keywords.
Don’t worry about the CPC data, but you will want to look at the SEO difficulty score as the easier the score the better chances you will have of ranking your podcast episode on Google. Also, look at search volume… the higher the number the better as that means more potential listens.
My recommendation for you is to target keywords and phrases that have an SEO difficulty of 40 or less.
Once you have a list of keywords, I want you to click on the “Related” navigational link on that report.
Now, you’ll see a much bigger keyword list.
In this case, you’ll see 405,513 related keywords that you can target. Again, ignore the CPC data but target keywords with an SEO difficulty of 40 or less and the more popular the keyword the better.
Lastly, I want you to click on the “Questions” navigational link…
Then scroll through the list and you’ll see a list of
questions that you can target.
According to Comscore, over 50% of the searches are voice searches. A large portion of those are questions, so covering them within your podcast or even labeling your titles based on questions is a great way to get more traffic.
If you don’t think going after questions is a good strategy
to get more traffic, just look at Quora.
With roughly 111,114,424 estimated visits a month from Google, Quora is getting a lot of traffic by optimizing their site for question-related keywords.
is the most popular site in the world. Whether you love SEO or hate it, you
have no choice but to leverage it.
One way to get more SEO traffic is to write tons of content and leverage content marketing. It’s a competitive approach and you should consider it.
But another solution that’s even easier is to create a podcast and rank it well on Google.
And ideally, you should be doing both.
Do you have a podcast? Have you tried ranking audio
content on Google?
The post 1,083,219 People Per Month and Counting: My New Favorite SEO Strategy appeared first on Neil Patel.