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The Top 10 Marketing Certifications That are Worth the Money

When it comes to digital marketing, knowledge is power.

Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts.

To everyone else, these people must seem superhuman! But…I know their secret.

The truth is these marketers aren’t lucky or gifted. Most successful marketers have been through years of trial and error.

But maybe you don’t have years. Perhaps you want to start seeing results now.

Or maybe you’re having a hard time proving your marketing know-how to clients and employers. After all, it can be challenging to stand out in a field as competitive as digital marketing.

That’s where marketing certifications come in.

Years ago, I said certifications didn’t matter. Back then, it was true. But as time went on, marketing certifications have evolved and may be an excellent opportunity for many.

They became more specialized and solution-oriented—basically, they’re just more valuable. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started.

But it’s not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.

Unfortunately, there are still lots of useless marketing certifications available. How are you supposed to know which to get?

I did the hard work for you, going through dozens of marketing certification programs and dug into data to find the ten certifications worth getting.

Sound good? Great, let’s dive in.

Digital Marketing Institute’s Digital Marketing Pro

This certification is a two-for-one. When you complete your Digital Marketing Pro course, you’ll walk away certified by both the Digital Marketing Institute and the American Marketing Association.

But the real question is: What lessons are you learning, and how can you apply them to your work?

Well, let’s go through the syllabus! The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class.

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects:

  • What are the building blocks of a successful content marketing strategy?
  • How frequently should you be publishing content?
  • Should you focus on creating content or curating content?

This program covers everything from social media marketing to website optimization. It might not fit everyone’s budget, but it’s a certification that’s worth considering.

Costs:

  • DMI Expert (Postgraduate Diploma in Digital Marketing): $3,787
  • Digital Marketing Pro (DMI x AMA Dual Certification): $1,368*
  • DMI Master (Certified Digital Marketing Master): $11,515

*This is the one we focused on for the information above.

Microsoft Advertising Certification

When it comes to marketing certifications, many tend to go with what’s well-known. But in reality, the best marketing advances often happen when you think outside the box.

That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. For starters, it’s completely free. The program helps you make the most of your advertising dollars and optimize your ad campaigns.

Plus, once you’ve completed certification, you’ll be placed in the member directory, so potential employers can quickly confirm your certification status. You may even catch a marketing director’s eye as they scan the directory!

This certification is a great stepping stone for anyone getting started in the marketing world.

Cost: Free!

Google Analytics Individual Qualification

The Google Analytics Individual Qualification is highly specialized.

Google Analytics should be in every marketer’s tool belt. A well-trained digital marketing expert can use Google Analytics to identify any given ad strategy’s strengths and weaknesses quickly.

Armed with a strong understanding of Google Analytics, you’ll be one step closer to building effective digital marketing campaigns.

What’s it going to take to get certified?

The exam is 90-minutes long and takes place in a single session. Like most certifications on this list, you need a minimum score of 80% to pass. If you fail, you need to wait a week before trying again.

Lucky for you, you’ll have access to plenty of study materials, courtesy of Google.

Their Google Analytics for Beginners and Advanced Google Analytics courses might seem simple at first glance, but they contain vital information that you’ll need daily as a marketer.

An absolute must, and all it’ll cost you is your time and attention.

Cost: Free!

OMCP Digital Marketing Certification

If you’ve never heard of the Online Marketing Certified Professional (OMCP) Certification, that’s not surprising. It’s a pretty advanced certification and not for anyone brand new to the digital marketing world.

If you want to earn an OMCP Digital Marketing certification, you need to fully demonstrate your digital marketing know-how.

While there are no official prerequisites to the OMCP exams, there are a few criteria you need to meet if you want to be certified. Right off the bat, you’re going to need lots of experience.

Not only do you need passing scores on your OMCP exams, but you’ll also need to meet at least one of these three requirements:

  • 5000 hours of experience
  • A post-secondary degree with 2000 hours of experience
  • Completion of an approved digital marketing course with 1000 hours of experience

Once you pass your exam, you can request your certification and confirm your certification status.

So, what will you learn? You’ll start by learning the ins and outs of content marketing, how to optimize your conversion rate, and all about email marketing strategies. Then, the courses cover mobile marketing and paid search.

The course wraps up with an in-depth look at SEO, social media marketing, and general digital analysis.

The course might be demanding, but with an increased earnings potential of up to 26%, it’s no wonder that this course is in high demand.

Cost:

  • OCMA: $225
  • OCMP: $395*

*This is the exam we focused on in this section.

Hootsuite Academy Marketing Certification

The best part about this is you can use Hootsuite Academy as a tool to identify your digital marketing weaknesses—and strengthen them.

If you already know what you’re doing in the marketing world but you’re looking for more guidance on using Hootsuite’s program, there’s a course for that.

On the other hand, if you’re looking for a more in-depth program that tackles major social media marketing problems, they have a course for that too.

They even have highly specialized marketing courses for those who work in fields like healthcare or social advocacy.

My advice? Go through your resume and see what skills you need to develop. Take advantage of Hootsuite’s courses by spending some time and money to make yourself a stronger online marketer.

Cost: They have nine certifications available, ranging from $99 to $999.

Google Ads Marketing Certification

Google Analytics and Google Ads are two sides of the same coin. The more familiar you are with Google tools, the less likely you are to make marketing mistakes.

Google Ads can make or break your marketing strategy, which is why studying it is an absolute must if you’re just getting started.

Even if you’ve already run a few campaigns, it’s worth taking five or so hours to earn this certification.

The course helps shine some light on the more complicated Google Ads topics. If you’re not clear on the value proposition of digital advertising, building a campaign from scratch, or measuring metrics, this is the course you need.

Cost: Free!

YouTube Certified

It’s surprising how rarely this certification comes up—YouTube is a big deal in the marketing world.

Whenever marketers talk about certifications, they tend to focus on courses that cover the basics of navigating the digital marketing ecosystem.

But sometimes, that’s not really what you need.

Sometimes, you need a course that helps you understand what’s under the hood of a particular tool.

I can’t think of a course that’s more undervalued than the YouTube certification.

What makes video marketing so powerful is how compelling it can be. And learning the tips and tricks to creating engaging visual content is definitely worth the time.

YouTube Certification is all about taking the building blocks of digital marketing and applying them to the YouTube platform.

With courses like channel growth, content ownership, and asset monetization, they’re focused on teaching you how to make compelling content that converts visitors into buyers.

Cost: Free!

HubSpot Content Marketing Certification

If you’re serious about developing your content marketing skills, completing this program should be high on your to-do list.

The HubSpot Content Marketing Certification includes 12 courses, helping you build a strong content marketing foundation before teaching you how to create an exceptional content catalog.

What makes HubSpot unique is it helps you understand the value of storytelling and how to build a content creation framework properly.

They cover everything from how to build a guest blogging strategy to how to promote your content.

I’d highly recommend this to someone who just started a new blog or wants to grow an existing one.

Cost: Free!

Facebook BluePrint Marketing Certification

Facebook’s massive reach makes it irresistible to digital marketers. But the truth is, most don’t understand what makes a Facebook ads campaign work.

Usually, digital marketers use the same tactics they apply to Google Ads and call it a day.

But Facebook is its own world, and it’s essential to understand the lay of the land if you want to generate traffic and conversions.

Facebook offers two unique certifications: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional.

Before you can become a Facebook Certified Planning Professional, you need to demonstrate you understand how to plan successful campaigns, target the right audiences for maximum impact, and maximize your reach.

If you want to be a Facebook Certified Buying Professional, you need to learn to manage Pages, understand Facebook Pixel, and generate compelling Facebook Ads.

Cost: $150 per certification

SEMrush SEO Toolkit Course

If search engines can’t see your business, it might as well not exist. If SEO keeps search engines like Google happy, why wouldn’t you want to make time for SEO?

My guess is there are plenty of marketers who are intimidated by SEO. It’s often a lot harder to wrap your head around SEO than content marketing or social media marketing.

Fortunately, SEMrush is here to help you out.

Their SEO Toolkit Course is a deep dive into the world of SEO and only takes about three hours to complete.

Once you pass their exam, you’ll be ready to handle keyword research, metric measurement, and campaign building.

Cost: Free!

Conclusion

Digital marketing changes every day. The platforms and tactics that worked just a few years ago don’t work as well today.

As a digital marketer, your job is to stay on the cutting edge. In an industry that moves this quickly, that can be pretty daunting.

That’s why courses like these can be so useful. They’re short and inexpensive enough that you don’t need to quit your day job and take out a loan. But they’re also thorough enough that you should walk away with valuable insights.

Have you found success with any of these certifications? Are there others you’d recommend? Let me know in the comments!

The post The Top 10 Marketing Certifications That are Worth the Money appeared first on Neil Patel.

Brutal! 5 Ways You Can Get Denied for a Business Loan in a Recession –Your Banker Won’t Tell You About These!

Need a business loan in a recession? Beyond the SBA’s PPP program, you should also be looking at lenders outside the SBA’s purview. And you need to make it easier for them to approve your application.

We Smuggled out these Secrets: The 5 Ways You Can Get Denied for a Business Loan in a Recession – Your Banker Will Never Tell You About These

Did you know there are 5 ways you can get denied for a business loan in a recession? And let’s face it, your banker won’t tell you about ANY of them. It is, unfortunately, pretty easy to get a bank loan denial. This is particularly true in recessions. Bank loan money is always tighter.

And not everyone knows how it happens. So read on, and learn the secrets!

A Look at Bank Credit vs. Business Credit

Before going any further, do you know the difference between bank credit and business credit? Business credit is the full and complete amount of money that your small business can get from creditors. This includes leasing companies. It is also suppliers, under what’s called vendor credit.

Bank credit is the full amount of borrowing capacity which a small business can get from the banking system only.

What are Bank Credit Scores?

Even during a recession, a small business can get more business credit quickly, so long as it has two things.

One, it must have at least one bank reference. And two, it has to have an average daily account balance of at least $10,000. And that has to be for the most recent three month time period.

This set up will yield a bank rating of a Low-5. And that means it is an Adjusted Debt Balance of from $5,000 to $30,000.

Lower Ratings

A lower rating, like a High-4, or balance of $7,000 to $9,999 will not necessarily reject the small business’s loan application. However, it will slow down the approval process (in a recession, it could grind to a screeching halt). And a Low-5, we know, is far more likely to be necessary for an approval.

A bank credit rating is the average minimum balance a company maintains in a business bank account over a three month long period.

Hence a $10,000 balance will rate as a Low-5. And a $5,000 balance will rate as a Mid-4. By the same token, a $999 balance will rate as a High-3, etc.

A small business’s chief goal should always be to maintain a minimum Low-5 bank rating. So that means an average $10,000 balance. And they will need to do so for at least three months.

This is because, without at least a Low-5 rating, the majority of banks will operate under the assumption that the business has little to no ability to repay a loan or a business line of credit.

But here is one thing to keep in mind. You will never actually see this number. The bank will just keep this number in its back pocket.

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

The Rating Ranges

The numbers work out to the following ranges:

  • High-5 – account balance of $70,000 to $99,999
  • Mid-5 –$40,000 to $69,999
  • Low-5 –$10,000 to $39,000 (your small business needs this level bank score or better to get loans)
  • High-4 – $7,000 to 9,999
  • Mid-4 – $4,000 to $6,999
  • Low-4 – $1,000 to $-3,999

Bank Credit Problems that can Get Your Business a Denial

There are several ways to get a denial when you want a business loan. Here are the top five.

#1 Way You Can Get Denied for a Business Loan in a Recession

You’ll get a denial if you don’t maintain a minimum balance for at least three months. Since every bank credit cycle is based on the previous three months, a continually seesawing balance should damage your bank credit.

How You Can Fix It

So, what is the remedy? Keep cash in your account, by any means you can. This can be tough in a recession, but it is not impossible.

#2 Way You Can Get Denied for a Business Loan in a Recession

Looking to get a denial? Then don’t bother to assure that your business bank accounts are reported exactly the same way all of your business records are. And they would also have to be with the exact same physical address and phone number.

Sow confusion in this area by changing one and not another, or not correcting an error if there is one. And use a post office box!

Wrong.

How You Can Fix It

So, what is the remedy? Keep your records consistent. Copy and paste whatever you can. Do not chance it by retyping. And as for your location, if you do not want or need a physical office, go with a virtual one. We particularly like Regus and Alliance.

Can’t find any virtual office space nearby or within your budget? Then talk to other area business owners. And find out who they work with.

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

#3 Way You Can Get Denied for a Business Loan in a Recession

To go along with #2, you’ll get a denial if you don’t keep consistent, congruent records. That is, to make sure that every credit agency and trade credit vendor, every record keeper, lists the business name and address the exact same way.

These include record keepers for financial records, income tax, web addresses and e-mail addresses, directory assistance, etc.

No lender is going to stop to consider all of the ways that a business might be listed. That will not happen when they look into the business’ creditworthiness.

Therefore, if they are unable to find what they need easily, they will just deny the application. Or your carefully cultivated credit won’t report to the business credit reporting agencies. So if you want a denial, make sure your records are a mess!

No. Don’t do this.

How You Can Fix It

So, what is the remedy? Again, keep your records as consistent as possible. And if you need to hire someone to help you with this, then be sure to do so. It will be well worth it to get some peace of mind this area.

#4 Way You Can Get Denied for a Business Loan in a Recession

This one happens if you never manage your bank account responsibly. It means that your small business should not avoid writing non-sufficient funds (NSF) checks at all costs.

NSFs will decimate bank ratings.

Non-sufficient-funds checks are something which no business can afford to let happen.

But balancing checkbooks and accounts is so dull anyway. And you’ve got enough money without even making sure, right?

Wrong!

How You Can Fix It

So, what is the remedy? Carefully balance your books and make sure you have enough funds for your transactions.

So this might mean you hire someone with a bookkeeping or accounting background to help you. And that’s a great idea!

Beyond taking care of your business bank accounts, such an employee should be able to help you with the tax implications of pretty much everything that you do. All businesses will have to pay taxes. There are no exceptions to this rule! So why not legally and ethically pay less?

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

#5 Way You Can Get Denied for a Business Loan in a Recession

To add to #4, you’ll get a denial if you don’t add overdraft protection to your bank account as soon as possible, in order to avoid NSFs. But why bother thinking ahead or planning for the future? Everything is going to be great forever, right?

Wrong.

How You Can Fix It

So, what is the remedy? Overdraft protection is a valuable feature. So make sure you can get it. That might mean going to a bank that isn’t right around the corner from you. Or it might mean maintaining a specific minimum balance.

And if it does, then that’s even better. You’ll kill two birds with one stone and also address #1, above.

Bonus: #6 Way You Can Get Denied for a Business Loan in a Recession

Want to get a denial? Then don’t let your business show a positive cash flow. A positive free cash flow is the amount of revenue left over after your company has paid all of its expenses.

So if you really want to get a loan denial from your bank credit, go ahead and treat yourself. And buy whatever’s expensive for your business. And make sure your expenses outstrip your profits.

Because doesn’t every factory deserve plush carpeting in the loading dock?

Wrong.COVID-19 and biz lending in a Recession Credit Suite

How You Can Fix It

So, what is the remedy? The cash coming in and leaving your company’s bank account should reflect a positive free cash flow.

When an account shows a positive cash flow it indicates your business is generating more revenue than is used to run the company. That means the bank will feel your business can pay its bills.

Can’t afford to add a lot at a time? That’s okay – long as you are adding something.

In a recession, it’s obviously harder to keep adding to a business bank account. Just … try.

Bonus: #7 Way You Can Get Denied for a Business Loan in a Recession

Banks are highly motivated to lend to a business with consistent deposits. And a business owner must also make regular deposits. So this is in order to maintain a positive bank rating.

The business owner must make a lot of consistent deposits, more than the withdrawals they are making. This is the best way to have and maintain a good bank rating.

If they can do that, then they will have a good bank credit score.

But consistency is the hobgoblin of little minds, right?

Hence depositing whatever, whenever has got to be the best way to handle your company’s bank deposits, right?

Wrong.

How You Can Fix It

So, what is the remedy? Consistency! Showing your bank is dependably and regularly adding funds will go a long way to assuring your bank that your business is credible.

And it’ll assure them that if they loan you money, that you’ll be able to pay them back.

And you’ll maintain your ethics and do so.

There are Many Ways You Can Get Denied for a Business Loan in a Recession

Yes, you can wreck your bank credit these five seven ways. So don’t! If you wreck your bank credit, then you may as well throw in the towel. And in a recession, you just plain can’t afford that.

This is because you’ll also tank your business. And no one wants to see that happen.

Particularly now, in the age of COVID-19, you need to help your business in any way you can.

The post Brutal! 5 Ways You Can Get Denied for a Business Loan in a Recession –Your Banker Won’t Tell You About These! appeared first on Credit Suite.

Bill Gates warns against coronavirus vaccine going to highest bidder — 'We'll have a deadlier pandemic'

As countries and companies race to bring a Covid-19 vaccine to the market, concerns have risen about wealthier nations receiving more drugs than developing countries.

The post Bill Gates warns against coronavirus vaccine going to highest bidder — 'We'll have a deadlier pandemic' appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post Bill Gates warns against coronavirus vaccine going to highest bidder — 'We'll have a deadlier pandemic' appeared first on Buy It At A Bargain – Deals And Reviews.

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

I have a question for you…

How do you figure out what you should blog about?

If I had to take a guess, you probably come up with ideas based on one of two strategies.

The first is to use tools like Ubersuggest to come up with a list of keywords.

keyword overview

But once you find popular keywords, you have to brainstorm topic and titles ideas.

What a drag, right?  

Now, the second way you probably come up with ideas is by using tools like Buzzsumo.

You type in a keyword and it shows you the most popular blog posts that have performed well in the past based on social shares.

buzzsumo

But there’s an issue… actually a few issues:

  1. Buzzsumo only shows you 10 ideas… unless you pay them $99 a month.
  2. And just because a blog post has a ton of social shares, it doesn’t mean it will get consistent traffic like you would through SEO. Social shares typically provide a boost in traffic for only a few days and that’s it.
  3. Tools like Ubersuggest show you popular keywords, but it’s not easy to come up with titles based on those keywords.

There must be a better way to find topics you should blog about, right?

There will be in 30 days with your help!

Content marketing made simple

A few weeks ago I made an upgrade to Ubersuggest: I added a free backlink checker called Backlinks.

But why stop there?

I now plan to release a new feature on Ubersuggest that will provide data similar to what you would find on Buzzsumo, but I need your help to do so.

Let’s say you are interested in creating content that gets a lot of traffic.

What’s the process you use?

Well, you probably head over to Ubersuggest and type in a keyword. You’ll see a report that looks something like this:

keyword ideas

You then pick a few keywords and create articles about them. Now sure, at least with this approach you are writing content about keywords that have decent search volume.

But what about the title?

Here’s an interesting stat for you… 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of your article.

So how do you come up with that title or headline? One that grabs attention.

What if I made that easy for you?

What do you think of the idea of seeing a list of blog articles that have done well anytime you type in a keyword into Ubersuggest? Something that looks like this.

content ideas

*The screenshot has fake data… the real version would show real data with real-time results.

It would list out all of the articles that people have written in the past that contain the keywords you researched in both the title and meta description.

The results would then be sorted by:

  1. Social shares – which content got the most shares on social sites like Facebook and Pinterest.
  2. Estimated visits – how many visits is each article receiving from Google? And what are the keywords that each article ranks for?
  3. Backlinks – how many people are linking to each article? What are the URLs, their domain score, and even page score?

What if I showed you all of that in this “Content Ideas” report that I’m going to add to Ubersuggest?

Here are some more screenshots that’ll help describe what I am trying to create for you… this one shows keywords that a blog post ranks for.

keywords

And here is one that shows the web pages linking to a blog post.

links

Would it help you come up with better content topics to write about?

Why should you want this new Ubersuggest report?

When you write any type of content, as a marketer, you want to ensure that it gets the most amount of traffic.

The current tools will either show you how many social shares a similar article received in the past or how people shared content with specific keywords.

But that’s the problem… you aren’t presented with enough data, which means you are more likely to write content that doesn’t perform well.

See, social algorithms are much harder than they were in the past, which means you probably won’t get as many social shares as some of the other articles that have done well.

And SEO is also harder than what it was in the past, which means it won’t be as easy to get rankings.

By seeing content broken down by social share count, estimated visits (organic monthly Google traffic), and backlinks you will have the data you need to pick the right topic to write about. Because if you are picking topics that have a lot of all 3, the chances are that the topic is worth writing about and will do well.

Social shares will provide you that quick influx of traffic at the beginning. Backlinks will help you with referral traffic and over time help you boost your search engine rankings. And estimated visits shows you which keywords to focus on for that article.

And best of all, you’ll see over 100 content (topic) ideas so you’ll have a lot to choose from. I don’t know how long it will take to show you 100 ideas per keywords, but I do know I can do it well under 60 seconds. 🙂

Competitor analysis

I don’t know if you knew this but I already have half of what you can get from Buzzsumo built into Ubersuggest. This part is already live.

Did you know that you can enter a URL into Ubersuggest?

Then when you click on the “Top Pages” navigational button you can then see a list of all of the top articles and pages on your competitor’s site.

top pages

The results are broken down based on estimated visits a page receives from Google on a monthly basis, the backlink count, and the number of social shares each page has.

Just click “view all” under “estimated visits” and you will see all of the top keywords that drive traffic to that page.

top pages keywords

And under backlinks, if you click “view all” you can see all of the sites linking to that page.

top pages links

Conclusion

What do you think of this new content ideas report that I am trying to create?

In other words, something similar to Buzzsumo, but I will show you more results as well as show you who is linking to each of those articles and how many visits each article is generating from Google each month?

My goal is to make it easier to find ideas for your next blog post. And of course, increase the odds of you creating content that actually gets traffic and backlinks.

So, what do you think, should I release this free feature within the next 30 days?

And if you think I should do it, what other features would you want me to release?

The post How to Generate 100 Content Ideas in 60 Seconds (Seriously) appeared first on Neil Patel.

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