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High odds severe Covid-19 can lead to kidney injury or failure, medical studies reveal

Medical experts are using AI technology developed by RenalytixAI to identify biomarkers in Covid-19 patients with the highest risk of kidney injury.

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10 Crowdfunding Platforms for Recession Funding You Should Know About, Part 2

Check Out These 10 Crowdfunding Platforms for Recession Funding You Should Know About

These 10 crowdfunding platforms for recession funding have been catching our eye lately.

Have you been thinking of crowdfunding your business? There are several recession crowdfunding platforms out there with differing requirements. These are the recession crowdfunding platforms you should know.

Getting working capital to grow your business doesn’t have to be hard. Many companies these days turn to recession crowdfunding platforms. A lot of these options will work for startup ventures. The last 5 of our top 10 crowdfunding platforms for recession funding are a bit more obscure. But first, here are a few tips to help you with your campaign.

Quick Tips About Crowdfunding: Your Campaign

Your campaign’s success is far from guaranteed. But you can capitalize on a few proven approaches. First off, consider these four emotions that you need to engender in donors. Use one or more of them as the focal point of your campaign as a starting point.

Scarcity

If you have thousands of something or other to supply as a perk, it will not be as desirable. If you only have a few copies of a specific perk, that will instill a feeling in some potential donors that they just have to have it. Do this with your larger donation levels only. Therefore, you might want to establish a perk/donation level system similar to this:

Donation Level Number of Perks
Lowest 1,000
Second lowest 500 (reward also incorporates lowest level reward)
Second highest 50 (reward also includes two lower level rewards)
Highest 10 (reward also incorporates all other levels’ rewards)

Remember: a lot of variety in physical perks will make fulfillment a lot harder, so don’t work with greater than maybe five separate varieties of physical perks– and even that is pushing it.

Building scarcity into your perk tiers is a great way to add perceived value to the perks which attach to your higher level donations.

Urgency

The first two and last two days of a crowdfunding campaign are pretty much always the days with the biggest payoffs. Often, making the campaign longer doesn’t make you significantly more money. So why not open a campaign for only a week? Do not let donors feel they can contribute any old time they feel like it.

Novelty

If you are offering the same old thing as a thousand other places, no one will want to make a donation. Your widget has got to be hotter, cheaper, lighter, or more resilient. Your food should be reduced in calories or higher in nutrition or better-tasting. Or your professional services need to be delivered better or quicker, by friendlier and more skilled employees. And they should come with a money back guarantee your competition does not provide.

Not sure about your own personal creativity? Then talk to creative people you know, and listen to what they say. They might have amazing ideas and it certainly never hurts to ask.

Cool factor

Is your product a work of art? Is it a new, gadget-like innovation? Then it may have a coolness aspect which you can construct your campaign around. But do not be discouraged if it isn’t! These days, some of the most unforgettable advertising campaigns are based around a product the majority of people found uninspiring not ten years ago– insurance.

So house flipping could boast a cool factor if you show off flipping in a neighborhood where a celebrity lives or once lived. A nail shop can show off coolness with exciting new designs not found anywhere else. And a long haul trucking company can showcase a cool factor with some of the more unusual products you’ve hauled.

Quick Tips About Crowdfunding: Crowdfunding Strategy

A few words on strategy:

Your Pitch Video Must be Great

Use an expert to film it and develop the script. Can’t pay for experts? Then try schools, both pupils and educators. Your script doesn’t need to be verbatim but you should have points you wish to make and not babble. Write a script and stay with it. This is not the right time to ad-lib.

If You Have Tangible Evidence of Your Project, then Show it

Put it in your campaign video and on your campaign page. A number of people are naturally doubtful about crowdfunding. An image and a tangible thing will go a long way to assuring them that your project isn’t vaporware.

Manners Matter

Say please, thank you, and you’re welcome to everyone. Use these magic words in your pitch and in your communications with your donors, even in the cover letters you deliver with your perks (even internet perks can include a cover email). You don’t need to be servile, but you absolutely must be diplomatic.

Stretch Goals Should be a Combination of Readily Achievable and Pie in the Sky

If you are crowdfunding for $100,000, a reasonably easy to attain stretch goal is $125,000. Pie in the sky going to be more like $300,000.

Make it abundantly clear what you will do with any added money if you are fortunate enough to get it. Will you buy the property your startup is in? Employ five more people? Replace your old equipment? Launch a brand-new market on another continent? Let your donors know what you are pursuing, so they can dream with you.

Be Gracious if Your Campaign Fails

You may not receive enough to make an appreciable dent in your funding requirements. So give your donors a stake in and an inside look at your business. This will enable them to feel invested. Even if your crowdfunding campaign concludes does not mean a donor cannot send a check or buy extra goods or services. If that happens, then politeness is essential.

Line up the Most Significant and Most Dependable Donors You Can Before You Start

Tell these people to postpone handing over their $1,000 or $10,000 donation till you start your campaign.

And ask them (nicely!) to release their donation during either the first or last day of the campaign.

Make the most of the novelty factor of the first day of the campaign, or the urgency factor of the very last. Just like a busker with a couple of her own bucks in her hat, to motivate people to toss in a few bucks for a song, you want your biggest donors to show other donors that they believe in you and in your project. And you also want them to suggest your other donors that they had best get in on investing in your startup before the opportunity ends.

Share Your Campaign on Social Media

And ask your family and friends to do so, too. Tweet the link. Incorporate it as a Facebook status. Make it a Tumblr post or a snap on Snapchat or create a blog post about it. Ask your network to publicize the link.

The most effective technique to get your network to help you out is by helping them in return. If your relative’s rock band is on Facebook, share their page, or tweet about it.

Be a collaborative member of your own personal network. Then your contacts will be more likely to help you out when you ask.

And rerun these social media postings. Considering time zones and our all-too hectic lives, people may not see your message the first time around. Mix it up and deliver it at odd hours. You can oftentimes use scheduling software such as Hootsuite for this. This includes what is the middle of the night where you live.

In Part 1, we covered 5 great crowdfunding sites you should have on your radar. Here are 5 more to round out 10 crowdfunding platforms for recession funding you should know about. But now we’re going a little more obscure.

More About Our Favorite 10 Crowdfunding Platforms for Recession Funding: 6. GoGetFunding

GoGetFunding has been around since 2011. It lets fundraisers keep the money they raise, whether they meet their target or not. Flexible funding can be a great option if your company is a somewhat unproven idea and you are unsure whether you will be able to meet your funding needs.

GoGetFunding charges a fee of 6.9%. This somewhat high fee includes both the platform fee and the payment processing fee. Hence this option is actually somewhat more cost-effective than many other crowdfunding options.

10 Crowdfunding Platforms for Recession Funding Credit Suite

What frustrates you the most about funding your business? Tell us in the comments.

More About Our Favorite 10 Crowdfunding Platforms for Recession Funding: 7. Crowdfunder

Crowdfunder works as what’s called equity crowdfunding. This is where investors purchase equity in promising companies.

Crowdfunder treats its campaigns as deals, and its donors as ‘investors’. Pay a one-time fee to make your campaign discoverable.

Starter listings are $299/month. Premium listings are $499/month.  Premium Plus is $999/month.

Types of business which cannot use Crowdfunder include:

  • Guns/Firearms
  • Tobacco/Cigarettes/Cannabis
  • Pyramid Marketing
  • Adult Products & Entertainment
  • Gambling
  • Contests and Raffles
  • Illegal Substances/Drugs

More About Our Favorite 10 Crowdfunding Platforms for Recession Funding: 8. Fundable

Fundable is a business crowdfunding platform which lets companies raise capital from investors, customers, and friends. Create an equity or a rewards-based campaign.

In their first year, they generated over $80 million in funding commitments.

Fundable allows equity campaigns.

They charge $179 per month to fundraise. Fees on rewards are: 3.5% + 30¢ per transaction. They do not charge success fees.

More About Our Favorite 10 Crowdfunding Platforms for Recession Funding: 9. AngelList

At AngelList, you can invest in a startup or even get a job at one.  So it can be, essentially, an index fund for startups. Hence if a larger, established company wanted to offer retirement investment opportunities geared to investing in startup companies, AngelList would be a place where they could go.

Hence AngelList is not exactly a business crowdfunding site. Rather, it is a way to connect investors to an array of startup investment opportunities. So investors can try for returns on FinTech or even cryptocurrencies. One of their better-known investments is a business administration site called HoneyBook.

10 Crowdfunding Platforms for Recession Funding Credit Suite

What frustrates you the most about funding your business? Tell us in the comments.

More About Our Favorite 10 Crowdfunding Platforms for Recession Funding: 10. Fundly

Not quite one of our 10 crowdfunding platforms for recession funding, Fundly does allow for crowdfunding for creative ventures. Therefore, if your business has a creative bent, you might find a home there.

Fundly imposes no minimum amount to fundraise in order to keep any raised funds. You can generally withdraw payments within 24 – 48 hours of the donation. They also allow for automatic and scheduled transfers. It is free to create and share an online fundraising campaign.

However, Fundly will deduct a 4.9% fee from each donation you get. A credit card processing fee of 3% is also taken out from each donation. Plus there are nonspecific automatic discounts for larger campaigns.

10 Crowdfunding Platforms for Recession Funding Credit Suite

What frustrates you the most about funding your business? Tell us in the comments.

Takeaways

So for small business owners who want to crowdfund, it pays (quite literally!) to read the fine print. Large and well-known sites such as Kickstarter may get more attention from donors. This is often because they are better known. However, smaller sites on our list of 10 crowdfunding platforms for recession funding – like Fundable – might offer better rates and more personal service.

In the end, though, it is all about the funding. This is true for all of the recession crowdfunding platforms you should know. If your company can meet its goal, then any platform is going to be terrific. If your business cannot, then you will probably do better looking for another form of funding. This includes building business credit. Discover this new way to get funding for your business.

 

 

 

The post 10 Crowdfunding Platforms for Recession Funding You Should Know About, Part 2 appeared first on Credit Suite.

How to Get More Organic Traffic Without Doing Any SEO (Seriously)

You
all know SEO is a long-term game… at least when it comes to Google.

And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.

So
then, what should you do?

Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Seriously.

So,
what is it? And how can you get more organic traffic?

Well,
this story will help explain it…

The
old days

When
I first started my journey as an SEO, I got really good at one thing.

Getting
rankings!

Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).

Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.

You
could literally see results in less than a month.

SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.

I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.

In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.

So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.

I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.

I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.

In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.

Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.

So, what’s the strategy?

Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.

These
days I’ve learned how to monetize my own site, so I don’t rent them out.

But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.

So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?

I
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.

Here are the stats for the last month:

Rental
fees: $24,592

Outreach costs: $3,000

Legal
costs: $580

Copywriting
and monetization costs: $1,500

Total
monthly cost: $29,672 

Now
guess what my monthly income was?

It
was $79,283.58.

Not
too bad.

Now
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.

And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.

Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.

Here
are the exact steps you need to follow:

Step
#1: Find the terms you want to rank for

If
you already know the terms you want to rank for, great, you can skip this step.

If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.

Head
over to the top pages report and look at their top pages.

Now
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.

I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.

Keywords
with a low CPC usually mean they don’t convert as well.

When
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.

Step
#2: Search for the term

It’s
time to do some Google searches.

Look
for all of the pages that rank in the top 10 for the term you ideally want to
rank for.

Don’t
waste your time with page 2.

What
I want you to look for is:

  • Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
  • A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
  • A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).

Step
#3: Hit up the website

Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.

If
you can’t find their details, you can do a whois
lookup
to see if you can find their phone number.

What’ll
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.

It
just doesn’t work well over email.

If
you can’t find their phone number, email them with a message that goes
something like this…

Subject: [their website name]

Hey [insert first name],

Do you have time for a quick call this week?

We’ve been researching your business and we would like to potentially make you an offer.

Let me know what works for you.

Cheers,

[insert your name]

[insert your company]

[insert your phone number]

You
want to keep the email short as I have found that it tends to generate more
calls.

Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.

Point
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.

At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).

Once
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.

Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?

You’ll
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.

Once
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.

Typically,
most people don’t have an issue because they aren’t making money from the page
in the first place.

Step
#4: Monetize the page

If
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.

For
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.

Just
like this article
.

The easiest way to monetize a blog post is to add links to products or services you are selling.

Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.

As
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.

Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.

I’ve actually found that they convert better than just linking out to your site.

When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.

Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.

I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.

The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.

And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.

Conclusion

SEO isn’t the only way you can get more organic traffic.

Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.

The only issue with this model is that it is really hard to
scale.

If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.

The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.

So, what do you think of the idea? Are you going to try it out?

The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.

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