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A Comprehensive Guide to Pinterest SEO

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool.

More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. 

Pinterest has become a leading source of social revenue for many companies, especially e-commerce. You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers.

Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include:

  • 72% say Pinterest inspires them to shop when they aren’t looking for anything.
  • 70% discover new products on Pinterest.
  • 90% say Pinterest helps them decide what to buy.
  • 78% say it’s useful to see content from brands on Pinterest.
  • 66% buy something after seeing a brand’s pins.
  • 59% use Pinterest to find more information about their purchases.

With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO.

How Does Pinterest’s Search Algorithm Work?

Let’s get back to the basics. As a Pinterest user, you can save or “pin” any image you find online. By creating different boards and categorizing your collections, you can compile and streamline the topics you care about. Most images, when pinned, are linked to the original websites they’re from.

Say you’re looking for a new pizza recipe. You can easily search for that phrase on Pinterest and sort through many pizza recipe images and options. Once you select the one you want, you can save it to your own board, making it visible to your followers.

pinterest pizza

How does Pinterest know what content to serve up when you search for something? There are four main factors that influence search results:

  1. domain quality
  2. pin quality
  3. pinner quality
  4. topic relevance

What does each of these mean? Domain quality refers to what Pinterest deems to be your website’s quality. Pinterest knows how many items were pinned from your site. Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement.

Pinterest determines pin quality by its freshness, popularity, and the amount of engagement it receives. Pinterest tracks all instances of your pin. For example, if a pin is on your board and someone else shares it to theirs, Pinterest will measure the engagement from every instance of the pin. Improve pin quality by creating enticing graphics and stimulating content people will want to share.

Pinterest assesses how active you are and whether your content is well received to assess your overall quality as a content creator and pinner. Enhance your pinner quality by being active, sharing popular content, increasing saves, and engaging with followers.

Topic relevance refers to keywords. Similar to the way Google functions, keywords affect what appears in Pinterest search.

Pinterest as a Search Engine

You are using the Pinterest search engine to drive traffic to your own website. Pinterest debuted The Taste Graph in 2017 to enhance targeting. They said:

By understanding people’s evolving tastes, preferences, and interests, the Pinterest Taste Graph connects the millions of people on Pinterest to hundreds of billions of fresh ideas that are just right for them. It’s how we surface the perfect ideas for each Pinner, helping them find fresh ideas to love as they move through the various stages of planning their lives.

Pinterest spent years refining their understanding of user behavior and turning it into an actionable resource for businesses.

Several businesses have been able to leverage Pinterest for website traffic. Ben Silbermann, Pinterest’s co-founder and CEO, had this to say about how the search engine functions:

We often talk about Pinterest as like a human indexing machine. Google built these crawlers that would go out, and these amazing algorithms. We give people tools that let them organize in a way that makes sense to them, and in doing that they organize in a way that makes sense to other people.

You must show Pinterest that your pins are relevant to the terms users search for. Relevance refers to how closely your pin fits your audience’s interests, recent search history, and distinct searches.

Pinterest’s engineering team shared an overview of how they extract and assign keywords to pin images. Pinterest assigns pins keywords called annotations that are between one and six words long. They then assess your pin’s relevance to these keywords with a confidence score based on the quality of the information extracted (text-based keywords are more highly rated) and how many times that keyword appears.

image4 6

In this graphic, the two Maseratis are more like one another than they are to the Honda. This is reflected in the cosine similarity scores.

How to Optimize Your Pinterest Boards

Create Pinterest boards strategically, and pin and repin relevant content to build a strong presence.

How does Pinterest know which cars to compare? By keywords. You should include keywords in your board names, board descriptions, and in the descriptions of each photo you pin. This tells Pinterest how to categorize your pins and content. To optimize your content, start by doing keyword research. Search Pinterest for terms that correlate to your audience and industry.

As you type, Pinterest auto-suggests a variety of terms to help you narrow down your search. Make note of these terms.

Add them to your pin descriptions, board titles, image text, and profiles. You should also integrate relevant hashtags with corresponding phrases.

For example, CaféPress has Pinterest boards for various product segments. Clicking on their pin highlighting masks for kids showed a thorough description comprising a variety of relevant keywords.

image3 6

Note that they integrated “Kids Face Masks” into both the title and description. They included a variety of adjectives people may use when searching for masks: reusable, washable, and comfort.

The image is appealing for kids too. By using effective pin images and optimizing pin designs with a consistent look and feel across all the pins on their board, CaféPress tailored their content to how people search on Pinterest.

Pinterest for E-commerce

Pinterest simplifies the online shopping experience by making it easy to search for products. If your goal is to sell on Pinterest, set up a Pinterest Business Account, which comes with an array of personalized support, creative strategies, and campaign guidance.

A business account also gives you access to analytics and ads. As you add more content to your account, you’ll be able to collect data on views and engagement.

It’s critical to optimize your website for Pinterest users. Consider people who may want to pin items from your site to their boards.

Start by adding the Pinterest tag to your website to track conversions.

Also, add share buttons to your product pages. This encourages visitors to follow you on Pinterest and share your products with their networks.

Sellbrite points out that Forever 21, a women’s clothing brand, does a great job of this.

pinterest share button example

Clicking the share button takes visitors to Pinterest. There, they can pin the products they like.

This can encourage interactivity on your website, and keep your customers engaged with your brand across the digital landscape. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns.

The Ultimate Pinterest Marketing Guide provides more explanation and case studies. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO.

Which Pinterest Ad Formats Should You Explore?

Pinterest offers a variety of ad format options for every goal. Here are some worth exploring:

  • Standard: Vertical or square image
  • Video
  • Shopping: Buyable pins allow users to buy instantly
  • Carousel: Users can swipe through multiple images in one pin
  • Collections: Mix lifestyle photos with product images in this ad format

Select the ad type that makes the most sense for your brand. For example, if you have a more visual-oriented product, a video or carousel ad may be the best fit. If your company offers a service or experience, collections would likely be best suited.

Pinterest user Jess Bahr compiled a Pinterest board of Pinterest ad examples. The board features numerous businesses and ad types.

One Pinterest success story is BlendJet, which saw 2x better sales. The company turned to Pinterest for a highly visual campaign highlighting the blender’s portability, versatility, and design, and saw its sales double as a result.

Video ads acted like product demos, showing how the blender works. Meanwhile, standard ads depicted scenarios for using the BlendJet One, from in the car to on the trail. The company’s campaigns have now offered an 8x return on investment (ROI).

Conclusion 

While Pinterest SEO may seem intimidating at first, it’s simple to navigate once you get the hang of it. If you’re looking for a proven method of driving brand awareness as well as website traffic, Pinterest is worth exploring.

Remember, over 400 million people visit Pinterest each month, and 90% of those users make buying decisions on the platform.

Have you had success with Pinterest SEO?

The post A Comprehensive Guide to Pinterest SEO appeared first on Neil Patel.

The 5 Best SEO Companies of 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Anywhere you find a cube of sugar in the open, you’ll find ants. 

Today, the SEO service providers’ industry, valued over $65 billion, is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. 

And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales?

Insanity!

With all this confusion, I sense you came here pondering: 

  • How do I filter vetted SEO companies?
  • How can I find a top SEO company that doesn’t need ads to rank its website organically?

You’ll find the answer to those questions here. 

And that’s not all. 

You’ll also see the SEO companies that go beyond vanity metrics and deliver real business results.

The 5 Top SEO Companies in The World

  1. Neil Patel Digital (best for SEO content marketing)
  2. Voice SEO (best for Voice search) 
  3. ReachLocal (best for local SEO) 
  4. FATJOE (best for backlinks’ acquisition)
  5. OuterBox (best for eCommerce SEO) 

In the past, you could hire any Tom and Harry to stuff keywords into a page or website you wanted to rank, and it’ll make its way to Google’s 1st page.

Not anymore. 

In short, the constant evolution of SEO has reached a tipping point where ranking alone doesn’t guarantee business results—qualified traffic, leads, and sales. 

To get the most out of any SEO investment today, you need a holistic strategy. 

And a holistic SEO strategy must blend your website code, information architecture (IA), and content marketing with context to not only make your business discoverable online but valuable to customers.

Take this guide you’re reading, for example. If it wasn’t valuable to you, would you still be reading?

You’re experiencing excellent SEO execution at play here. 

Done well, it drives relevant website visits. But most importantly, it uses high-quality content to engage and convert visitors into leads and customers.  

I’m confident the best SEO companies we reviewed below will do no different. Hire any of them, and you’ll attract and convert visitors into leads and customers.

#1 Neil Patel Digital – Best For SEO Content Marketing 

Yeah, we’re tooting our own horn, and it’s not because charity begins at home. 

We’ve earned our place on this list. 

First things first, Neil Patel Digital was founded by hardcore marketers who walk the talk, and not some random wannabe. If you type “SEO strategies” into Google from anywhere in the world, you’ll find well-crafted content by our Co-founder, Neil Patel, on the 3rd and 4th organic positions: 

And that’s but the tip of the iceberg. 

We generate millions of organic search traffic—about 3.5 million to be precise, to my blog. No ads, only through SEO-optimized content marketing:

As you can see from the snapshot above, through these efforts, our Co-Founder has accumulated more than 1.7 million organic keywords with over 3 million websites across the globe linking back to his content pieces. 

To build a rock-solid SEO content marketing company you can rely on, I also partnered with other marketing veterans to form Neil Patel Digital:

Together, the executive team here in Neil Patel Digital has garnered over five decades of hands-on experience. And this excludes other top-level, in-house marketing managers. 

In short, SEO-optimized content marketing is one of the prime reasons customers, from startups to enterprise brands, trust Neil Patel Digital to deliver top-notch search engine optimization strategies: 

If you’re just starting with search engine optimization or seek better results, it’s best to start with content marketing. 

Content is the bedrock that drives all other online marketing campaigns. 

It’s how you got here; it’s how your customers will find you, too. 

And not only is SEO-optimized content marketing Neil Patel Digital’s core offering, but we’ve also developed battle-tested programs we can bet our life on: 

Since you’re still here, get your free consultation with Neil Patel Digital here

#2 Voice SEO – Best For Voice SEO

No, this company didn’t name themselves Voice SEO for the fun of it. They’re the #1 ranked voice SEO company by TopSEOs. 

And that’s for a reason. 

Voice SEO took it upon themselves to study the trends surrounding how people use spoken commands—instead of typing words to query the search engines. From there, they discovered the ever-increasing use of voice search and positioned themselves as the go-to company for voice SEO.

If you own any of Siri, Google Echo, or Alexa devices, or you know someone who does, that should give an idea of the growing importance to optimize your website for voice. 

But, if you don’t, I’ll quickly let you in on it. 

Over 31% of smartphone users across the world use voice technology at least once weekly. Another research projected 50% of all online searches in 2020 to be voice-based. And by 2022, over 55% of households are expected to have voice search-enabled devices. 

These stats all point to one direction: The time to optimize your website for voice search is now. 

And that’s where Voice SEO, as the name suggests, comes in. 

This company started as a small team of SEO experts focused on putting their SEO skills to good use, helping businesses like them to grow. 

Through this intense passion for excellence, Voice SEO followed the highest standards in the industry, particularly in voice search engine optimization. 

Although there are no client testimonials to their name, they have garnered accreditations, which shows they know their onions to deserve a place on this list: 

#3 ReachLocal – Best For Local SEO 

ReachLocal is the go-to company for strategic local SEO executions. And their experience, results, and high-value partnerships speak for itself.

Founded in 2004, their expertise in the local SEO niche has generated over 201 million local leads for about 19,000 clients worldwide. 

With offices in five continents, they’re a Google Premier Partner, and Bing Ads Certified specialists, and others. ReachLocal proudly partners with Google, Yelp, Yahoo!, Bing, and Facebook to help businesses optimize their local search engine optimization strategies and drive in-store customers. 

Local SEO Companies, a domain that vets and ranks top local SEO practitioners, ranked ReachLocal as the best for local SEO strategies

And not only that, across several review sites, this company’s experience and attention to detail have seen them receive 4.5/5-star ratings from happy customers: 

#4 FatJoe – Best For Backlink Acquisition 

Search engines interpret the relative importance of your web pages and websites as a whole, using the number of backlinks pointing to them. 

In order words, the more backlinks you acquire, the more the search engines see your site as authoritative. 

And the more it’ll rank your site over those of your competitors for competitive keywords. 

When it comes to acquiring backlinks for SEO, FATJOE comes highly recommended by us. They’ll help you generate high-value backlinks, and you can rest assured because even other SEO agencies turn to them for the same. 

FATJOE has grown to become one of the world’s largest outsourced link building agencies, serving over 5,000 clients worldwide.

When you sign up for FATJOE’s SEO link building services, you get premium access to every tool you need: A dashboard to manage and track your orders, and their Blogger Outreach product to find and reach relevant websites to build links from. 

About 97% of customers who use FATJOE rates them a 4.5/5, and even though they’re more positioned for agencies—because they do link building a lot.

#5 OuterBox – Best for eCommerce SEO 

OuterBox, an SEO and performance marketing company focused on eCommerce brands, is our pick for eCommerce SEO. 

If you own an eCommerce website and seek a talented group of dedicated people to power your business through the search engines, you should look OuterBox’s way. 

Founded in 2004, this company earned the list of Inc. 500 fastest growing companies in the US, having served hundreds of customers across several eCommerce sectors. 

Their clientele speaks for itself: NewAir, AtlasOil, JetDock, UCFS, and others. 

And it doesn’t matter which eCommerce platform you’ve built your business with. Be it WooCommerce, Magento, Shopify, Drupal, or others; you can rely on OuterBox for effective eCommerce search engine optimization: 

5 Characteristics That Make a Great SEO Company

You’ll find hundreds, if not thousands, of SEO companies out there.

So, let’s say you wanted to go out of our vetted list to find one for yourself. What are the characteristics that make a great SEO company you should be looking out for? 

They are as follows. 

1. Experience and Process for Implementing SEO

When it comes to SEO these days, anyone with a laptop, access to the internet, and a WordPress-installed blog can boast of being an SEO company. 

What you won’t see behind those claims, however, is the experience and process they take to deliver results. 

You should always lookout for this. 

Scroll their website, do a simple Google search and see if they show up on the search engine’s organic positions. If they don’t, it means they have little to no experience nor implemented what they claim to deliver. 

Can you give what you don’t have?

Likewise, a fundamental characteristic of a great SEO company is that they have experience implementing SEO for themselves first. 

And they have a process, showing you how they go about getting results: 

2. An Impressive Portfolio

The idea of showing off portfolios has become a characteristic of great SEO companies today. And the reason for this is simple. 

They’re proud of the businesses they’ve helped increase rankings on Google and driven traffic to get leads and sales. 

But, this idea to show off their portfolio does you more good. 

Scroll through it, and you’ll see the kind of clients they’ve worked with or frequently work with. From here, decide if you want to be in that mix and get similar results. 

For example, at Neil Patel Digital, here are some clients in our work portfolio:

3. Thought Leadership 

SEO is always evolving. 

Today it’s Google’s RankBrain. Before you know it, it’s Panda. And just when you thought that one would stay, Hummingbird hits you right in the face. 

And those are major updates. In one year alone, Google makes upwards of 3,200 updates to its search engine algorithms. 

How can you—one focused on managing your business, keep tabs with all these changes?

You need thought-leadership, and that’s a characteristic of great SEO companies. 

Look out if they’re keeping up with SEO best practices as they evolve, and sharing tips to help businesses adjust for maximum impact: 

4. Real Life Testimonials

Who wouldn’t toot his own horn?

Definitely not search engine optimization companies. Developing winning SEO strategies, managing its implementation, and guiding teams on its execution to generate results is hard. 

When an SEO company does all this hard work and gets those fantastic results, their customers reward them with testimonials, having got value for their money. 

Thus, sharing real-life testimonials is a characteristic you’ll find with most great SEO organizations: 

5. A Complete Team of Leaders, Managers, and Executors

Just as no man is an island, turning SEO ideas into higher rankings, website visitors, leads, and sales needs a diverse team of specialists. 

When an SEO company makes too many promises without showing you the team to make it happen, hold tight. Why? 

Because that’s a red flag they’ll charge you a premium and outsource your job for pennies on the dollar overseas or Fiverr for $5. 

From strategic leaders to managers and different teams of specialists to execute your strategy, great SEO companies are proud to show off their amazing team members: 

What to Expect from a Great SEO Company

So far, I’ve listed our recommended SEO companies and highlighted the characteristics that make a great search engine optimization company, suppose you decide to find one yourself. 

Either way, after making a choice, what should you expect from a great SEO company?

1. Discovery session 

Your decision to work with an SEO company may come from the need to rank your site higher, generate more traffic, drive sales, or all three. 

But, no business case and needs are exactly the same. The SEO strategies that worked for another company won’t work automatically for yours. 

Great SEO companies, from experience working with different organizations, know this. Thus, they’re not quick to send proposals. Instead, to help you, they allow you to share your unique needs and business case in a discovery session: 

2. Research and Recommendations

After sharing your needs and business case with an SEO company, they take what you tell them and use their expertise to conduct in-depth research. 

They do this to get the right context needed to bring themselves on the same page with you, your target audience, and industry. 

After they’ve performed this research, expect a great SEO company to share their recommendations of what you need to do to get maximum results. This, they can do over another discovery call or via email. 

3. Contract with Deliverables

If your discovery session and follow-up conversations with an SEO company looks like a good fit for the exchange of mutual value, you’ll receive a contract for your business. 

However, a great SEO company won’t only send you any contract. In it, expect to see a detailed list of what they’ll deliver, how they plan to deliver it, and when you should start expecting results. 

4. Onboarding, Project Scoping, and Management

To help you, an SEO company would need access to some of your assets. 

Depending on your work scope, this could include your in-house staff, website or blog access, your analytics login codes, etc. 

So, to forge a smooth partnership with your company, expect your team to go through a detailed onboarding process from a great SEO company. 

From this onboarding process, they’ll also scope your project, timelines, and establish an understanding of how they’ll manage your project. 

Conclusion: Give SEO Time

SEO takes time before its results start to manifest. 

You should start expecting results from SEO in about 100 days

Any company that promises you overnight successes doesn’t know SEO well enough or what they’re doing. 

In short, great SEO companies don’t make wild promises; they show you what’s possible and how they’ll work hard to achieve it. 

If you give them time, you’ll start seeing results—qualified traffic, leads, and sales. 

And once things pick up, it’s like a flywheel, always getting better as long as you continue to work with a great SEO company.

The post The 5 Best SEO Companies of 2020 appeared first on Neil Patel.

Covid scenarios: finding the worst worst-case

As pandemic trashes historical data, a Risk.net tie-up with Ron Dembo’s new outfit tests promise of polling

The post Covid scenarios: finding the worst worst-case appeared first on Buy It At A Bargain – Deals And Reviews.

Success once again … $30,00.00 in Business Revenue funding…

Success once again … $30,00.00 in Business Revenue funding!

The post Success once again … $30,00.00 in Business Revenue funding… appeared first on Buy It At A Bargain – Deals And Reviews.

How The Best Business Line of Credit Can Help You Grow Your Business

A Business Line of Credit is Like Steroids for Your Business

A business line of credit can be an incredible tool for your business. You don’t want just any line of credit however. You want the best business line of credit for your business needs.

Not all businesses are the same, and not all lines of credit are best for all businesses. Different limits, rates, and terms work better for some than others.

What’s a Line of Credit?

It can help to get a quick rundown of exactly what a line of credit is. The most basic definition is that it is a revolving line of credit, similar to a credit card. You have a limit and continuous access to that limit while making payments only on the portion you use each month.

For example, if you have a $10,000 line of credit, you can use however much of those funds you need each month for whatever you want, unless your lender issues some sort of restriction. If you use $2,000, then when you get your statement you will have to pay $2,000 plus the interest, rather than a payment plus interest on the entire amount of the loan.

If you were to pay $1,000, then spend another $500, you would pay on the $1,500 balance the next month. Your payments change as your balance changes. Just like with a credit card.

Access is most typically granted through checks or a card connected to the line of credit account.

The Best Business Line of Credit vs. Credit Cards

Business owners often ask what the difference is between a line of credit and a credit card, and why is one better than the other? The truth is that in some cases, a credit card may be the better option. This is a choice to make based on several different factors.

The main difference between the two that most borrowers need to know is that a line of credit typically has a lower consistent interest rate.  Also, there are no perks like 0% interest or cash back that you sometimes see with credit cards.

How do I Find the Best Business Line of Credit for my Business?

There are several steps to this process.

1. Consider why you need a credit line.

This is the crux of how you find the best business line of credit for your needs. You have to know your needs. Here are some examples how a business may use a line of credit.

  • Take advantage of a sale on inventory, raw materials, or supplies. This can reduce cost of goods sold and consequently, increase the bottom line.
  • Purchase or repair minor equipment when needed. This would be like a new printer or laptop, not an industrial oven, freezer, delivery truck, or a large machine used in a plant of some sort. Larger equipment would best be purchases with an equipment loan.
  • Bridge temporary cash gaps or continuous, known cash gaps due to timing issues. An example of this would be several bills that are due at the beginning of the month when you know your largest contracts pay at the end of the month. The money is coming, it is reliable, but the bills come due before the money comes. You can pay the bills with the line of credit, then pay off the line of credit when the contracts pay.

Another example of this is a seasonal line of credit for a business that does the majority of its sales during a certain time of the year.  A florist does a large percentage of sales during Valentines day, so a seasonal line of credit can come in handy to bridge the cash gap during other times of the year.

2. Find out what is available.

Shop around with various financial institutions to determine which ones offer the best business lines of credit. You will want to look at factors such as interest rate and credit limit in relation to what you need and can afford.

Check with various types of lenders to get a feel for which ones offer what you need.  Check with larger commercial banks, small local institutions and credit unions, and alternative lenders such as those that operate exclusively online.

how to get a business line of credit

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

3. Know your business credit.

Your ability to get approval for the best business line of credit will be directly related to your business credit. While lenders may also consider income and cash flow, they are going to rely most heavily on your business credit score when making an approval decision about a line of credit.

A lower business credit score does not necessarily mean you can’t get approval, but it could greatly affect your interest rate and credit limit.

Consider signing up for a credit monitoring service that lets you keeps tabs on your business credit and what is affecting it each month. The one offered by CreditSuite.com is easy to use and cost effective.

Once you have a handle on why you need a business line of credit, what is available, and what you may actually be eligible for, you can make a decision as to where you are going to apply and which product you are going to apply for.

Determining which of these lenders is offers the best business line of credit for your business goes back to knowing what you need, who has it, and who will approve you for it.

When Is a Line of Credit Better than a Credit Card?

If you are going to need to make payments, a line of credit is a better option. There reason is pretty simple. The credit rate is almost always lower. The few exceptions are those cards that offer 0% APR for a short period of time.

If you are going to use a credit card to make regular purchases that you are going to pay off immediately, and you qualify for a card with perks such as cash back, then you may find that you can benefit from using a credit card over a line of credit.

An example would be if you wanted to use your business credit card to make your monthly supplies purchase each month and then pay it off in the following month so that you could take advantage of the cash back.

To float a cash flow gap or make significant purchases that you will need pay out over a short amount of time, a line of credit is almost always the best choice.

how to get a business line of credit

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

Where To Find the Best Business Line of Credit

Since most small businesses will have a hard time getting approval from a traditional lender due to poor credit or a lack of sufficient credit history, we found examples of what alternative lenders are offering currently.

Kabbage

Kabbage offers a credit line of up to $150,000 with no credit score required. The catch is that the interest rate is between 32 and 108%1 The business must have been in existence for at least one year. And the business must have revenue of at least $50,000.

Due to the extremely high interest rate, this is really only an option for those businesses that cannot get financing. So that would be due to a low or nonexistent credit score. Plus a business would have to need something immediately. Otherwise, when it comes to interest rates, you can do better.

StreetShares

There is a credit line available here of up to $100,000. It is for those who have a business credit score of at least 600. You must have been in business for at least one year. And you must have at least $25,000 in revenue.

It requires weekly repayment.

Due to the lower revenue requirement, this is a good option for smaller businesses that are okay in the credit department.But they might have trouble meeting higher revenue criteria. Also, the interest rate minimum is lower, with the low end at 9%.

OnDeck

If you have a credit score of at least 500 you can get a credit line of up to $100,000 with OnDeck. There is a $20 per month maintenance fee, and weekly repayment. The interest rate is a little higher here than with those requiring a higher credit score minimum. It ranges from 13.99 to 39.99 percent.

Again, due to the higher interest rate, this should only be an option if you cannot meet the higher credit score requirement.

Lending Club

The credit line on offer from Lending Club goes up to a limit of $300,000. It requires a credit score of 600, at least one year in business, and at least $50,000 in revenue. The repayment term is 25 months. Also, they require collateral for limits over $100,000.

This is a good option for those who meet the requirement. This is because there is a higher limit available with collateral, and the interest rate can go as low as 6.25%. The repayment terms are much friendlier as well.

how to get a business line of credit

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

You Can Find the Best Business Line of Credit for Your Needs

A business line of credit is a great financing option. It offers flexibility that isn’t always available with a term loan. Interest rates are often better than those offers by business credit cards. And with alternative lenders they are an option for most small businesses.  Have you found the best business line of credit for you? We would love to hear about it. Tell your company’s story about when you used the best business line of credit.

 

The post How The Best Business Line of Credit Can Help You Grow Your Business appeared first on Credit Suite.

The Definitive Guide to Mobile Deep Linking

Save The Date

The average consumer is spending five hours per day on their smartphones and this number is only going up.

We do everything on our phones these days, from shopping to browsing social media and managing our businesses.

This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

If you’re trying to optimize your mobile app, I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t…

Mobile deep linking.

It’s a small detail that can drastically enhance how users engage with your app but few are taking advantage of it.

That’s why I’m going to be teaching you what mobile deep linking is, why you need it, and how you can implement it yourself.

Let’s dive in.

What is mobile deep linking, anyways?

Mobile deep linking is the practice of funneling users deeper into your app through the use of a uniform resource identifier or URI for short.

This allows mobile app developers to push to a specific page within an application versus simply opening it.

Think of it as a website URL.

If you were trying to sell a product, would you want users landing on the homepage or being forwarded to a sales page found deeper in the website?

The latter, of course.

By helping users go to a certain page within an app, you’re making the customer journey easier by getting them closer to the end goal sooner.

Here’s a visual of what the process looks like:

While it might seem simple, mobile linking comes in three different forms that you need to be aware of. They include the following:

Standard deep linking

This is the straightforward deep linking that forwards a user to a specific part of the app. It’s also known as universal linking.

It only works if the customer already has the app installed.

The problem is within traditional linking is that when a user clicks a link, it won’t open the mobile app, but rather directs them to the browser version.

If someone is on a mobile device, the app version will always be more optimized and streamlined.

Here’s what happens if you search for my Instagram on Google for example with the app installed.

The results appear to be the exact same whether you have the Instagram app or not, but clicking it opens up the app seamlessly.

This is a good example of basic deep linking. 

Someone that doesn’t have the Instagram mobile application installed will be given an error or redirected to a fallback page.

Deferred deep linking

This form of deep linking works the same way as standard linking does with the exception that it will direct users without the app to the download location.

This is beneficial because it can help app developers and companies acquire more customers.

Once the app is installed, the user will be referred to where they were originally navigating.

Check out the Skip The Dishes app to see what I mean.

While a user is creating their order, they are able to download the mobile app for Android or iOS.

They are forwarded back to the exact step they were taking, except in the mobile app after downloading it.

This means that they don’t have to manually go through the entire process again to get back to where they were.

Contextual deep linking

Contextual deep linking, also known as onboarding, is commonly used for gathering information on customers to personalize the user experience of an app.

Data such demographics, how users navigate to the app, and more is recorded.

The app onboarding process can be different depending on if the user installed via the Google Play Store, the Apple Store, a Facebook campaign, or another source.

A mobile app downloaded through a Facebook Ad might look different than when it’s downloaded through a Google Display Ad, for example.

The landing page is able to be customized through what is known as a deep view in mobile app development.

Just as the deep link forwards users to a specific deeper page in the application, the deep view is the visual result they see that’s different than others.

URI schemes

Deep linking is only doable thanks to what is known as URI schemes. These schemes are similar to how a website URL can direct you to a specific page on a website.

They look something like this:

See the fetched URI? Its format is appname://path/to/location.

Custom URIs are simple to set up for developers (Often created by default) and present the opportunity to redirect users wherever you please.

The mobile customer journey and how it applies to deep linking

The mobile buyer’s journey is the individual’s steps a user takes to find, use, and share your application.

It’s similar to the regular funnel a customer goes through when purchasing a product with some small differences you need to be aware of.

Here’s how the various steps in the mobile buyer’s journey can be applied to mobile deep linking.

Discovery

The first step in the mobile customer journey is discovering your app in the first place.

While this can be achieved through strategies like content marketing and SEO, deep linking gives you a nice boost to these tactics.

Google indexes deep links from mobile apps, giving you more opportunities to rank and drive organic traffic.

Users can click the search engine listing and open the link directly through the app instead of an internet browser.

Look at this search for Google Analytics to see what I mean:

This helps businesses acquire more users and increase brand awareness versus having a single search engine listing.

Check out my video on skyrocketing mobile app organic traffic, and pair it with deep linking for mind-blowing results.

Compare

Once a user has narrowed down a few options, they’re naturally going to want to find the best app by comparing them.

They’ll look at factors such as pricing, ease of use, and features. 

Deep linking enables you to push users to the best features of your app, reviews, or customize the experience to make your application better than competitors.

By reducing the number of steps it takes to get to important functions of the app, you’re also decreasing the chance of users bouncing.

Decision

The third step in the mobile buyer’s journey is making a decision and commitment to a single app.

Having a clear value proposition and refined user experience is crucial here. 

Better yet, contextual deep linking helps you collect data to make the application as tailored as possible to your buyer’s persona. 

Marketing campaigns can also be optimized with this information to improve targeting and performance.

Retain

Once you begin acquiring more users, you need to keep them.

Standard and deferred deep linking will help navigate users back to your app when they are on search engines, social media, and other platforms. 

This keeps them using your app more often.

Data that can be collected as a result of deep links will assist you in understanding why and how they use your mobile application.

Doubling down on these is what we call Pareto’s Principle or the 80/20 rule.

This rule can be seen everywhere and defines that 80% of results come from 20% of actions.

In the case of mobile app development, you might discover that users are only engaging with a few features and others are taking up space.

You could hypothetically update the features and pages that are used the most, boosting engagement and retention.

Businesses will miss out on discovers like this if they don’t use deep links to collect information.

Why mobile deep linking matters

I know what you’re thinking.

“Why should I bother with mobile deep linking?”

Let me explain.

It improves the user experience

If you can save the user from going through multiple steps instead of one, why wouldn’t you?

That’s exactly what deep linking does, and improves UX because of it.

You’re making the life of users easier by using deep linking to get them where they want to go faster.

This gives them a better experience and impression with your app as a result.

Here’s what the difference between not using mobile deep linking and taking advantage of it looks like:

Much simpler, right?

This brings me to my next point.

It increases customer retention and engagement

Wouldn’t it be nice if every user that downloaded your app stay active all year round?

Unfortunately, that’s not how it works.

It’s been found that 55% of users will churn after the first month of use. That means nearly half of the new downloads will be lost.

Look at mobile app user retention the same way you approach a website.

It’s common for nearly half of all visitors to leave a website and not take any action.

Do you just sit there and do nothing about it? Of course not!

You implement strategies like email options through popups and exclusive content to capture those users before they leave.

This is precisely what deep linking can be used for but in the sense for a mobile app.

Once a user has visited your app, you can retarget them and use a different style of deep linking to improve their experience.

It improves the onboarding of new users

When a mobile app uses a form of deep linking like the deferred approach, you are capable of acquiring more users.

This is because as a user goes through the mobile browser version of your application, they will be given the option or automatically forwarded to the appropriate download location.

The contextual linking technique can be used to onboard new users in different ways depending on where they originally download the app from.

If you understand that users coming from a Facebook ad campaign regularly navigate to a certain product category, you can push them there automatically.

Furthermore, perhaps users from Google like to learn more about your business first before purchasing.

You can use contextual deep linking to direct those users to the page detailing your company’s history.

You can re-engage users

Once a user has used your app, you have a small window of opportunity to retarget them.

Did you know that 46% of search engine marketers believe that retargeting is the most underused form of marketing right now?

It’s a hidden gem that deep linking enhances.

If a segment of users downloaded your app, viewed product pages, and bounced, you could retarget them in advertising campaigns and use deferred linking to forward them back to the high-interest product pages.

Strengthens your marketing

Personalization is key. Contextual deep linking allows you to customize the user experience, which improves marketing results.

Take into consideration that 39% of consumers will spend more money when given a mobile coupon.

You could collect data on users via contextual deep linking to discover what product categories they enjoy the most, then offer a discount for them to align with this behavior.

Similarly, mobile deep linking has the potential to increase conversion rates.

This is because you are pushing users through the sales funnel quicker. Normally this consists of:

  1. The user lands on the homepage of your website.
  2. They navigate to a product page and add a line item to their cart.
  3. They visit the cart page to confirm their order.
  4. Finally, they pay and check out.

Mobile deep linking can effectively cut the sales funnel in half by helping customers go straight to sales pages.

Take the ticket mobile app SeatGeek as an example. They were able to increase revenue by 10.6% and app open rate by 8.8% with deep linking.

Here’s how…

Firstly, they struggled with reminding users to finish their purchases and buy tickets through the app.

They resolved this issue by using deep linked mobile ads. These target ads based on past user activity would display relevant ads in other existing apps the customer used.

SeatGeek noticed that they were getting thousands of new users per day and had to keep them.

Their team began creating ads that would serve different audiences based on previous behavior.

An example of this would be a user adding tickets to their favorite basketball team’s game to cart, but then abandoning before checking out.

When this user was on another application that supported ads, they would see an advertisement for that same basketball game.

The ads were simple in nature, using a related image, and straight forward call to action.

Boosts app discoverability

Don’t you want to get discovered by more customers?

Of course, you do!

And that’s precisely why you need to implement more deep linking in your mobile app.

Deep links are indexed on Google, giving you more opportunities to rank and drive traffic to your business.

And seeing as Google receives over four billion searches per day, you don’t want to miss out on the free exposure.

Think about how a website like mine ranks for thousands of pages, and not just the homepage.

You can achieve that same performance but for your mobile app.

Users on search engines like Google will be able to visit deeper functions and features versus landing on the welcome page.

This creates the opportunity to optimize applications for SEO via keywords, meta descriptions, and title tags, as well.

Provides analytics and insight into campaigns

Mobile deep linking allows you to refine your buyer’s persona and better understand their behavior.

This information can be used to improve the effectiveness of marketing campaigns and the overall experience of your app.

You will also be able to discover which links are being clicked the most and by whom.

Doing so creates the opportunity to double down on the best-performing links and optimizing who you target in advertising campaigns.

Deep links also shine light in which parts of your app are used the most and which aren’t.

Google offers its Firebase product to track deep linking in an easy to use platform.

You can begin using it by selecting the Android, iOS, C++, web, or Unity options.

Using Android as an example, you will need to ensure that you meet the prerequisites Google outlines in their documentation.

Firebase’s SDK automatically captures various metrics, user properties, and allows you to create custom events if you wish to track a specific action.

This data is then relayed through the Firebase dashboard which has a very familiar look and feel to other Google products.

You will feel right at home if you’ve ever used Google Analytics.

Which by the way can be connected to Firebase if you need to add events specific to your business like e-commerce purchases.

How to perform mobile deep linking

Now that you’re excited to get started using mobile deep links, here’s how to implement it yourself.

Deep linking on Android

Android devices will select one of three options when a URI is requested:

  1. It opens a preselected app with the URI.
  2. It opens the only available app that can handle the URI.
  3. The user is prompted to choose an available app.

To begin adding deep links to achieve this, you will need to navigate to the AndroidManifest.xml file of your Android mobile app.

You will then have to add the following elements to the file through an intent filter:

  • Specify the ACTION_VIEW attribute in the <action> element.
  • <data> tags which include the URI scheme, host, and path.
  • CATEGORY_DEFAULT and CATEGORY_BROWSABLE attributes to move users from a browser to your app.

Here’s an example from Android’s official documentation on deep linking of what the code will look like:

The second step is to ensure that your app can read data from the intent filter you created.

This is achieved through adding getData() and getAction() methods like so:

Deep links should not require users to log in or perform other actions to visit the desired content unless desired like in the case of promoting app downloads through deferred linking.

iOS

Adding deep links to iOS apps begins by enabling them through what is known as Associated Domains Entitlement.

That’s a fancy way to say you’re letting search engines know what app belongs to what website.

This way when a user clicks on your website, it activates the specified type of deep linking you choose.

You will then have to add an Apple App Site Association file to your website to verify it.

This association file needs to contain the following code, as you can see from Apple’s official documentation:

Similar to how Android apps have the manifest file, the app delegate file acts as the root of iOS apps.

This is why you will have to program your app delegate file to respond to deep links like Apple shows in this example:

They are specifically handled through the NSUserActivity object and activityType value of NSUserActivityTypeBrowsingWeb.

Your iOS app will be prepared to handle and accept users that navigate to it from browsers like Safari after you complete these steps.

Conclusion

Mobile deep linking is a powerful technique to improve the user experience, on-boarding, and marketing of applications.

The three types of mobile deep linking are standard, deferred, and contextual. It’s important to understand each of these to know when to use them properly.

Standard deep linking is used when customers already have an app installed. When they click on a mobile link, it will give them the option to open it in the app or automatically.

Deferred deep linking works by forwarding users to the appropriate app store to download the app if they don’t have it, then pushing them to the originally intended page.

Contextual linking is the most complicated but allows developers to collection information on users to customize the on-boarding and overall experience of the app.

Mobile deep linking can be implemented in each step of the buyer’s journey to acquire and retain users, too.

How do you use deep linking to improve mobile app performance?

The post The Definitive Guide to Mobile Deep Linking appeared first on Neil Patel.

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