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It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch.
What is Facebook Watch, and what does it mean for you your marketing strategy?
What is Facebook Watch?
Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.
Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators.
How Does Facebook Watch Make Money?
Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.
What Makes Facebook Watch Different From Other Streaming Services?
The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.
- Original video content: Viewed through a new tab called “Watch,” the content is mostly exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
- Free: Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
- Personalized: Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.
The New “Social Viewing” Trend: Facebook Watch Alternatives
Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.
- Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
- Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
- During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.
All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.
For example, Tumblr launched its video chat service Cabana (which is now defunct). The app functioned like a Tumblr/FaceTime hybrid, where users could see friends’ reactions in real-time as they all watch a video together.
However, Tumblr didn’t have the massive audience that Facebook enjoys.
Social viewing veteran YouTube made some changes, too. YouTube added in-app chat to its Android and iOS apps.
Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively on YouTube.
The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.
When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?
What Facebook Watch Means for Marketers
Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.
Here are four ways Facebook Watch is changing the game for marketers.
1. Ads Will Likely Become More Important for Facebook Advertisers
In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Google actually gave up on its right sidebar ads and removed them.
Fortunately for advertisers, Facebook Watch holds great promise.
There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. With video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.
Longer videos will increase the effectiveness of ad break and mid-roll ads. If Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.
Traditional television has been on a downward trend for years. Facebook Watch is accelerating the shift of ad dollars from TV to digital and mobile.
2. Facebook Watch Gives Influencers and Social Creators a Powerful Channel
As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt-out of them entirely.
Instead, they can make money through product placement, as long as they tag the sponsor for transparency. This has huge implications for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.
The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could be even more fruitful for influencers.
For instance, Facebook Watch opens up viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads.
This gives influencers the opportunity to increase engagement through video, as fan affinity with influencers will become even more important.
3. Facebook Live Is Important for Brands
Facebook Live, along with Instagram Live, quickly gained popularity with brands.
Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch do the same.
What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch?
Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could help consumers fall in love with your brand.
4. Facebook Watch Changes the Game for Video Content Marketers
Facebook emphasized the community aspect of Facebook Watch in their official announcement:
“Watching video on Facebook has the incredible power to connect people, spark conversation and foster community,” said Daniel Danker, Facebook’s product director. “On Facebook, videos are discovered through friends and bring communities together.”
Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.
It makes sense: The sense of community is what led people to fall in love with the platform in the first place.
Because of this, Facebook Watch videos tend to see higher sharing and social engagement rates than other platforms.
The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks.
But while YouTube optimized for how-to and short-form content, Facebook Watch expands opportunities to longer-form videos as well as pure entertainment and passively consumed content.
Video content marketers should create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.
Facebook Watch is great for all marketers. The people on your paid social team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers.
More and more, brands want to be seen as friends, not corporations. Facebook Watch lets them do just that. If you are ready to give it a try (or improve your strategy), check out this advanced guide to Facebook Watch.
Have you tried Facebook Watch? What results have you seen?
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like:
- Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement)
- Help you beat the newsfeed algorithm without ads
- Foster a strong sense of community around your brand
In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow.
How to Create Facebook Polls
Gone are the days you could create a Facebook poll from your Newsfeed or timeline. At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, or on Messenger.
Facebook Group Polls
Facebook Groups are one of the best tools for brands on the social media platform. It allows you to create a community and improve customer engagement.
While Business Pages struggle to get an organic reach above 5%, Facebook Groups are different. The algorithm pushes group posts to newsfeeds, which means you have a much higher organic reach without paying for ads.
Below, we break down the steps to create a poll within your group with an actual profile and business page example.
Step 1: Go Your Group
On your desktop or mobile, go to your Facebook Newsfeed, click on the “Groups” icon on the left-hand side menu and select the group for your poll.
Step 2: Create a Post
Click the “What’s on your mind” section to create a post. When the pop-up loads, navigate to the “Add to your post” section and click on the three dots to see more options.
Step 3: Create Your Poll
A new “Add to your post” screen will load with various options. Select “Poll” from the list. It will take you back to the “Create post” pop-up, and you can start adding your poll options in the “Write something” section.
Step 4: Publish Your Poll
When you’ve added all your options, click on “Poll Options.” Here you can choose if people can add options and if they can vote for more than one option.
Once you’re done, click “Post.”
Facebook Story Polls
With 250 million people using Stories every day and it’s prime real estate on users’ News Feeds, creating a poll is an invaluable (and fun!) way to connect with your audience.
Let’s see how it’s done.
Step 1: Open the Facebook App on Your Smartphone
Navigate to your Facebook Page by tapping on the “Hamburger” icon on the left-hand side of the screen. You’ll see your page in your shortcuts section or by scrolling down and tapping on the “Pages” button.
Step 2: Create a New Story
Tap on the blue circle with the plus sign around your profile picture and select “Create a Story” from the dropdown list.
Step 3: Create a Poll
Swipe to the left until you see the “Poll” card. Write your question and customize the “Yes” and “No” options.
Choose a color gradient background or upload a photo from your camera roll.
When you’re done, tap the “Share Now” button.
Your followers will see the percentage of who voted for which option but only you can see how many votes each option received and how each person voted.
Facebook Messenger Polls
While you can no longer post polls on your News Feed, Facebook added the functionality to group chats in Messenger for your personal account.
Hopefully, Facebook will roll out the feature to chats for business pages. It would be an excellent way to carry out quick customer satisfaction surveys.
Here’s how to do it.
Step 1: Open a Group Chat or Create a New One
Step 2: Tap the “+” at the Bottom of the Messenger Window Next to the Text Box
Step 3: Select the Poll Icon and Type in Your Question
Step 4: Add Your Options and Tap “Create a Poll”
Doing this allows you to share it with your group.
Event Page Polls
Polls are a powerful feature for brands who host in-person or virtual events.
You can create one to get valuable input on details like:
- Which location, date, or time suits everyone.
- Attendees’ opinions on how the event went.
- How many people want specific catering options.
- Voting on itinerary options.
Step 1: Go to the Event
Log into your Facebook account and click on “Events” on the left-hand side of the screen. If you don’t see the event icon, click on the expand button and scroll down until you see it.
For events created by a Facebook Business Page, go straight to the events tab on your page.
Step 2: Create a Post
Select the event you want, click on the “Discussion” tab and select “Add a Post.”
A new window will pop up, and you’ll see the poll icon on the right-hand side of the “Add a Post” section.
If you don’t see it, tap on the three dots to expand the post options.
Step 3: Create a Poll
Click on the poll icon, and you’ll go back to the “create a post” screen where you can add your question and options.
You can add more possible answers by clicking the “+Add Option”. Use “Poll Options” to allow people to add options and enable/disable people from choosing multiple answers.
When you’re ready to post, click on the “Post” button to add it to your event’s page.
Facebook Video Polls
With 500 million people on Facebook watching videos every day, you can’t go wrong with adding video content to your marketing mix.
But how do you get people to ENGAGE with it once it’s posted?
It’s a quick and easy way to personalize a viewer’s watch experience and get them to snap out of passively consuming content.
We tell you how to do it below.
Step 1: Upload a Video to Your Facebook Page
You can also head on over to Creator Studio to edit a video you’ve already posted to your page.
Step 2: Click the “Edit Post” Button
A new window will load where you can edit your video’s title, caption, and tags.
Step 3: Select the “Polls” Option
On the right-hand side of the pop-up, scroll down until you see a greyed out “Poll” section.
Select it and click on the blue “Create Poll” button.
Step 4: Ask Your Question
On the left-hand side of the pop-up, your video will appear with a slider. You can move it to the section of your video where you want the poll to appear.
On the right-hand side, you can fill in your question and answer options. By default, there are only two options to start with, but you can add up to six by clicking on the “+Add another option” button.
Step 5: Choose Your Poll Settings
Scroll down further to finalize your poll settings. You can specify when you want the poll to show up, its duration, and when you want to publish the results.
Step 6: Save Your Facebook Video Poll
When you’re happy with your poll, click on the “Save” button to start collecting results!
5 Ways to Use Facebook Polls to Grow Your Business
Here are some of the ways you can take advantage of polling your audience to grow your community and make more sales.
Create Different Types of Facebook Polls
You don’t have to stick to boring ol’ text polls. Facebook lets you spice things up and stop mindless scrolling in its tracks by adding images and GIFs to your polls.
Use the different options to get creative, show off your brand personality, and encourage engagement.
Ask the Right Questions
Polls are an excellent way to start a discussion in your community and conduct valuable market research.
For example, if you create a poll around content marketing, you can ask questions like:
- “Do you see results from your content marketing?”
- “What’s your biggest struggle with content marketing?”
- “Do you struggle to see an ROI from your content marketing?”
You can use the results to plan out your content calendar, brainstorm a new offer, or create a piece of gated content your audience will love.
Collect Feedback From Your Audience
Hosting a free training for your private Facebook Group community? Get feedback on how your audience enjoyed the content with a poll. Instead of guessing if your training resonated with your community, you can ask them directly and use the feedback to fine-tune your content. A quick poll question like “Did you find the training actionable and easy-to-understand?” will do the trick.
Learn About Your Audience
Your Facebook polls don’t need to be strictly business all day every day. You can use the feature to go beyond basic demographics and find out what makes your audience tick.
- What colors do they prefer?
- Who are their favorite influencers?
- Where do they hang out online and offline?
- What are their biggest values?
- What is the big goal they’re working towards?
Polls can collect meaningful information you use to make your brand more relatable and marketable to your audience.
Use a Slight Touch of Controversy
Want to stir up some engagement? Create a poll around two different schools of thought in your industry.
For example, if you work with freelancers you could ask, “Do you find platforms like Upwork and Fiverr valuable for landing clients?”
There are strong opinions about the pros and cons of using content mills, and it’s a hot topic in the freelancing community. Creating a poll around this will spike likes and comments, forcing the algorithm to push it out to more users.
How Facebook Polls Can Help Your Business
Still not convinced of the impact Facebook Polls can have on your business? Here’s how they can boost audience engagement, brand awareness, and help you sell your products before you’re ready to launch.
Boost Your Engagement and Brand Awareness
As AdWeek points out, consumer engagement on Facebook with brands is volatile. Polls are an easy way to encourage your community to engage with your content and build a relationship with your fans.
With multiple ways to interact (liking, commenting, sharing), you can feed the algorithm all the signals it needs to serve your post out to more and more users. For users, polls break up monotonous scrolling and allows them to share their opinion quickly and easily.
Find Out What to Create Next
The key to a successful online business is to create things your audience wants.
While keyword and market research can go a long way to get you there, once you’ve built a community, it’s better to go straight to the source. Use a poll to ask your followers what they want to see next.
For example, you could offer several topic ideas for your next blog post, YouTube video, or online course. Can’t decide what color to use for your new t-shirt designs? Create a poll and give your audience what they want!
Stir Up Interest Before a Launch
Before your next launch, use polls to start teasing your new products or services. For example, if you’re a clothing company, you can post pictures of your soon-to-be-released hoodies and ask people to vote on their favorite style. Not only is it a way for you to see what’s resonating with your audience, it creates anticipation for your launch.
Discover the Opinion of Your Followers
Remember the old days of focus groups as a marketing tactic? You can get the same results for FREE and in a shorter amount of time with polls.
Use Facebook polls to find out:
- What your followers like about your brand.
- What they would change.
- Their overall opinion on your products or services.
Once you know people’s opinions, it’s much easier to speak their “language”, change things up, and align your marketing messaging with your audience’s wants and needs.
Polls are an important tool for any brand. They are an instant connection to how your audience feels about you, their struggles, and how you can best solve their problems.
By asking the right questions, you can adjust your digital marketing strategy to match the needs of your followers and give them that “WOW this was made for me” experience.
How will you use Facebook Polls to serve your customers better?
Diane talks with Adam Harris, staff writer at The Atlantic, about the importance of the Black vote in Joe Biden’s victory and what kind of action the president-elect should take for African-Americans.
Company Funding Sources
When you determine to open up a service by yourself, oftentimes the enjoyment will certainly have you prepared to release your concept right now, nonetheless one point that might be holding you back. You have a number of alternatives in obtaining much required resources to start to apply your company concepts. This post will certainly consist of some concepts you can utilize to discover financing for your organization and also start to make the resources you require to expand.
Where can you start to locate financing resources for your service to obtain funding? Periodically, some individuals will certainly obtain fortunate as well as be able to discover a loan provider within their family members or good friends to start a company.
One more exceptional method is to examine any type of kind of bank loan your federal government might provide. Numerous federal governments will certainly use brand-new entrepreneur lending for service launch, or emergency help and also training. With the rapid expanding net populace there has actually been web sites that have actually been produced that permit customers and also lending institutions to come with each other in initiatives of beginning up an organization.
An additional concept is to look for financial backing companies; these are sorts of economic organizations that gathers all companions sources as well as utilize these funds in initiatives to assist a brand-new company entrepreneur being their company. Furthermore, explore your residence equity, these sorts of car loans commonly called a bank loan, enables you to obtain cash from an organization by utilizing the equity consisted of within your house as a type of security.
Credit score cards and also angel capitalists are 2 various other kinds of financing resources you can check out. If you have sufficient of a credit rating restriction as well as the methods to pay it, utilizing your individual credit score card can be a really appealing financing resource; this generally functions. With charge card, you will certainly wish to be exceptionally cautious in operation them for your service endeavor and also make certain that you stay on top of the marginal repayments at the very least; or else, you might wind up harming your credit report and also its score.
Angel capitalists are normally retired execs or local business owner, which are especially there to assist you begin your service. These angel capitalists normally can supply you starting funding over of what any type of various other financing resource can. Typically, these car loans can begin at $20,000 completely approximately around 2 million.
Where can you start to discover financing resources for your organization to acquire resources? Several federal governments will certainly use brand-new service proprietors lending for service begin up, or catastrophe support and also training. With credit score cards, you will certainly desire to be incredibly cautious in utilizing them for your organization endeavor as well as make certain that you maintain up with the very little repayments at the very least; or else, you might finish up harming your credit scores and also its score.
Angel financiers are commonly retired execs or organization proprietors, which are particularly there to aid you begin your organization.