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What Is the YouTube Measurement Program (YTMP)?

Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. 

YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing, security, and video insights are all present on the list. 

In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. 

What Is the YouTube Measurement Program (YTMP)? 

what is the YTMP?

As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? 

Unfortunately, you can’t. When you spend time and money creating content, investing in ads, and uploading videos to YouTube, you want to be sure the analytics and metrics you receive are an actual reflection of how well you perform. 

That’s why YouTube created the YouTube Measurement Program (YTMP). It provides trusted and approved independent companies recommended by YouTube. Now, when you’re choosing a new tool or software, you can choose from a variety of companies recommended by YouTube. 

Why Is YTMP Important? 

It’s important because all the companies have been personally vetted by YouTube, which means they meet their requirements regarding service and standards. It also means these companies provide the most accurate and up-to-date information on your performance on YouTube. 

Tools use different methods to store, gather, and interpret data. We can’t trust everyone with our information, especially when it pertains to our business. 

If you’re trying to find success on YouTube, you want a trusted company with a track record of proven success. 

The YouTube Measurement Program takes care of this for you by personally vetting all the companies and offering a YTMP certification. By partnering with these companies, you’re setting yourself up for success. 

What About Other Service Providers? 

As we look at the approved companies, you’ll see it is a short list, and there are dozens, if not hundreds, of other businesses offering similar services. 

Are all of these companies providing a sub-par service? Is their data inaccurate? Do they all have a poor reputation? 

Let’s take two popular tools like VidIQ and TubeBuddy, for example.  

Both help you choose keywords, tags, write descriptions, and come up with ideas for content. They help you to gauge competition and see what’s trending on YouTube. 

But, they’re not part of the YouTube Measurement Program. Why is that? 

It doesn’t necessarily mean there’s something wrong with these tools or that they’re going to steal your information. It just means they were not able to meet the program’s strict requirements. Perhaps they never even tried to work up an agreement with YouTube; we don’t know. 

The bottom line is, it’s best to always go with what the platform itself recommends. If YouTube tells you that you should use a certain set of services, they are your best shot at success. 

YTMP Partners 

Let’s look at some of the YouTube Measurement Program partners to see what sets them apart.

Channel Factory 

channel factory youtube measurement program

This global technology and data platform helps improve video performance while increasing contextual suitability and delivering highly targeted content to the right audience. Their flagship product, ViewIQ, analyzes every channel to ensure that you’re only running your ads on videos that are relevant to your goals. 

How many times have you been on YouTube and had an ad pop up that has absolutely nothing to do with the content you’re watching? If an ad for Budweiser is displaying on a video intended for kids under 12, you’ve got a problem. 

Channel Factory specializes in brand suitability and amplification. By ensuring your ads display to only the most relevant viewers, you can amplify your brand and generate a higher ROI. 

Integral Ad Science (IAS)

IAS is the global leader in digital ad verification. They help advertisers and content creators receive the insight and technology necessary to protect themselves from fraud. 

The end goal is to help create a profitable campaign by targeting the right audience, zeroing in on every impression, and ensuring your ads are displayed where they should. 

This sounds a lot like what Channel Factory does, but they have one primary difference. 

IAS focuses on “Quality Impressions.” They’ve even trademarked the phrase. 

This metric determines what an impression really means. Essentially, they verify the impressions YouTube says you get are eyeballs from real people who are prepared to buy something, in the right environment, and correct geographical location. 

Interesting…

Getting thousands of impressions on an ad doesn’t matter if your ad wasn’t displayed to the right audience. Integral Ad Science helps ensure the impressions you get actually make a difference with your brand. 

CreatorIQ 

YouTube Measurement Program (YTMP) Partners - CreatorIQ

CreatorIQ helps find influencers for endorsement and brand deals. If you want to leverage influencer marketing, CreatorIQ will help you find the right. 

They have five primary product offerings, Creator Core, Creator Connect, Creator Pay, Creator Boost, and Creator Hubs. I’ll break some of them down. 

Creator Core is a tremendous database of all the most popular influencers on YouTube. It even uses Google AI image recognition to connect you with the right person and prevent fraud. 

Once you connect with an influencer and your content hits the masses, you’ll also receive reporting and analytics showing how many posts you made, impressions, engagement, and total reach. 

Creator Connect allows you to build a network of content creators so you can spread your reach in a safe and encrypted environment. 

Creator Pay is a way for you to make and accept payments in a systematized and scalable way. 

CreatorIQ is an all-in-one solution for influencer marketing. If you’re looking for an easy way to find influencers safely, without having to DM hundreds of creators, CreatorIQ seems like a great choice. 

How Do You Know If a Company Is Part of the YTMP?

There are two ways to find this out. The first way is to check the YouTube measurement program page. Here you’ll find a list of all the companies within each niche and a brief explanation of what they do and what sets them apart. 

You can also find out if a tool is part of the program by looking at their website.

How Do You Know If a Company Is Part of the Youtube Measurement Program (YTMP)

The image above is from the footer on ChannelFactory.com. Every company that is verified by the YouTube Measurement Program will receive this seal of approval. You can use this to help determine if you plan to work with this company or not. 

YTMP Certifications 

YouTube Measurement Program (YTMP) Certifications

When it comes down to specific requirements, there are three. To become YTMP verified, members must show the following: 

  • proof of strong demand in the market
  • proof of a strong and successful industry track record
  • continued compliance with Google and YouTube policies

All the companies you see on YouTube’s list meet these requirements. That makes finding the right platform much easier. 

What Are the Vetting Standards for the YouTube Measurement Program? 

I mentioned the three certifications YouTube presents to their partners, but how do they get those certifications? There is a strict vetting process to weed out less ideal tools. Here are the standards all YTMP partners must follow. 

Strong market demand: YouTube expects its partners to have a certain level of demand in the industry. They want the companies they recommend to be popular and well-received by their niche. This is usually a tell-tale sign that they’re providing top-notch service. 

Successful track record: YouTube wants the best partners with long-term track records of success. Many companies on the list have been in business for 10+ years, so the chances are they’re doing something right.  

Policy compliance: We all know that Google is serious about its policies and they expect creators and advertisers to follow the rules. The same goes for service providers. YouTube will only recommend companies with a proven track record for following the guidelines

Accurate and up-to-date information: The goal of YTMP is to help provide creators and advertisers with only the most accurate data. To become part of the program, service providers need to prove that their data aligns with YouTube. If they can do that, it’s a gold star for them. 

Actionable and insightful metrics: YouTube wants to ensure that the data these service providers offer is actionable, insightful, and has the potential to actually make a difference. 

Security and safety: Security and safety are critically important and that’s why YouTube requires all members to comply with proper data handling, encryption, and other security measures. You can trust that if you choose a YTMP partner that they’re properly handling your private information.

What Does the YTMP Mean for Content Creators? 

This leaves us with one final thought, how can YTMP make a difference in your business?

YouTube, Google, Facebook, Instagram, and all these platforms are constantly trying to figure out new ways to get advertisers to choose them. How can this new measurement program help your company? Here are a few ways. 

1. Ensures Data Accuracy 

Probably the biggest plus is data accuracy. We use so many tools and frankly, they all tell us different things. If you’re in SEO, you probably use SEMrush and Ahrefs; but have you ever compared them? The data is completely different, so who do we trust? 

The goal of the YTMP is to provide the most accurate data across the board so you get a direct representation of how your money is being spent. 

2. Easy Competition Analysis 

YouTube lays it all out and shows you each company that they partner with. This makes it much easier to choose a service because you can compare them easily without having to randomly crawl the SERPs looking to solve your problems.

It’s a lot like walking down the cereal aisle in the grocery store. You have a much better chance of enjoying your cereal when you’re choosing between the five best in the world versus 100 random kinds of cereal. 

3. Match With The Right Company 

Companies are changing the way they provide services and attempting to provide more of an in-store experience. When you go with a vetted partner you’re ensuring that you get a company that aligns with your goals and objectives. 

4. Trust, Safety, and Security 

Last but certainly not least, security and safety are everything. We have tons of data, and if the wrong person gets access it could cause huge problems. Knowing how companies handle your information is so important, and the YTMP ensures you’re only trusting your valuable data with companies that know how to handle it properly. 

Conclusion 

Do you think the YouTube Measurement Partner Program could make a difference with your content creation? You are much more likely to find a solid tool that serves your needs. If you need additional help these tools don’t provide, we can help

Remember that in the game of marketing, YouTube and Google sometimes give us a little glimpse into how they work and what we can do to succeed. That is exactly what YTMP does. They’re telling you that these companies might give you a little advantage. 

Do you use any of the companies on the YouTube Measurement Program approved list? If so, let us know which one in the comments and what your experience is/was? 

The post What Is the YouTube Measurement Program (YTMP)? appeared first on Neil Patel.

Top 15 Daily Herald RSS Feeds

Top Daily Herald RSS Feeds Contents [show] ⋅About this list & ranking The Daily Herald RSS Feeds Daily Herald » Local News RSS Feed Daily Herald » Utah News RSS Feed Daily Herald » World News RSS Feed Daily Herald » National News RSS Feed Daily Herald » Community News RSS Feed Daily Herald » Entertainment RSS …

The post Top 15 Daily Herald RSS Feeds first appeared on Online Web Store Site.

The post Top 15 Daily Herald RSS Feeds appeared first on ROI Credit Builders.

Apply for an Awesome Business Credit Card in an Economic Crisis

Apply for a business credit card now – even as our lives are on pause. This is actually an excellent time to get your business credit ducks in a row.

Yes, You Can Apply for a Business Credit Card, Even in an Economic Crisis

Apply for a business credit card today – yes, you can! We researched a considerable number of small business credit cards. We did the research for you. So here are our favorites. Applying for a business credit card is easy. You can do it even in an economic crisis.

Per the SBA, small business credit card limits are a whopping 10 – 100 times that of personal cards! So don’t use personal credit cards for business! Instead, use business only credit cards.

This means you can get a lot more cash with small business credit. And it also means you can have personal charge cards at stores. So you would now have a second card at the same shops for your business.

And you won’t have to have collateral, cash flow, or financials in order to get company credit.

Still asking yourself: what do I need to get a business credit card? And do I need a business credit card?

Recession Period Financing

The number of US banks and also thrifts has been decreasing gradually for a quarter of a century. This is from consolidation in the marketplace in addition to deregulation in the 1990s, lowering barriers to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts

Assets focused in ever‐larger financial institutions is troublesome for local business proprietors. Big banks are much less likely to make small loans. Economic recessions suggest financial institutions end up being much more cautious with lending. Thankfully, business credit does not depend on banks.

Get a Business Credit Card in an Economic Crisis: Card Benefits

Benefits vary, so make certain to choose the reward you prefer from this selection of options. It’s a great way to decide on applying for business credit card. This is how to get credit for a business.

We have the best business credit cards for new small business. But it’s beyond the best startup business credit card. And this will even work during an economic crisis.

Get a Business Credit Card in an Economic Crisis: Small Business Credit Cards with a 0% Introductory APR – Pay Zero!

Blue Business® Plus Credit Card from American Express

Take a look at the Blue Business® Plus Credit Card from American Express. It has no yearly fee. There is a 0% introductory APR for the first one year. Afterwards, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on everyday company purchases like office supplies or client suppers for the initial $50,000 spent each year. Get 1 point per dollar afterwards.

You will need good to excellent credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/

American Express® Blue Business Cash Card

Also take a look at the American Express® Blue Business Cash Card. Keep in mind: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. But its rewards are in cash as opposed to points.

Get 2% cash back on all qualified purchases on up to $50,000 per calendar year. After that get 1%.

It has no annual fee. There is a 0% introductory APR for the initial twelve months. After that, the APR is a variable 14.74 – 20.74%.

You will need good to exceptional credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/

Get a Business Credit Card in an Economic Crisis: Secure Company Credit Cards for Fair Credit

Capital One® Spark® Classic for Business

Take a look at the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can get unlimited 1% cash back on every purchase for your business, without minimum to redeem.

While this card is within reach if you have average credit, beware of the APR. But if you can pay on time, and completely, then it’s a good deal.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/

 Exceptional Business Credit Cards with No Yearly Fee

No Yearly Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Take a look at the Ink Business Unlimited℠ Credit Card. Past no yearly fee, get an introductory 0% APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.

You can earn unlimited 1.5% Cash Back rewards on every purchase made for your business. And get $500 bonus cash back after spending $3,000 in the initial 3 months from account opening. You can redeem your rewards for cash back, gift cards, travel and more via Chase Ultimate Rewards®. You will need excellent credit to get this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited

Get a Business Credit Card in an Economic Crisis: Cards for Luxurious Travel Points

Flat-rate Travel Rewards

Capital One® Spark® Miles for Business

Have a look at the Capital One® Spark® Miles for Business. It has an introductory annual fee of $0 for the first year, which then rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.

This card is excellent for travel if your costs don’t fall under typical bonus categories. You can get unlimited double miles on all purchases, with no limits. Get 5x miles on rental cars and hotels if you book with Capital One Travel.

Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. Yet you only get it if you spend $4,500 in the initial 3 months from account opening. There is no foreign transaction fee. You will need a good to exceptional FICO rating to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-miles/

Bonus Travel Categories with a Sign-Up Offer

Ink Business Preferred℠ Credit Card

For an excellent sign-up offer and bonus categories, take a look at the Ink Business Preferred℠ Credit Card.

Pay an annual fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.

Get 100,000 bonus points after spending $15,000 in the initial 3 months after account opening. This works out to $1,250 towards travel rewards if you redeem using Chase Ultimate Rewards.

Get three points per dollar of the initial $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.

You can get 25% more in travel redemption when you redeem for travel with Chase Ultimate Rewards. You will need a great to superb FICO score to qualify.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/business-preferred

Economic Crisis Recession Credit Suite

Learn more here and get started toward establishing business credit and qualifying for even better business credit cards, even during a recession.

No Yearly Fee

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no yearly fee while still getting travel rewards, have a look at this card from Bank of America. It has no yearly fee and a 0% introductory APR for purchases during the initial 9 billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.

You can get 30,000 bonus points when you make a minimum of $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Get unlimited 1.5 points for each $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.

Also get 3 points per every dollar spent when you book your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can earn and points do not expire.

You will need superb credit scores to get this one (as in, 700s or better).

Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/

Hotel Credit Card

Marriott Bonvoy Business™ American Express® Card

Have a look at the Marriott Bonvoy Business™ Card from American Express. It has a yearly fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need good to excellent credit scores to get this card.

Points

You can get 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the initial 3 months. Get 6x the points for qualified purchases at participating Marriott Bonvoy hotels. You can get 4x the points at US restaurants and filling stations. And you can get 4x the points on wireless telephone services bought straight from US providers and on US purchases for shipping.

Get double points on all other eligible purchases.

Rewards

Also, you get a free night every year after your card anniversary. And you can earn an additional free night after you spend $60,000 on your card in a calendar year.

You get Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and get an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.

Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.

Find it here: https://creditcard.americanexpress.com/d/bonvoy-business/

Economic Crisis Recession Credit Suite

Learn more here and get started toward establishing business credit and qualifying for even better business credit cards, even during a recession.

Get a Business Credit Card in an Economic Crisis: Flexible Financing Credit Cards – Take A Look at Your Options!

The Plum Card® from American Express

Take a look at the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. After that, pay $250 per year.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

You will need great to excellent credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/

Get a Business Credit Card in an Economic Crisis: Reliable Credit Cards for Fair to Poor Credit, Not Requiring a Personal Guarantee

Brex Card for Startups

Look into the Brex Card for Startups. It has no yearly fee.

You will not need to provide your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.

Nevertheless, they do not accept every industry.

Additionally, there are some industries they will not work with, and others where they want added documentation. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a business’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on Brex Travel. Likewise, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit scores (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/

Get a Business Credit Card in an Economic Crisis: Terrific Business Credit Cards for Cash Back

Flat-Rate Rewards

Capital One ® Spark® Cash for Business

Have a look at the Capital One® Spark® Cash for Business. It has an introductory $0 annual fee for the initial year. Afterwards, this card costs $95 each year. There is no introductory APR deal. The regular APR is a variable 18.49%.

You can get a $500 one-time cash bonus after spending $4,000 in the first 3 months from account opening. Get unlimited 2% cash back. Redeem any time without any minimums.

You will need good to excellent credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash/

Flat-Rate Rewards and No Yearly Cost

Discover it® Business Card

Take a look at the Discover it® Business Card. It has no annual fee. There is an introductory APR of 0% on purchases for 12 months. After that the regular APR is a variable 14.49 – 22.49%.

Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimal spend requirement.

You can download transactions| easily to Quicken, QuickBooks, and Excel. Keep in mind: you will need great to superb credit to get this card.

https://www.discover.com/credit-cards/business/

Bonus Categories

Ink Business Cash℠ Credit Card

Take a look at the Ink Business Cash℠ Credit Card. It has no yearly fee. There is a 0% introductory APR for the first 12 months. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the first three months from account opening.

You can get 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on internet, cable, and phone services each account anniversary year.

Get 2% cash back on the first $25,000 spent in combined purchases at filling stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no restriction to the amount you can earn.

You will need outstanding credit scores to get this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Check out the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the first 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no annual fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are filling stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Earn 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. After that get 1% after, with no limits.

You will need excellent credit to qualify.

Find it here: https://promo.bankofamerica.com/smallbusinesscards2/

Economic Crisis Recession Credit Suite

Learn more here and get started toward establishing business credit and qualifying for even better business credit cards, even during a recession.

Get a Business Credit Card in an Economic Crisis: Unbeatable Cards for Jackpot Rewards That Never Expire

Capital One® Spark® Cash Select for Business

Take a look at the Capital One® Spark® Cash Select for Business. It has no annual fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can earn. And earn a one-time $200 cash bonus when you spend $3,000 on purchases in the first three months. Rewards never expire.

Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR afterwards.

You will need good to outstanding credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/

Get a Business Credit Card in an Economic Crisis: The Perfect Business Credit Cards for You

Your optimal company credit cards hinge upon your credit history and scores.

Just you can decide which advantages you want and need. So be sure to do your homework. What is excellent for you could be disastrous for someone else when you apply for business credit card.

And, as always, make sure to build credit in the recommended order for the greatest, fastest benefits. Apply for a business card and succeed in business. And while you’re at it – get business credit! The COVID-19 situation will not last forever.

The post Apply for an Awesome Business Credit Card in an Economic Crisis appeared first on Credit Suite.

Ferrari: We proved our power unit was legal

After a series of FIA checks, rule clarifications and accusations from rival teams, Ferrari is confident it has proved its power unit was legal in 2019.

The post Ferrari: We proved our power unit was legal appeared first on Buy It At A Bargain – Deals And Reviews.

How Long Does It Take to Establish Corporate Credit? Not as Long as You May Think

Finally! The Answer to “How Long Does It Take to Establish Corporate Credit?”

How long does it take to establish corporate credit?

The quick and dirty answer is, not long.  In fact, in just a few steps you can have a business credit profile ready to receive all your business account information and grow your business credit score.

However, often what people really mean when they ask the question “How long does it take to establish corporate credit?”is “How long does it take to build corporate credit?”  The answer to that question is quite different.  The process for establishing corporate credit initially is multi-step, but it doesn’t take all that long.  In contrast, the process for building corporate credit doesn’t have as many steps, but it can take substantially longer.  That is why it is important to start as soon as possible.

How Long Does It Take to Establish Corporate Credit from the Beginning?

If you start from square one, as your business it getting up and going, it will not take as long to establish corporate credit.  That’s because there won’t be anything to undo. The goal is to make your business appear fundable to lenders as an entity separate from yourself. It can be done at any point.  However, it is much easier and faster if you just start the process in the beginning. What’s the process?

How to Establish Corporate Credit

Establishing small business credit is a process. It is something that has to happen intentionally.  It does not happen passively in the same way personal credit does.  Once you have your business set up the right way however, the whole thing can happen pretty quickly.

You absolutely have to complete the steps in the right order.  Not doing so will result in repeated denials.  No one wants that.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.

How Long Does it Take to Establish Corporate Credit: Set Up Separate Contact Information for Your Business

Your business address, telephone number, fax number, and email address should all be separate from your personal ones.  Ensure your number is from a toll-free exchange and that it has a 411 listing.  You can take care of that here: http://www.listyourself.net.

Take note that your email address should not be through a free service such as Yahoo or Gmail.  Rather, it should have the same URL as your company website.  Can you guess the next point?  You need a professional website with paid hosting through a service such as GoDaddy. These days, if you don’t have a website you may as well not exist.  If you have a bad website, it’s even worse.  Just get it done right from the beginning.

In truth, when it comes to “How long does it take to establish corporate credit?”, the answer is however long it takes to get your website built professionally. The rest of the steps can be completed while that is going on.  Then, when your website is operational, you should have an established file and be ready to start building your business credit score.

How Long Does It Take to Establish Corporate Credit: Incorporate Your Business

The first thing you have to do after you have separate contact information is formally incorporate your business. The reason you need the contact information first is so that you can use it during the incorporation process.

Why incorporate?  If you are organized as a sole proprietorship or partnership, all business transactions are just going to hit your personal credit.  That is because there is no legal separation between you and your business. You are personally liable for all business debts.

You need to organize as a corporation, S-corp, or LLC.  Which one you choose will depend on the level of liability protection you need and how much you want to spend.  Any of them will serve the purpose of separating your business from you for the purpose of establishing business credit.

build biz credit Credit Suite2

How Long Does it Take to Establish Corporate Credit: Get the Digits

Next, there are two important identifying numbers you need to apply for.  The first is an EIN.  This is a number for your business similar to you personal SSN.  You can get one for free through the IRS website.

Next, you will need a D-U-N-S number.  This is also free, and you get it on the Dun & Bradstreet website.  You cannot have a credit file at Dun & Bradstreet without a D-U-N-S number.  Since they are the largest and most commonly used corporate credit reporting agency, you definitely need a D-U-N-S number.

How Long Does it Take to Establish Corporate Credit: Dedicated Bank Account

You also need a dedicated corporate bank account that you use only for business transactions.  This helps separate your business from yourself.  Not only that, it will also help keep business and personal expenses separate for tax purposes.

All of these steps can happen pretty fast.  Incorporation takes a little time, as does building a website. However, if you do it all on the front end you can speed the process along.  If you are taking these steps after your business is already up and running, it could slow things down a bit.

How Long Does It Take to Establish Corporate Credit, or How Long Does It Take to Build Corporate Credit?

The next steps in the process are geared toward building your corporate credit after your credit file is open.  The thing is, you have to get corporate accounts reporting to the corporate credit reporting agencies for your credit score to start building.  This can be tricky, as most lenders consider no credit to be equal to bad credit.  In the beginning of course, you have no credit.

If you do have credit already, but it’s bad, these steps can help improve it.  However, it will take longer. It is always faster to build from zero rather than from a negative number.

How Long Does It Take to Build Corporate Credit? Not as Long as It Would Without the Vendor Credit Tier

First you need to build trade lines that will report payments. This is also referred to as the vendor credit tier. These vendors will extend net 30 terms on invoices without a credit check.  Then they report your payments to the credit reporting agencies. This is how you get initial accounts reporting positive payment history.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.

Not all vendors are in the vendor credit tier.  Of those that are, there are a select few that are easier to get started with.  They can be used as stepping stones to gain more trade lines and thus, build your credit faster.  Here are a few of those easiest to get started with.

Uline

Uline is online at www.uline.com. They sell shipping, packing, and industrial supplies.  They report to D&B.

You have to have a D-U-N-S number. They ask for 2 references and a bank reference. The initial few orders may have to be prepaid to initially get approval for Net 30 terms.

Quill

Quill is another starter vendor. You can find them online at www.quill.com. They sell office, packaging, and cleaning supplies.  They also report to D&B as well as Experian.

Because Quill reports to two separate credit reporting agencies, you get two credit experiences with them. Place an initial order first unless the D&B score is already established.

Typically, they put you on a 90-day prepayment schedule. If you order items each month for 3 months, they commonly approve you for a Net 30 Account.

Grainger Industrial Supply

Grainger Industrial Supply is online at www.grainger.com. They sell safety equipment, plumbing supplies, and more.  They report to D&B. You must have a business license, EIN, and a D-U-N-S number.

For under a $1000 credit limit they approve almost anybody with a business license.

How Long Does it Take to Establish Corporate Credit: A Tip for Going Even Faster

One way to speed up the process is to ask vendors that you already work with if they will extend credit and report your payments.  This could even include utilities, rent payments, and telephone companies.  Internet providers are another option.  Since you are already making payments, you could instantly have several accounts reporting positive payment history without taking on any new debt.

Remember they are not required to report payments, but some will if asked.

After you have enough accounts reporting, its time to move on to the next credit tier.

Retail Credit Tier

Once there are 5 to 8 or more vendor trade accounts reporting to at least one of the CRAs, then you can apply for accounts in the retail credit tier. These are service providers which include Office Depot and Staples.

Fleet Credit Tier

Once there are enough accounts reporting from the retail credit tier you can begin to apply for accounts in the fleet credit tier. These are companies such as BP and Conoco. Use this credit to buy fuel, as well as to repair and maintain vehicles.

Cash Credit Tier

The next tier, the cash credit tier, is the goal.  One you have enough accounts reporting from the fleet credit tier, you can move on up to the cash credit tier. These are businesses such as Visa and MasterCard.

When applying for cards in any tier, only use your SSN and date of birth for verification purposes. For credit checks and guarantees, use your EIN instead.

How Long Does It Take to Establish Corporate Credit? Credit Monitoring

Know what is happening with your credit. Make certain it is being reported and take care of any errors as soon as possible. Get in the practice of taking a look at credit reports regularly.

We can help you monitor business credit at Experian and D&B for only $24/month. See: www.creditsuite.com/monitoring.

At D&B you can monitor at: www.dandb.com/credit-builder. At Experian, you can monitor your account at: www.smartbusinessreports.com/Landing/1217/. And at Equifax, you can monitor your account at: www.equifax.com/business/business-credit-monitor-small-business. Experian and Equifax cost about $19.99; D&B ranges from $49.99 to $99.99.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.

Update Your Information

Update your business contact information if you need to so that they have your correct, separate business phone number and address.  Incorrect information will only slow down your business credit efforts. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp.  Equifax updating can be found here: www.equifax.com/business/small-business.

Fix Your Business Credit

Mistakes on your credit report will also slow down the process. You can dispute any inaccuracies in your records. Mistakes in your credit report(s) can be corrected,but the CRAs often want you to dispute in a particular way.

Get your business’s PAYDEX report at: www.dnb.com/about-us/our-data.html. Get your company’s Experian report at: www.businesscreditfacts.com/pdp.aspx?pg=SearchForm. And get your Equifax business credit report at: www.equifax.com/business/credit-information.

How Do You Dispute

Disputing credit report mistakes usually means you mail a paper letter with duplicates of any evidence of payment with it. These are documents like receipts and cancelled checks. Never mail the original copies. Always send copies and retain the originals.

Fixing credit report inaccuracies also means you offer support for any charges you contest. Make your dispute letter as clear as possible. Be specific about the concerns with your report. Use certified mail to have proof that you mailed everything.

Dispute your or your company’s Equifax report by following the instructions here: www.equifax.com/small-business-faqs/#Dispute-FAQs.

You can dispute inaccuracies on your or your company’s Experian report by following the directions here: www.experian.com/small-business/business-credit-information.jsp.

And D&B’s PAYDEX Customer Service telephone number is here: www.dandb.com/glossary/paydex.

So How Long Does It Take to Establish Corporate Credit?

It’s hard to say.  If you are starting from scratch it won’t take as long.  You can get things headed the right way, right away.  You won’t be fighting an already bad score or trying to back track with incorporation and contact information.  Also, you will not be trying to correct mistakes on your report. If you are already up and running, it can take longer, but it still can be a relatively fast process.

Building your corporate credit will take substantially longer than getting the file established.  However, if you work the process the right way and handle the credit you get responsibly as it comes, it will not take as long as you may imagine.  It builds like a snowball and grows bigger, stronger, and faster as time goes on.

 

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