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How to Build Business Credit in 30 Days

Find Out How to Build Business Credit in 30 Days

You may have heard of business credit, which is credit in the name of a business and not its owner. It is an ongoing process and you must do it proactively. That is, it won’t just happen – you have to make it happen. Did you know that in 30 days, you can hit the ground running and build business credit?

How to Build Business Credit in 30 Days: You Need to Get Fundable

There are a number of things you can do to make your business more fundable. That is, more likely to get funding. Here are some acts you can take which are fast. They will give you quick bang for your buck.

Getting Fundable is About More than Building Business Credit

Yes, it will help you get business credit fast. But building fundability also bakes credibility right into your business. This will help you attract prospects, and it will help you convert more of them into customers.

Getting fundable may even help to shorten your time to close. And it will do so long after the 30 day time period has expired. A lot of these steps will require a phone call to a provider or chatting online. To expedite matters, get someone to help you, so you can get the preliminaries done in a total of maybe 2 or 3 days.

Fast Business Credit Building starts with Your Business Name

Does your business contain the name of its industry? That can be problematic if you’re in what is considered to be a risky industry. Risk is usually defined as a higher chance of injury on the job and/or businesses which perform more cash transactions than most other companies. To become more fundable, don’t add the name of a risky industry to your business name. Deciding on your business name can take less than a day.

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

How to Build Business Credit in 30 Days: Consider Your Business Phone Number

A cell phone or home phone number will get your business flagged. It will not be considered to be established. This will harm your business in your quest for fundability. But you can use VOIP (voice over internet protocol). This enables any phone number to ring any device. So you can still use your cell phone. Setting up a VOIP will take far less than a day.

Toll-free numbers are best. That is, 800 or an equivalent exchange, such as 877 or 888. You also want to have a 411 listing. You can get one via ListYourself.net. Lenders and credit providers will be looking for your phone numbers, so make them findable. You can a toll-free number fast through a provider like RingCentral.

How to Build Business Credit in 30 Days: Your Business Address

Working from a residence can be a red flag to lenders and credit providers. They will check your business address on Google Street View and flag it as residential, and you’ll be denied business credit. A virtual business address can address all these issues.

You get a deliverable address – not a PO box or UPS box, which would also be flagged and generate a denial. This means an actual brick and mortar address. Some plans give you access to clerical help, conference rooms, mail forwarding, and more. Three we really like are Alliance, Da Vinci, and Regus. You can contact any of these providers and get a fast live quote.

How to Build Business Credit in 30 Days: Your Business Website

You must have a professional-looking website and email address. Your domain needs to be yourcompany.com or .net if you can get that. Never use Wix or Weebly. You will need hosting through a hosting company like GoDaddy. You can buy a domain and set up a website (larger hosting companies will provide services to help if you’re inexperienced with this) in maybe a day.

Don’t Forget About Your Business Email

Your email address needs to be on the same domain as your website. Generic professional names work well, something like [email protected] or [email protected]. Don’t use Gmail, Yahoo, AOL, or the like. But don’t worry about checking yet another email address, you can have any email forward to any other email. You can set all of this up at the same time you set up hosting.

Fast Business Credit Building Means a Trip to The Secretary of State’s Office

The Secretary of State’s office has info on every license needed to run your business. They also have helpful information, like if you need to take continuing education to maintain your license. Processing time varies, in some states, it won’t be done in time.

But even if licensing will come past the 30 day mark, you can at least get started with getting your licensing. Even business credit providers which insist that you have your license(s), may make an allowance if you can prove you have put in your application. So be sure to print and keep copies of receipts and forms.

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

Let’s Look at Your Business Bank Account

Many business credit providers will insist that you have a business bank account. It must be devoted to your business. This will also help to keep you from accidentally commingling funds. You can apply for a business bank online at many banks, even if the bank has brick and mortar locations.

In particular if you have a personal account with a bank, and you’ve managed it well, you can get a business bank account fast. You can often be approved within as little as 15 minutes online. But it may take longer for you to get a debit card or checks or the like in mail. So to save time, you may want to do this in person.

Don’t Forget about Your EIN and Business Entity

Visit the IRS website and get a free EIN for your business. Choose a business entity like corporation, LLC, etc. You can start off as a sole proprietor. But you will most likely want to change to a type of corporation. This is to minimize risk and maximize tax benefits. Note: a DBA is not a separate business entity.

Getting an EIN and choosing a business entity at IRS.gov are both fast. They will happen as quickly as your internet connection allows. Doing these things at this stage of the game means you’ve got a set business address, phone numbers, etc. So you wouldn’t have to change them later.

Take a Look at SIC and NAICS Codes

You will also choose codes at IRS.gov. SIC and NAICS codes classify your business. The IRS is moving from SIC to NAICS. But for now, consider both to be in play.

Codes show what your business does. For example, NAICS code 531312 means Nonresidential Property Managers. If your business could fit under one or more code, choose the less risky code

Lenders and credit providers are far less likely to approve a business if they consider it to be risky. Risky often means a higher chance of injury on the job or a business with more cash transactions than the average. You choose codes at the same time as you get your EIN and select a business entity. You can get all this done in less than an hour (internet permitting).

Incorporating Your Business

The amount of time it takes to incorporate will vary. It will depend on the state you’re incorporating in. It will also depend on the means you use. In general, online will be faster.

Even if you apply to incorporate online, you may still have to wait a few business days. In general, you will need Articles of Incorporation. If you want them drafted quickly and correctly, you’ll probably need to hire a corporate attorney to get this done. In the meantime, you can be working on some of the other things you need to get fundable and quickly build business credit

Fast Business Credit Building means getting Your D-U-N-S Number

Build Biz Credit in 30 Days Credit SuiteTo build business credit, you will need a D-U-N-S number from Dun & Bradstreet. A D-U-N-S number + 3 or more reported payment experiences will generate a business credit report. And, therefore, you’ll have built business credit.

Go here: dnb.com/duns-number/get-a-duns-number-product.html. The free product will send you a D-U-N-S number within 30 days. But with our time frame, you don’t have that kind of time to wait around. Hence, you’ll end up spending $229 to get an expedited D-U-N-S number in 5 business days or less.

The $229 (DUNSFile + CreditSignal) will also get you monitoring, but it’s only monitoring of D&B business credit scores. You will also get alerts when your score changes. And you will get a full basic D&B business credit file.

How to Build Business Credit in 30 Days: Establish Payment Experiences

Lenders consider your credit history as one of the chief factors when determining creditworthiness. Making timely payments will demonstrate to anyone looking to do business with your company that you’re low risk. You can open most credit accounts online in just a few minutes. But it will take longer to see the impact on your credit report. To save time, you only want vendors which will report to the business credit reporting agencies.

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

It’s Vital to Work with Vendors Which Report

Most vendors don’t report. But here are three that do: Uline at uline.com, Crown Office Supplies at crownofficesupplies.com, and Strategic Network Solutions at stntsol.com.

Even vendors which report may need you to reach a certain minimum before they will report. Crown Office Supplies requires an annual membership (for a fee). So check the fine print and call or chat online with a representative to get information fast, which you know will be correct. And keep in mind, it can take over 30 days for reported purchases to show up on your business credit report.

How to Build Business Credit in 30 Days: Takeaways

When all is said and done, it may take over 30 days to build business credit. But if your business is already set up, that will save time. You may need to pay to get everything done faster, and correctly the first time (which will also save time). But no matter what, once the 30 days have elapsed, your business will be set up well and will exude fundability.

A highly fundable business setup will only help you in the years to come. We can help you get started. And we can help you get everything done a lot more quickly. Let’s work together to build your business credit as fast as possible.

The post How to Build Business Credit in 30 Days appeared first on Credit Suite.

The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

On Regulation, Elections Don't Change Everything

Regardless of the election outcome this week, some key decisions relevant to investors may be made by regulators who won’t change right away.

The post On Regulation, Elections Don't Change Everything first appeared on Online Web Store Site.

The post On Regulation, Elections Don't Change Everything appeared first on Buy It At A Bargain – Deals And Reviews.

He went from billionaire to broke and living in a small apartment. As he planned

He went from billionaire to broke and living in a small apartment. As he planned

The post He went from billionaire to broke and living in a small apartment. As he planned appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post He went from billionaire to broke and living in a small apartment. As he planned appeared first on Buy It At A Bargain – Deals And Reviews.

Google Shopping Actions: How to Increase Product Visibility for Free

Did you know Google Shopping listings are free for most merchants to use?

Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks.

What Is Google Shopping Actions?

Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to leave Google.

The user-facing side is called “Google Shopping.” When a user searches for a product, it places relevant items in the Shopping tab of their results page, alongside a number of options regarding how to buy them. It gives customers access to a universal shopping cart, shareable lists, and instant checkout with saved payment credentials.

So if you burn a pan while you’re cooking, you can use Google Home to buy a new one, add it to your shopping cart to buy later, or browse and compare new pans on your phone and buy it immediately.

Just like Amazon, when users start using Google Shopping for purchases, they’ll begin seeing personalized recommendations across platforms.

It all makes for a seamless shopping experience that may increase conversions and decrease abandoned carts.

Note: Google Shopping Actions isn’t the same as Google Shopping Ads. Retailers pay for their results to appear as featured Google Shopping Ads, while organic Shopping Actions are free. The organic search element makes it different from Google Shopping Ads, where retailers pay for placement.

What Does the Order Process Look Like on Google Shopping Actions?

Let’s go back to the burnt skillet example to walk through the customer buying process. After you enter “skillet” and get a results page, click on the “Shopping” tab at the top of the first SERP. You’ll get a list of skillet options, as well as filters on the left to narrow your search.

Google Shopping Actions Results Page 1

If you choose “Buy on Google,” you’ll only get options you can buy directly from Google. You’ll know which ones are part of the Buy on Google Program by the little shopping cart icon at the top left of each result:

Google Shopping Actions Buy on Google 1

Let’s say you chose to look at this Lodge skillet that ships from Target. You’ll see product descriptions and reviews, plus the average price of similar items to help you compare.

google shopping compare

If this is what you want to purchase, you can add the item to your cart or buy it instantly.

You never had to go to the Target site, and you never had to search multiple sites to compare.

How to Get Started With Google Shopping Actions

The Google Merchant Center and Google Shopping Actions are very flexible. You can connect third-party platforms you’re already using, such as Shopify and SureDone, and even link your Amazon feed, to reduce work redundancy.

To set up Shopping Actions, you first need to sign up for a free account on Google’s Merchant Center. It’s basically your Google Shopping dashboard. You then select Shopping Actions as part of the Merchant Center sign-up process.

Once you’re signed up, you will be prompted to do the following:

  • List products
  • Add branding
  • Select tax and shipping preferences
  • Choose return preferences
  • Establish user roles
  • Provide customer service contact information
  • Decide whether customers will be invited to sign up for a newsletter at checkout
  • Include promotional information

That last one is optional, but Google recommends running promotions to attract more customers.

In order to use Google Shopping Actions, you have to implement the Orders API. This allows you to use the Google Merchant Center to manage your orders.

Of course, one of the really attractive features of Google Shopping Actions is you don’t have to manage your orders yourself. Google can handle shipping and returns and provide customer service if you choose. It’s entirely up to you.

Once a user purchases something through Google Shopping, the order shows up in your API as “in progress” for about 30 minutes. This half-hour window allows shoppers to cancel all or part of their order, if they need to. Google recommends you don’t ship anything until the status changes to “Pending Shipment.”

Things to Look Out for With Google Shopping Actions

First of all, it’s important to note that free Google shopping listings are for organic search only. If you want to place your products on specific SERPs, you have to pay through Google’s Shopping Ads program.

If you’re running Google Ads already, it’s worth setting up those same products in Google Shopping Actions, too. That way, you’re getting double the exposure for the same price.

Additionally, Google Shopping Actions is currently only available in the U.S. and France. If you’re going to sign up, you have to be a legally registered business in one of those countries and accept payment, make deliveries, and handle returns in those places.

Google Shopping Actions policies also include the following:

  • Your Inventory can’t include restricted products and services. A list is available through Google Support.
  • You need a valid ID from the country where your business is registered.
  • You must meet all of Google’s returns and customer support standards.

Listing Your Products on Google Shopping Actions

To get your products listed on Google Shopping, you have to set up a product feed. For your product feed, Google needs the following information:

  • A product ID number (id)
  • Product title, such as cast iron pan (title)
  • A product description (description)
  • A link to your product page (link)
  • A link to your image (image_link)
  • Product availability (availability)
  • Product price (price)
  • Google product category, such as kitchenware or cooking (google_product_category)
  • Product brand name (brand)
  • Global Trade Item Number (GTIN)

Google can crawl your site if you already have this information set up, or you can do a fetch from your servers. If you don’t have this information set up, you can create a Google Sheet or Excel spreadsheet to upload to your merchant account. Use the names in the parentheses to label your categories.

A very basic product data spreadsheet would look something like this:

Google Shopping Data Feed

Now, this information is for your primary feed. You can set up supplemental feeds as well, which can  cover sales, limited edition products, or special offers.

Optimizing Your Google Shopping Listings

Like you would for your site, you want to make sure your listings are optimized for organic search.

First of all, make sure all of your information is accurate, from your description to your price. If appropriate, use geotags to make sure you pop up in local searches.

Verify your title, description, and images are optimized, as well.

Product Titles

Use strong keywords that reflect user search queries in your title. Do keyword research to see what users are searching for when they look for products similar to yours. You can use a keyword tool or simply look at the “People also ask” and “Searches related to” sections of a Google results page.

Remember, using strong keywords in your product title not only lets users find you, but it also helps Google place your products on the right results pages. Google crawls both product titles and descriptions for detailed keywords to place products.

So, instead of using “skillet” alone as your title, try something more detailed, such as “12-inch cast iron skillet.”

Product Descriptions

Make your product descriptions detailed and pragmatic. Phrases such as “amazing skillet” aren’t going to win you any organic search points. But, “Our 12-inch cast-iron skillet is seasoned with olive oil and holds heat well” tells both the user and Google precisely what your product is.

Remember to keep it short and sweet. Only 70 words show up on product pages in Google.

Product Images

According to a Weebly survey, 75% of online shoppers said product images are very influential in their decision process. That means your images should make your products look as appealing as possible.

Images should be clear, well-lit, and professional. And your products should be front and center.

Choose multiple images that give your product scale, display it from different angles, and show it in use so users can get a sense of how it will work for them.

For the cast iron skillet, Lodge shows their product served up with chicken and sizzling away on a grill with vegetables.

Google Shopping Actions Cooking 2

Monitor Your Product Listings

Finally, keep a constant eye on your product listings. Compare them to similar listings that are doing well to determine how to improve your own. Watch for rises or dips in visibility and clicks to see if you can attribute them to search trends.

Keep abreast of Google’s algorithm changes. A change in the way Google places organic search content could affect your listings.

What’s Changing With Google Shopping Actions?

Aside from free listings and no commissions, Google is making a few other changes to the Google Shopping experience:

  • Starting with PayPal, Google is now allowing direct linking of merchants’ payment accounts to Google Merchant Center.
  • Merchants can handle customer service directly, but they still have Google customer service to back them up.
  • Google allows merchants to handle their own returns or choose to let Google manage them.
  • The Google Merchant Center is compatible with your Amazon feed.

Google Shopping Actions vs. Amazon

Amazon is still the leader in online shopping. But, Google is beginning to give the e-commerce giant a run for its money, particularly now that listings are free. Google has a few other advantages over Amazon as well.

To begin with, unlike Amazon, Google gives shoppers more than one buying option for products. They can buy from a retailer’s site or from their brick-and-mortar locations. Many products are even available to buy right through Google.

Because Google Shopping is available across all of its platforms, users can browse shopping results and add products to their universal shopping cart wherever they are, even YouTube:

Google Shopping Actions YouTube

Google Shopping Actions gives you access to customer data, where Amazon doesn’t. You can track purchasing habits and trends to build stronger relationships with your customers.

Now that you can upload your Amazon feed to Google Merchant Center, it’s easier to run both programs for your products, potentially doubling their exposure.

Conclusion

With free Google Shopping, merchants have an incredible opportunity to increase their revenue through e-commerce. By optimizing your product listings through Google Shopping Actions, you can get your products in front of users and potentially help increase your conversions.

Consider running paid campaigns or just utilizing the free listings to grow your customer base and allow users to compare prices.

Have you tried Google Shopping Actions for your e-commerce store?

The post Google Shopping Actions: How to Increase Product Visibility for Free appeared first on Neil Patel.

Start Smarter Hiring Practices in 2020 and More –10 Brilliant Business Tips of the Week

It’s 2020, time for smarter hiring practices. Hiring is costly, but bad hiring can be devastating to a business. Learn how to perfect this essential business skill. Plus, nine other ways to take your small business to the next level this year.

The Hottest and Most Brilliant Business Tips for YOU – Bring Smarter Hiring Practices to Your Business and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Start with smarter hiring practices and more and watch your business grow and thrive.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. How to Excel in Your Business

Our first jaw-dropping tip is all about working with our old friend, Excel. HubSpot says this old workhorse program is on many if not most resumes. That is, for people looking for office jobs. There are any number of traditional uses for Excel. The article provides instructions for how to create a business model. That’s worth the price of admission all by itself.

So, instead, we want to concentrate on one specific use in the article.

Time Tracking

There are any number of time tracking apps and software out there. But before you go and plunk down serious money for one or learn a new system (even if it’s free), our old friend Excel can also do the job.

All you really need is a spreadsheet with the following:

Dates Covered 1/17/2020 to 1/23/2020
Date Time In Lunch Start Lunch End Time Out Hours Worked
1/17/2020 8:45:00 AM 1:00:00 PM 1:30 PM 5:00 PM 7:45
1/18/2020 9:00 AM 12:00 PM 1:00 PM 5:30 PM 7:30
1/19/2020 8:15 AM 12:15 PM 1:00 PM 6:00 PM 9:00
1/20/2020 8:30 AM 11:30 AM 12:00 PM 5:30 PM 8:30
1/21/2020 9:00 AM 11:45 AM 12:30 PM 5:00 PM 7:15
1/22/2020 9:00 AM 12:00 PM 12:45 PM 4:15 PM 6:30
1/23/2020 9:15 AM 12:30 PM 12:45 PM 5:45 PM 8:15
Total Hours Worked 54:45:00

 

Formulas

Here’s how the formulas work. Let’s start with cell A1 (that’s where you type Dates Covered). In cell A3, put the first date of the time period you’re covering. Obviously, if your time period is longer or shorter, add cells accordingly. In our example, you put the last date of the time period in cell A9.

For cell B1, type =A3. This gets you the first date of the time period. In cell A4, type to. And in cell A5, type =A9 (if you’re adding or subtracting dates, then you want the cell including the last date after the equals sign).

Format cells B3 through E9 under Custom. Add h:mm AM/PM as the format. For cells F3 through F9, format under Time, 13:30. In cell F10, format it under Time, 37:30:55.

The F3 formula is: =(C3-B3)+(E3-D3). Place your cursor in the right lower corner of cell F3 until you see a black cross. Pull down until cell F9 and you’ll get the right formula for all of the cells where you need it.

The F10 formula is: =SUM(F3:F9). Everything else is just formatting and depends on how pretty you want the spreadsheet to be.

To calculate salary, add a column where you convert the hours to regular format (it’s probably easiest to do this manually). Hence, 8:30 should be written as 8.5. Add one more column and type in =(cell name*salary), where cell name is the designation of the cell with the converted format and salary of course is what you pay on an hourly basis.

Excel Rocks, and It Works

When your company gets larger, Excel might no longer be a feasible way to handle your time tracking. But until it is, this hardworking program can be your best friend.

#9. Get in the Ring with Business Heavyweight, Amazon

The next awesome tip is about competing with the 700-pound gorilla in the room: Amazon. Small Business Bonfire notes smaller enterprises can successfully compete. They are often nimbler and can be quicker to react to new information or business conditions. Those are huge advantages. Here are a few more.

Personalized Service

There are only a few areas where Amazon can truly offer a personalized sales experience. For example, when installation is offered. And even then, installation isn’t offered everywhere. It’s a lot more likely to be available if you live in a major urban center (like I do).

So, you, as a small business owner, have got something that Amazon doesn’t. 

In your shop, you can greet customers by name if you know them. And you can use data to give them personalized recommendations. While Amazon tries to do so with offering related products, they don’t always hit their marks.

You’re smarter than Amazon’s suggestion database. 

I guarantee it.

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If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

#8. Improve Your Website Rankings

Our following life-changing tip concerns upping your website rankings in search. Success Harbor lays it all out for us. 

Now, we’ve blogged about a lot of their suggestions already. Here, they’re in a convenient format. But I will caution you: some of the information is out of date. For example, they suggest getting backlinks from StumbleUpon. Well, they shut their doors in June of 2018.

So, take their suggestions with a grain of salt.

We suggest, of course, to create as good a website as you can. That means speed, links that work, user security, and relevance. Because what helps you succeed in search will also help you succeed in business.

#7. Google, Let Me Talk to You About Search

For our next sensational tip, we looked at improving and optimizing your website for voice search. Doers Empire says that voice search is getting big – which is exactly what our SEO people are telling us. Current reports say a good 3.5 billion voice searches go on every day. Yeah, that’s billion with a B.

We recommend reading the entire article as there are details which you shouldn’t miss. So, instead, we’ll concentrate on one area only.

Long-Tail Keywords Rule

You may have heard the term before (at least, I hope you have). If you haven’t, no sweat. Here’s what they are.

Let’s say you go shopping for a birthday present for the six-year-old daughter of a friend. And you know this little girl loves animals. The more exotic, the better.

Instead of searching for just gifts, your search might look something like this.

Show me zebra-striped barrettes for a little girl. The seller must offer free shipping.

You’ll get a lot fewer results this way. But the chances of them being on point are extremely high. 

By being specific in your prose on blogs and product and landing pages, you’ll get prospects who are a lot closer to buying. They know what they want. And once search serves them with choices, they’ll decide.

You may pick the first return you get. Or the one with the best prices, or a seller you know and trust. Maybe you’ll select a local retailer or made in the USA or even a seller where you have an account and can get loyalty points.

To make your search even faster, you might even specify those particulars from the start. If you only get one search result, then so what? If it’s precisely what you want and need, you have no need for a second search result.

Specify. You’ll never regret it.

#6. Save Bucks on Search

This tip is so cost-effective, and it works! Word Stream tells us all about improving your pay per click (PPC) budget. Paid search can be a godsend. It can get your product or service in front of so many more people! So, don’t spend an arm and a leg on it.

A lot of this article is about budgeting and forecasting, so please check it out for the details.

Our biggest takeaway from it was to keep in mind that results in search aren’t immediate. So, be patient! And recognize that any budgeting will need to take multiple month payments into consideration.

You won’t be an overnight success. But with smart paid search planning, your not-so fast success won’t come at the expense of too much of your company’s budget.

#5. Smarter Hiring Practices Can Be Yours

Grab this mind-blowing tip while it’s hot! 

It’s 2020, time to bring smarter hiring practices to your business. 

Small Business Bonfire says there are some understandable legal pitfalls when it comes to hiring and firing.

The article provides valuable advice for both hiring and firing. It really should be read in its entirety – we highly recommend it. This includes doing a business background check, of course.

But first, here are some personal stories/observations on both.

Hire Better in 2020 Credit SuiteHiring – a Personal Story

Of course, your intrepid blog writer has been hired in places. And I have also done hiring in some places.

My first tip is to make candidates feel comfortable. Remember, you were in the exact same situation before. Being kind costs your company nothing (whereas the hiring process for just one new employee can run about $4,000). And being kind can help more introverted candidates shine. 

Not all of your employees have to be live wires, unless you’re hiring for the Sales Department. Hiring some of the quieter people out there can help better balance your workforce. Going out of your way to make them comfortable can help some people who otherwise may not interview well most of the time. More perspectives are good for any business.

Firing – a Personal Story

Yeah, I have been through this as well. And I have had to fire people. It’s never easy. It shouldn’t be.

My suggestion is to, assuming the person wasn’t actively stealing from the company or harassing your other employees, make it easy for them to collect unemployment. There are states where there are a lot of restrictions on who can collect. You may be disappointed in a hire who didn’t work out and didn’t really do much. But keep your personal feelings out of it if you can.

You may be less than thrilled with your ex-employee. But your okay could be all that’s standing between them getting an unemployment check and being able to feed their family – or not. You’re angry at them, maybe. But you’re probably not angry at their spouse or significant other. And for God’s sake, you’re not angry at their children. Right?

So, don’t begrudge them the ability to collect on insurance that you and they have paid into. You won’t get that money back by being nasty. 

Do this, and you’ll be able to sleep at night.

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If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

#4. Use Your Smarter Hiring Practices and Put Together a High-Performing Team Through Leadership

Check out this spectacular tip, all about building higher-performing teams through leadership. Talk about your smarter hiring practices! Proof Hub notes that their first suggestion is to do just that – to engage in smarter hiring practices and bring in people who you feel can excel. And, they need to be people who you feel will work well together.

We wanted to focus on one particular tip.

Address the Team, Not Individuals

We found this to be a fascinating idea. Now, of course teams are composed of individuals. Their roles and responsibilities must be clearly defined. Underperformers should be shored up and helped, so they can succeed.

But this particular tip is about when things go a little, shall we say, ca-ca.

When one person is continually blamed for problems, it doesn’t just hurt them. It doesn’t just make their work life miserable. It can also make others’ work lives miserable. If you have put together a good team who like to work together, then blaming X for really anything is going to be felt by the entire team.

We would like to add not just addressing the entire team when things go haywire. We also strongly suggest any personal issues for one employee in particular be handled in private. 

Because dressing down an employee in front of others, no matter how well-deserved, makes people uncomfortable.

Do the right thing and wait for a time when you’re not in front of the rest of the team. HR may need to be involved, of course. It can’t always be one on one. Just, eliminate the audience.

Treat that employee like you would want to be treated.

#3. Huddle Up and Get Your Business Going

It’s not your imagination: this winning tip can help you more effectively handle your short huddle-style meetings. Great Game tells us a company huddle should be handled more or less like an actual sports huddle. 

That is, check your current game conditions. What works, and what doesn’t?

Check the score. That is, what are your numbers?

And plan the next play. As in, what are your upcoming plans?

But our fave tip was to get all fired up. Being psyched about who you are, and what you do, is a great way to lead your business into future success. Dare we say? It helps make your smarter hiring practices really pay off.

#2. Polish the Shine on a Dull Industry 

Our second to last unbeatable tip can give you a new perspective on creating compelling content, even when your company and your industry aren’t exactly excitement fests. Noobpreneur reveals all about garnering attention even when you’re industry is kind of, for lack of a better word, dull.

Sorry.

So, how do you do it? We really liked the examples and ideas this article had, so we recommend reading it in its entirety. Hence, we’ll zero in on just one of their ideas.

Focus Your Blog Topics

We firmly believe in this! Consider these Friday posts. While they aren’t about business credit, per se, they are about running a small business. Marketing is a huge part of business, and it can lead directly to success. Furthermore, the better you can market yourself and your business, the better you’ll handle important business moments such as meeting with investors or talking to a lender about a loan.

Going utterly off-topic is a poor idea pretty much 100% of the time. Why?

Because your readers aren’t coming to your blog for your movie reviews if your company is all about baking cookies. With no connection to your main topic, your readers will see the off-topic post for what it is – a waste of their time.

Ouch.

There’s nothing wrong with branching out a bit. But you need a connection to the main topic at hand. Without that connection, you just look like you’re trying to be all things to all people. And that never works out.

#1. Become an Investor Magnet

We saved the best for last. For our favorite remarkable tip, we focused on attracting investor attention with your personal attributes. Startup Professionals says a personal connection between you and angel investors and venture capitalists can be the difference between success and failure.

They cited a few examples of how you can become catnip to investors. Here are a few that we especially loved.

Integrity, Humility, and Stability

Yeah, we know. There are a lot of wacko geniuses out there. But stability goes a lot further with investors. You could be brilliant.  But if the investors think there’s a chance you’ll crash and burn, they’ll lose interest. And if they think you’ll skip town with their funds, then they’ll be happy to have the law on you.

Effective Communication

You don’t have to be a salesperson. The two suggestions in the article were to personalize communications and to listen as well speak. And let’s face it, that’s good life advice anyway.

Already Set and Achieved Fundamental Milestones

Many investors want to see you’re already on you’re way. This doesn’t necessarily mean you have to already be profitable. It’s more that you have set goals and have met some of them. This doesn’t just show you’re operating well. It also shows that you’re capable of making SMART goals and follow through. 

Expert in Your Chosen Field

This, we felt, is key. This doesn’t just show that you know your stuff. It also means that you keep up with your industry. And it means that you are willing and able to continue your education. You don’t rest on your laurels. You read, you network with people in your field, and even return to school if necessary. And you care about being right.

Pro tip: it’s not just investors who love that.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now? 

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If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

The post Start Smarter Hiring Practices in 2020 and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

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