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Get a business credit report in a recession and stay on top of your scores.
Here’s How to Get a Business Credit Report in a Recession
You got this: we show you exactly how to get your business credit report in a recession.
Get a Business Credit Report in a Recession: Recession Funding
In a recession, inevitably banks and other credit issuers get more conservative. So it pays to get your business credit report in a recession so you can pounce on any mistakes immediately.
Your best bet as a company owner is to stay on top of every business credit report from PAYDEX, Equifax, and Experian.
There are three big credit reporting agencies for companies and you really should check all three of them frequently. This is because they use moderately different yardsticks. Hence moving the needle for one can move the needle for both of the others. Although maybe not as much.
Do not permit your business credit scores slide, as you have to catch any mistakes as fast as you can. Plus, you need to identify anything which is dragging your scores down. And then take remedial measures. You can get a business credit report in a recession easily and stay on top of all three scores by following a few straightforward steps.
Get a Business Credit Report in a Recession: D&B (PAYDEX) Business Credit Report
Dun & Bradstreet’s PAYDEX score of your company can end up being one of the primary reasons that your business receives credit in any manner.
A Dun & Bradstreet Report (also known as a D&B Report) is a database-generated report. The business services giant produces such a report in order to assist its clients in making decisions regarding new credit applications.
The primary reason for a client using this kind of a report is to engage in credit risk monitoring of vendors, suppliers, and business partners. This helps companies make informed business credit determinations and avoid bad debt.
Dun & Bradstreet takes several factors into account in generating such a report. These include a predictor of payment delinquency; how financially stressed a company is compared to comparable businesses; an evaluation of supplier risk; credit limit recommendation; D&B rating; and PAYDEX score. Let’s consider all these factors in turn.
Dun & Bradstreet uses predictive models to ascertain how likely a company is to be late with its payments. Predictive scoring is a means of using historical information to attempt to predict future outcomes. It entails identifying the risks inherent in a future decision. It does this by examining the relationship between historical information and the future event.
This represents an objective and statistically derived counterpart to subjective and intuitive assessments. Such scoring allows a business to rank and order accounts based upon the probability of an event occurring, such as delinquent payments. However, note that Predictive Scoring only represents a statistical probability, and not a guarantee.
A PAYDEX Score is Dun & Bradstreet’s proprietary dollar-weighted numerical indicator of how a firm has paid its bills over the past year. The score is based upon trade experiences reported to Dun & Bradstreet by various vendors. In addition, the D&B PAYDEX Score ranges from 1 to 100; higher scores indicate a better payment performance.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!
D & B offers Credit Signal, which is a means to keep track of your credit score by having the business credit report come immediately to you, for a cost. You may discover the expense is well worth it in order to avoid the frustrations that can emerge from letting this score slip. And you will not need to produce and handle the organizing and reminders you might need to stay up to date with if you don’t use it.
Alternatives to Credit Signal
Don’t wish to make use of Credit Signal? Not a problem, as you can obtain your PAYDEX report through D & B and, if need be, you can get in touch with their Customer Service department (this department exists as a section of Dun & Bradstreet itself).
In addition, in order to review your PAYDEX report, check out what D & B provides, which is a specimen report and even some higher level tips in the way to analyze it.
Any report is only as good as the data it comes from. Dun & Bradstreet’s database contains over 250 million firms spanning the globe, which includes around 120 million active companies and about 130 million businesses which are out of business but kept for historical purposes.
D&B constantly gathers data and works to improve its analyses to ensure the greatest degree of accuracy possible.
Get a Business Credit Report in a Recession: Equifax Business Credit Report
Equifax, one of the large credit reporting bureaus, furnishes a risk monitoring service which is more convenient as it allows for a business credit report to come directly to you.
If you don’t want to purchase continuing reports, you can instead order your company’s Equifax report.
Additionally, if you have to question your small business’s Equifax report, you can do so by following the information on their website.
You can learn how to go over your Equifax report by checking out a specimen of their reports.
Improve Your Equifax Report
Now that you know what enters into it, you can see that some of the more crucial pieces of information Equifax looks into are public records, credit usage, and how you take care of your financial and nonfinancial accounts.
Start getting rid of your debts as quickly as possible and not going delinquent. And keep your credit utilization within reason. Less than 30% of your overall available credit is best. And start staying away from overdue payments. Then you should have the ability to build up your Equifax score.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!
Get a Business Credit Report in a Recession: Experian Business Credit Report
Experian, one more big credit reporting firm, also offers a way having their business credit report sent to you for a fee. As a result you can keep an eye on your Experian small business credit score here and the setup is simple.
However, if you prefer to not get continuing reports (and pay for them), then you can order a single Experian report for your firm on their site.
Business Credit Report Score Improvement Tips
Experian provides a handy list of ways to improve your own, specific report.
You can get your company’s real Experian report and can dispute any errors on your company’s Experian report by following the directions on their website.
Now that you know what goes into it, you can see what some of the more important pieces of data Experian looks into are. These include payment history and credit utilization. And they also include the amount of time in business. Or at least they show the amount of time your company has had an Experian listing.
Beyond anything else, improving your payment history will increase your Experian credit scores.
Keep your credit utilization within reason. So this is because less than 30% of your total available credit is best. Clear your debts as quickly as you are able to. And don’t go delinquent. Also, avoid any late payments. Then, you should be able to improve your Experian score over time.
Likewise, if there are any problems or matters of contention, you can question any errors on your business’s Experian report if you follow the directions on their web site.
Find out about assessing your Experian report by assessing a sample Experian company credit report.
Get a Business Credit Report in a Recession: Monitoring Any Business Credit Report For Less
Know what is happening with your credit. Make sure it is being reported and deal with any errors ASAP. Get in the habit of taking a look at credit reports. Dig into the details, not just the scores.
At Equifax, you can monitor your account at: www.equifax.com/business/business-credit-monitor-small-business.
Update Your Record
Update the details if there are inaccuracies or the data is incomplete. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp. So for Equifax, go here: www.equifax.com/business/small-business.
Get a Business Credit Report in a Recession: Fix Your Business Credit
So, what’s all this monitoring for? It’s to challenge any problems in your records. Mistakes in your credit report(s) can be fixed. But the CRAs typically want you to dispute in a particular way.
Get your business’s PAYDEX report at: www.dnb.com/about-us/our-data.html. Get your company’s Experian report at: www.businesscreditfacts.com/pdp.aspx?pg=SearchForm. And get your Equifax business credit report at: www.equifax.com/business/credit-information.
Disputing credit report mistakes generally means you send a paper letter with duplicates of any evidence of payment with it. These are documents like receipts and cancelled checks. Never send the originals. Always send copies and keep the original copies.
Fixing credit report errors also means you specifically itemize any charges you dispute. Make your dispute letter as crystal clear as possible. Be specific about the issues with your report. Use certified mail so that you will have proof that you mailed in your dispute.
Dispute your or your small business’s Equifax report by following the instructions here: www.equifax.com/small-business-faqs/#Dispute-FAQs.
You can dispute errors on your or your business’s Experian report by following the instructions here: www.experian.com/small-business/business-credit-information.jsp.
And D&B’s PAYDEX Customer Service contact number is here: www.dandb.com/glossary/paydex.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!
Get a Business Credit Report in a Recession: Takeaways for How to Get a Business Credit Report
At times, it pays to hand over a few dollars to ensure you get a business credit report in a recession consistently. It’s a lot less troublesome than to have to remember to do this.
And you’ll probably look at these reports more thoroughly, as they come at a price tag.
Continue track and make use of the tools that these credit reporting companies provide, and make your life simpler. After all; you’ve already got enough on your plate.
Because of recent data breaches, there are even more reasons to assess your business and personal credit reports and be vigilant about any errors you find. In a recession, you need the highest business credit scores you can get. When you get a business credit report in a recession, you’re doing just that.
Do you know what sucks when browsing a website?
Getting a 404 page.
It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site.
That means finding and fixing 404 errors needs to be a priority.
In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them.
What Is a 404 Error?
A 404 error is a code that indicates a requested page cannot be found.
Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories:
- 100-199 are informational responses
- 200-299 are success responses
- 300-399 denote redirects
- 400-499 denote client errors
- 500-599 denote server errors
So what exactly does a 404 error mean?
A 404 error (also known as an HTTP 404 or 404 code) is a very specific type of client error. It means the page the viewer is trying to reach can’t be found on the server.
Hard 404 vs. Soft 404 Errors
There are actually two types of 404 errors you need to watch out for.
While you’ll have probably come across a hard 404 request when browsing a website at some point, you’re unlikely to see a soft 404 error unless you get notified by Google Search Console.
A soft 404 happens when a non-existent page on your site displays a “not found” message to users but returns a 200 OK status to search engines.
This tells Google and other search engines there’s a page at that URL. As a result, crawlers waste time trying to crawl and rank the URL.
Here’s the thing: Google is pretty good at identifying these false pages.
When it finds a page returning a 200 OK status with all the attributes of a page that should return a 404 code, it slaps a soft 404 error on it and notifies the site owner in Google Search Console.
What You Need to Know About Your Site’s 404 Errors
Okay, so you know what these errors are. Now you need to understand what causes 404 errors.
There could be many reasons why your site is returning 404 errors.
You’ll get 404 errors if you’ve deleted or removed pages from your site recently without redirecting their URLs.
404 errors can also occur if you’ve relaunched or transferred your domain and failed to redirect all your old URLs to the new site.
Sometimes 404 errors can be the result of changing a page’s URL. Altering any part of the URL, whether that’s a category name or the page’s slug, will result in a 404 error.
Even mistyping a URL in an internal link can result in a 404 page and a broken link.
Why Are 404 Errors Bad for Websites?
A large number of 404 errors could spell big trouble for your website.
Let’s start with the user’s viewpoint. Continually running into 404 errors when browsing your site will result in a terrible user experience.
Even finding one 404 error can be enough to send a visitor packing.
Read that again: just one 404 error could cost you a customer.
It gets worse, because 404 errors can also damage your rankings.
404 errors aren’t a ranking factor per se, and Google won’t penalize you directly for having lots of them.
But they can harm your SEO.
The more broken links your site has, the harder it will be for Google and other search engines to crawl your site. Link equity won’t be passed around your site well, either.
Both of these can cause a drop in rankings.
You may also suffer from high bounce rates if users leave your site after landing on a 404 page. Unlike 404 errors, bounce rates are a ranking factor, and Google could penalize your site if its bounce rate is too high.
How to Find and Fix 404 Errors on Your Site
Now you know how bad 404 errors are, let’s look at how we can find them and fix them.
Finding 404 Errors
Site crawlers like Screaming Frog are a great way to find broken links that lead to 404 errors quickly. Screaming Frog is also free if your site has 500 URLs or less.
Start by running a site audit.
Then click on Response Codes in the top menu.
Filter for Client Error 4XX to get a list of every page returning a 404 error.
Site crawlers won’t give you a complete list of 404 errors, however, as they only show broken links.
But you can find every 404 error on Google Search Console.
Google Search Console provides a list of every 404 error Googlebot finds on your site. This includes both hard 404s and soft 404s.
Login to the Search Console, click Coverage, and select the Excluded tab.
You’ll see a list of hard 404 errors marked Not found (404) and soft 404 errors marked Soft 404.
Click on each to see a full list of pages returning 404 errors.
You can also find 404 errors in Bing Webmaster Tools by clicking Reports & Data and then Crawl Information.
Finally, you can find 404 errors using my SEO tool, Ubersuggest.
Head to the site audit tab in the left-hand sidebar.
Run a Site Audit and then click Critical Errors.
Then click on the Warnings tab at the top of the page.
If any pages return 404 error codes, they’ll be listed here. Click on the issue to see a full list of the pages.
Fix 404 Errors
Now it’s time to fix all the errors you’ve found.
Here are four ways to do it:
- Redirect the 404 error: Redirecting users to another relevant page is the easiest way to fix 404 errors on your site. Just make sure you redirect them to something relevant — don’t just send them back to your homepage.
- Restore the page: If you find there’s still a lot of demand for a page you’ve deleted and there’s no suitable page to redirect users to, consider restoring the original page.
- Correct the link: If broken links exist on your site, you can simply edit the link to point to the correct URL. You won’t be able to fix links on websites you don’t control, however.
- Create a 404 page: By creating a custom 404 error page, you can make sure no visit is wasted—more on this below.
If you have a lot of 404 errors, you’ll need to prioritize your efforts. If you have 404 errors on any major pages, fix these first. Product pages, contact pages, and service pages with 404 errors should be fixed first.
Other pages may not be so pressing. Google Search Console may uncover 404 errors on pages that a human user would never be able to navigate to. You’ll want to fix them eventually, but these errors shouldn’t impact your rankings too much.
Find and Fixing 404 Errors on Your WordPress Site
If you have a WordPress site, you can use the same steps above to find 404 errors.
Found them? Great, now let’s fix 404 errors in WordPress.
If you’re getting site-wide errors, it’s probably an issue with your permalinks. Head to “Settings → Permalinks to update your settings.
Click “Save Changes” at the bottom of the page once you’re done.
If specific pages are returning 404 errors, you’ll want to set up a 301 redirect for them. WordPress will try to do this automatically, but sometimes it doesn’t work.
Once it’s installed and activated, head to Tools → Redirection.
You’ll need to answer a few quick questions to set up the tool.
Then you’ll be able to redirect any URL on your WordPress site. Just enter the URL you want to redirect in the Source URL field and the URL you want to redirect the page to in the Target URL field.
Then click Add Redirect.
If this seems confusing or complicated, it might be best to have a website developer or your website hosting support team help you with this to make sure all 404s are redirected properly.
How Often Should You Check for 404 Errors?
How often you should check for 404 errors depends on the size of your site.
Smaller sites with less than 50 pages can probably check for 404 errors every month or so. Larger sites may want to run checks for 404 errors every week or every other day.
Other Top Tools to Find and Fix 404 Errors
The methods I’ve mentioned above aren’t the only ways to find and fix 404 errors. Here are some of the other leading tools you can use.
Dead Link Checker
Dead Link Checker is similar to Screaming Frog. You can use it to check up to 2000 links on your site to see if any are broken.
Google Analytics doesn’t track 404 errors out of the box, but you can use it to find 404 errors if you have a custom 404 page.
Start by finding the name of your 404 page.
Mine is Page not found – Neil Patel.
Then open Google Analytics and head to Behavior → Site Content → All Pages
Now add Page Title as a Secondary Dimension.
Click Advanced next to the search bar, then change the rule from Page to Page Title and type your 404 page title into the Containing box.
You’ll now have a report of how many people landed on your 404 page, and where they came from.
If you have a WordPress site, MonsterInsights can do all of the hard work for you. Rather than creating a manual report in Google Analytics, simply install the MonsterInsights plug-in.
It automatically tracks your 404 errors as soon as you connect your Google Analytics.
Crafting a Unique 404 Error Code Page
I highly recommend creating a unique 404 error code page for your site.
Most standard 404 error messages are way too technical for the average user to understand, and they don’t help them find another relevant page.
With a unique 404 page, you can provide more value to your users and even help them find the information they are looking for.
You can also boost your branding and marketing efforts.
Many companies use a custom 404 error page to reinforce their brand image and inject a bit of humor. Creating a custom URL page also makes it easier to track 404 errors in Google Analytics.
Don’t go overboard, however. A clean and straightforward 404 page is much more effective than an overly elaborate one.
Make sure you include a 404 header status on your custom page, too.
If you don’t, search engines won’t recognize the page correctly. Google will keep displaying the page in search results and send you a deluge of soft 404 error messages in the Search Console.
If you need some inspiration, here are some of my favorite unique 404 page examples:
Airbnb makes the most of a 404 error by showing users a fun GIF and offering links to their site’s main pages.
Southwest takes full responsibility for the mistake and explains how it may have happened if users want to try to find the page again.
Wendys goes above and beyond with their 404 page. There are no links to other parts of their site here; just a free game users can play to pass the time.
Use the strategies and tools above to regularly run checks to find 404 errors and fix them quickly. The faster you fix them, the less damage they can do.
How many 404 errors have you been able to fix on your site? Let me know in the comments.
Let me ask you a question…
Would you rather have a beautiful website or a website your customers love?
From a business perspective, you shouldn’t go for either.
Your answer must be 100% I want a high-converting website.
Because if people buy, then they both like it and you can safely and predictably scale your business.
Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.
And that can be easily noticed when you click on ads you see on social media.
You might like the ad itself but most times the landing page on the other side is not what you want to see.
The connection between your traffic and your landing page is called an accurate message to market fit.
You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.
Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.
But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.
It’s your most powerful weapon and most businesses do it completely wrong.
So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.
We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.
After this post, you’ll be able to come up with high-converting landing pages like magic.
But before we do that, we must go over…
What Makes a Great Landing Page
That question solely depends on your needs.
So let me ask you a couple of questions that will help you clear your mind and think in the right direction.
#1 What do you want to accomplish with your landing page?
Your most common options are:
- Getting people to opt-in in exchange for Free value on a subject
- Directly selling a low-ticket product like a book or a mini-course
- Free Trial offer for a monthly service or software
- Free + Shipping offer where you count on upsells to make a profit
You’ve got to know exactly what offer you want to present in your landing page before creating it.
And of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.
If you’re not sure, there would be multiple examples further down the post.
Now for the next question, you need to ask yourself…
#2 Are you committed to this project or are you just trying out an offer?
Building a high-converting landing page is not an overnight hustle.
You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.
And if you’re not ready for that, then I recommend you quit before you even start.
Yes, you can get a lucky shot and hit a homerun from your first try but counting on it is delusional.
Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.
And for the final question…
#3 What’s your budget?
Before you begin designing your high-converting landing page, you need to prepare a solid budget.
You can’t expect everything to go smoothly throughout the process.
Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.
That can be a developer, a Funnel designer/builder, an Ad specialist, or a CRO consultant.
Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.
In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.
Obviously, for landing pages, the way is to run some ads and see if the traffic converts.
If it does, you raise your ad budget and try to scale.
If it doesn’t convert initially then you should let a professional take a look at it.
And even if you already hired someone to build it for you, don’t expect him to help you here.
Yes, he can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.
That’s why you need a third party to help you out.
And especially when it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.
Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.
That’s why hiring a marketing agency to help you increase your conversion is the best bet.
And talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.
It is simply the best marketing agency for both SEO and CRO.
If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it…
Then you should book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.
And now for the main event…
The Best 12 Landing Page Examples
These are the 12 Best Landing Page Examples we could find.
We’ll be judging them for conversions, offer, design, and customer experience.
#1 Get Response
Get Response is an example of a simple yet interactive landing page example.
You can see the Get Response team are bold as they’re the only software in the industry that uses an interactive headline.
The yellow sign you see on the image below changes between the words growing, leads, and sales.
That makes it for a great attention-grabbing headline that just makes you read on.
Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.
That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.
Slack is always on the top of its game when it comes to landing pages.
They are constantly optimizing for conversions and that’s the best way to find your winning landing page.
Their current one is once again, extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick 5-second giff.
Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.
Intercom’s main objective on this landing page is to get you to opt-in with your email.
Keeping it to email only is a great way to increase your opt-in rate.
A big, positive headline that puts you in the right state of mind to act now.
The images they use perfectly represent the headline’s main USP.
You can see an overall friendly environment and you just have to opt-in if you got to this page.
Lyft has been riding up the charts in the past years and their website, landing page, and their overall online funnel is not lacking behind.
They focus on attracting new drivers that want to control their own life.
And promising your employees freedom while working for you is the best way to snap the best candidates from your competitors.
We know Lyft has used multiple landing pages in the past but their current one shows real professionalism.
Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.
And check out the button “APPLY TO DRIVE”. It implies that it’s not 100% sure you’ll be able to get the position.
Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.
Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.
They use more text than the average software in the industry but that’s not necessarily bad.
For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.
And converting someone to pay is way harder than just getting their email.
That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.
Squarespace tops the list for the least amount of text in their landing page design.
At first, you may think that is not enough to convert someone.
But once you see that they’re a website builder you can see how the design and the quick and powerful messaging are all you need to sign-up.
They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.
ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.
And if you’re a business owner, you both want to be treated well and want to help your customers in tough times.
Their headline hits 2 birds with one stone and once again there’s no useless text or design.
Everything leads to the big green button and you starting your free trial.
Hubspot is one more CRM that tops out the list today.
They, just like ActiveCampaign, show you that using their software will both help you and your customers feel better throughout the process.
Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.
#9 Shopify Plus
Shopify is one of the most well-known platforms in today’s online space and they know it.
As they’ve been rapidly growing throughout the years, they’ve been able to test out multiple landing page designs to find one that converts.
And the Shopify Plus’s landing page shows for it.
Their main goal is to book a consultation call with their prospects which takes more than just a couple of words.
They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video.
Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.
Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.
Webflow shows the insights of the software immediately when you land on their landing page.
You can see instant credibility from big websites that have used their services and also you can begin for free.
That breaks any tension the prospect might have.
On top of that, you can see that their software is similar to Photoshop.
So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.
ClickFunnels uses its software to convert you for a free trial.
And even if you have any skepticism you can play around with the funnel pages and buttons to see the responsiveness of nowadays funnels.
You can see that they use more text than the average website/funnel builder.
But once again they’re trying to convert people to start a 14-day free trial which is not an easy task.
They also use powerful videos that sell directly to their ideal customers.
And the best part is the analytics they’ve slapped on their landing page.
It’s a bold and powerful move if done correctly.
The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.
ClickFunnels values its customer’s success stories and is always there to record each result.
It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.
#12 Conversion Lab
Conversion Lab has been using this landing page design for years now.
We’ve noticed they split test different button CTA-s like book a call, get a free consult, and many more.
Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.
They clearly state their services through their persuasive headline and even if you’re not ready to book a consultation call with them, a pop-up will appear collecting your email.
Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.
That is all for our list today.
To conclude what you need to know when building your landing page…
- Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
- Use credibility and videos if possible.
- Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
- Clear and easy to follow Call to Action
And always, always optimize in the process.
You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before concluding a winner.
And even then, they still optimize.
Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs when doing it?