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What are Google Review Summaries?

What are Google review summaries, and how do they impact consumers’ view of your brand?

First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. 

Those reviews, positive or negative, impact how they view your brand. 

What others have to say about your brand could impact how people perceive your brand. It could help them decide if they want to do business with you or not. 

It could encourage them to give you a call, visit your website, or stop by your local shop. Or it may encourage them to keep looking for a business with better reviews. 

Let’s talk more about Google review summaries and what they mean for your company.

Intro to Google Review Summaries

Google review summaries are the snippets of three customer reviews for your brand. Using an algorithm, Google automatically chooses three reviews to highlight. 

They are called summaries, because they are just one or two lines pulled from a full review. To read the whole review, searchers can click on the summary. 

Those three review summaries may be positive reviews, negative reviews, or a mixture of those.  

Where Do Your Google Review Summaries Appear?

It starts in the Google Knowledge Panel

Even if you aren’t familiar with that name, you probably are still familiar with the Google Knowledge Panel. It is the box of information that shows up in a Google search when you look for a particular brand, especially local or location-based businesses. 

The Google Knowledge Panel includes descriptive information, business address, location on a Google map, contact information, website, hours of operation, questions and answers, popular times, photos, social media profiles, and popular web results. 

It also includes the Google review summaries. The summaries can be found about midway down the Google Knowledge Panel, below the photos. 

Looking for Google Review Summaries

When you search for a local business, such as a store, restaurant, office building, medical practice, and more, Google provides a listing of local options. When you click on one example, the Google Knowledge Panel is displayed. 

That will provide the Google review summaries. 

You can also search directly in Google Maps. Pull up Google Maps to search your current location or type in the area you want to search. Then type in the brand or type of place you’re looking for. 

When you click on each option, you’ll see the Google Knowledge Panel. Scroll down to see the review summaries. 

Looking For Google Review Summaries

How Place Topics Shape Google Review Summaries

Place topics are an element of the Google review summary algorithm that highlights popular keywords related to your brand’s reviews. 

They cannot be chosen by the brand owner, or by reviewers. They are simply generated automatically by Google, if a brand has enough reviews. Although according to Google, that threshold number is not specified. 

Here’s an example of place topics in a Google review summary for a grocery store. You’ll see some of the highlighted topics are insightful, such as “lunch meat” while others are rather generic. 

This speaks to the automated algorithm that just pulls in commonly used phrases. 

How Place Topics Shape Google Review Summaries

These are more useful when many reviewers speak about a certain product or service, or other phrase that helps viewers understand more about what makes a brand unique. 

Where Google Review Summaries Come From

They come from Google reviews that are submitted by users on Google maps. Those who have visited a specific location can log in to their Google account, find a place on Google maps, and choose to submit a review and star rating. 

Google review summaries are pulled from those reviews. 

How Impactful Are Google Review Summaries?

These review summaries can impact how customers perceive your brand, even before they contact you or stop by your location. 

They could decide to scroll by or click on a competitor, if they aren’t seeing reviews that impress them. Alternatively, they may choose to click on your website, check out your location, or contact you directly to get more information about your brand. 

Do reviews really matter to customers? 

The statistics say yes. In general, reviews influence buyers. Almost 90 percent of buyers read reviews to make their buying decisions, according to BrightLocal. According to that same report, a majority are only impacted by reviews written in the last three months. A large portion of those same consumers only consider reviews written in the last two weeks. 

A quarter of consumers look to customer reviews with every online purchase they make, according to this PowerReviews report.  

It’s not just the words that Google highlights in the reviews that people read in the summaries. A big factor in people making decisions about your brand is the star factor. The star ratings make Google review summaries stand out. 

According to this report, over half of consumers say that a star rating is the most important review factor. A large majority say that a trust-worthy brand should have three or more stars in a five-star system, like Google reviews. 

So yes, reviews do impact buyer behavior and your brand’s reputation. But there’s more to the Google review summaries than the impression they leave on consumers. 

They can also have an impact on SEO. 

According to this report, reviews actually aid in your search engine optimization strategy. Although they are only a part of an SEO strategy, reviews help with creating more generated content and rank for the right keywords.  

In addition to those Google reviews that support SEO, you can continue to boost that by responding to Google reviews. 

Google also stated that interacting with consumer Google reviews for your brand can improve visibility. In other words, staying up-to-date in responding to reviews can improve your SEO.

That means more people will see your brand, see those Google review summaries, and hopefully leave reviews so you can respond. Reviews actually create a cycle of more reviews and better SEO. 

How to Get Positive Google Review Summaries 

By design, Google reviews and Google review summaries are not something business owners have direct control over. Otherwise, everyone would go in and manipulate things to shed the best light on their business! 

Does that mean that getting positive reviews is completely outside your direction? Not at all. 

The best thing you can do is to run a business with the customer in mind. It sounds obvious, but it’s truly the best way to get the positive feedback you’re hoping for. 

In our busy world, it’s easy to lose sight of the customer, but at the end of the day, they control not only the reviews, but also your income. 

Sometimes, the old adage really does need to ring true: the customer is always right. 

Ensure Customers Have a Good Experience

The first step is to audit the entire customer service experience. This can be a part of your overall brand audit

Think about every touch point your customers have with your business, from first learning about your products and services, to asking questions, to purchasing, and the follow up. 

Take a step back and dig deep. Ask the hard questions. Are you still offering a quality product? Are you still meeting a market need? If you aren’t getting rave reviews, it may be time to make some tweaks to ensure you are providing products and services your target market really needs. 

Ask for Reviews

It’s simple, but effective. 

To get more Google reviews, sometimes all you need to do is ask. There are lots of ways to convince your customers to review your brand, but just asking is a good place to start. You can include a link to your Google location in an email or social media post, encouraging happy customers to share their feedback. 

Ask your most loyal customers to leave feedback. Those who are most satisfied with your product or services are often eager to share that happiness with others and are most likely to provide positive reviews. 

Of course, keep in mind that you can’t tell them what to say, and even your happiest customers may be painfully honest about a less-than-ideal experience they had with you or a bad day with your product or service. 

That’s why the first tip is the most important. Always look for ways to provide the best service you can. 

Respond to Google Reviews (Good and Bad!) 

Keep the good vibes going. When people respond well with positive reviews, you can hop in there and thank them. Responding to Google reviews adds to your social proof and brings some humanity to your brand. 

Don’t just wait for negative reviews to respond, as we will discuss below. Encourage more positive reviews by showing that you really are reading reviews and taking them to heart. 

What to Do When You Have Negative Google Review Summaries

Like it or not, negative reviews happen. 

In a customer-driven system like Google review, you don’t have full control over what is posted about your brand. In fact, negative reviews can be a good thing—they show your brand is real. 

When those bad reviews happen, here’s how to respond. 

First, Relax

No one wants to hear bad news about their brand, especially when you work hard to provide a great experience, as we talked about above. 

But there’s hardly a business owner who hasn’t come up against this kind of conflict. The first thing to do is take a deep breath and understand that businesses need negative reviews. They add to the authenticity of your brand. 

Consumers understand that not everyone is going to have a perfect experience with every brand. 

Put It in Perspective

Sometimes negative reviews can shine light on positive aspects of your brand. 

When a customer reads a review about how something didn’t work for them, for instance, other customers can learn more about what you do offer. 

Imagine a customer complaining that they couldn’t find a meat option at your vegetarian restaurant. It’s an exaggerated example, but shows how a negative review could be a positive for some readers.

Decide How to Act

Have a “negative review plan” in place, well before your first one rolls in. It’s important to remember the reputation you want your business to have, and to keep the long game in mind. Google recommends responding quickly, honestly, and with a level of positivity. 

If you think a review is inappropriate or violates Google’s policies, if it’s particularly vile, etc., you can request that it be removed. Remember, you can’t just have a review removed because you disagree with it or don’t want it out there. 

Think About the Ratios

There’s no perfect number of reviews for everyone, but when it comes to reviews think about the ratios. One bad review isn’t going to hurt you if you have dozens of positive reviews. 

To get an idea of how you’re doing, think like a customer. How will they read the negative reviews in light of your positive ones? Would one negative review impact your buying decision? In most cases, one or two bad reviews (especially if they are several months old) won’t impact your brand. 

Conclusion

Google review summaries are social proof. They give your brand authenticity and shed light on your company when people Google you. 

These kinds of online reviews help customers understand what you’re all about and how you’ve helped people in the past. To improve the quality of your Google review summaries, start by working to get more online reviews

Don’t forget the power of responding to reviews—whether they are good or bad. Customers expect some bad reviews, but how you respond can make all the difference. 

How do Google review summaries help you make purchasing decisions?

The post What are Google Review Summaries? appeared first on Neil Patel.

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? …

The post 7 Advanced Facebook Search Operators first appeared on Online Web Store Site.

The post 7 Advanced Facebook Search Operators appeared first on Buy It At A Bargain – Deals And Reviews.

A Starter Guide to Amazon Vendor Central

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor …

The post A Starter Guide to Amazon Vendor Central first appeared on Online Web Store Site.

The post A Starter Guide to Amazon Vendor Central appeared first on Buy It At A Bargain – Deals And Reviews.

Get in the Fast Lane with Fleet Credit

What is Fleet Credit? How Can it Help a Business?

To understand fleet credit, you need to understand business credit first.

Business Credit

Business credit is credit in the name of a business. When built correctly, it has no relationship to an owner’s personal credit. This is the case even if a business has but one owner, and that person is also the business’s sole employee.

Types of Business Credit

You can divide business credit into three separate categories. Vendor credit is credit you can get even if you have no other credit; often net 30 and similar terms. Store credit is often revolving terms; may require some time in business; and offered by major retailers. And cash credit is more universal credit from providers like Visa, MasterCard, and American Express; harder to qualify for; may require more time in business and more paperwork before approval.

Fleet Credit

Fleet credit has some things in common with both vendor and store credit. Terms can be either net 30 (or net 60, etc.), or they can be revolving. This is credit to buy fuel, and to repair and maintain vehicles of any type.

The kinds of vehicles a business needs to maintain can include taxicabs, trucks, vans (for deliveries or to transport workers or passengers), or company cars.

Industries Based on Vehicle Use and Risk

While any company can use vehicles, some industries solely depend on vehicles to deliver their services. Risk is denoted by SIC (Standard Industrial Classification), and NAICS (North American Industry Classification System) standards.

Typical High-Risk Industries

Normally, high-risk industries have some things in common. There can be high risks of injury on the job. Or an industry may engage in a lot of cash transactions. This is true regardless of the safety record of a particular business, or the majority of its transaction types. Trucking and many other vehicle-intense businesses come under the injury risk umbrella.

NAICS Codes for Vehicle-Based Businesses 

Over the road trucking is considered a high-risk industry. See referenceforbusiness.com/industries/Transportation-Communications-Utilities/Trucking-Except-Local.html. So is local transportation. See referenceforbusiness.com/industries/Transportation-Communications-Utilities/Local-Passenger-Transportation-Elsewhere-Classified.html. And so are taxicabs. See referenceforbusiness.com/industries/Transportation-Communications-Utilities/Taxicabs.html.

Fleet Credit and Gas Cards Today

Small business credit is independent of the economy. But be aware that, as the situation continues, some of the requirements could change. Always be sure to check the links directly, to be sure to get 100% up to date information straight from the source.

The Benefits of Gas Cards for Business

Per the SBA, business credit card limits are high! They’re a whopping 10 – 100 times that of personal credit cards. You can get a lot more money with small business credit. And you will not need collateral, cash flow, or financials in order to get business credit.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession.

Get Excellent Gas Cards Via Our Business Credit Builder

Gas Credit Cards Credit SuiteOur Business Credit Builder is full of amazing business credit cards. And that includes gas cards! These cards are starter vendors. We know they report to business credit reporting agencies. Whether you’re new to business credit building, or have been at it for a while, it pays to get these cards.

Marathon

Marathon Petroleum Company provides transportation fuels, asphalt, and specialty products, throughout the United States. Their comprehensive product line supports commercial, industrial, and retail operations. This card reports to Dun & Bradstreet, Experian, and Equifax. Before applying for multiple accounts with WEX Fleet cards, make sure to have enough time in between applying so they don’t red-flag your account for fraud.

Qualifying

To qualify, you need an entity in good standing with the applicable Secretary of State, and an EIN number with the IRS. You will need to have a business address matching everywhere. Plus you need a D-U-N-S number, and all applicable business licenses. You will need to have a business bank account, and a business phone number listed on 411.

Your Social Security number is required for informational purposes. If concerned they will pull your personal credit talk to their credit department before applying. You can give a $500 deposit instead of using a personal guarantee, if in business less than a year. You apply online. The terms are Net 15. Get it here: marathonbrand.com.

76

76 is owned by Phillips 66 Company. They sell gas in more than 1,800 retail fuel sites in the United States. This card reports to Dun & Bradstreet, Experian, and Equifax. And it can be used at any P66, 76, or Conoco fueling location.

Qualifying

To qualify, you need an entity in good standing with the applicable Secretary of State, and an EIN number with the IRS. You will need to have a business address matching everywhere. Plus you need a D-U-N-S number, and all applicable business licenses. You will need to have a business bank account, and a business phone number listed on 411.

Your Social Security number is necessary for informational purposes. If concerned they will pull your personal credit, talk to their credit department before applying. If not approved based on business credit history or you have been in business less than 1 year, then a $500 deposit is needed or a personal guarantee (PG). You can apply online or over the phone. The terms are net 15. Get it here: 76fleet.com.

Wex Fleet Card

Wrights Express (WEX Card) offers universal fleet cards, heavy truck cards, and universally accepted business fleet cards. These cards have features that support small business, including a rewards program.

Before applying for multiple accounts with WEX Fleet cards, make sure to have enough time in between applying. This way, they won’t red flag your account for fraud. This card reports to Dun & Bradstreet, Experian, and Equifax.

Qualifying

To qualify, you need an entity in good standing with the applicable Secretary of State, and an EIN number with the IRS. You will need to have a business address matching everywhere. Plus you need a D-U-N-S number, and all applicable business licenses. You will need to have a business bank account, and a business phone number listed on 411.

If you’re not approved based on business credit history, or have been in business a year or less, then a $500 deposit is needed or a personal guarantee. Apply online or over the phone. The terms are net 15 (WEX Fleet Card), Net 26, or Revolving (WEX Flex Card). Get it here: wexinc.com/solutions/fleet-management.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession.

Fleet Credit Can Help with More than Fuel and Maintenance

All forms of business credit can help you build good business credit scores, as business credit is mainly based on your payment history. As a result, fleet credit can help your business eventually get funding, such as loans and other forms of financing.

But Conventional Banks are Not the Best Place to Find Funding for High Risk Industries

Over 89% of business applications are denied by the big banks. High-risk industries are subject to stricter underwriting guidelines. It is possible to get loans from conventional sources, but it’s not easy. Alternative lenders are often your best bet. Here’s some great funding we’ve found.

National Funding

You can get equipment financing for commercial truck leasing and financing. Up to $150,000 is available. Their requirements are 6 or more months in business, an equipment quote from a vendor, and a 575 personal credit score or better. See www.nationalfunding.com/industries/loans/trucking-business

Or get auto repair shop financing, via leasing.  Their requirements are 6 or more months in business, an equipment quote from a vendor, and a 620 personal credit score or better. See nationalfunding.com/industries/leasing-financing/automotive-repair-equipment.

Kabbage

Kabbage offers loans specifically for truckers. Up to $250,000 is available. Their requirements are 1 or more years in business, and $50,000 or more in annual revenue. See www.kabbage.com/truck-driver-loans.

Crossroads Equipment Lease & Finance, LLC

Get transportation equipment financing. Up to $750,000 is available. Poor credit is not a problem. You can get approval in as little as 24 hours. See https://crlease.com/transportation-equipment-financing.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession.

Fundbox

You can get a business line of credit. Up to $100,000 is available. No personal credit score is necessary. You must use online accounting software that can link to Fundbox. See creditsuite.com/fundbox and https://fundbox.com/truck-loans.

Credit Line Hybrid

Got good personal credit? Then a hybrid credit line could be the perfect solution. You can get up to $150,000, even if your business is a startup.

To qualify, your personal credit score should be at least 685. You can’t have any liens, judgments, bankruptcies, or late payments. In the past 6 months you should have fewer than 5 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards. It’s better if you have established business credit as well as personal credit. See creditsuite.com/business-loans.

Takeaways

Business credit is credit in the name of a business. Fleet credit is used by businesses to buy fuel, and to fix and maintain all sorts of vehicles. It can help you build business credit and qualify for loans and more forms of funding. Alternative lenders are one option. And the Credit Suite Credit Line Hybrid is even better if you’ve got good personal credit.

The post Get in the Fast Lane with Fleet Credit appeared first on Credit Suite.

Think Outside the Box When Choosing Business Funding Companies

When you think of business funding companies, you are probably thinking about traditional financing institutions. Large banks, community banks, credit unions and such definitely do offer business loans.  However, if you are a small business, you may need to think outside of the traditional funding box a bit. 

Business Funding Companies Come in Many Forms

There are many different options when it comes to funding your business.  There are private lenders, which you may have heard referred to as alternative lenders. There are cash advance options which are bad news on all fronts, but especially for funding a business.  What you probably haven’t heard of however, is the small niche of business funding companies that do more than just offer business financing.  In addition, they offer help improving fundability. This may include consultation, coaching, educational opportunities, and more.  

These companies not only help you find the financing you need now, but they can also help you improve business credit and fundability so that you qualify for more and better funding throughout the life of your business. 

business funding companies Credit Suite

Find out why so many companies use our proven methods to get business loans. 

Business Funding  Companies: Credit Suite

This is exactly what Credit Suite does.  A business credit expert will consult with you to help determine where you currently stand in regards to fundability.  Then, they can not only help you find the best business funding for you now, but they can help you improve your fundability to ensure you qualify for even more funding, with better terms! 

A business credit expert can help you in ways you probably do not even realize. They have an inside track to what lenders are actually looking for. They can also help you steer clear of predatory lenders, which are all too prevalent in the world of business funding companies.  These experts are also aware of which lenders report to business credit reports to help build business credit, which ones do not require a person credit check or guarantee, and more.  

Working with a business credit expert will save you time, and in the long-term, money. The cost far outweighs the benefit, and you definitely get a bigger bank for your buck. 

Business Funding Companies: Alternative (Private) Lenders

The vast sea of alternative lenders is hard to swim in.  It is full of sharks that are searching for easy prey in the form of small businesses that need money.  If you aren’t careful, you will get swallowed up quickly.  Unfortunately, the industry is wrought with predatory lending practices.   

The key is to find a legitimate business funding company that fits your current needs.  A business credit expert is the best way to do this, but here are some good options from U.S. News and World Report to give you an idea of what is out there. 

As with all loans, rate, fees, minimums, maximums, terms, and other details can change without notice Be sure to check with the lender directly for the most up to date information.

BlueVine 

Loans are available from BlueVine  up to $100,000. Annual revenue must be $120,000 or more and the borrower must be in business for at least 6 months. Your personal credit score has to be 600 or above. It is important to note also, that BlueVine does not offer a line of credit in all states.  

Funding Circle

At Funding Circle, borrow up to$500,000. Decisions come in as little as 24 hours, and you can get funding in as little as 5 days. Repay on terms from 6 months to 5 years.

Funding Circle’s rates start at 4.99% per year. There are no prepayment penalties, there are also relatively fast decisions and funding. 

They do have a ton of fees, including for origination, missing payments, and insufficient funds. Also, some maximum rates are high!

OnDeck 

Obtaining financing from OnDeck is quick and easy. First, you apply online and receive your decision once application processing is complete. If you receive approval, your loan funds will go directly to your bank account. The minimum loan can be up to $500,000.
business funding companies Credit Suite

Find out why so many companies use our proven methods to get business loans. 

 Just like any other online lender, they do have certain requirements to qualify for a loan.  For example, a personal credit score of 600 or more.  Also, you must be in business for at least one year. Annual revenue must be at or exceed $100,000. In addition, there can be no bankruptcy on file in the past 2 years and no unresolved liens or judgements. 

Rapid Finance

Rapid Finance offers a couple of different options.  Which one is right for you will depend on a number of variables. 

Small Business Term Loans

These range up to $1 million in funding, with terms from 3 to 60 months. Your business needs to be generating revenue to qualify. 

You will need to supply a government-issued ID (like a driver’s license), a void check from your business banking account, and the last three statements from your business bank account.

Merchant Cash Advances 

You can get up to $500,000 in funding. In a merchant cash advance.  This is funding based on your average daily credit card sales.  

You will need to supply a government-issued ID (like a driver’s license), a void check from your business banking account, your last three credit card processing statements, and the last three statements from your business bank account to apply for this.

Bad credit is no problem with this type of funding because typically, repayment is taken directly from credit card sales. 

Credit Line Hybrid: Out of the Box Business Funding

In addition to the lines of credit, merchant cash advances, and invoice funding that many alternative lenders offer, you might also try a credit line hybrid.  This is unsecured business financing.  It is also no-doc financing.  That means you need no collateral and you do not have to turn in any financial statement documents like bank statements or check stubs to qualify.  
business funding companies Credit Suite

Find out why so many companies use our proven methods to get business loans. 

You do need a 680+ credit score and there are a few other requirements.  However, if you don’t meet them all you can choose to use a credit partner. This could be a friend, family member, or partner that does meet the requirements.  You can use their good credit to apply for the credit line hybrid, but the payments would still be reported in the name of the business thus building business credit. 

Business Funding Companies Are Not Always What You Think

It’s not always about a bank or a credit union.  You may need to think outside the box for a number of reasons.  Maybe you want an option without collateral.  Maybe you want to use non-traditional types of collateral such as invoices.  Perhaps you do not qualify for a loan at a traditional bank. 

Whatever the reason, there are a number of options, and sometimes alternative lenders are the answer.  However, this industry has a fair share of predatory lenders.  The best ways to avoid the sharks is to work with one of the business funding companies that can help with more than funding. 

The business credit experts at a company like this offer not only help finding the perfect funding for your needs right now, but also can help assess and improve business credit and overall fundability.  

The post Think Outside the Box When Choosing Business Funding Companies appeared first on Credit Suite.

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