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10 Successful Google Advertising Ideas

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy.

With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. 

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. 

Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales.

One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also pause or completely stop the ads at any time. 

Sometimes in marketing, keeping a close eye on the budget can be a challenge. This flexibility allows you complete control over your budget.

If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity:

  • 58 percent of Millennials say they purchased a product because of an online or social media ad.
  • 63 percent of users have clicked on a Google ad.
  • 43 percent of users bought a product after going online and seeing the ad.

It’s clear that Google ads can do wonders for your business and your bottom line.

The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? How do you create the right Google ads that get you in front of the right audience at the right time?

Let’s find out!

Tips for Generating Google Advertising Ideas

There are a lot of components involved in generating and executing successful Google advertising campaigns. Here are a couple of tips to set you on the right path:

Keyword Research

Keyword research is an essential element of your campaign. If you don’t get this part right, it will be challenging to achieve the results you’re looking for.

Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. To get started, you can use a tool like Ubersuggest

It’s a free keyword research tool that allows you to generate keyword ideas and look at some of your competitors and the keywords they’re using. 

ubersugget for google advertising ideas

Trend Forecasting

Predictions are an essential part of marketing. Before you start any campaign, it’s necessary to have some idea of what your success (or not) might look like.

Of course, the best way to predict this is with data.

Google Ads offers a keyword planner, which you can use to get forecasts for your chosen keywords. This planner can provide you with essential information, such as the number of clicks your ad might get every day, the average cost for those clicks, the number of impressions, the click-through-rate (CTR), and more.

With this information, you can start building a solid Google advertising campaign. 

Keyword research and trend forecasting are just a couple of essential steps to get started. Now, let’s get into the nitty-gritty, the strategies, and everything that can help make your campaign a success.

Top 10 Google Advertising Ideas

It’s time to get down to the good stuff: What are the Google advertising ideas that can help you reach your goals?

1. Write a Good Headline

John Caples once wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

There’s no denying the impact that a strong headline has on your audience. Of course, this is what convinces people to click on the ad!

Here are some basic pointers for writing strong headlines:

  • Understand your audience. Who are you speaking to? 
  • Include your main keyword.
  • Address a problem your audience is facing.
  • Highlight the biggest benefit in the headline.
  • Don’t overcomplicate things. Keep things simple.
  • Don’t be afraid to add some humor.

Creating a headline can be one of the challenging parts of the campaign. Sometimes, you just don’t know where or how to start. Consider following a strategy, like Melanie Duncan’s 4U formula, to create useful, urgent, unique, and ultra-specific headlines to help you get started.

2. Think About User Intent Before Diving into Google Advertising Ideas

When we research keywords, we tend to focus on the numbers. How much search volume does this keyword get per month? What’s the cost per click (CPC)? What about the paid difficulty?

While all these numbers are essential to consider, the most important element of a keyword strategy should be the user intent.

Why? Because user intent (sometimes referred to as “search intent”) gives you the “why” behind the keyword.

Why did your audience search for that particular keyword? Were they trying to purchase something, or were they just trying to get more information about it?

Understanding your audience’s intentions can help you discover which keywords are the best to target for higher ROI.

There are four different kinds of user intents:

  • Informational: This is when a user wants more information about a topic. For instance, “How many calories in a donut?”
  • Navigational: This is when a user wants to go to a particular web page. For instance, if you want to go to the Neil Patel blog, you type that into your Google search bar.
  • Commercial: This is when a user wants to research a particular product or service. This user will likely make a purchase in the near future, but right now, they are at the research phase. For instance, “New iPhone specs” or “iPhone vs. Samsung.”
  • Transactional: This is when a user wants to take action, like buy a product. For instance, “iPhone charger” or “cheapest flights from LA to Chicago.”

Understanding user intent will help you target the right keywords. If someone is searching for how many calories are in a donut, they want content related to that. If your product is a calorie calculator, that’s great! They’re likely to go to the calorie calculator because it helps them fulfill what they’re looking for at that time.

Paying attention to user intent can help you rank higher and attract more clicks because you’ll be giving your audience what they want.

3. Advertise Limited Offer Sales

Any offer with a ticking clock naturally encourages your audience to act faster and purchase the product or service. That’s why limited offer sales work so well. 

In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period. 

An excellent example of this is Black Friday Sales. Every year, Black Friday sales seem to hit a new record, with consumers spending more and more. 

That’s because consumers know they’ll have to wait a long time before they can get the product at the discounted price again, so they’re encouraged to make the purchase quickly.

For your Google ad campaign, if you offer seasonal sales for any of your products, you can create ads around these sales and have them go live when your sale launches. 

4. Track and Use Google Advertising Data for Iterating

One of the most important elements of any successful advertising campaign is your KPIs

Depending on your ad goals, there are a lot of important metrics you can track, including: 

  • number of clicks 
  • CTR
  • CPC
  • conversion rate

Tracking your KPIs helps you know if you’re on track to meeting your goals or not.

For instance, if you see that you’re getting great clicks on your ads, but your CTR is on the lower side, it can mean your headline and keywords are getting you in front of your audience’s eyes. However, something about the ad isn’t connecting.

It could be the copy. It could be the cost of the product or service. Maybe the headline doesn’t connect with the offer in the actual ad. 

Whatever the case, now’s the time to look into it and adjust what you need to.

5. Choose the Right Campaign Type for Your Google Ad

You can use one of five different types of Google ad campaigns for your Google advertising ideas. 

Search Ad Campaigns

These ads appear at the top of the Search Engine Results Pages (SERPs). 

For instance, if someone searches for “nursery furniture,” this is what the results look like:

Searching for nursery furniture under google advertising ideas strategy

Creating search ads is great because of what we highlighted earlier: The platform receives over 3.5 billion searches per day! This is the perfect place because many people (including your audience) are already searching for products you offer.

Video Ad Campaigns

Video ads show up before, after, and sometimes in between YouTube videos. Research has shown how effective video has become over the past few years. Creating a video ad campaign, which is different from a text ad, might help you stand out and grab your market’s attention.

Display Ad Campaigns

Display ads are a way of attracting the market of a particular social media platform, website, or other digital channels to your product or service. 

The best way to go about this is to find the website or brand that best connects with your audience. Display ads are great because these are a win-win situation for both you and the owner of the site or digital platform.

The website owner gets an agreed-upon commission (usually based on clicks or impressions), and you have the opportunity to advertise in front of an audience that connects to your brand. 

App Ad Campaigns

If you have an ad, perhaps Google app campaigns can be the right choice. Here, you can advertise your mobile app through Google Play, Google Search Network, Google Display Network, YouTube, and many more channels.

For app campaigns, you can run ads that encourage your target market to install your app on their devices, or if there’s a new upgrade or version to the app, you can encourage them to take a particular action.

Shopping Ad Campaigns

Lastly, there’s Google shopping ad campaigns. These ads include your product’s images and prices, and you can run them from Google Merchant Center. 

You’ll input information about the product, and Google creates your ad from this information.

Shopping ads make sense if you’re trying to market a particular product but not necessarily your brand as a whole. 

These are all examples of the different types of Google Ad campaigns. As you can see, it’s essential to understand your product and your market. From this, you’ll be able to know which campaign best suits your needs.

6. Perfect Your Landing Page

You’ve done all the hard work of creating a great headline, finding the right keywords, and bidding for them. 

While these steps may get you clicks, it’s what happens after your market has clicked that’s so important. As you know, they still need to buy into the product or service you’re selling.

Your landing page is essential because this is what your user sees as soon as they click on your ad. Ask yourself whether the landing page addresses your market’s pain points clearly. Besides just addressing, does it also solve your audience’s challenges?

There are many elements to creating a perfect landing page, including using testimonials, the right images, and shorter forms, to name a few.

For some inspiration, here are some examples of great landing pages:

TransferWise landing page for Google advertising ideas
Wistia landing page for Google advertising ideas

From the above examples, you’ll notice that the landing pages are all simple and clear, and the copy and graphics immediately grab your attention. These are crucial elements of a successful landing page.

7. Make Your Google Ads Specific

Earlier, we mentioned the importance of understanding user intent when doing your keyword research because this helps you target the right keywords.

Now we want to highlight the importance of specificity. Your keywords shouldn’t be too broad as this might cause Google to place your ad in front of the wrong market. 

Naturally, this would lead to fewer conversions.

For instance, “nursery furniture” may seem like a good keyword at first, but you can do better by getting more specific. 

Aim for clarity and specificity in your keywords. Instead of just “nursery furniture,” how about:

  • “nursery furniture for boys” 
  • “nursery furniture for girls” 
  • “nursery furniture in Florida”

It might take a while to get the right keywords, but that’s fine. Remember to keep reviewing which keywords are getting the most clicks and which aren’t. This can help you understand what you should focus on and what to add, remove, or tweak to get the high conversions you’re looking for. 

8. Target Your Google Ads

When trying to get the right Google advertising ideas, remember there are three keyword match types: exact, phrase, and broad matches.

Exact Match

Compared to the other keyword match types, exact match is extremely specific. Initially, if you used this match type, users could only see your ad if they typed in the same keyword phrase. Since then, Google made a few changes so that even if your user doesn’t enter the exact keyword phrase, your ads might still match. For this, the match might be with plurals, synonyms, or different variations of your chosen keyword.

Using the exact match type is great because users who type in your specific keyword are more likely to convert.

Phrase Match

Your ad appears for a phrase match if a user enters your key phrase in the exact order, but there can be other words before and after the phrase. This leaves you with the possibility of increasing traffic. 

However, if the key phrase is too broad, this could mean getting lots of clicks that don’t convert because the phrase wasn’t specific enough.

Broad Match

The broad match reaches more people because your ad appears when a user types in any word of your key phrase, in no particular order. Like with phrase matches, you might get lots of traffic and clicks to your ads, but because it’s not specific enough, there may be fewer conversions.

As you can see, there are pros and cons to all three phrases. To get the most out of your Google advertising campaign, use a combination of all three so that you get a lot of traffic and conversions.

9. Optimize Your Google Ads for Mobile

While creating your ads and coming up with creative Google advertising ideas, it’s important to keep in mind that many users are using their mobile devices for searches. 

Research shows that 61 percent of US Google visits happen via mobile devices. Most people are using their phones for searches, and it makes sense to keep these users in mind.

Optimizing your ads for mobile includes:

  • choosing responsive landing page designs
  • compressing images
  • making sure the loading speed is fast

These small details can make a huge impact on how your ads display in front of your audience and your overall conversion rate. 

10. Make Your Google Ads Available in Other Languages

It depends on the nature of your business, but if you have an international audience or you’re in a multi-lingual area, consider making your ads available in different languages to cater to your audience that may not speak or understand English very well.

This may seem like a little detail, but don’t forget that language is powerful and helps us communicate and connect. If you have a non-English speaking audience you’re trying to reach, help bridge the gap by making the Google ads available in their languages.

Conclusion

It takes a lot to generate great Google advertising ideas. While the process may be a lengthy one, it’s certainly worth it to see increased clicks and conversions.

The above tips can help get you on the right path, but don’t forget to A/B test your ads to see what your audience responds to.

Do you have any other Google advertising ideas you swear by?

The post 10 Successful Google Advertising Ideas appeared first on Neil Patel.

New comment by KaitStephens in "Ask HN: Who is hiring? (February 2021)"

Brij | NYC, Austin, or Remote | Full Stack Software Engineer | Full-Time | https://www.brij.it/

*Founding Full-Stack Software Engineer*
Full time opportunity with benefits
Opportunity to be founding engineer with significant autonomy

Brij is a VC-backed startup shaping the future of how consumers connect with their products. Brij connects physical products to digital experiences with the simple scan of a QR code or NFC tag. *We are VC-backed, have a beta product and real paying customers*

Apply here: https://angel.co/l/2uKASy or email [email protected]

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7 Types of Small Business Loans for Women with Bad Credit

If you have bad credit, it can be hard to find small business loans regardless of gender. If you are a female business owner, with bad credit, it may help to look for lenders that offer certain types of loans, rather than small business loans for women with bad credit specifically. 

What’s Best As Far as Small Business Loans for Women With Bad Credit

There are certain types of funding that work well for all business owners with bad credit, including women. 

Small Business Loans for Women with Bad Credit: Credit Line Hybrid

The credit line hybrid is unsecured business financing.  It is available to pretty much anyone for any type of business expense. You can use it for real estate, equipment, working capital, and even startup expenses.  Not only that, but there is no security required.  Furthermore, there is no down payment, and you do not have to provide income documentation. It is completely no-doc financing. 

Now, you do have to have strong personal credit.  A credit score of 680+ is necessary.  Also, there cannot be any late payments in the past 12 months, there can be no open collections or bankruptcies, and there should be less than 4 inquiries in the past 6 months on your consumer credit report.  There also has to be at least 2 open credit cards with a $2,000 limit or higher with 2 years of good payment history. 

Where does the part about bad credit come into play? Here it is. If you do not meet these requirements, you can take on a credit partner that does meet them. The payments will still be reported on the business’s credit report, so business credit will build whether you get the financing yourself or through a credit partner. 

The best part is, amounts can range up to $150,000, and often interest rates are as low as 0% for the first 6 to 18 months.  

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Small Business Loans for Women with Bad Credit: Business Revenue Lending

If your business has consistent revenue of $120,000 per year or more, you may qualify for this type of funding. Lenders verify revenue using bank statements.  There can be no recent bankruptcies, but the minimum credit score to qualify is as low as 500.  

A business must also be in operation for a year or more, and they must do over 5 small transactions each month to get business revenue financing. 

Small Business Loans for Women with Bad Credit: Merchant Cash Advance

If your business accepts credit card payments and you have at least a 500 FICO, you could get up to $750,000 in a merchant cash advance. Credit rates are usually lower compared to traditional financing as well.  

Your business must bring in $100,000 or more per year in credit card sales, and typically you can get approval equal to one months credit card financing volume. 

Small Business Loans for Women with Bad Credit: Account Receivable Financing

Outstanding account receivables can also be a source of funding for your business. Get as much as 80% of receivables advanced in less than 24 hours. You get the rest of the accounts receivable amount once you collect full payment for the invoice. Closing takes 2 weeks or less. 

Receivables should be with the government or another business. Getting financing with receivables from individuals is not as easy. If you also have purchase orders, then you can get financing to have those filled. You won’t need to use your cash flow to do so.

Small Business Loans for Women with Bad Credit: Equipment Financing

You can secure this type of financing by using existing equipment or new equipment you want to purchase as collateral.  Funding is available up to $10 million. Terms range from 5 to 60 months, and you need a minimum 550 FICO. 

The equipment must be new, and most types of equipment are acceptable, including software. 

You’ll need to provide details on the equipment to be financed and, depending on the loan amount and certain risk factors, you may need to show 2 years corporate and personal tax returns.
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Small Business Loans for Women with Bad Credit: Enterprise SBA Loans

For these loans you have to have collateral worth up to at least 50% of the loan amount, but you only need a FICO of 620.  There also can be no bankruptcies in the past 4 years.  Only for profit companies qualify, and they must have positive trends in sales growth. Generally amounts are available of up to $12 million with terms up to 25-years. 

Small Business Loans for Women with Bad Credit: Real Estate Financing

Likewise, you probably will not be financing real estate with business credit cards, even if it is 0 interest. You can get real estate financing in amounts up to $10 million with terms from 6 to 60 months and interest rates as low as 6%.  You will need a 500 minimum credit score, and there are a few other requirements. 

How to Decide Which Option is Best for You

If you are looking for business loans for women with bad credit, it’s fair to say you aren’t that confident in your credit score.  A business credit expert can help you not only determine which of these options is best for your business, but also help you build fundability so you don’t have to worry about finding funding for your business. If your business is fundable, you can get all the business financing you will ever need. 

Grants for Women Business Owners

One area where you will find funding specifically for women, and credit isn’t an issue, it grants. 
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SBA Women’s Business Centers

In addition to helping with loans, the SBA Women’s Business Centers also help women entrepreneurs get access to other types of funding. Some lend money or award grants directly, while others help connect women entrepreneurs with financial institutions.  Take a look at their website to find out more on how to apply for women owned business grants through this network.

 Eileen Fisher Women Owned Business Grants

The clothing brand Eileen Fisher hands out $100,000 per year to 10 women-owned businesses. To qualify, a woman must have at least 51% ownership, and the business must be in operation for at least three years. Also, it must bring in less than $1 million per year in revenue and have a focus on environmental or social change.  

Amber Grant 

The Amber Grant awards $500 to $1,000 per month to a woman-owned business. One of the recipients also receives an additional $10,000 grant at the end of the year. Applicants only need to tell their story and turn it in with a $15 application fee.   

#GIRLBOSS Foundation Grant 

Specifically for woman-owned businesses in fashion, music, and art, the #GIRLBOSS small business grant awards $15,000.  They also offer exposure via the Girlboss website and social media platforms. Judges rate those applying on creativity, business savvy, planning, innovation in the field, need, and where they plan to work. 

Cartier Women’s Initiative Award 

The Cartier Women’s Initiative Award is $100,000 for first place and $30,000 for second place.  They award the grant to 18 female business owners from around the world each year.  Women business owners who are just getting started may qualify.  

 Business Loans For Women With Bad Credit Do Exist

They really do.  They just aren’t necessarily for women exclusively. Still, if you find something that will work with bad credit, you’ve found gold.  It’s even better if it can be used to build business credit at the same time.  

It does no good to find funding for bad credit once.  You need to work on the bad credit so you can eventually get the best terms and rates. This is where a business credit expert can be exceptionally helpful.

The post 7 Types of Small Business Loans for Women with Bad Credit appeared first on Credit Suite.

5 Reasons Why You May Need an Online Business Loan

These days you can find anything online. In fact, you can even find an online business loan.  Some business owners shy away from this option because of the fear of predatory lending. It is possible to find online lenders that will work for your business though. 

Is an Online Business Loan for You?

So, is an online business loan right for you and your business? Here are five ways to know. 

  1. You do not qualify for a loan from a traditional lender, like a bank or a credit union. 

          Online lenders tend to have less strict application requirements, including lower credit score minimums. 

      2. There is no time to wait. 

           You need funds quickly. Online lenders typically fund much faster than traditional lenders. 

      3. You flexible terms

          Online business loans often have more flexibility repayment options. 

     4. You have invoices or accept credit card payments.  

           Online lenders often offer invoice financing and merchant cash advance options. 

     5. It’s impossible for you to wade through the paperwork necessary for a traditional loan. 

           Online lenders usually have super fast application processes. Most of the time you can apply online for a business loan in just a few minutes. 

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Where Can I get a Business Loan Online? 

There is no shortage of options for online lenders out there.  However, you must be careful to choose the best one for you. It is extremely helpful to have a business credit expert help you.  Still, here are a few to help get you started on your search. 

Remember, details for an individual online business loan or lender,  such as interest rates, fees, and credit score requirements, can change frequently. Always check with the lender directly for the most up to date information. 

BlueVine 

BlueVine offers funding up to $100,000. Annual revenue must be $120,000 or more and the borrower must be in business for at least 6 months. Your personal credit score has to be 600 or above. It is important to note also that BlueVine does not offer funding in all states.  

Upstart

Upstart is an online lender that uses a completely innovative platform for loans.  The company chooses to use a combination of artificial intelligence (AI) and machine learning to gather alternative data instead of relying solely on credit score.  They then use this alternative data to help make credit decisions.

It can include such mobile phone bills, rent, deposits, withdrawals, and even other information less directly tied to finances.  The software learns and improves on its own. You can use their online quote tool to play with different amounts and terms to see the various interest rate possibilities.  

To be eligible for a loan with Upstart, you must meet the following qualifications per their website:

  • Credit score of 620+
  • No bankruptcies or negative public records
  • No delinquent accounts
  • Meet debt to income standards (they only note they will check this ratio, not what their standards are.)
  • Have fewer than 6 inquiries in the past 6 months on your credit report, not including those related to student loans, vehicle loans, or mortgages

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Fundbox

Fundbox is a great option because there is no minimum credit score requirement for their line of credit product.  

 They offer an automated process that is super-fast. Repayments are automatic, meaning they draft them electronically, and they occur on a weekly basis.  One thing to remember is that you could have a repayment as high as 5 to 7% of the amount you have drawn currently, as the repayment period is comparatively short.  This means you need to be sure you have enough funds in whatever account you connect them to so that it can cover your payment each week. 

Fora Financial 

Founded in 2008 by college roommates, Fora Financial now funds over a million in working capital around the United States. There is no minimum credit score, and there is an early repayment discount if you qualify. 

 The business must be at least 6 months in operation and the monthly revenue has to be $12,000 or more. There can be no open bankruptcies. 

Bond Street

Offering term loans of up to $1 million, Bond Street will ask for both EIN and SSN.

Their offer arrives within 3 days. They will only do a soft credit pull, and a 640 or better credit score is likely to get you a loan.  However, they will look at other factors too.  For example, they require 2 years in business and annual revenue of at least $200,000.

Lending Club

Lending Club offers term loans. Business loans go up to $300,000. You can get a quote in less than 5 minutes. Funds are available in as little as 48 hours if approved. There are no prepayment penalties.

Annual Revenue must be $75,000 or more. You must be in business for 2 years or more. Personal FICO score of 620 or better is required.

Rapid Advance

Rapid Advance offers standard, select, and preferred loans. Your company must have annual revenue of $120,000 or more. You must have a personal FICO Score of 580 or better. The minimum time in business is 2 years. 

Kiva 

Kiva is an online lender that is a little different. For example, the interest rate is 0%, so even though you have to pay it back it is absolutely free money. They don’t even check your credit. However, there is one catch.  You have to get at least 5 family members or friends to throw some money in the pot as well. In addition, you have to pitch in a $25 loan to another business on the platform. 

OnDeck 

Obtaining financing from OnDeck is quick and easy. First, you apply online and receive your decision once application processing is complete. If you receive approval, your loan funds will go directly to your bank account. 

You need a personal credit score of 600 or more.  Also, you must be in business for at least one year. Annual revenue must be at or exceed $100,000. In addition, there can be no bankruptcy on file in the past 2 years and no unresolved liens or judgements. 

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Accion 

If your personal credit is okay, Accion may be a good fit. It is a microlender, a nonprofit, that offers installment loans to both startups and already existing businesses. The minimum credit score is 575. In some places they will go as low as 500. You don’t have to already be in business, but if you are not, you must have less than $500 in past due debt. In addition, your business needs to be home or incubator based. 

 Credibly 

Credibly is also a good option for business loans if you are already generating some revenue. They offer short term loans for both working capital and expansion. You must be in business for at least 6 months to qualify, and they will approve loans to those with credit scores as low as 500. 

Do You Need an Online Business Loan? 

You might.  If you fall under any or all of these 5 reasons, an online loan may very well work for you. Business funding is a difficult landscape, and there are many more options than most realize. Consider these options, do your research, and don’t be afraid to ask a business credit expert for help.  It could very well propel your business to new heights. 

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