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Replit (YC W18) is hiring to make computing more accessible

Article URL: https://blog.repl.it/seriesa

Comments URL: https://news.ycombinator.com/item?id=26217145

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The post Replit (YC W18) is hiring to make computing more accessible appeared first on ROI Credit Builders.

Best SSL Certificate Provider

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You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate.

SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways:

  1. The CA authenticates the identity of the organization that wants the certificate. This way, people know that they are in fact sending their information to PayPal, for example, and not someone who has set up a fake PayPal site.
  2. The SSL certificate encrypts the data travelling between your website and visitors. This way, potential attackers can’t steal the information people share on your site, such as their username, password, or credit card number.

Today, all of the popular browsers like Google Chrome will warn users anytime they attempt to visit a site without an SSL certificate. It’ll say something like “This site is not secure,” or “Any information you share may be vulnerable to attackers.”

It’s not great for business, to put it lightly. 

Would-be visitors are going to head to a different site where they feel comfortable entering their credit number. I know I would.

There are a lot of different CAs to choose from and they sell a range of SSL certificates designed to help companies establish their online identity and protect their customer’s privacy.

For some people, going with a free SSL certificate is going to be perfectly safe to use. All that’s required is a quick demonstration that you control a particular domain. These are known as DV (domain validated) SSL certificates.

For companies that need to establish a greater level of trust, OV (organization validated) or EV (extended validation) SSL certificates involve real-world background checks on the organization making the request. 

The rigorous authentication process isn’t free, but it conveys a much higher level of trust.

Paid SSL certificate providers also make the process of obtaining and renewing certificates much easier through an intuitive online platform.

So, how do you choose the best SSL certificate provider?

It can seem tricky at first, given that they are all selling the same essential service. There are important differences, though, and you want to figure them out before you decide.

In this post, I’ve reviewed the top SSL certificate providers. These are big names with a long history of protecting websites. The reviews are followed by a short guide that will help you make sense of your options and ask the right questions moving forward.

#1 – SSL.com — The Best for Budget-Friendly SSL Certificates

SSL.com is perfectly suited for small and growing businesses that need to secure their sites, but can’t afford to spend thousands of dollars a year.

They are a nice, mid-range product which works for companies that have outgrown their ability to use entirely free SSL certificates, but don’t have especially complex security needs that justify the premium pricing of DigiCert or GlobalSign.

The best part about the budget prices is that the level of encryption is the same as you get with much more expensive SSL certificates. 

You might think that the downside would be lower-quality customer service, but nothing could be further from the truth.

SSL.com offers 24/7 chat, email, and phone support. In review after review, happy customers have thanked their SSL.com customer service agent for walking them through installing their first SSL certificate or helping them handle a complex issue.

I think SSL.com has struck a good balance between price and customer service. It’s not dirt cheap, by any means, but it’s certainly less expensive than some of the premium—dare I say, enterprise-only—SSL certificate providers like Digicert and GlobalSign.

In addition to affordable pricing, SSL.com offers a range of certificates flexible enough to accommodate the needs of many different businesses:

  • Basic SSL: starting at $36.75/year (domain validation)
  • Premium SSL: starting at $74.25/year (comes with three subdomains)
  • High Assurance SSL: starting at $48.40/year (organization validation)
  • Enterprise EV SSL: starting at $239.50/year
  • Wildcard SSL Certificate: starting at $224.25/year
  • Multi-domain UCC/SAN: starting at $141.60/year
  • Enterprise EV UCC/SAN SSL: $319.20/year

Like other SSL certificate providers, you have to sign a longer contract to get the lowest price. With SSL.com, however, the single-year pricing still comes in lower than competitors.

As you can see above, SSL.com has really low rates for wildcard and Subject Alternative Name (SAN) certificates. This can save a ton of money and streamline certificate management.

Wildcard certificates cover an unlimited number of subdomains. Instead of buying, installing, and renewing a separate certificate for neilpatel.com, info.neilpatel.com, and so on, I just need one Wildcard.

SAN Certificates protect multiple domains. The exact number depends on the SSL certificate provider. More domains covered with fewer certificates will make your life much easier.

Just for comparison, GlobalSign’s EV SSL certificate starts at $599 and it costs extra to add domains and subdomains from there. 

With SSL.com, on the other hand, the Enterprise EV UCC/SAN SSL lets you secure up to 500 additional domains for a lot less money. And with GlobalSign, you are limited to 100 additional subdomains per SAN certificate.

Compared to Digicert, the difference is more pronounced as a multi-domain EV is nearly $3,000 per year.

If you think that SSL.com is coming in at the right price for you, give it a shot. The 30-day unconditional refund is not a marketing gimmick. If you are not happy, they will credit your account immediately. Get started now.

#2 – GlobalSign — The Best Managed SSL for Enterprise

GlobalSign is the SSL certificate provider of choice for large organizations with complex needs. They have some of the highest rates in the industry, but also some of the happiest customers because of the quality of their service.

If you just need a couple SSL certificates, I would go with something less expensive. On the other hand, if you need a lot of certificates, and managing so many of them is starting to cause problems, then GlobalSign is a wise choice.

Its best-in-breed certificate monitoring and inventory tool, combined with heavy discounts for volume licensing, reduces the total cost of ownership for complete SSL security.

Decrease the frequency of the costly problems associated with certificate expiry, regardless of how many you have to manage. You can even set policy preferences and receive reminders when certificates aren’t compliant, regardless of who issued the certificate.

No more having to track down certificates manually. Everything is available with a quick scan.

Think about it. If your staff saves an extra couple hours each month due to GlobalSign’s intuitive platform and concierge support, then the service has already paid for itself.

I highly recommend GlobalSign for businesses that can’t play the normal waiting game to get new certificates. After GlobalSign authenticates your business, they can issue certificates virtually on-demand because they have pre-vetted all domains.

The initial authentication process is fairly quick (between three and four business days for EV). Some people have reported being able to get certificates quicker due to emergency situations simply by calling up GlobalSign.

GlobalSign offers the full range of traditional SSL certificates:

  • DV SSL certificate: starting at $249/year
  • OV SSL certificate: starting at $349/year
  • EV SSL certificate: starting at $599/year
  • DV Wildcard SSL certificate: starting at $849/year
  • OV Wildcard SSL certificate: starting at $949/year

GlobalSign offers SAN SSL certificates for multiple domains at $199/year on top of the base certificate price. So, an OV SAN SSL from GlobalSign would run you $549/year. A single SAN certificate will cover up to 100 additional domains.

You can choose to add subdomains for an additional cost, as well, though a wildcard SSL certificate will be more cost effective if you need coverage for a lot.

The warranty for the GlobalSign EV tops out at $1.5 million. If your digital certificates don’t provide the protection promised, GlobalSign will foot the bill for damages. 

This is half a million less than a comparable certificate from DigiCert. Ideally, you’ll never have to worry about the difference, but it’s something to be aware of.

Another nice aspect for enterprise customers is that GlobalSign supports document signing, code signing, digital signatures, and secure email. Being able to centralize all of these SSL security concerns in a single platform can make managing them much easier.

GlobalSign also offers intranet SSL for securing internal servers and applications. This means companies no longer have to run their own CA or use self-signed certificates.

For companies that provide cloud-based services, GlobalSign’s CloudSSL can help them meet the complex security requirements of these next-generation environments. 

Not every company will realize the benefit from GlobalSign’s premium suite of managed SSL certificates and services. For simple websites, it’s overkill.

But for enterprises, especially companies with complex SSL security needs, going with GlobalSign is worth every penny.

Request a GlobalSign managed SSL demo today, and see the difference it makes. 

#3 – DigiCert — The Best for Premium SSL Certificates

Digicert Group owns a handful of the most trusted CAs (GeoTrust, RapidSSL, Thawte, and Verisign) and has become one of the largest SSL certificate providers in the world.

It’s one of the more expensive options, for sure, but Digicert includes security features with its premium SSL certificates that can make a huge difference for the right businesses. 

This includes automatic malware detection across all your sites, PCI (payment card industry) compliance scans, and blocklist checks, which ensure that your site isn’t under suspicion on any government or country-specific blocklist.

Importantly, most of these features only come with Digicert’s higher-tier plans. The provider breaks down its offerings into three tiers: Basic, Secure Site, and Secure Site Pro.

You can buy different types of certificates for each tier, but I don’t recommend going with Basic. It costs a lot more than comparable protection from other SSL certificate providers and you miss out on the extra security features that make Digicert’s premium pricing a good buy.

If you need the basic domain validation that comes with Digicert Basic, I’d go with SSL.com. On the other hand, if you are running an ecommerce website where users are entering financial information, Digicert offers a high level of protection that is very appealing.

At the Secure Site tier (which comes with organization validation), pricing breaks down as follows:

  • Secure Site SSL: starting at $399/year
  • Secure Site EV SSL: starting at $995/year
  • Secure Site Multi-domain SSL: starting at $1,296/year
  • Secure Site Multi-domain EV SSL: starting at $2,785/year
  • Secure Site Wildcard SSL: starting at $1,999/year

All Secure Site certificates are backed by a $1.75 million Netsure Protection Warranty for your businesses, and a $2 million aggregate Relying Party Warranty for your customers.

This is one of the most comprehensive warranties out there, and this isn’t even the premium DigiCert plan.

You also get priority support, which means that Digicert agents will respond to your concerns faster than they would if you went with the Basic tier. Another good reason to avoid that.

Of course people still run into issues, but Digicert customers with priority support constantly praise the company for their responsiveness and expert advice.

The company really does walk their customers through the installation process for free. They expect you to have questions and they are ready to help.

All of this and more comes with the SecureSitePro tier:

  • Secure Site Pro SSL: starting at $995/year
  • Secure Site Pro EV SSL: starting at $1,499/year

These plans are backed by a slightly better warranty, which covers your business up to $2 million. There’s also certificate transparency log monitoring that alerts businesses whenever an unauthorized certificate is assigned to one of their domains.

In addition to priority support Secure Site Pro also includes priority validation, which cuts down the time it takes to issue new certificates.

Not every company needs the extra security, but those that do will appreciate the totality of what Digicert offers with its Site Secure Pro certificates:

All Digicert certificates are managed via CertCentral, which is remarkably easy to use. CertCentral is designed to work at scale, so it doesn’t matter how many certificates you have—it’s going to be easy to manage.

Digicert backs all of their SSL certificates with a 30-day, money-back guarantee. No questions asked, no hassles. 

What I Looked at to Find the Best SSL Certificate Provider

You want people to know, without a doubt, that your site is safe and trustworthy.

The exact range of SSL certificates and capabilities you need will depend on the type and number of websites your company operates.

Price is an important factor—especially when you look at long-term costs—but it can’t be the only thing you focus on. In a very real sense, you get what you pay for. 

Some companies will be completely covered by the bargain SSL certificates. Others will be extremely grateful they went with a premium product that really delivers the security they need.

To find out which SSL certificate provider is going to work best for your specific situation, pay attention to the following X criteria as you evaluate your options.

Types of SSL Certificates

You want to get the right type of SSL certificates for your site. Understanding the basic differences between them will help you avoid buying more than you need, or not getting enough.

There are three types of SSL certificates you’ll encounter. They vary according to validation level:

  • Domain Validated (DV): DV certificates show that the certificate authority has validated that you are the owner of a particular domain. These are typically free, but since you don’t have to demonstrate anything beyond control over a domain, they have the lowest level of trust.
  • Organization Validated (OV): OV certificates show that the certificate authority has validated that your organization is real, has a known physical location, and controls the domain. These are not free and may take several days to acquire, as they require a real-world identity check. As such, OV certificates have a higher level of trust than DVs.
  • Extended Validation (EV): EV certificates have the most extensive validation process. In addition to checking everything required for an OV, an EV also requires the examination of corporate documents.

Generally speaking, different types of SSL certificates from the same provider will have the same level of encryption. It’s the authentication process that adds the extra level of trust.

The encryption that comes with DV certificates is key. But when encryption is tied to the rigorous identity check of and OV or EV certificates, it becomes much harder for bad actors to carry out phishing or man-in-the-middle attacks.

In some industries, like finance and healthcare, you may have to get an EV SSL certificate. This is just a bullet to bite. This is also true if you have a high-profile website that could be a juicy target for attackers.

Some choose to get OV or EV certificates for branding purposes. This was more important when browsers like Chrome showed a green padlock next to the site’s URL. 

Google started phasing that out and now everyone gets the same gray padlock, regardless of the type of validation. Even PayPal doesn’t have a green lock in Chrome any more:

There is, of course, more information about the organization in the certificate details if you get an OV or EV, but who is checking that?

If you can avoid paying for OV or EV, I recommend doing that. Just check to make sure that it’s going to work for your industry and with any payment gateway software you use.

In terms of picking between different vendors, be sure you are making an apples-to-apples comparison. 

For example, Secure Site SSL from Digicert is an OV certification, though it doesn’t say so by name, whereas a Single Domain OV certificate from Sectigo makes it more obvious.

Speaking of single domain certificates, there are two important subtypes of SSL certificates:

  • Wildcard SSL certificates cover an unlimited number of subdomains.
  • Subject Alternative Name (SAN) SSL certificates cover a certain number of additional domains. These may also be called “multi-domain” or UCC (unified communications certificate).

The exact limitations will vary from provider to provider. With GlobalSign, for example, you purchase the type of SSL certificate you want (DV, OV, or EV) and then pay an extra $199/year for every additional domain, and $99/year for each subdomain.

Alternatively, GlobalSign offers a Wildcard SSL that will secure an unlimited number of subdomains for $849/year.

If you need to secure multiple domains or lots of subdomains on a tight budget, I recommend SSL.com. They have Wildcards starting as low as $225 and SAN certificates that can secure up to 500 domains for $142/year.

One final note: it’s possible to use multiple certificate providers. Many company’s use free SSL certificates from Let’s Encrypt for everything they can, and use paid SSL certificates to cover everything else.

Speed to Issuance

How fast can you get the SSL certificates you need?

While DV SSL certificates can be issued more or less instantly, the OV and EV SSL certificates can take several days and possibly longer.

If you need one of these higher validation certificates badly, then definitely go with an SSL certificate provider who promises in the 1-3 day range, like DigiCert. Of course, you’ll want to check the reviews to see if they walk the walk when it comes to shipping certificates quickly.

SSL.com has some of the fastest turn-around-times, judging from reviews, so they can be a good choice if you need an SSL certificate yesterday.

For companies that develop software, Digicert and GlobalSign solve the problem of issuing certificates at the speed of DevOps. 

They set up an enterprise account which lets you pre-validate domains. With Digicert and Globalsign, this is simple to manage, so you pre-validate as many domains as you think you might need, and certificates can then be issued on-demand.

Warranty Policy

One of the major benefits to going with a paid SSL certificate over a free one is that you are covered by a warranty. It’s like an insurance policy. If an incorrectly issued SSL certificate causes problems, you won’t be on the hook for making it right.

These warranties vary depending on which type of certificate you choose. DV SSL certificates are backed by warranties of around $10,000, whereas EV SSL certificates may cover more than $1 million.

DigiCert has one of the most comprehensive warranties. For their EV SSL certificate, your business is covered by a $2 million warranty and your customers are backed by a separate $2 million warranty.

Hopefully you will never need this, but if you do, it’s important to know which companies are backing you with a suitable warranty.

Customer Service

Whether you are purchasing a single SSL certificate or thousands a week, the quality of customer service matters a lot.

There can be a lot of steps to installing and renewing SSL certificates. It’s a little different for every host and type of server. Sometimes the “easy installation” process is going to be more difficult based on your specific hardware.

Being able to pick up the phone and talk to an expert who can walk you through the process is worth a lot. SSL.com has a great reputation, with hundreds of reviewers describing reassuring customer service throughout their first installation of an SSL certificate. The agents stay on the line, from start to finish, ensuring that everything is done right.

Let’s Encrypt is a great option for free SSL certificates, but are you saving money if it takes your paid employees several hours a month to finagle with an unfamiliar system?

This is why companies like GlobalSign and Digicert can charge a lot more for SSL certificates than others. You are paying for the on-demand, concierge customer service so that you don’t have to hire experts yourself.

Conclusion

If you can’t use the best free SSL certificates to protect your sites, it’s important to find the right paid option.

Much is going to depend on finding an SSL certificate provider who offers the range of certificates you need at a price that makes sense.

For companies looking for affordable SSL certificates, make SSL.com your first and only stop. On top of their excellent prices, they have a great reputation for helping their customers. If you need a Wildcard or SAN certificate, going with SSL.com could save you thousands of dollars each year.

If you only need OV or EV certificates, and you want a serious warranty to back them up, Digicert is a great choice. There’s definitely a higher price tag, but the platform comes with many additional tools to maintain top-level SSL security across all of your sites.

GlobalSign is my recommendation for enterprise customers who want a provider that helps them manage their complex SSL needs. There is no more user-friendly certificate management system out there, and you can depend on their customer service agents to be there when you need them.

There are many, many more options out there for SSL certificates. These are my top three. They have stood the test of time, helped thousands of companies keep their sites secure, and continuously evolve their technology to stay on top.

To recap:

  1. SSL.com: The Best for Budget-Friendly SSL Certificates
  2. GlobalSign: The Best Managed SSL for Enterprise
  3. DigiCert: The Best for Premium SSL Certificates

The post Best SSL Certificate Provider appeared first on Neil Patel.

The Complete Guide to Client Onboarding and Retention

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold.

This is the point where many companies drop the ball.

After all, you already made the sale. Now you can relax and get to work. Right?

Not so fast.

Client onboarding is the first step to creating a long-term relationship with a new client. Do it right, and you’ll have a customer for life. Get it wrong, and you risk losing a sale and leaving a bad impression.

If you want to retain customers, you need the right onboarding system.

Before digging into how to create an onboarding system, let’s talk about why the process is crucial to your overall business success.

How Does a Smooth Onboarding System Help Retain Customers?

The onboarding process sets the stage for your entire relationship. When done well, your client will feel confident in your expertise and excited about the future. If the process is complicated or annoying, you could lose that client you worked hard to get.

Customer retention isn’t just another vanity metric. It can impact your bottom line. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits.

Why? Because loyal customers increase their purchases over time.

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. A client who loves your financial planning advice might also hire you to do their taxes.

Satisfied customers are also more likely to recommend your services or product to others. This is crucial when you consider that, compared to advertising, consumers are much more likely to trust referrals from people they know.

According to Extole, referrals can create a positive feedback loop that drives sales for years. One referral drives another, which drives another, which drives another…all without spending any money to market to those new customers.

Importance of Client Onboarding

Now that you understand why client onboarding is so important, let’s explore how to get it right.

7 Steps for a Better Onboarding Client System That Improves Customer Retainment

Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. When both your team and your clients know what to expect, projects tend to go much smoother. Here are seven steps to creating a better onboarding system.

Note that some of the steps below might apply to your business while others may not. Use the ones that make sense for your business, and feel free to add any that will improve your process.

Client Onboarding Step 1: Make Paperwork Easy

Make sure your contracts are ready to go and easy for clients to understand and sign. Use an online storage tool, like Google Docs or Dropbox, so you can house all onboarding documents in one location.

Clearly label each document and create folders, so clients can easily find the information they need. For example, if you signed them for two different products, consider having two different folders. Or create one for their sales team and another for marketing, so it’s easy to find what they need.

Use a digital signing tool like DocuSign or eversign to reduce back-and-forth and make it easy for clients to sign and return documents. Many electronic signing tools provide other features that can improve the client onboarding process.

Eversign, for example, also provides real-time contract editing and document management.

client onboarding benefits of online signing software

Security is also important, so make sure clients know their information is safe with whichever digital signing solution you use.

How Streamlining Paperwork Helps Retain Clients

Getting started should be easy. Streamlining the paperwork process shows new clients you are trustworthy and reliable, and it helps establish clear lines of communication.

Client Onboarding Step 2: Offer Ongoing Services

Offer clients ongoing services or resources, such as ongoing training, quick troubleshooting checklists, or a monthly consultation to review other challenges they face. Make sure to notify clients about these services during the onboarding process.

The benefits of this are twofold: If you can charge for these services, then you’ve just improved your bottom line.

Simple offers, such as recorded webinars about industry trends, establish your business as a trusted source of information and increase the likelihood that they will keep coming back for more.

How Ongoing Services Improves Client Retention

Many businesses think they only need to win clients over once. The truth is, you need to prove your value to clients over and over again.

Offering ongoing services or resources that make their job easier shows you are a professional and proves your long-term value, encouraging clients to stay on.

Client Onboarding Step 3: Establish Preferred Methods of Communication

Most people have a preferred method of contact. According to an Adobe study, workers in the 18-to 24-year-old crowd are more likely to prefer email over any other channel. However, someone who is overwhelmed by their email inbox might appreciate texting or Slack.

Some clients want to have one call at the beginning of your working relationship and then leave you to do your thing. Others might prefer to touch base once a week.

The point is, you won’t know unless you ask.

Have a conversation with new clients to ask how they prefer to be contacted and discuss how often you expect to reach out. This can help nip micromanaging in the bud and help clients feel secure about your relationship. It also shows that you value their business enough to make sure they are comfortable.

How Getting Clear About Communication During Onboarding Can Improve Retention

Misunderstandings and clashing communication styles can cause conflict—which is the last thing you want with a new client. By establishing the best methods and regularity of communication from the start, you start your relationship out on the right foot.

Ensuring the right level of communication can also prevent you from annoying a client who might prefer to check in quarterly.

Client Onboarding Step 4: Determine Client’s Desired Level of Involvement

Some clients prefer to work with vendors as a partner, while others want to be hands-off and only hear from you when they’ve hit specific metrics (and everything in between). Customers who want to be involved might feel sidelined if you fail to include them in the process.

Set expectations for the desired level of involvement from the start. What types of changes need approval, and who needs to approve them? Do they expect to brainstorm solutions, and then you implement them? Clear expectations reduce stress and eliminate confusion.

Keep in mind that your industry could impact the level of involvement. For example, a PPC client might want to speak daily when a new campaign goes live, while a manufacturing client might only want to hear from you when the piece they ordered is ready.

Determine how involved your client wants to be, and then establish regular times to meet and discuss any issues that may arise.

How Establishing an Involvement Level Impacts Customer Retention

When clients invest money and resources, they want to feel secure in that investment. Establishing a check-in schedule helps them feel safe with your brand and ensures they aren’t left wondering what they are paying for.

This improves overall satisfaction, which can reduce customer churn.

Client Onboarding Step 5: Have a Kickoff Meeting

The contracts are signed, communication is clear, and you are ready to get started. Now is the time to hold a kickoff meeting to review details and get everyone excited about the new project.

Even if you’ve discussed the project’s details already, it’s helpful to have a quick kickoff meeting when you onboard your clients. This meeting establishes your future communication cadence and helps clients feel confident they made the right decision to hire you.

During your project kickoff meeting, make sure to review:

  • overall goals of the project
  • metrics for success
  • your strategies or approach
  • roles and expectation
  • information you need from them to get started, such as account logins or access to analytics platforms
  • next steps

This is also a great opportunity to schedule a check-in meeting down the line to touch base on the progress of the project.

How a Kickoff Meeting Improves Retention

An organized kickoff meeting sets a positive tone for your working relationships and ensures everyone is on the same page. This serves as the building block of a strong relationship and helps make sure customers are satisfied with your business. It can also be an opportunity to ensure buy-in, which can improve your project’s overall success.

Client Onboarding Step 6: Create a “Welcome” Bundle

Consider sending a card, physical supplies, or swag when you onboard new clients. In an increasingly digital world, physical goods stand out far more. A fun welcome bundle establishes you care about them, value the relationship, and serves as a physical reminder of your brand.

AdOutreach used this strategy to wow a new customer by sending a swag gift with a coffee mug, pen, and notebook.

client onboarding - swag example

Here’s what their client had to say:

[We had just] enrolled in two different things and received these packages. And we were so amazed by it.

The first thing we saw was the box [and it] was awesome. We had never seen a custom box before. And then the crinkle-cut filling and all the details and the branding and the obvious care that went into creating these packages.

That sounds like a happy customer to me.

How a Welcome Bundle Improves Customer Retention

A coffee mug or t-shirt might not seem like a huge brand opportunity, but it can be. When customers feel good about the relationship, they are more likely to refer your brand and might even give you a bit of leeway when small things go wrong.

Client Onboarding Step 7: Share Tracking Tools or Dashboards

When a customer doesn’t understand what you do or can’t immediately see its benefits, they are unlikely to continue to work with you. Data showcase how your efforts are improving their business and prove you are worth keeping around.

Depending on the industry you are in, the tools you already use might provide reports. For example, Semrush’s My Reports Tool makes it easy to create custom, white-labeled reports for customers. Google’s Data Studio can pull data from GA and Search Console to create reports or dashboards.

This may not be feasible for all companies, but if you’re able, it can be crucial to the client relationship, so they can track progress.

How Tracking Tools and Dashboards Grow Customer Retention

Tracking tools or dashboards help hold your business accountable. Clients can see the benefits you are bringing to their business in real time, which improves trust and shows their investment is paying off.

Conclusion

You’ve turned a lead into a sale, but the work doesn’t stop there.

The client onboarding process is crucial to establishing rapport with new clients and increasing overall customer retention—which boosts your bottom line.

Take the time to welcome new clients properly by outlining communication expectations, hosting a kickoff meeting, and using reports and dashboards to share data.

Your clients (and your bottom line) will be happier for it.

Have you tried any of the client onboarding tips above? Which has had the greatest impact on your business?

The post The Complete Guide to Client Onboarding and Retention appeared first on Neil Patel.

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