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What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this pretty important question, then you’ve landed in the right place.
Without a doubt, a WordPress backup plugin is one of the smartest things you can do to ensure your site’s life. If you get hacked, accidentally lose your password, or the world comes crashing down, you’ll save yourself the massive headache of losing everything on your site with a backup plugin.
The best part is that backup plugins are pretty easy to use once you add them to your WordPress dashboard. The problem lies in choosing the right one for your business from a list of so many plugins. In this buying guide, we’ll dive deep into everything you need to know. Ready? Let’s make sure your site’s backed up.
#1 – BlogVault — The Best All-In-One Backup Solution
BlogVault makes for a reliable all-in-one backup plugin that ensures your site’s backup is stored securely in the cloud. It’s used by over 4,000,000 websites and trusted by businesses like Astra, Cloudways, and GoWP.
BlogVault’s plugin offers key storage features like changelogs that can help you identify problematic modifications to your website. They go as far as providing 90-day archives to ensure you recover from any site mistakes, which are bound to happen at some point in your site’s lifetime.
If your site experiences downtime, with BlogVault, you can make it so that your site’s backup still shows up to users. What exactly does BlogVault backup? Everything from the basics like blog posts, your media library, and media files to blog comments, plugin files, WordPress settings, categories and tags, theme settings, WordPress core files, and even user details.
Because of how complete and robust BlogVault is as a plugin, it’s one of my favorite backup plugin recommendations to make.
Some of BlogVault’s best features are:
- Provides centralized dashboard where you can manage multiple sites
- Provides custom WooCommerce table backups
- Performance checks that inform you about site speed and ways to improve your site
- Get uptime and downtime status checks
- Handy customer support that gets in contact with you in less than 24 hours
- Incremental backup option available so the plugin doesn’t slow down your site
If you’re not in love with everything BlogVault offers yet, take a look at their affordable pricing tiers:
- Personal — $7.40 per month for daily backups
- Plus — $12.40 per month for daily backups
- Advanced — $20.75 per month for real-time backups
You can definitely take them for a test drive with their free trial. Otherwise, get started using BlogVault here.
#2 – JetPack — The Best For Making Site Changes Safely
Jetpack is a strong contender for a reliable backup plugin that works great for making site changes safely.
Picture this: You’re making exciting new changes to your site, whether that’s CSS customization, adding new plugins, or altering your core site files. Then suddenly, something breaks. With Jetpack, you can quickly restore your site to how it was before you made that crucial mistake with just a few clicks. This makes it an easy and reliable plugin to work with if you’re constantly updating your website.
The Jetpack plugin even comes complete with a mobile app so that you can virtually restore your website right from your phone no matter where you are. Plus, Jetpack offers plenty of security features, too. This can only be a plus for a backup plugin and makes it worth keeping in your corner.
Some top features of Jetpack include:
- Provides malware scanning and protects your site from spam
- Downtime monitoring lets you know if your site is down immediately
- Malicious hacking and attack protection
- Mobile app you can take and use with you everywhere
- Automatically cleans up spam comments off your site
If you choose to go with JetPack, the question becomes what kind of pricing package you’ll feel comfortable going with, as there are many options.
The three main packages are:
- Backup Daily — $7.95 per month billed yearly
- Security Daily — $19.95 per month billed yearly
- Complete — $79.95 per month billed yearly
The Backup Daily tier offers automated backups, one-click restores, and unlimited site storage. On the other end, Complete provides the full Jetpack suite, including real-time security, enhanced search, CRM features, and even design tools.
Jetpack also offers a limited free forever plan that includes basic site protection, downtime monitoring, and changelogs.
Additional product bundles you can purchase separately on a per month basis include a Security Real-Time plan, a Real-Time Backup plan, a Scan package, an Anti-spam bundle, a Site Search plan, and the CRM Entrepreneur add-on.
Jetpack offers peace of mind by providing one-click restore options and monitoring your website’s security at pretty affordable rates. Still, I recommend you visit their comparison page to ensure you’re deciding on the right backup bundle.
Start using Jetpack’s powerful backup features here.
#3 – UpdraftPlus — The Best Free Backup Plugin
If you’re looking for a free backup plugin, look no further than UpdraftPlus. It makes restoring all your site files hassle-free and straightforward. It has over 3,000,000 active installations and is a reliable backup option if you are running your site on a shoestring budget.
UpdraftPlus has a paid version you can upgrade to with a lot more features and capabilities. But for now, we’ll focus on what the free version can do for your site.
UpdraftPlus is a cloud-based plugin that ensures you have access to your site’s files and data in case of cyberattacks, server crashes, conflicting plugins, or anything else that would bring your site down. Once you upload the UdraftPlus plugin, you can set it up, forget it, and let it run in the background while you work on more important tasks for your business.
Best features of UpdraftPlus:
- Backup to an exhaustive list of cloud options
- Lets you set up automated backup schedules for convenience
- Uses less server resources than other free backup plugins
- Has the ability to restore your site
Updraft Plus is free, and you can read reviews and download it here.
#4 – Backup Buddy — The Best For Efficiently Restoring Your Site
Like Backup Buddy rhetorically asks on their site, “What good is a backup if you don’t also have a way to restore your site properly?”
And they couldn’t be more right. Backup Buddy ensures you always have the latest backup of your site by providing you with a zip file you can use to upload and restore a broken site.
Once uploaded, Backup Buddy seamlessly walks you through the steps to get your media files, text, plugins, and more back up and running. Additionally, you can choose to restore individual files instead of restoring the whole site if that’s what you want to do. You can even schedule automated backups at intervals you customize.
Some top features of Backup Buddy include:
- Backs up your entire WordPress installation
- Customizable backup content that you can pick and choose to restore
- Offers hourly, twice daily, daily, biweekly, weekly or monthly backups
- Automatically sends your backup files to accessible remote storage locations like Dropbox or Google Drive
Backup Buddy has three pricing options, all with one-time fees:
- Blogger — $80 for one site
- Freelancer — $127 for up to 10 sites
- Gold — $199 for backing up unlimited sites
You can quickly sign up and get started with BackUp Buddy here.
#5 – WPvivid Backup Pro — The Best For Migrations
WPvivid Backup Pro is a great backup plugin you can safely set up and start using to migrate your site. They’ve been used on more than 90,000 websites to do more than just back up and safely migrate data files.
WPvivid Backup Pro offers incremental backups to ensure it isn’t slowing down your site as it works in the background to backup all your data once it’s been configured to your needs. As far as its backup migration capabilities, WPvivid Backup Pro supports manual migration methods, as well as auto migration and migration via remote storage (as a premium feature).
Some of WPvivid’s best features include:
- Create either manual or scheduled backups
- Advanced migration features in case you want to migrate your site quickly
- The ability to create a staging site
- It backs up all your core WordPress files
- 24/7 ticket support
- Set a size limit for files that you’re not interested in backing up
Here’s a quick look at their pricing packages:
- Basic — $49 per year for up to three websites
- Freelancer — $99 per year for up to 100 websites
- Ultimate — $149 per year for unlimited websites
All three plans are annual subscriptions, unlike other backup plugins, many of which are a one-time licensing fee. WPvivid also offers a 14-day free trial, visiting so you can test it out before you purchase a plan.
What I Looked At To Find The Best WordPress Backup Plugins
The most basic use of a backup plugin is to keep updated backups of your site continuously. There are plenty of plugins on the market that will do just that.
Here are some of the criteria I looked at to find the best plugin options for your WordPress site. These will be helpful factors for you to think about as you choose which plugin to invest in.
Restoring Options and Complete Backups
If you’re frantically trying to get your site back up and running and want to restore it to how it was before it crashed, you’ll be thankful for a restoring option you can upload in minutes.
This way, you’re enabled to troubleshoot fast, save your rankings in search engines, and have a contingency plan for when things go south. It’s a great feature to look for in any backup plugin you decide to use. Especially if their pricing features hook you into yearly subscriptions.
Along with quick restoring options, it’s a good idea to ensure your backup plugin does complete backups, meaning it backs up everything on your site from images to texts, themes, media files, and your whole database. If your entire site goes down, a partial backup will be less useful. Full backups are worth any extra cost.
Preventative Overload Configuration
It’s always a plus to know that a plugin was built to work with your site and not against it. This means it was designed with every aspect of your site in mind. This includes not overloading your site so that it slows down or has trouble loading.
Some of the best backup plugins allow for interval backups, configured so that your site doesn’t suffer from slow loading times. As you probably know, load time is a crucial SEO factor that Google takes seriously as it decides where to place you in SERPs. The fewer resources your backup plugin takes up, the better your chances of ranking on search engines.
This brings me to cloud storage as a desirable feature in a backup plugin. It can be both a cost-effective and scalable option to give you peace of mind.
With cloud storage, you can store all your site information safely with your backup provider, where you’ll always have access to your data within minutes. This also helps you minimize storage overhead and have easy access.
Bringing It All Together
Using a reliable WordPress backup plugin is one of the best ways to keep your site safe while you sleep soundly at night. In the scenario that you lose everything on your site, meaning your files, images, blog posts, guides, PDFs, and more, you’ll want to be able to bring all of it back with a few clicks. That’s where backup plugins come in.
To summarize the plugins I reviewed in this guide, take a quick look at the list below:
- BlogVault — The best all-in-one backup solution
- JetPack — The best for making site changes safely
- UpdraftPlus — The best free backup plugin
- Backup Buddy — The best for efficiently restoring your site
- WPvivid Backup — The best for migrations
Take a moment to check out each one so that you’re comfortable with your final plugin choice. If you’re unsure, make sure to revisit this guide whenever you need it.
Now it’s your turn. Which plugin do you use to backup your sites? Comment below!
Let Us Show You the Foolproof Way to Get Business Credit Cards for Bad Credit in a Recession
Do you know how to get business credit cards for bad credit in a recession? According to the SBA, small business credit card limits are 10 – 100 times those of personal cards! This means you can get a lot more money with business credit. And it also means you can have personal credit cards at shops, and now have an additional card at the same retail stores for your business. And you won’t need collateral, cash flow, or financial information to get small business credit.
In a recession, banks are understandably less inclined to loan. So get your funding on credit! Check out our stellar choices.
Apply for Business Credit Cards for Bad Credit in a Recession
Brex Card for Startups
Look into the Brex Card for Startups. It has no annual fee.
You will not need to supply your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.
Nevertheless, they do not accept every industry.
Additionally, there are some industries they will not work with, as well as others where they want more documentation. For a list, go here: https://brex.com/legal/prohibited_activities/.
To determine creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.
You can get 7x points on rideshare. Get 4x on Brex Travel. Likewise, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.
You can have poor credit (even a 300 FICO) to qualify.
Find it here: https://brex.com/lp/startups-higher-limits/
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, even during a recession.
Apply for Business Credit Cards for Bad Credit in a Recession and Pay No Annual Fee
No Yearly Fee/Flat Rate Cash Back
Ink Business Unlimited℠ Credit Card
Take a look at the Ink Business Unlimited℠ Credit Card. Past no annual fee, get an introductory 0% APR for the initial twelve months. After that, the APR is a variable 14.74 – 20.74%.
You can earn unlimited 1.5% Cash Back rewards on every purchase made for your company. And get $500 bonus cash back after spending $3,000 in the first 3 months from account opening. You can redeem your rewards for cash back, gift cards, travel and more using Chase Ultimate Rewards®. You will need excellent credit scores to receive this card.
Apply for Business Credit Cards for Bad Credit in a Recession and Get a 0% Introductory APR – Pay Absolutely Nothing!
Blue Business® Plus Credit Card from American Express
Check out the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% introductory APR for the first twelve months. After that, the APR is a variable 14.74 – 20.74%.
Get double Membership Rewards® points on day to day business purchases like office supplies or client suppers for the initial $50,000 spent per year. Get 1 point per dollar afterwards.
You will need good to superb credit scores to qualify.
American Express® Blue Business Cash Card
Also check out the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. But its rewards are in cash as opposed to points.
Get 2% cash back on all qualified purchases on up to $50,000 per calendar year. After that get 1%.
It has no yearly fee. There is a 0% introductory APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.
You will need great to outstanding credit to qualify.
Apply for Business Credit Cards for Bad Credit in a Recession: Yes, You Can!
Capital One® Spark® Classic for Business
Check out the Capital One® Spark® Classic for Business. It has no yearly fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your company, with no minimum to redeem.
While this card is within reach if you have fair credit, beware of the APR. However if you can pay in a timely manner, and completely, then it’s a bargain.
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, even during a recession.
Apply for Business Credit Cards for Bad Credit in a Recession and Get Flexible Financing – Have A Look at Your Options!
The Plum Card® from American Express
Have a look at the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. After that, pay $250 annually.
Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.
You will need excellent to outstanding credit to qualify.
Apply for Business Credit Cards for Bad Credit in a Recession and Get Cash Back
Capital One ® Spark® Cash for Business
Take a look at the Capital One® Spark® Cash for Business. It has an introductory $0 yearly fee for the first year. After that, this card costs $95 annually. There is no introductory APR offer. The regular APR is a variable 18.49%.
You can get a $500 one-time cash bonus after spending $4,000 in the first 3 months from account opening. Get unlimited 2% cash back. Redeem at any time with no minimums.
You will need good to outstanding credit scores to qualify.
Flat-Rate Rewards and No Annual Fee
Discover it® Business Card
Check out the Discover it® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for year. Then the regular APR is a variable 14.49 – 22.49%.
Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimal spend requirement.
You can download transactions| easily to Quicken, QuickBooks, and Excel. Note: you will need good to excellent credit to qualify for this card.
Ink Business Cash℠ Credit Card
Take a look at the Ink Business Cash℠ Credit Card. It has no yearly fee. There is a 0% introductory APR for the first 12 months. After that, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the first three months from account opening.
You can get 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on net, cable, and phone services each account anniversary year.
Get 2% cash back on the initial $25,000 spent in combined purchases at filling stations and restaurants each account anniversary year. Get 1% cash back on all other purchases. There is no restriction to the amount you can get.
You will need superb credit to get approval for this card.
Boosted Cash Back Categories
Bank of America® Business Advantage Cash Rewards MasterCard® credit card
Check out the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.
Get 3% cash back in the category of your choice. So these are gasoline stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Earn 2% cash back on dining. So this is for the initial $50,000 in combined choice category/dining purchases each calendar year. Then get 1% after, with no limits.
You will need outstanding credit scores to qualify.
Find it here: https://promo.bankofamerica.com/smallbusinesscards2/
Apply for Business Credit Cards for Bad Credit in a Recession and Get Irresistible Jackpot Rewards That Never Expire
Capital One® Spark® Cash Select for Business
Have a look at the Capital One® Spark® Cash Select for Business. It has no yearly fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. Also get a one-time $200 cash bonus when you spend $3,000 on purchases in the initial 3 months. Rewards never expire.
So you pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR after that.
You will need great to outstanding credit scores to qualify.
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, even during a recession.
The Perfect Way to Get Business Credit Cards for Bad Credit in a Recession
Your absolute best way to apply for business credit cards for bad credit in a recession will hinge on your credit history and scores.
Only you can select which features you want and need. So make sure to do your homework. What is excellent for you could be catastrophic for others.
So, as always, make sure to develop credit in the recommended order for the best, speediest benefits.
The economy is bound to change again – and your chances to get these cards will increase. Then you can apply for business credit cards for bad credit in a recession, and beyond!
The post Business Credit Cards for Bad Credit in a Recession appeared first on Credit Suite.
You know you need business credit for a number of reasons, including to protect your personal credit. But, how do you use it? What funding can you get using your business credit? Do business credit loans actually exist?
Business Credit Can Help You Get All Kinds of Funding
There are some types of funding that you can get on the merits of your business credit alone. However, even those lenders, like traditional banks, that still want a personal guarantee want to see strong business credit as well. So, while it may not be necessary to get the loan, building strong business credit can definitely increase your chances.
Business Credit Loans: What Type of Funding Helps You Build Business Credit?
You know you need business credit, but how do you get it? Few realize it doesn’t just build on its own. You have to have your business properly set up, and then work with creditors that report your payments to the business credit reporting agencies.
The trick is finding the ones that will extend credit when you do not yet have strong business credit, or any business credit at all, to get you started. This is where starter vendors come in. In short, they are vendors that will offer net terms on invoices without a credit check, and then report your payments on those invoices to the business credit reporting agencies.
Demolish your funding problems with 27 killer ways to get cash for your business.
Business Credit Cards
After you work with a few starter vendors to get things going, you can apply for business credit cards based only on your business credit. They will then report your payments to the business credit CRAs, and you’re your business credit will continue to grow. Of course, you will have access to the funding from those cards at the same time.
The credit line hybrid is your miracle worker. It is your ace in the hole, so to speak. The thing about this type of funding is, though it does require a personal credit score of at least 680, along with some other risk mitigating factors, you can still get the funds even if you do not meet the requirements.
That’s because his type of funding allows for a credit partner. This means if you have friends or family that do meet the requirements, they can sign on for you to get the funds for your business. The payments are then reported on the business’s credit report. As more positive payment history builds on your report, your business credit continues to grow.
These are great for startups also. It is very difficult to get startup business loans no collateral, but this type of funding can be just that!
It’s a great way to get funding for your business when you do not qualify otherwise, and build business credit at the same time. Then, you can qualify for business credit loans, and other types of funding, that use your business credit as a deciding factor.
Business Credit Loans: What Type of Funding Can Business Credit Get You On Its Own?
What types of loans and other funding does that entail, exactly? Well, typically credit cards are the most likely to approve you based on the merits of your business credit alone, without a personal guarantee. However, there are some private lenders that have options as well. Most often, those lenders have a very low minimum personal credit score, and having strong business credit can only help you. Not only will it help you get approved, but it will help you obtain better rates and terms as well.
Business Credit Loans: What Other Types of Funding Can Business Credit Help With?
Now, here is the best part. Even if you have great personal credit, you need business credit. First, it can help protect your personal credit. Business credit allows you to get accounts that will report to your business credit only.
This protects your personal credit in more ways than one. It will keep large business funding balances from increasing your debt to credit ratio. If you are using too much of your credit limit, your personal credit score will decrease.
Also, if your business goes south, your personal credit will not suffer, at least not as badly as if you had a ton of business accounts on it. This means you can still purchase a home or a car.
Demolish your funding problems with 27 killer ways to get cash for your business.
Next, your business credit can help sway lenders your way. For example, even if a lender checks personal credit when underwriting a business loan, business credit can still help. If your personal credit isn’t the best, business credit can make the difference when it comes to approval. Or, if approval isn’t really a question, good business credit can help you get better rates and terms.
So essentially all loans for your business can be business credit loans.
Business Credit Loans: It Helps to Work with and Expert
Now, for the real questions. It’s probably no surprise you need business credit, and now you know how to start building business credit. You know starter vendors and options like the credit line hybrid can get you started. You know you need to set your business up properly. But, how do you do all these things? How do you find starter vendors? They do not typically identify themselves that way.
How do you know if your business is set up properly, and how do you fix it if not? How do you get started with the credit line hybrid? The answer is, you need help.
While it is technically possible to do this alone, it is much more effective, efficient, and cost friendly in the long-term to work with a qualified business credit expert. An expert can help in a number of ways. They can help you find the best starter vendors for your business. They can ensure your business is set up properly and help guide you if not. Furthermore, they can help you get started on the credit line hybrid and help you find additional funding that may work for your business.
Business Credit Loans are Kind of a Misnomer
When discussing business credit and business loans, there is something you need to know. Most traditional business loans will look at your personal credit. There aren’t really any business credit business loans in the sense of a business loan that you can get solely on the merits of your business credit.
Demolish your funding problems with 27 killer ways to get cash for your business.
But, that doesn’t mean your business credit cannot help you get traditional loans. Strong business credit will strengthen your approval odds substantially. It will also help you get better rates and terms so that you save money in the long run.
Then, there are the other funding types that will be available for your business. Business credit cards can be a very useful tool for a business. They offer instant access to funding, can have decent interest rates if you know where to look, and they often offer valuable rewards. They also typically have higher limits than personal credit cards, and if you have access to both personal and business credit cards, your options double.
When you are considering raising capital, it can help to have good business credit as well. It will only strengthen your case with investors.
So, do business credit loans exist? Not in so many words. However, business credit definitely can help you get more and better funding options of all kinds.
The post The Misnomer of Business Credit Loans and What Business Credit Can Actually Do appeared first on Credit Suite.
As an e-commerce seller, your business depends on your relationship with search engines.
Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience.
It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.
Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform.
This article explores how Bonanza works and shows you how to drive traffic to your store from search engines.
What is Bonanza and How Does it Work?
As a platform for e-commerce sellers, Bonanza exists as a marketplace for all kinds of products.
The sheer variety of products you can sell on Bonanza is impressive. Bonanza lets merchants sell art, books, coins, jewelry, and everything in between.
Bonanza functions similarly to many other e-commerce platforms. Sellers pay fees on both the price of the goods sold and the shipping fees associated with that purchase. However, you don’t pay unless your items sell—there are no listing fees or subscription costs.
You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO.
5 SEO Tips for Bonanza E-Commerce Sellers
To increase views on Bonanza, you need to provide customers with the most relevant information at the right time. Let’s look at how to optimize your Bonanza listings to drive organic traffic.
Use Strong Keywords in Bonanza Listings
As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. But, before you can use keywords in your title and listing, you need to figure out what your keywords are.
Google Keyword Planner is a fantastic tool for testing the strength of specific key terms and phrases that you’re considering for your content.
Let’s say your e-commerce store revolves around hiking. The word “hiking” itself might be a perfect fit for your content, but this presents a few problems.
The biggest issue here is hundreds, if not thousands, of other merchants selling hiking equipment on Bonanza. There’s little chance your content will stand out to either the algorithm or potential buyers based on that term alone.
Instead of using a broad keyword like “hiking,” you can use a strong keyword phrase that accurately describes your product. Suddenly, you’ve narrowed down your audience significantly.
Your audience is no longer anyone who types in “hiking” in a search engine.
You sell hiking boots to people actively looking for sales. By narrowing your focus to keywords related to that, you’re telling search engines your site is useful to a particular group of buyers. The more specific the solution, the more likely these search engines are to recommend it.
Don’t just look for keywords with high search volumes—seek out phrases that naturally fit into your site and signal genuine value.
By the way, if you’re looking for more in-depth keyword analysis, you can use my Ubersuggest tool for free here.
Include Quality Images
Discussions on SEO tend to revolve purely around the text. But, believing search engines only look at the text on your site would be a serious mistake.
The images on your site send data to search engine algorithms and can signal a higher quality experience for users.
Remember, search engines are in the business of having the right answer. When your business becomes the best possible fit for a potential buyer, search engines may give you the spotlight.
Image quality is essential. Take clear, well-lit pictures of your items with backgrounds that don’t distract. Use multiple images from different angles so your audience can fully see what they’re considering purchasing.
After you’ve taken your photos, change the file names to match your content. If you used a picture of a national park for your hiking store, don’t just call it DMG_33223.jpg. Change its name to something appropriate and relevant, such as hiking_boot_brand_style_name.
Make sure your image dimensions match the image size as displayed. This can impact load times for your site, which can have a dramatic effect on your on-site SEO.
Additionally, use the right format for your visual content. If you want to preserve background transparency, use PNG. Logos and icons should use SVG. For larger photos, use JPEG. This option preserves the image’s colors and clarity while taking up less storage space.
Speaking of which, reduce the file size of your images! If you’ve ever wondered why your pictures take so long to load, this is likely the culprit. Slow load times mean less attention from search engines.
Images also have alt text (or alt tag). Essentially, this is the information conveyed to users who can’t see pictures. Whether they’ve disabled images or they’re using a screen reader due to a visual impairment, alt text helps provide information on that image.
Search engines use alt text to vet the quality of a site. This means if you don’t have alt text (or you do, but it’s nonsensical), you’re probably missing out on free traffic.
Choose Your Item Titles Carefully
When shopping online, you likely see a lot of products with titles that are a list of keywords rather than a clear title like you’d use on, say, a blog post. This isn’t the way to go.
I’ve found a simple way to help e-commerce sellers understand the value of item titles.
Think about your store from a search engine’s perspective. Your site description is pretty similar to an article or blog post as far as they’re concerned. Search engine algorithms see everything as content, and they want to provide positive experiences for users.
If you created a blog post on hiking titled “hiking positives why you should hike how to like hiking,” would a search engine find that valuable? Of course not. You’d probably title that post something like “Making the Most of Hiking” or “The Awesomeness of Hiking.”
For articles and blogs, you likely already take the time to build compelling, relevant, engaging content regularly because you know how valuable it is to both a search engine and your audience.
Do the same for your store listings—research using the Keyword Planner. Run a competitor analysis and see which titles excel and which are failing.
Above all, your item title and product descriptions need to be helpful. When they’re helpful, they’re valuable— and when you’re valuable, search engines are more willing to pay attention.
It’s also worth noting paying attention to the differences in the buying cycle. Online shoppers with low buyer awareness need lots of convincing. For example, a buyer that searches for “hiking boots” may still be researching their options and not yet ready to buy, while someone who searches for “Women’s Newton Ridge Waterproof Amped Hiking Boot” is likely ready to buy.
If they aren’t familiar with your product, you’ll need to focus on education first.
Start with key features, product usage, and brand guarantees. This makes your product copy both user-friendly and valuable.
Add Product Features and Benefits
Now that we’ve established that product descriptions function like any other piece of content, it’s time we broke down how to craft a valuable description.
Start with product features. From an SEO perspective, potential buyers are searching for perks and features when they use search engines.
After all, they aren’t just looking for “boots.” They’re looking for “high-quality, comfortable boots.”
The mistake some sellers make is assuming the list of features is enough. That list is just one piece of the puzzle. What makes a product description stand out to a search engine’s algorithm is contextually appropriate copy.
These aren’t just high-quality, comfortable boots. They’re boots that stand up to the harshest of winters. They’re boots you can wear for hours on end. Maybe they are waterproof.
While Bonanza allows you to fill out boxes with item traits and listing details, they also give you space to write out a description. Provide details you couldn’t give in the boxes.
For instance, you can put the boots’ size and material in the traits, but you can’t tell them the heel height. Put that type of information in your written description.
When you create a clear picture of the experience with a particular product, you bring a high level of authenticity to the shopping experience.
If your content checks some of the keyword boxes but isn’t valuable, your site won’t get organic traffic for long.
Grow Using Content Creation
One of the most frustrating challenges you’ll deal with as an e-commerce seller is being unable to innovate. As a business owner, you want every business-building tool at your disposal. Which brings up the question: at what point do you start to expand your marketing efforts?
After all, you don’t just want to beat your competitors by a small margin. You want to dominate your e-commerce space and have your site on the first page of a user’s search engine results.
Commit to creating a blog for your site. It doesn’t have to be fancy, but it should be value-driven.
You could use a free option like WordPress.com and write two articles a week on topics your audience cares about—and link to relevant items in your Bonanza store. You’ll have over 100 articles in a year, all linking to your Bonanza store, which shows search engines a series of healthy links to your store.
More high-quality links mean validation, plus there’s the added perk of adding another layer to your marketing funnel.
You can even use this content to collect email addresses for your newsletter. Use that to drive repeat business, and before you know it, you’ve built a truly profitable ecosystem.
SEO is just as crucial for e-commerce stores like Bonanza as it is for other types of content. Without solid SEO for your store, consumers probably won’t find your products.
Understand what users need from their search experience. Take the time to create a user-friendly product page. Offer engaging content and create a store that puts the customers’ needs first.
You’ll never be able to “trick” search engines. But with enough patience and hard work, you can get search engines to work for you and drive traffic to your Bonanza store.
How have you found success on Bonanza?
PPP Loans: Round 2!
After a lot of deliberations and last-minute changes, it appears the second round of PPP loans is getting approval. However, this information is still in flux. So be sure to check on the SBA website for the latest information. See sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program.
The Consolidated Appropriations Act of 2021
Congress gave approval to a $900 billion COVID-19 relief package. Included in that amount is $284 billion for a second round of the Paycheck Protection Program (PPP). Guidance and regulations related to this second round of PPP have not yet been issued. The SBA must provide these regulations within 10 days of the enactment of the Act. See natlawreview.com/article/paycheck-protection-program-round-2-highlights.
The Consolidated Appropriations Act of 2021: Details
The new relief package includes additional funding for new loans, the ability to get a second PPP loan for small businesses facing significant revenue declines in any 2020 quarter compared to the same quarter in 2019, clarifications providing for the deductibility of business expenses paid with forgiven Paycheck Protection Program loans. So this is a material change from existing IRS guidance.
It also includes loan eligibility for Section 501(c)(6) not-for-profit organizations for the first time, $15 billion for live venues, independent movie theaters and cultural institutions, and $20 million for the Economic Injury Disaster Loan Program.
Limited Eligibility for Second Draw PPP Loans
The Second Draw of PPP loans are available to borrowers that previously got a PPP loan. Second Draw loans are only for businesses that employ no more than 300 employees (down from 500). Or they must meet an alternative size standard, or have used the entire amount of their first PPP loan or will use such amounts. Plus they must had gross receipts during Q1, Q2 or Q3 2020 at least 25% less than the gross receipts from the same quarter in 2019. Applicants may use Q4 2020 if they apply after January 1, 2021.
Limited Eligibility: Details
If the business was not in operation for some of 2019, then comparable quarters may be different. The limitations for Second Draw loan eligibility do not apply to first-time borrowers.
This required all borrowers to certify that the “[c]urrent economic uncertainty makes this loan request necessary to support the ongoing operations of the Applicant” as of the date on which the PPP loan application is submitted. There should be further guidance on this issue in the coming weeks.
Maximum Loan Amount
Borrowers of a Second Draw PPP loan have an option to calculate the maximum loan amount by multiplying the borrower’s average total monthly payroll in the one-year period before the date on which the loan is made, or calendar year 2019, by 2.5 times. The maximum loan amount is down from $10 million in the first round to $2 million. Like the first round, seasonal employers calculate their maximum loan amount differently. Note that the $2 million cap does not apply to first-time borrowers. Their cap remains at $10 million.
Maximum Loan Amounts for the Hospitality Industry
Borrowers of a Second Draw PPP loan that have NAICS Code 72, can use a 3.5x multiplier of their average monthly payroll costs to calculate their maximum loan amount. This is subject to the $2 million cap. These are typically restaurants and hotels.
Choose Your Own Covered Period
The covered period is the time when a borrower must use the funds to qualify for forgiveness. Originally the SBA provided that this would be an eight-week period starting on the date borrower received the loan proceeds. But in later amendments, it expanded to 24 weeks. Borrowers can now choose the length of their covered period, so long as it is at least 8 weeks and is no longer than 24 weeks. This change gives borrowers more control over how to handle potential reductions in workforce once PPP funds are gone.
Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.
Use of PPP Funds
Congress expanded the types of expenses for which businesses can use all PPP loans. This applies to existing PPP loans, except if there’s already forgiveness, and new loans. This is in addition to payroll, rent, covered mortgage interest and utilities.
Covered Operations Expenditures
These expenditures can include payments for business software or cloud computing service that facilitates business operations, product or service delivery, the processing, payment or tracking of payroll expenses, HR and billing functions, or account or tracking of supplies, inventory, records, and expenses.
Covered Property Damage Costs
The second round of Paycheck Protection Program loans now covers costs related to property damage, and vandalism or looting, due to public disturbances that occurred during 2020, not covered by insurance or other compensation.
Covered Supplier Costs
The second round now covers expenditures to a supplier of goods essential to the operations of the entity when the expenditure was made. And it is made pursuant to a contract or order in effect at any time before the covered period or, with respect to perishable goods, in effect at any time during the coverage period.
Covered Worker Protection Expenditures
These expenditures include operating or capital expenditures allowing a business to comply with requirements or guidance issued by the CDC, HHS, OSHA or any state or local government, during the period from 3/1/20 to the date when the national emergency declared by the president expires, related to the maintenance of standards for sanitation, social distancing or any other worker or customer safety requirement related to COVID-19.
These expenses appear to include PPE, physical barriers that were put in place, expansion of indoor/outdoor space, ventilation or filtration systems, and drive-through windows.
PPP loans will not be a taxable income inclusion. Expenses paid with the proceeds of a forgiven PPP loan are now tax-deductible. This covers not only new loans but also existing and prior Paycheck Protection Program loans. This reverses previous guidance from the Treasury and IRS, which did not allow deductions on expenses paid via PPP proceeds. In addition, any income tax basis increase that results from the borrower’s PPP loan will remain even if the PPP loan is forgiven.
EIDL Advances Do Not Reduce Forgiveness
Before the passage of the new Act, borrowers receiving an EIDL Advance (advances between $1,000 and $10,000) had that amount subtracted from their total forgiveness. This is in effect had the effect of repaying the EIDL Advance. The Act now provides that EIDL Advances will not reduce PPP loan forgiveness. The SBA has indicated that borrowers that already received forgiveness and had their EIDL Advance deducted from it may be able to amend their forgiveness applications. Further guidance is expected to be issued.
Forgiveness Applications for Loans Under $150,000
The SBA is simplifying these to a one-page certification. This certification includes a description of the number of employees the eligible recipient was able to retain because of the loan. Plus it includes the estimated total amount of the loan spent on payroll costs, and the total loan amount.
Forgiveness Application Details
While the forgiveness application is changing, all of the rules still apply. Rather than going through the process of showing how borrowers came to certain numbers, the new application merely asks borrowers to self-certify. Given the liability attached to making a false certification to the SBA, all borrowers who choose to submit this simplified application should check their responses. They can do so by at least filling out, in draft form, the long-form application. This is to ensure that the certifications made on the newer form are true and correct.
All borrowers must retain all employment records relevant to the forgiveness application. This is for a period of four years following the date of submission. They must also keep all other records relating to PPP and the forgiveness application, for three years after submitting the forgiveness application.
Eligibility for Section 501(c)(6) Not-for-Profit Organizations
These organizations generally consist of business leagues, chambers of commerce, real estate boards, boards of trade and professional football leagues. Such organizations must not be organized for profit. And no part of their net earnings can be to the benefit of any private shareholder or individual.
These organizations are generally expected to be eligible if they do not receive more than 15% of receipts from lobbying activities. Plus lobbying activities cannot comprise more than 15% of the organization’s total activities. And the cost of lobbying activities cannot be more than $1 million during the tax year ending 2/15/20. Plus the organization cannot employ more than 300 employees.
PPP Loans in Bankruptcy
Borrowers in bankruptcy will be eligible to apply. These new loans will be treated in the borrower’s bankruptcy case as administrative claims. To the extent not forgiven, they must be paid in full in any Chapter 11 cases. And they are not subject to cramdown. A cramdown is the imposition of a bankruptcy reorganization plan by a court despite any objections by certain classes of creditors. This is a significant change since the first round of PPP lending.
Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.
PPP Loans and State and Local Taxes
FYI, the COVID-19 relief bill grants borrowers in the Paycheck Protection Program tax-free forgiveness of the loan. And there is the ability to deduct covered expenses. But that comes with a big question. Whether states will permit those write-offs, along with tax-free forgiveness, remains up in the air. That means businesses may still face surprise taxes on their state tax returns. However, small businesses may decide to go on extension when they file their 2020 taxes next year.
States may choose to comply with federal tax law as of a specific date. Hence the PPP second round and its tax law changes may come too late for some business owners. Since many states and municipalities are hurting for tax revenue, this may be a place where they go for additional funding. See cnbc.com/2020/12/29/small-mom-and-pop-businesses-that-took-ppp-loans-may-face-a-tax-bomb.html.
Relief via State Governments
Even as there may be tax issues, some states are stepping up and offering funding to save local businesses. For example, in Massachusetts, Gov. Charlie Baker announced a $668 million program to provide help for small businesses affected by the pandemic. The program offers grants of up to $75,000 or three months of operating expenses. See wcvb.com/article/massachusetts-governor-baker-covid-pandemic-business-support-announcement-december-23-2020/35057186.
Small businesses can apply for some extra relief as part of a $500 million grant program the state is offering. Grants will vary from $5,000 to up to $25,000 in the state’s Small Business COVID-19 Relief Grant Program. Non-profit organizations will also be eligible for the program. Businesses can use funds from the grant to pay for rent, utilities, resources, employee expenses and other relevant costs. See nbcsandiego.com/news/local/california-small-businesses-can-begin-to-apply-for-500-million-covid-19-grant-program/2483045.
Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.
Gov. Wolf gave approval to $145 million for Pa. businesses. This is in the form of a funds transfer from the Workers’ Compensation Security Fund at the Pennsylvania Insurance Department. The state legislature will appropriate it into grants for businesses whose operations and revenue were significantly hurt by the pandemic. See nepascene.com/2020/12/gov-wolf-approves-145-million-pa-businesses-urges-congress-provide-covid-19-relief.
Gov. Whitmer signed a $106 million COVID-19 relief bill. This relief bill includes $55 million for small businesses. However, vetoes cut more than half of funding, including for the Unemployment Insurance Trust Fund. Extended unemployment benefits may be jeopardy unless appropriations can get approval to come from elsewhere. See crainsdetroit.com/government/whitmer-signs-106-million-covid-19-relief-bill-vetoes-cut-more-half-funding.
A Great Alternative to PPP Funding: Our Credit Line Hybrid
With a hybrid credit line, you can fund your business without putting up collateral. You only pay back what you use. Your personal credit score should be at least 685. In the past 6 months you should have fewer than 5 credit inquiries. And you should have fewer than a 45% balance on all business and personal credit cards.
To qualify, you can’t have any liens, judgments, bankruptcies, or late payments. It’s better if you have established business credit as well as personal credit. But if you do not meet all the requirements, you can take on a credit partner.
The details on the second round of PPP loans are still under consideration. But some aspects are clear, such as: nonprofits are eligible. And there is a financing cap for second round loans if you already got a PPP loan. Plus there will be federal tax forgiveness. But there might not be local or state tax forgiveness. A terrific alternative to a PPP loan (first or second) is a Credit Line Hybrid. Contact us today and find out if you qualify, and how much your business can get.
Online marketing is facing yet another massive evolution, where the rules of engagement are starting to change. This happens every couple of years, as customers demand something new, and companies are scrambling to adjust their …
Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on …
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What do you want from your web hosting provider?
Strong uptime rates? Excellent performance? High speeds?
Pretty sure we want it all. But not at the cost of simplicity because managing the web host is equally important.
Your current hosting provider may offer you strong performance, but it won’t be any good if you can’t manage your account—or if it becomes overly complicated.
What you need is a cPanel web host.
The cPanel is the very helm of your website’s designs, domains, extensions, and every other thing you need for having an online site. In addition to being the most popular management system for web hosting, it’s incredibly user-friendly and acts as the control center for every website.
But there are quite a few cPanel web host providers in the market. Perhaps even thousands.
So, how are you supposed to find the right match?
In this guide, we’ll walk you through our top picks for the best cPanel web hosting, along with our methodology to help you make the right choice.
Top 5 Options for Best cPanel Web Hosting
- BlueHost – The Best for WordPress Sites
- HostGator – The Best for On-Demand Scaling
- A2 Hosting – The Best for Cloud Hosting
- InMotion – The Best for Shared and VPS Hosting
- GoDaddy – The Best for Extra Features
How to Choose the Best cPanel Web Hosting for You
Every cPanel web hosting provider is unique. Some of them will be better suited for your website requirements than others with their feature offering, hosting type, and pricing.
Making a decision can definitely be tricky if you don’t know what you want. Therefore, you should figure out what you need other than the obvious high uptime rates and better speed.
Below, we’ve discussed a few questions you should consider before choosing a cPanel web hosting provider.
Does the Web Hosting Provider of a Free cPanel License?
You need a provider that offers a free cPanel license if you plan on using cPanel. The good news: Plenty of web hosts do offer cPanel licenses for free.
You’ll also find hosts that offer a cPanel license for an upcharge. But why pay for something that you can get for free?
Does the Web Hosting Provider Support One-Click App Installations?
People prefer cPanel because of its simple, user-friendly dashboard and its compatibility with third-party applications. Look for a provider that offers you all the above benefits and makes it easier to manage everything within the dashboard.
Choose a web host that advertises one-click app installs. This will completely eliminate the need to do complicated downloads and installations. Plus, the whole process will be much faster.
Irrespective of whether you own an ecommerce site or run a basic WordPress blog, third-party app installation will make things much more convenient for you.
Web host providers that advertise one-click app installs also allow for one-click or auto-updates. It’s a win-win for you either way.
How Well Does the Web Hosting Provider Meet Your Website Needs?
Your prospective cPanel hosting plan should accommodate every single requirement of your website. Otherwise, it won’t make sense to invest all that money only to buy a plan that falls short.
Check out the resources included in the plan to determine how well it meets your website needs. This includes RAM, bandwidth, storage, and CPUs. I would also recommend choosing a provider that offers you the flexibility to scale by allowing you to upgrade in the case of seasonal upsurge or organic traffic growth.
What Kind of Freebies Do You Get With the Prospective Web Hosting Plan?
When looking for web hosting options, you must remember to always operate within your budget. Unfortunately, though, many companies resort to shady practices to boost their sales.
For instance, you may choose a plan that appears to be cheap at first. But after subscribing, you realize there are several other hidden costs, even upcharges for basic features.
What happens in the end? You’re left with a hole in your pocket and frustration.
Prepare a list of all the features you need, and then look for a host that offers them for free. You’ll be surprised at the number of freebies you get when choosing a web host, including domain name, developer tools, SSL certificate, advertising credits, site migrations, and WordPress installation.
While all these freebies are great, your provider should also offer a money-back guarantee. While a 30-day assurance is the industry standard, you can also find guarantees as high as 90 days.
The Different Types of cPanel Web Hosting
Let’s take a quick look at the different types of cPanel web hosting.
Small Business vs. Medium-Sized Business vs. Large Business
Every business has its own unique needs, along with different employee capabilities.
For instance, small and medium-sized businesses don’t usually hire dedicated experts, nor do they have a large IT department. It’s also possible for them to not have professionals with technical knowledge concerning websites.
These businesses, in particular, would benefit from the user-friendly and simple dashboard of the panels. The fact that it’s cheaper than other web hosting options (several shared hosting plans include cPanel!) can be better suited to their budgets.
Enterprises and other large businesses often have the necessary resources and workforce to handle the technicalities involved in developing and maintaining sites.
These businesses generally prefer cPanel for its highly customizable interface, allowing them to align it with their respective brands. They can add custom URL branding, brand logo, and HTML to complete a more on-brand look.
cPanel & WHM
cPanel is the control panel used by end-users under a reseller of a web host provider and used by customers to manage their own hosting accounts.
On the other hand, WHM stands for Web Host Manager and is a reseller control program panel that allows the hosting provider to manage all its customers’ accounts.
You’ll find solo cPanel plans as well as ones that include cPanel and WHM features. The solo plan is ideal for small businesses or freelancers and professionals—basically, individuals who require just one hosting account.
cPanel and WHM combined plans are more suited for small agencies and larger web hosts. It’s perfect for use in a supported virtualized environment and managing multiple sites with high-volume traffic or a single high-volume traffic site.
Sub-Domains vs. Parked Domains vs. Add-on Domains
CPanel users can create multiple domains on the same account, with only the hosting provider setting limits on the number of domains for any single account. In other words, managing complex domains is made much easier.
That said, there are different types of domains in cPanel that can influence your experience.
Let’s say you have a domain website xyz.com.
Sub-domains: Imagine you install a message board and put it in a directory called xyz.com/board/. You can then turn the directory board into a sub-domain by adding it to the control panel.
In other words, you can access your message board as either xyz.com/board or board.xyz.com. This will be completely free and cost you nothing.
Parked domains: Think that you have another domain site called x-y-z.com in addition to your website domain xyz.com. You want both the websites to go to the same place so that when anyone types ww.xyz.com or x-y-z.com, they land on the same page—your website.
You’ll have the option to purchase an additional domain site that can be bought from a registry like WestHost.
Add-on domains: In cPanel, imagine you have two domain sites xyz.com and x-y-z.com. However, you want these two domains to be completely independent. Again, you can buy the additional domain from a registry.
You can select the kind of domain you want in the cPanel based on your website requirements.
#1 – BlueHost – The Best for WordPress Sites
Bluehost is the undisputed leader in the web hosting niche. But if you narrow your search down to the best cPanel web hosts, you’ll still find it topping lists.
And it’s not without reason.
This web host offers a unique take on cPanel after having redesigned the system to enhance efficiency and straightforward navigation. So you still get the icon-based design, along with several other advantages that work especially well for WordPress sites.
Its cPanel interface is hands down one of the most intuitive and developed when compared to its competitors. Not only can you get your website up and running easily, but you can also customize several parameters without having to invest in third-party plugins or additional software.
You can manage access control from your dashboard, enabling you to restrict access to certain areas of your hosting account. This works particularly well for sites that have multiple users logging in.
For instance, if you own a product review website, you can change the settings to prevent your bloggers from accessing your server resources or billing account.
Plus, you’ll get a free domain name (for the first year) and a free SSL certificate when you sign up. What’s not to love?
Some features include:
- Fully customizable websites
- User-friendly dashboard
- Built-in security
- SimpleScripts one-click installs
- 24/7 expert support
- Shared Hosting — Starting at $2.95 per month
- VPS Hosting — Starting at $18.99 per month
- Dedicated Hosting — Starting at $79.99 per month
#2 – HostGator – The Best for On-Demand Scaling
HostGator has many things going for it—it guarantees a 99.9% uptime, offers excellent 24/7 support throughout the year, and has inexpensive plans. Precisely why so many people recommend this web hosting service.
It can be the perfect choice for scaling companies as its shared hosting, dedicated hosting, and reseller hosting plans include a cPanel-based interface, along with other advanced tools like hotlink protection and IP deny manager.
It comes with a full range of support options, all kinds of hosting types, and several quality features. It’s the perfect choice for those who want top performance but don’t want to spend a lot of money.
The cPanel control gives you access to all components to design your website from scratch and customize further if needed. What’s more, you also get a website builder with HostGator, so you won’t have to pay for another service.
People with limited technical knowledge will find the platform easy-to-use. At the same time, it still has enough features to make it suitable for technical users.
Features of HostGator include:
- Google ads credits
- Bing ads credits
- Free site transport
- Free domain transfer
- Free SSL
HostGator offers three hosting plans:
- Hatchling Plan — Starting at $2.75 per month
- Baby Plan — Starting at $3.95 per month
- Business Plan — Starting at $5.95 per month
#3 – A2 Hosting – The Best for Cloud Hosting
A2 Hosting already enjoys a stellar reputation because of its high speeds and efficient customer service. This, in combination with reliability and green hosting, makes the web host an excellent choice for those looking for a cloud hosting solution.
It uses cPanel to power its shared, dedicated, VPS, and reseller services and has an intuitive and easy to use interface. The web host also combines cPanel with SwiftServers to further enhance your website and boost loading speed.
Moreover, the cPanel integration is seamless. You get swift access to all the necessary tools needed to manage all sites and emails efficiently. You also get additional security and SEO features that come fitted in a straightforward layout.
A website backup done on the cloud is also available, making it appealing for all those who want a backup in case of hacks or compatibility problems.
- Configure SSH keys
- Create a Node.js app
- Install an SSL certificate from a third party
- Manage your files
- Manage databases
- Manage email usage
- Manage domains
- Shared Hosting — Starting at $2.96 per month
- VPS Hosting — Starting at $5.00 per month
- Reseller Hosting — Starting at $9.80 per month
- Dedicated Hosting — Starting at $99.59 per month
#4 – InMotion – The Best for Shared and VPS Hosting
It’s hard to beat InMotion when it comes to VPS and shared hosting solutions, thanks to its impressive features, disk space, and customer support.
Regardless of the plan you choose, managing your Linux-based server will always come with a cPanel. As a result, setting up domains, handling site automation, and managing resources will be easier than ever.
It’s a great choice for those looking to build their site from scratch or who don’t know how to design or code a website. The cPanel is easy to view and properly streamlined, giving it a modern and functional look as everything is laid out on a single page.
You can manage various sections of your site with ease and keep track of crucial statistics like bandwidth usage. If needed, you can use it at the top to jump to any section you want or use the search bar to filter results.
Another thing that I like about InMotion is its incredibly tailored service. You can optimize cPanel for VPS hosting, which, in turn, ensures all your resources are used minimally while also boosting speed and performance.
The software tool offers one-click app installations with 400+ applications, which can be managed directly in cPanel. It also allows auto upgrades, version rollbacks, and easy maintenance.
Some features are:
- SSD Storage
- Unlimited Bandwidth
- Domain Registration or Transfer
- No-Downtime Website Transfers
- Daily Backups
- Free SSL
- Free Advertising Credits
InMotion offers the following plans:
- Shared Business Hosting — Starting at $6.39 per month
- WordPress Hosting — Starting at $6.99 per month
- VPS Hosting — Starting at $21.04 per month
- Dedicated Servers — Starting at $105.69 per month
#5 – GoDaddy – The Best for Extra Features
GoDaddy is definitely one of the better web hosts with cPanel in the market. Once a simple domain registrar, the web host provider has expanded quickly and is currently offering a long list of services, including WordPress and shared hosting, with cPanel tying all the plans together.
The look is slightly different from the regular cPanel, but there’s no compromise on the functionality.
While the icons have a more unified color scheme and are slightly larger on the page, the typical left-side menu is absent. Therefore, you don’t have WordPress control or access to the MOJO Marketplace.
That said, this isn’t a feature that’ll be missed terribly by non-WordPress users, so it isn’t a major deal-breaker.
In its place, you’ll see an overview of your resources, along with quick stats on your CPU usage, memory limits, number of email addresses, and so on.
Its standout is the surprising amount of features.
The list of features include:
- Centralized management
- Dozens of beautifully crafted templates from renowned designers
- Cross-platform access
- Customizable themes
- One-click application install
- Web Hosting — Starting at $5.99 per month
- WordPress Hosting — Starting at $6.99 per month
- Business Hosting — Starting at $19.99 per month
- Reseller Hosting — Starting at $39.99 per month
- VPS Hosting — Starting at $4.99 per month
- Dedicated Servers — Starting at $94.99 per month
Whether you’re looking for a shared hosting plan, VPS hosting, or a dedicated server, your website is sure to benefit from cPanel hosting. Keep in mind that a cPanel hosting service involves a surprisingly long-term commitment, so be careful with what you choose.
You can use our methodology to find one that meets your website requirements and aligns with your brand.
Our top picks, especially Bluehost and HostGator, have all the necessary features arranged in a user-friendly dashboard to help you take complete charge of your website. Regardless of your decision, you can be assured of a much easier life with cPanel.
In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t.
Just look at this gif:
In a few frames, it describes the gif/jif debate perfectly—this could take paragraphs in text.
How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy?
In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience.
Find Gifs Through a Gif Search Engine
A gif search engine is a repository of gifs you can search by category, popularity, name, gif artist, and several other search parameters, much like an image site.
Typically, you type in a word, short phrase, or quote, and results appear from most to least popular.
This is where gif search engines may most greatly diverge from traditional ones: long-tail keywords may significantly limit your results.
Let’s say I want a celebratory gif, so I search for “celebrate.” This is what comes up:
Giphy—the example site above—is arguably the most popular gif search engine. In fact, Giphy is the second-largest search engine online.
(However, it’s not the only option. Other places to find gifs include Tenor, Tumblr, Reddit, and Imgur).
On Giphy, brands can create channels for their gifs, much like YouTube. Even the National Archives has a Giphy channel:
What Do People Use Gifs For?
Gifs are now used in place of emojis and text in everyday online conversations. Marketers can jump on this train to get our audience’s attention in their endless Twitter, Facebook, and Tumblr feeds and engage with users across all of our marketing platforms.
Gifs have been around since 1987, long before internet use was widespread. It was a simple image of a commercial jet flying through a cloudy sky.
In the early days of the commercial internet, gifs were all over websites — spinning icons, under construction signs, flashing CTA buttons—and it was busy.
Then, gifs evolved into dancing everything—the peanut-butter-jelly banana, and, of course, the dancing baby; probably the first gif to attain pop-culture status.
Gifs can be so much more than a tool for humor, though. Marketers can harness their popularity to promote their brands in new ways. Gifs can be used in email marketing, social posts, and blogs—some blogs even create entire articles out of gifs!
Tips for Gif Engine Search Optimization (GEO)
Like other search engines, to use gifs most effectively, you need to learn about gif engine search optimization (GEO).
If you don’t have one already, consider creating an account on a site like Giphy, especially if you’re thinking of creating your own gifs. It’s another way to give your brand visibility using gifs users can share through their social channels.
Remember, it’s not enough to upload your content—you have to optimize it. Here are some tips for optimizing your gifs.
Be Mindful of the Purpose of Your Message and Your Audience When You Use Gifs
Before you share or create a gif, ask yourself what you’re trying to accomplish. What do you want your audience to do with your gif? Some common goals for gifs include:
- Gaining likes and shares
- Sparking conversation to increase engagement
- Raising awareness about a product or service
- Increasing click-through rates
Now think about the kinds of gifs that are appropriate for your platform and your audience. What will they respond to? If you’re using a pop-culture reference, will they recognize it?
Additionally, make sure your gif truly speaks to your audience and not at them. It’s very easy to choose a gif for its humor or popularity, but it’s also very easy to come off as tone-deaf.
During the 2020 elections, for example, Gap created a gif of blue and red sweatshirts melding together with the message, “The one thing we know is that, together, we can move forward.”
The gif was posted while votes were still being counted, which struck many as poorly-timed and, given how contentious things were, out-of-touch. It was subsequently deleted, but, as we know, anything posted online is out there forever.
You should consider more than not just the statements your gifs make—it’s the things people or characters in your chosen gifs have done.
If you’re using celebrities or politicians in your gifs, make sure you do your due diligence on their recent escapades. Have they done anything controversial? If you’re using a fictional character, is there anything about that character that could turn viewers away?
Keep Up With Gif Trends
Staying on trend with gifs can keep your brand relevant and help you show up in searches through trending keywords.
Some gifs create trends—think the dancing baby or the “guy in the crowd” birthday.
Many gifs riff off popular movies, TV shows, events, or celebrities.
One way to keep your gifs and, by extension, your content relevant is by creating an original gif that speaks directly to an event.
Another way to stay on trend is to create a gif using a popular show, movie, or person of interest. That could be a celebrity, politician, or just someone in the news enjoying (or not) their 15 minutes of fame.
For instance, remember Justine Masters from RuPaul’s Drag Race?
This gif had more than 419 million views in 2019, and using something like this could show consumers you’re hip to the latest fads.
Keep an Eye on Gif File Size
When it comes to gifs, smaller is generally better. Giphy lists the following recommendations for uploading gifs to their site:
- Files 8MB or below are best.
- Resolution at or below 480 is most effective.
Gifs are not like still images, where high resolution is essential. It’s more about the message than the appearance, especially since most gifs will be viewed on mobile.
Add Tags to Your Gifs
Once you’ve uploaded your gif, don’t forget to add tags, as users search by them. Make sure you include all relevant tags. For instance, if you’re using the Jasmine Masters gif above, you may want to include “Jasmine Masters,” “RuPaul’s Drag Race,” and “And I oop.”
Keep Gifs Short and Sweet
Gifs are not videos, and Giphy recommends keeping gifs below six seconds and 100 frames if possible, though longer is allowed.
Six Ways to Use Gifs to Promote Your Brand
Gifs have become their own language. You can use them to react, show emotion, give support, say the things that are hard to say in writing—just about anything can be told through gifs.
That includes telling your audience why they should choose your brand.
Here are some tips about how to use gifs to promote your brand to your target audience.
Use Gifs to Entertain Your Audience
This is probably the most common use of gifs. Brands use gifs purely to entertain their audience by sharing popular gifs related to their brand or by creating their own.
Here’s one from fast food restaurant Chick-fil-a, created with their signature cow mascot.
Whether you’re using pop culture icons or creating something of your own, keeping things entertaining can draw your audience in.
Use Gifs in Blog Posts
The undeniable king of the gif-laden listicle is Buzzfeed. They’ve created an entire genre of articles based solely on gifs.
Giphy has also gotten into the game, creating blog posts about current events and trending topics that feature gifs in their search engine.
Keep in mind that you don’t have to create entire stories out of gifs. Simply using a few well-placed gifs in a blog post could illustrate or emphasize a point better than a still image.
Pro Tip: If your blog post covers a serious topic, consider leaving gifs out.
Use Gifs in Email Marketing
Using gifs in email marketing can be a little tricky, but it could be beneficial if done well.
Ask yourself how your target audience would respond to gifs in your emails. For some, opening an email to a barrage of moving images is a turnoff.
This is where some research could come in handy—for instance, look at how your community is interacting with your brand on social media to see if they appreciate a good gif.
No matter who your audience is, you should use gifs sparingly in your emails. This is for two reasons:
- Too many gifs make your emails look busy and confusing. Your audience may lose your message among all the flashing colors and moving pictures.
- Gifs can be big files, and they could create lag time when your audience tries to open them.
Finally, if your emails take on a more serious or professional tone, don’t use gifs at all. Gifs give a content piece a lighter tone that may not jive with your message.
Use Gifs to Show Off Your Products
Gifs don’t have to be solely for entertainment. You can use them to highlight product features in a few frames.
This is particularly helpful for social media ads. For example, Subway regularly creates fun, colorful gifs to show off their sandwiches and salads.
Use Gifs to Boost Engagement
Engagement with gifs can go way beyond likes and shares. Here are two ways you can use gifs to boost engagement.
Reaction gifs are a great way to respond to followers’ comments on your social feeds. Since most social media platforms have integrated gifs, it’s easy to upload one.
Let’s say someone paid your brand a nice compliment. Instead of merely writing “thank you,” which can come across as a bit impersonal or robotic, you could includ a gif like this to show how much you appreciate their feedback:
If you wanted to inject a little more humor into your response, you could try something like this:
Basically, gifs allow you to customize your responses to your brand’s voice and the message you want to convey.
In 2012, Tumblr introduced the world to live giffing during the presidential debates. Think live tweeting but with gifs.
You can use live giffing during a major TV event, like the season premiere of a popular show, an awards show, or a sports event.
Anything you can relate to your brand may benefit from live giffing. This can be done on any social media site.
Gifs may have started as spinning icons and funny animations, but they’ve evolved into a powerful tool for marketers.
Look at your marketing strategy and decide when and how you can use gifs to best convey ideas to your audience. Find gifs on search engines or create your own—whatever works best for your brand.
If you need help implementing this and other content marketing techniques, we’re here to help!
How could you use gifs in your marketing strategy?