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How to Get Reviews on Amazon

Amazon reviews are a crucial part of customers’ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs.

In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers.

If you want to boost your e-commerce sales and you’re wondering how to get reviews on Amazon, then you need to make a strategic plan.

Below, we’ll cover some of the ways you can get more reviews and build a successful Amazon e-commerce business.

Why Getting Amazon Reviews Are Important for Your Business

Feedvisor found that 89% of consumers are more likely to buy products from Amazon than any other retail site.

On Amazon, reviews are especially important. Their commitment to customer satisfaction has meant a lot of resources invested in making sure the sales stick. Individual businesses using the platform for e-commerce need to collect positive reviews for products to rank high and be found by consumers.

Most people won’t buy a product if it has a low review rating. A study by Podium found consumers won’t engage with businesses that have less than a 3.3-star rating.

Likewise, Podium found consumers aren’t only concerned with price; they also want a good buying experience, and most are willing to pay up to 15% more to ensure that happens. Concerns about shipping times, product functionality, and quality are all present in your consumers’ minds as they shop.

Reviews help consumers understand how products function, how reliable they are, and how the business selling the product interacts with their consumers.

They also offer data insights into consumer behavior, wants, and needs. Even negative reviews can have a positive impact on your business if you know how to use them.

how to get reviews on amazon customer reviews

If a business understands how to get reviews on Amazon, they have a better chance of driving conversions, keeping long term customers, and being successful in an e-commerce platform.

If you want to increase your sales on Amazon, reviews are an excellent place to start.

Here are just a few ways Amazon reviews can impact your e-commerce business.

Amazon Reviews Build Trust Between Brands and Consumers

Amazon reviews are one of the best ways to attract customers to your products. They help customers understand your product and how it works, so they can feel confident in their purchases.

In an online world, where regular sensory information is excluded, this is a huge selling point for new customers.

Consumers have a natural skepticism when shopping online. Negative reviews can give the impression that your product is a scam or your business is unreliable.

Reviews also act as natural, word-of-mouth marketing between consumers.

Amazon Reviews Affect SEO

Amazon considers the consumer experience to be the most important factor in its service offerings. From ordering to delivery, return, and review options, they aim to make their customers happy.

Amazon encourages its retailers to emulate this value in their stores. They reward retailers with high customer rankings by promoting their products more often in search results. This is because the higher your reviews are, the more likely you will do right by your customers.

Likewise, many consumers will modify their search results to put top-rated items first. If your product is well-liked and well-reviewed, it is likely to be seen by more people.

Amazon Reviews Offer Insights

Amazon reviews can help you understand what your customers like or don’t like about your products. It also allows you to compare your products to your competitors and understand what your consumer base is looking for.

Even negative reviews can offer valuable insights into how your products are resonating with consumers. Paying attention to these details can improve your review ratings and your product catalog as a whole.

Amazon Reviews Drive Conversions

Consumers don’t trust ads and other content from brands. As a result, many are more skeptical than ever about buying products online.

From a consumer standpoint, the more you know about an online product, the more comfortable you are going ahead with a purchase.

Amazon reviews act as informative, crowd-sourced opinions about products that consumers can trust. The more people believe your brand is honest and trustworthy, the more likely they are to interact with it.

Amazon Reviews are a Free Marketing Tool

People trust other people when making purchasing decisions.

Think about the days before online shopping. If you were looking for a new TV, you’d probably ask some family members, maybe a couple of friends, or even a neighbor about the best deals in town.

Online reviews work in a similar fashion. They allow consumers to communicate with each other about which products are good, bad, and which arrived as advertised.

A study by BrightLocal found 84% of consumers trust online reviews just as much as they trust personal recommendations.

Amazon reviews can act as a grapevine marketing tactic that builds brand loyalty, encourages repeat business, and helps get your product into consumers’ minds.

How to get reviews on Amazon

How to Get Reviews on Amazon: 6 Tips

Amazon has strict rules to ensure reviews are honest, legitimate, and unsolicited, so there’s no quick fix to getting your reviews up and running.

To start with, Amazon does not allow businesses to solicit positive or false reviews from their customers through discounts or gift cards.

That means if you want to know how to get reviews on Amazon, you may need to get creative.

Here are a few simple ways to get the Amazon reviews you need to grow your Amazon e-commerce business — and make sure your customers are happy.

Request a Amazon Buyer Review

If you want to learn how to get reviews on Amazon, your first step is to ask.

Amazon automatically requests feedback on all purchased products. Their simple email template is uninspiring and won’t always convince a customer to leave a review.

Instead, send a personalized review request to customers. This will let them know you care about their experience and are engaged with your consumer community.

Make leaving a review easy by adding a link in your email that takes them directly to the review page.

You can also use automated e-commerce tools to send these requests like SageMailer, Jungle Scout, and Feedback Express.

Asking for reviews can also increase the number of positive reviews — because unhappy customers tend to leave reviews more often than happy customers.

Use a Packaging Inset to Request a Review

Adding a small slip to encourage customers to review your products is an easy way to get more Amazon reviews.

Packaging inserts are also a good way to minimize returns by ensuring customers know how to easily contact your business.

Because of Amazon’s strict non-soliciting guidelines, there are a few rules you should follow when using a product insert.

Do not:

  • Include logos or display a URL.
  • Use any “if” statements or leading language like: “If you love our product, leave us a review.”
  • Use words that can be misconstrued as leading such “happy,” “ecstatic,” or “positive.”
  • Manipulate product review or seller feedback with language that misleads the reviewer (Example: “We are a small, locally owned business” or “Enjoy a 10% discount when you leave a positive review.”)
  • Include a marketing or promotional messaging of any kind.

Join Amazon Vine to Get More Amazon Reviews

Amazon Vine is an internal service Amazon launched to validate the reviewing process and stop sellers from purchasing fake reviews.

Customers can sign up to be verified reviewers and receive free products in return.

For sellers, you can join as long as you commit to giving away products for free.

Amazon Vine is a great way to get genuine, honest reviews from verified reviewers. Each reviewer is hand-picked by Amazon to ensure quality and commitment. Amazon Vine reviews are thorough and usually include images or videos to help other customers understand the products.

how to get reviews on Amazon Join Amazon Vine

Vine reviews are a great way to collect reviews and tap into the SEO benefits that Amazon reviews offer.

The downside of this program is there is no guarantee your reviews will be positive.

If you’re just learning how to get reviews on Amazon, negative reviews might seem like a big deal. The upside is negative reviews can give you insights on how to improve your products and services.

So don’t get too down about negative feedback.

Be Honest in Your Amazon Listing

One of the easiest ways to get bad reviews is to mislead your customers in your listing.

It’s never a good idea to promise features that won’t be delivered or to lie about sizing, quality, or durability.

If you’ve ever been on the internet, you know how much people love to leave bad reviews. In fact, you’re probably more likely to get a review when a customer dislikes a product than when they do like it.

Be diligent and concise when describing your products in your listings. Don’t try to oversell or manipulate your consumers. Chances are, it will come back to bite you.

Reach Out to Customers Who Reviewed Related Products on Amazon

You can find customers who have bought related products to yours by looking for the  “Customers Who Bought This Item Also Bought” and “Customers Who Viewed This Item Also Viewed” sliders.

how to get reviews on Amazon reach out to competitor reviewers

It’s a good idea to check out competitor products and reach out to competitor reviewers.

Not only is this a good way to win business, but you have a better chance of getting a review from someone who is already interested in related products, such as k-cups if they just purchased a new Keurig coffee machine.

You can usually find reviewer information by clicking on their name and viewing their profile. Then, send an email or social message to see if they are interested in reviewing your product.

Even if they say no, you’ve got your product into their mind, and that’s a great marketing opportunity.

Provide a Great Customer Experience 

Negative reviews don’t just happen when a customer doesn’t like the product — they can come from customers who are unhappy with the customer service.

If you want to avoid negative reviews, make sure the product you offer is what the customer expects.

Don’t make promises you can’t keep, and don’t mislead your consumers.

Look at reviews regularly and respond to customer questions and messages. If several customers mention your sizing chart is off, it may be time to readjust it. If a customer receives a damaged product, make it right.

Amazon takes pride in its customer service tactics and they reward retailers who follow their lead. If you want to rank high and make sales on Amazon, you need to put customers first.

Looking for more tips for gaining reviews? Here’s an extra 10 tips to convince your customers to review your products.


Remember, good customer experience is one of Amazon’s core values.

Make sure your product is up to par before going out and searching for reviews. Then, use the strategies above to encourage users to share their two cents.

And remember, bad reviews can be a drag, but look at them as an opportunity to improve your products or services. A few bad reviews are unlikely to tank your business.

If you want to boost your Amazon marketing plan even more, choose the right Amazon marketing agency.

Have you found any other tricks for getting more reviews on Amazon? Share them below.

The post How to Get Reviews on Amazon appeared first on Neil Patel.

Get a Business Credit Report in a Recession

Get a business credit report in a recession and stay on top of your scores.

Here’s How to Get a Business Credit Report in a Recession

You got this: we show you exactly how to get your business credit report in a recession.

Get a Business Credit Report in a Recession: Recession Funding

In a recession, inevitably banks and other credit issuers get more conservative. So it pays to get your business credit report in a recession so you can pounce on any mistakes immediately.

Your best bet as a company owner is to stay on top of every business credit report from PAYDEX, Equifax, and Experian.

There are three big credit reporting agencies for companies and you really should check all three of them frequently. This is because they use moderately different yardsticks. Hence moving the needle for one can move the needle for both of the others. Although maybe not as much.

Do not permit your business credit scores slide, as you have to catch any mistakes as fast as you can. Plus, you need to identify anything which is dragging your scores down. And then take remedial measures. You can get a business credit report in a recession easily and stay on top of all three scores by following a few straightforward steps.

Get a Business Credit Report in a Recession: D&B (PAYDEX) Business Credit Report

Dun & Bradstreet’s PAYDEX score of your company can end up being one of the primary reasons that your business receives credit in any manner.

A Dun & Bradstreet Report (also known as a D&B Report) is a database-generated report. The business services giant produces such a report in order to assist its clients in making decisions regarding new credit applications.

The primary reason for a client using this kind of a report is to engage in credit risk monitoring of vendors, suppliers, and business partners. This helps companies make informed business credit determinations and avoid bad debt.

Dun & Bradstreet takes several factors into account in generating such a report. These include a predictor of payment delinquency; how financially stressed a company is compared to comparable businesses; an evaluation of supplier risk; credit limit recommendation; D&B rating; and PAYDEX score. Let’s consider all these factors in turn.

Delinquency Predictor

Dun & Bradstreet uses predictive models to ascertain how likely a company is to be late with its payments. Predictive scoring is a means of using historical information to attempt to predict future outcomes. It entails identifying the risks inherent in a future decision. It does this by examining the relationship between historical information and the future event.

This represents an objective and statistically derived counterpart to subjective and intuitive assessments. Such scoring allows a business to rank and order accounts based upon the probability of an event occurring, such as delinquent payments. However, note that Predictive Scoring only represents a statistical probability, and not a guarantee.


A PAYDEX Score is Dun & Bradstreet’s proprietary dollar-weighted numerical indicator of how a firm has paid its bills over the past year. The score is based upon trade experiences reported to Dun & Bradstreet by various vendors. In addition, the D&B PAYDEX Score ranges from 1 to 100; higher scores indicate a better payment performance.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!

Monitoring PAYDEX

D & B offers Credit Signal, which is a means to keep track of your credit score by having the business credit report come immediately to you, for a cost. You may discover the expense is well worth it in order to avoid the frustrations that can emerge from letting this score slip. And you will not need to produce and handle the organizing and reminders you might need to stay up to date with if you don’t use it.

Business Credit Report in a Recession Credit Suite

Alternatives to Credit Signal

Don’t wish to make use of Credit Signal? Not a problem, as you can obtain your PAYDEX report through D & B and, if need be, you can get in touch with their Customer Service department (this department exists as a section of Dun & Bradstreet itself).

In addition, in order to review your PAYDEX report, check out what D & B provides, which is a specimen report and even some higher level tips in the way to analyze it.

D&B Data

Any report is only as good as the data it comes from. Dun & Bradstreet’s database contains over 250 million firms spanning the globe, which includes around 120 million active companies and about 130 million businesses which are out of business but kept for historical purposes.

D&B constantly gathers data and works to improve its analyses to ensure the greatest degree of accuracy possible.

Get a Business Credit Report in a Recession: Equifax Business Credit Report

Equifax, one of the large credit reporting bureaus, furnishes a risk monitoring service which is more convenient as it allows for a business credit report to come directly to you.

If you don’t want to purchase continuing reports, you can instead order your company’s Equifax report.

Additionally, if you have to question your small business’s Equifax report, you can do so by following the information on their website.

You can learn how to go over your Equifax report by checking out a specimen of their reports.

Improve Your Equifax Report

Now that you know what enters into it, you can see that some of the more crucial pieces of information Equifax looks into are public records, credit usage, and how you take care of your financial and nonfinancial accounts.

Start getting rid of your debts as quickly as possible and not going delinquent. And keep your credit utilization within reason. Less than 30% of your overall available credit is best. And start staying away from overdue payments. Then you should have the ability to build up your Equifax score.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!

Get a Business Credit Report in a Recession: Experian Business Credit Report

Experian, one more big credit reporting firm, also offers a way having their business credit report sent to you for a fee. As a result you can keep an eye on your Experian small business credit score here and the setup is simple.

However, if you prefer to not get continuing reports (and pay for them), then you can order a single Experian report for your firm on their site.

Business Credit Report Score Improvement Tips

Experian provides a handy list of ways to improve your own, specific report.

You can get your company’s real Experian report and can dispute any errors on your company’s Experian report by following the directions on their website.

Now that you know what goes into it, you can see what some of the more important pieces of data Experian looks into are. These include payment history and credit utilization. And they also include the amount of time in business. Or at least they show the amount of time your company has had an Experian listing.

Beyond anything else, improving your payment history will increase your Experian credit scores.

Keep your credit utilization within reason. So this is because less than 30% of your total available credit is best. Clear your debts as quickly as you are able to. And don’t go delinquent. Also, avoid any late payments. Then, you should be able to improve your Experian score over time.

Likewise, if there are any problems or matters of contention, you can question any errors on your business’s Experian report if you follow the directions on their web site.

Find out about assessing your Experian report by assessing a sample Experian company credit report.

Get a Business Credit Report in a Recession: Monitoring Any Business Credit Report For Less

Know what is happening with your credit. Make sure it is being reported and deal with any errors ASAP. Get in the habit of taking a look at credit reports. Dig into the details, not just the scores.

We can help you monitor business credit at Experian and D&B for 90% less than it would cost you at the CRAs.

At Equifax, you can monitor your account at:

Update Your Record

Update the details if there are inaccuracies or the data is incomplete. At D&B, you can do this at: For Experian, go here: So for Equifax, go here:

Get a Business Credit Report in a Recession: Fix Your Business Credit

So, what’s all this monitoring for? It’s to challenge any problems in your records. Mistakes in your credit report(s) can be fixed. But the CRAs typically want you to dispute in a particular way.

Get your business’s PAYDEX report at: Get your company’s Experian report at: And get your Equifax business credit report at:


Disputing credit report mistakes generally means you send a paper letter with duplicates of any evidence of payment with it. These are documents like receipts and cancelled checks. Never send the originals. Always send copies and keep the original copies.

Fixing credit report errors also means you specifically itemize any charges you dispute. Make your dispute letter as crystal clear as possible. Be specific about the issues with your report. Use certified mail so that you will have proof that you mailed in your dispute.

Dispute your or your small business’s Equifax report by following the instructions here:

You can dispute errors on your or your business’s Experian report by following the instructions here:

And D&B’s PAYDEX Customer Service contact number is here:

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!

Get a Business Credit Report in a Recession: Takeaways for How to Get a Business Credit Report

At times, it pays to hand over a few dollars to ensure you get a business credit report in a recession consistently. It’s a lot less troublesome than to have to remember to do this.

And you’ll probably look at these reports more thoroughly, as they come at a price tag.

Continue track and make use of the tools that these credit reporting companies provide, and make your life simpler. After all; you’ve already got enough on your plate.

Because of recent data breaches, there are even more reasons to assess your business and personal credit reports and be vigilant about any errors you find. In a recession, you need the highest business credit scores you can get. When you get a business credit report in a recession, you’re doing just that.

The post Get a Business Credit Report in a Recession appeared first on Credit Suite.

New comment by claudio-viola in "Ask HN: Who wants to be hired? (November 2020)"

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