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A content management system—CMS for short—gives you the ability to publish content on the Internet.
There are tons of different content management systems available on the market today. So naming just one as the definitive “best overall” option is impractical.
With that said, there are definitely CMS platforms that are better than others, depending on your specific use cases and unique scenarios. This guide will help you choose the best content management system for your website.
Here are my top picks:
The Top 6 Options For Content Management Systems
How to Choose the Best Content Management System For You
There are specific elements that you need to consider as you’re shopping around and evaluating various CMS platforms. Use the following factors as a buying guide to help narrow down your options and choose the best option for your site:
The primary factor that you need to consider is the usability of a CMS. What will you be using it for? Who specifically will be using it?
Marketers and writers might be creating the content, but those people may not have the skills to manage it online, format it, and write lines of code. If this sounds like your scenario, make sure the CMS is easy enough for non-technical users to manage.
Look for solutions with a WYSIWYG (what you see is what you get) editor, drag-and-drop building tools, simple publishing features, and the ability to embed third-party content or add rich media.
The type of website you’re creating will also fall into this category. For example, blogs, ecommerce sites, and portfolio sites won’t have the same needs.
Security should always be a top concern when you’re looking at CMS software.
Some platforms will have built-in safeguards and security features to fight off malicious attacks and hackers. Other tools rely on third-party plugins and extensions for security. Generally speaking, popular and open-source CMS platforms are more vulnerable to attacks. You’ll have to install your own security plugins to adequately keep your site safe.
But these platforms typically have an extensive marketplace with a plethora of plugins—so it shouldn’t be too difficult, even though it requires an extra step.
The best content management systems will come standard with features and tools to boost your SEO efforts.
Examples include XML site maps, meta descriptions, custom permalink structures, alt text, title tags, etc. In addition to these out-of-the-box SEO features, you should consider using CMS software that will let you add third-party plugins or extensions to better serve and enhance your SEO strategy.
Find out what type of technical support is provided by the CMS platform you’re using.
What happens if you have a question, run into a problem, or need help? Will you be stuck to figure it out on your own? Or can you seek assistance from a support agent?
If you’re using an open-source CMS, you probably won’t have the luxury of dedicated support. You’ll have to rely on tutorials, self-help articles, and forums. But if you’re using a site builder or SaaS CMS, you can usually expect 24/7 support.
Some CMS software will restrict what you can do with your website.
For many people, this is a non-issue. But for those of you looking for complete customization with no restrictions, you’ll have to go with an open-source CMS system.
These platforms let you customize everything using the HTML code of your site. So it’s a great choice for developers and tech-savvy users. With that said, even non-technical users can benefit from customization by leveraging third-party plugins or extensions.
If you can’t find a custom function from a feature marketplace, you’ll need to have a developer build one for you. Make sure your CMS is compatible with this level of customization if you plan to go this route.
The Different Types of Content Management Systems
CMS platforms come in all different shapes and sizes. Before we dive into the reviews for my top picks, I want to quickly explain the different options you’ll come across as you’re shopping around. Understanding the differences between these systems will make it much easier to find the best CMS for your website.
Open Source CMS
An open-source content management system can be for any purpose. Anyone can use these without a license. These platforms can be fully customized without the need to request special permission.
An open-source CMS will be cheaper than other platforms that require subscriptions. Developers and users who want full custom capabilities without restrictions will benefit from using an open-source CMS.
It’s usually fairly easy to optimize your content for search engines with open source CMS platforms. Adding plugins and other extensions to extend the functionality is fairly simple as well.
Site builders are great for beginners. They make it possible for non-technical users to build a website without writing code or dealing with the backend requirements.
These will usually have drag-and-drop or WYSIWYG editors.
Website builders are easy to use and allow you to publish content quickly on the web. But they are a bit restrictive in terms of what you can customize. You’ll eventually run into limitations with site builders.
For many people, that’s fine. If you don’t need to create anything complex, a website builder should be more than suitable for your needs.
As the name implies, ecommerce CMS platforms are built specifically for online stores.
These platforms come out of the box with everything you need to manage your ecommerce content. You can still run an online store using an open-source CMS or website builder with ecommerce capabilities. However, if you’re starting a new ecommerce site from scratch and don’t want to do a ton of heavy-lifting, look for an ecommerce-specific CMS.
A proprietary CMS will require a license to use.
In short, this means that someone else owns the rights that CMS. You’ll need their permission to use it. Even if you obtain a license, you probably won’t be able to duplicate the CMS. You might also encounter restrictions related to what you can customize and alter within that license. Some proprietary CMS platforms will offer developer licenses for these scenarios.
If you’re using a proprietary CMS to build your website and decide to move it somewhere else down the road, you could run into some serious problems. Some sites only work if they stay within the proprietary CMS that they were built with. So use caution if you go this route.
SaaS (software as a service) CMS are typically cloud-hosted subscription-based tools. Many of these tools come with CMS, tech support, and web hosting, all from a single provider.
The rates are usually offered on a per-site or per-user basis. Pricing is also based on storage levels, bandwidth, and support level. These systems can be offered as fully managed or partially managed solutions. The best option for you will depend on if you want to manage updates, security, backups, and other customizations on your own.
#1 – Wix Review — The Best CMS For Building New Websites
Wix is one of the easiest website builders available on the market today. Its simplicity makes it a popular choice for non-technical users who want to create a website from scratch.
I like Wix because it offers an intuitive drag-and-drop building tool. So you can add elements to your site and manage your content without writing a single line of code.
Aside from Wix being an excellent choice for beginners, here’s a quick overview of the other highlights that make this CMS stand out from the crowd:
- 500+ free templates
- Optimized for SEO and mobile
- Create password protected membership pages
- Contact management tools for subscriber lists
- Ecommerce capability with product pages, payment acceptance, and store management
- Bookings and calendar management
- Blog management tools with multiple writers and contributors
- Photography, video, and media management tools
- Free hosting and free SSL certificate
Overall, Wix’s content management system is extremely versatile. It’s trusted by restaurants, musicians, online stores, small businesses, bloggers, and sites in virtually every industry.
The platform is free to use with a Wix subdomain, but that’s not really practical for most users. Premium plans start at just $14 per month. Signup now.
#2 – Squarespace Review — Best CMS For Creative Professionals
Squarespace is an all-in-one website builder. But unlike other similar CMS platforms on the market, Squarespace has a unique differentiator—beautiful designs.
The award-winning templates offered by Squarespace are second to none. These can be fully customized to fit your site’s needs.
These modern designs make Squarespace a popular content management choice for creative professionals, musicians, artists, and portfolio sites. Let’s take a closer look at some of the other noteworthy highlights available with this CMS:
- Free domain for the first year
- Intuitive website builder
- Free logo making tool
- Ecommerce and blogging capabilities
- Third-party extensions for expanding functionality
- Built-in marketing tools
- SEO tools and mobile optimized
- 24/7 customer support
Squarespace plans start at $12 per month. If you’re looking for a simple way to manage your portfolio site, this will be a top content management system to consider.
#3 – Shopify Review — The Best CMS For Ecommerce Sites
If you’re starting an online store and need an ecommerce-specific CMS, look no further than Shopify.
Businesses of all shapes and sizes have been using Shopify to sell online. Whether you’re building a new site from scratch or switching from your existing CMS, Shopify can accommodate your needs.
Let’s take a closer look and see why Shopify’s CMS platform ranks so high on my list:
- Manage products and sell from your site, social media, and online marketplaces
- Built-in marketing tools
- Simple dashboard to manage products, orders, payments, and shipping
- 4,100+ apps to add features and functionality to your site
- Free SSL certificate
- Unlimited products
- 24/7 support
Shopify even has a marketplace of experts for hire. So if you need assistance with SEO or getting your store setup, you can find a qualified expert directly within the platform.
Another reason to consider Shopify as your CMS platform is because it’s built to scale. Plans start at $29 per month, and you can try it free for 14 days.
#4 – WordPress Review — The World’s Most Popular CMS
WordPress powers 38% of the Internet, making it the most popular content management system on the planet.
The platform supports everything from small personal blogs to some of the biggest news websites in the world.
As a free and open-source CMS, WordPress is virtually limitless. You’ll have total control over every aspect of your site, with no restrictions on customizations. This makes WordPress a popular choice for developers and tech-savvy users.
But even non-technical users can take advantage of WordPress. It has an extensive library of 57,000+ plugins, which makes it easy to add functionality to your site.
Other top features include:
- Fully customizable designs
- Mobile responsive content
- SEO friendly
- Powerful media management tools
- High performance and easy to access
The downside of using a free and open-source CMS is that you don’t have dedicated support. But WordPress has an extensive network of developers, content creators, and site owners who are active on community forums.
You’ll also have to get your web hosting plan and domain registration on your own from third-parties.
#5 – Drupal Review — The Best WordPress Alternative CMS
Drupal is another free and open-source content management system.
If you need multiple page templates and content types, Drupal is a viable alternative to WordPress. It’s also more equipped to handle advanced user permissions.
Drupal is a popular choice for developers, marketers, and agencies alike. It’s used to manage content across a wide range of industries, including healthcare, ecommerce, retail, FinTech, travel, media, government, and more.
Some of the top features and noteworthy highlights include:
- Content authoring
- Content as a service
- Marketing automation
- Robust security
- High performance, scalability, and accessibility
- Advanced personalizations
So if you’re looking for open-source functionality but don’t like WordPress, I’d go with Drupal for content management.
#6 – TYPO3 Review — The Best Enterprise CMS
TYPO3 isn’t the most well-recognized name in the CMS space. But it’s not for everyone.
It’s another free and open-source platform (like WordPress and Drupal), but it’s branded as an “enterprise-class CMS.” Global leaders like Mercedes-Benz and Sony rely on TYPO3 for content management.
In addition to being used by large corporations, TYPO3 is actually a popular choice for European-based websites. Here are some of the reasons why this CMS platform made my list:
- Ability to support corporate environments
- Fully scalable multi-site management
- Multilingual installations
- Easy to set up on your existing infrastructure
- High speed and performance
The average user will likely lean towards WordPress or Drupal. But global organizations with complex content management needs should consider an alternative like TYPO3.
With so many CMS systems available on the market today, there are really only six that I can recommend with conviction.
Personally, I use WordPress. But there are plenty of other viable options to consider based on your personal needs.
Just refer to the buying guide and reviews outlined in this post to find the best content management system for you.
Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member.
Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help.
What Are Google Ad Grants?
If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month.
Why did Google launch its Ads grants program, and how do they work?
Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads. Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would
And whether you realize it or not, you’ve probably seen some of these ads online; they show up beneath paid-for ads when you do a Google search.
But unlike Google’s PPC ads, there are some limitations. For instance, Google Ad Grant adverts are text only.
Google Ad Grants also have a strict eligibility criterion, and all non-profits must complete an application process. We’ll discuss the details of eligibility below.
Why Should You Apply for Google Ad Grants?
From high-profile nonprofits like Habitat for Humanity and the American Cancer Society to smaller organizations like the Elder Wisdom Circle and Travel to Impact, Google Ads Grants have many success stories.
For example, Habitat for Humanity achieved its marketing goals by combining Ad Grants and Paid Ads. This helped the organization to increase pickups.
The charity then sells the donated items to raise funds for its vital support programs. And to provide low-cost furniture and other goods for the local community.
Using free tools like Google Analytics and Tag Manager allowed Habitat for Humanity to measure its conversion values. As a result, the charity noted a substantial increase over the next six months.
The free ads also helped Habit to Humanity attract more donors and use remarketing campaigns to keep visitors engaged and encourage them to donate again.
But it’s not just the free advertising budget that nonprofits can benefit from. Other advantages of Google Ad Grants include their digital marketing resources.
Your digital marketing strategy is fundamental to success online. The same is also true for nonprofits that want to raise awareness and funds in the digital age.
And if you’re new to digital marketing, Google has you covered. There’s a set of videos to talk you through the various elements of a successful digital campaign, such as:
- Designing your social media strategy
- Starting and building your campaign
- Tracking your conversions
Your nonprofit can also use the ads to:
- Get noticed online and raise awareness of your organization.
- Raise essential funds
- Attract new volunteers
- Achieve the aims of individual campaigns
How Much Money Does Google Ad Grants Offer?
- The Google Ads Grant gives nonprofits $10,000 worth of advertising every year.
- Your monthly budget equals $329 a day, and you can divide this between various campaigns.
If you’re tracking donations, purchases, and fees, then Google suggests using a maximizing conversion bidding strategy. You can read more about this on Google’s support pages.
Your organization can decide how to best spend the money itself. Or you can turn to one of Google’s Ad Grants certified professionals to guide you through the application.
How to Apply for Google Ad Grants
As with any other grant, there’s an application to fill out. But don’t let the process put you off applying. It isn’t nearly as complex as you might think.
In this next section, I’ll break this down into the following steps:
- Check eligibility
- Sign up for a Google nonprofits account
- Activate your Google Grants account
Make Sure You’re Eligible for Google Ad Grants
The Google Ads grants are only open to eligible non-profits. This means your organization must:
- Be in one of the 50 eligible countries. You can find a list of them online.
- Sign up for Google Nonprofits.
- Accept Google’s certifications, which cover non-discrimination and donation receipt/use
- Have an established website that meets Google’s Ad Grants standards, including HTTPS security
- Complete the activation process
Your next step is to establish a Google for Nonprofits account.
Sign Up for a Google for Nonprofits Account
To sign up to Google for Nonprofits:
1. Register with TechSoup. If you’re not familiar with TechSoup, here’s what you need to know:
TechSoup is a nonprofit that offers a variety of tech resources from well-known brands like Microsoft and Intuit QuickBooks. It’s free to join, and all you need to do is complete a short application.
For nonprofits outside of the U.S., you may need to register through one of Google’s other partners. For example, in the UK, you’ll get taken to the charitydigitalexchange.org website.
Note: Verification from TechSoup can take up to 12 days.
2. Request a Google for Nonprofits account by clicking ‘Get Started.’
Then, fill out the requested information, and wait for Google’s verification email.
Activate and Create Your Google Ad Grants Account
To activate your Google Ad Grants account, follow these steps.
- Fill out the eligibility form. You’ll find this when you log into your ‘Google for Nonprofits’ account and look under the ‘Google Ad Grants’ heading.
- Select the ‘Activate’ option.
- You’ll then see an eligibility form. Here, you’ll tell Google more about your organization and confirm your entitlement to a grant.
- Once you’ve completed the form, go back to your Google for Nonprofits account and click ‘activate’ again.
- Then, you should see a checkbox. Confirm you’ve filled the eligibility form out, and click ‘activate.’
That’s it. Activation typically takes up to three business days.
Note: Remember, your Google for Nonprofits/Ad Grants accounts need the same username.
What Can I Do With My Google Ad Grants Account?
Now you’ve established your Google Ads account, your nonprofit can start reaping the benefits, like launching your free ad campaigns.
Setting up your first ads may seem confusing. Let’s walk through it.
Create a Google Ad Campaign
To create your Google Ads Grant marketing, just follow these steps.
- Login into your Google Ads account and go to the ‘campaigns’ page. Now, you’ll want to choose the ‘new campaign’ option.
- You’ll then see an option that says: “Select the goal that would make this campaign successful for you.” You’re looking for the ‘Create a campaign without a goal’s guidance’ option.
- Select your campaign type. Look for the ‘smart’ option.
- Decide what action you want customers to take, then click ‘continue.’
- Describe your business. This is pretty straightforward. Just enter your organization’s details, nonprofit URL, and any other information related to your nonprofit. Then press ‘save.’
- Head to the ‘Where are your customers? page. This allows you to customize your campaign to your local radius or specific areas. Choose the language and select your relevant business category.
- You should see a heading that says ‘what specific products or services do you want to promote in this ad?’. Here, you’ll detail the services your nonprofit offers. Or you can include the auto-suggested keywords. You’ll find these under the ‘suggested for you’ heading.
- Click ‘next’ and choose your budget. Remember to set it at the $329 daily maximum.
- Tap the ‘next’ button, which will take you to the review stage. Here, you can change your ads, before clicking ‘next’ once more.
Your campaign setup is complete!
Google Ad Grant Best Practices
If you’re creating the campaign yourself, the best thing you can do is take your time and consider Google’s best practices. But if you’re not comfortable with this part, remember there are certified professionals who can manage the advertising.
To get you started, here are some tips along with some Google recommendations:
Differentiate Your Organization
What makes your organization different? This is how you stand out from the crowd and encourage engagement and donations. For example, does your organization:
- Donate 100% of its profits?
- Team up with local partners and projects?
- Offer proof and updates on how your non-profit is spending its funds?
- Highlight the good the donations are doing?
If you’re struggling to find your nonprofit’s unique selling point, there’s a useful article on identifying your non-profit’s USP online. And you can also learn more about one non-profit’s marketing approach.
Include a Call to Action
Perhaps the most important part of any online ad is the call to action. What do you want visitors to do next? Think about your goals and what steps you need visitors to take to reach your goals.
Choose Your Keywords Carefully
Begin by thinking of the search terms and keywords you’d use if you were looking for a nonprofit in your niche. Then, use a keyword planner tool like Ubersuggest to perform further keyword research. Use these terms in your ads.
Write Ad Groups and Ensure They Are Relevant
Develop a group of ads for rotation and include your target keywords in each group. You’ll also want to ensure that your ads are relevant to your intended audience.
For example, you may want to target them at attracting:
Decide on Your Next Actions
What do your visitors do once they’ve visited your site? Do they donate? Sign up as a volunteer? Ask for information?
Use an analytics tool to determine this, and design future campaigns around relevant keywords.
For further tips for creating successful Google ads, visit their support page.
Track Your Google Ad Success
A recent survey found that 64% of marketing professionals would choose Google Ads over SEO. This is despite SEO’s positive return on investment (ROI) and the organic traffic it delivers.
Well, according to the survey, Google Ads are better for:
- Measurable data
- Traffic volume
- Effectiveness and scalability.
And there’s another huge plus to Google Ads: they’re easier to implement.
You can see how important these factors are to a marketing professional. But they’re every bit as important to your nonprofit too.
By tracking and analyzing the data of your nonprofit, you can also:
- Optimize conversions to increase your results
- Adjust your ads
- Measure the success of individual campaigns and landing pages
- Gain real-time and audience insights
- See where your donors are located
There may come a time when you want to change your nonprofit ads. Just make sure your nonprofit complies with Google’s policies.
For example, Google doesn’t allow:
- Single keywords, although there are exceptions.
- Keywords with a 1-2 quality score
- Overly generic keywords
Nonprofits must also keep their click-through rates (CTRs) at 5% every month (or risk having their accounts deactivated) and have valid conversion tracking if using smart bidding.
Note: It’s worth mentioning that Google policies are subject to change. Their Ad Grants Compliance Guidelines are available online. Keep up-to-date with these, and if you’re unclear on anything, check.
Google’s Ad Grants program allows qualifying nonprofits to gain visibility, attract more donations, and recruit staff and volunteers. Google Ad Grants is an ideal starting place for nonprofits that don’t have a digital marketing strategy or lack the budget to get started.
Aside from the generous $10,000 limit available to nonprofits, there are many other advantages to signing up with Google Ad Grants, such as access to technology tools, data tracking, and professional services to help grow your nonprofit.
Although it may seem complicated, Ad Grants are free to set up. And if you’re unsure of the correct strategy, consider hiring a PPC consultant to guide you.
Has your nonprofit applied for a Google Ad Grant? Tell us about your experiences or share some tips below.