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How to Become a Successful Vlogger

If I told you that you could become a sucessful vlogger, would you believe me?

Or do you think that there is too much competition?

YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year.

How could you possibly break through the noise?

Well, I’m here to tell you that video blogging still has huge potential.

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go:

average video spend and its impact on successful vloggers

Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads.

It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy.

Why?

First, video remains one of the best and most effective ways for people to get to know you.

When they see you, their brain develops an impression of you that helps to build trust. You’re not just an anonymous content creator trying to drive your business. You’re a real person.

Second, video is a preferred method people have for gaining information. The stats don’t lie. People spend up to 2.6 times as long on web pages with video than without video.

Third, the cost of good equipment keeps on falling, and the cameras in our phones keep getting better.

Fourth, video has a strong impact on the user experience, and therefore SEO. A video on your site can increase organic traffic by 157%. Check out this infographic:

why to invest in video how to become a successful vlogger

Finally, video blogging can be lucrative in itself. The top YouTubers make between $14 and $22 million dollars a year.

The power of video is undeniable.

All of this brings up the question: how can you become a successful vlogger?

I’m going to explain the steps you need to take to become a successful vlogger, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos.

Let’s jump in.

How to Come up With a Concept for a Series of Videos

Many people follow the desire to make a video by coming up with one idea for one video.

That would be like starting a blog with an idea for only one article.

As you probably know, that wouldn’t get you very far.

I explain how long content marketing takes in this video:

Video, like any other form of content marketing, needs a long-term strategy defined by a subject, tone of voice, and approach.

Here’s a question to ask yourself:

“What am I trying to convey to my audience?”

Once you know what you’re trying to do, you can define your vlogging content concept:

  • What should the format be? Should I do screen capture demos of step-by-step instructions? Should I be out and about talking to people? Should I talk into the camera?
  • What can I do with video that I can’t do in other formats like the written word?
  • How often am I going to make videos? How much time can I dedicate to them?

You have to document your plan to determine if it’s going to be feasible for long enough to achieve your goals.

The reality is people need to see consistency in order to understand why they should subscribe to your channel.

If you are making random, sporadic videos, it’s going to be harder to convince people to follow you.

The content of your video will be what determines your success.

That is, of course, only if you make quality videos.

How to Create Quality Video Content for Your Vlog

Video making is a complicated profession. When you see all of the elements that go into shooting a television broadcast or feature film you can be forgiven for thinking that you could never make anything like that.

how to become a successful vlogger.

And you probably can’t.

That’s OK.

People who are going to watch your video on your blog are not expecting a Steven Spielberg production.

People understand what vlogging is.

But that doesn’t mean that you should not care about quality. Quality is still super important.

Luckily, the cost of creating quality video has been steadily dropping and continues to drop. There are more and more types of equipment available that can make your video go from amateur to professional-looking.

Step 1. Get a Camera and Tripod

You might be tempted to use your iPhone.

And honestly, cameras on smartphones have gotten amazing over the years. You have probably taken some great photos and videos on your phone already.

But smartphone cameras are difficult for serious video blogging for the following reasons:

  • They are hard to mount properly
  • They have very limited field of depth
  • They have very limited exposure options
  • Sound sucks

Selfie videos are best used for things like Instagram Stories.

They can be a part of your video strategy but shouldn’t be the foundation of it.

Cameras range in quality a lot, from basic models that run in the low hundreds to professional gear that can cost tens of thousands of dollars.

Most DSLR cameras also have video modes, though the options can be just as limited as on smartphones.

If you don’t know, DSLR cameras look like this:

build a successful vlog with camera equipement

The good news is that if you’re not chasing snow leopards in the wild, you won’t need all of those fancy settings.

What you need is a camera with a good lens that’s can take high-quality video. Not 4K necessarily, but enough quality to be able to work with if you want to add any extras.

You can find refurbished HD digital video cameras like this one for under $200.

build a successful vlog with a better video camera

Then, mount that camera onto a tripod. Nothing is worse than shaky video.

You could always place your camera on a table or shelf, but tripods are very affordable and give you 100% control of your filming.

Full-size tripods can go for less than $20, so there’s really no excuse not to have one.

successful vlog get a microphone

Step 2. Get a Microphone

You can either get a camera with a mic-in jack to plug in an external microphone (something you can also do when filming with your smartphone), or you can buy a USB microphone and record the sound directly to your computer.

pasted image 0 713

It depends on the type of conditions you’re filming in, but you usually don’t want to capture sound from directly from the camera.

Separating the recording between two devices adds the challenge of having to sync up sound and image later.

You can overcome this by creating a clap sound that spikes up your audio visualizer for each syncing, then you line that up with the audio from the video.

video editing software for a successful vlog

I can’t stress the importance of having great sound in your videos. Sound is one of our fundamental senses and it should be a part of your marketing strategy.

Here are a few ways to leverage the power of sound:

Simply put, poorly recorded audio can turn people off and get in the way of you getting your message across.

Step 3. Create Your Lighting Setup

Lighting videos is an art all unto itself. But it’s surprisingly easy to get a great effect since there are normally only three primary lights in a video setup.

successful vlog with lighting diagram

The important thing is to separate yourself or your subject from the background. You can do this with the focus and depth of field, of course. But it really looks professional when there is a difference in lighting as well.

You don’t even need a professional lighting setup.

You can create a fairly decent lighting setup from lamps that you might have around the house.

You can also buy LED board lights that diffuse really well without getting hot — one of the drawbacks of using incandescent bulbs. You can buy versions that you can mount on your camera if you aren’t shooting in a controlled environment.

successful vlog how to light your videos

As a general rule, it’s better to be brighter. The image is clearer since the camera captures more light and therefore more detail.

Step 4. Get a Teleprompter

It’s great to be able to speak off the cuff effortlessly. There are some vloggers with a natural style that works really well. Take the beauty vlogger Freddy My Love. Her effortless and natural style has been honed from years of practice.

successful vlog example

Chances are, you will need help to deliver content in a clear and structured way.

You could memorize talking points and do a couple of takes. Then you can splice together the best parts.

That’s a longer process, though, than using a teleprompter.

A teleprompter makes it easier to hit all of the important points without memorizing or awkwardly transitioning between them. You could even write a script to follow verbatim.

But it’s more than a time saver. It drastically improves the way that you interact with your viewers.

Having notes or something written off screen causes you to break eye contact when you’re addressing your audience directly.

According to a study by Cornell University, humans will naturally increase eye contact with people that we admire or like.

Conversely, we tend to break eye contact when talking about embarrassing or uncomfortable subjects.

Viewers will subscribe to vloggers they respect. You can look directly into the eyes of your viewers while still reading your script or bullet points.

A teleprompter might seem complicated, but it’s actually pretty simple.

Teleprompting uses a slanted piece of glass to reflect the words so you can read them.

As long as there is darkness between the glass and the camera lens, the camera won’t pick up the light reflecting from the text on the glass. The camera will only see you.

You, however, will be able to clearly read the text as it scrolls. It looks like this:

how to use a teleprompter to vlog

You can buy a teleprompting setup and use your iPad or tablet with a teleprompting app.

There are also more advanced models that hook up to pedals for your feet that control how quickly the text scrolls.

If all that sounds like way too much, you can always try to build one yourself with a CD case and your smartphone to see if you like it.

Step 5. Do Your Makeup

This might sound a bit controversial – and I’m OK with that because I want you to have all of the options available to becoming successful – but people like watching videos with people who are put together.

(This explains why so many movie stars can be bad at acting.)

You don’t need to be Brad Pitt, and you definitely shouldn’t go overboard, but make an effort.

You’ve got an HD camera and a lighting setup. People have never seen you as clearly as right now.

For example, when you light yourself there will almost certainly be shiny parts of your skin. That’s your natural skin oil.

The most common makeup is a powder that absorbs oil so that your skin appears smooth without reflecting too much light.

how to vlog: tips on editing

Try testing your lighting setup and seeing where your skin is a bit too shiny.

Just to be clear, this goes for men as much as women.

Then, apply a powder if needed. Your video (and you) will look a whole lot more professional.

Step 6. Edit — A Lot

Making videos is like any other skill. You will get better at it the more you do it.

Video editing makes your life a lot easier by making it easier to cut between the best takes to more rapidly built your content.

Video editing software is easy to find — and use. iMovie comes on all macs and is available as an app on iOS.

The drag-and-drop interface makes it a snap to use.

how to successfully vlog editing tips imovie screenshot

If you are ever wondering how to do something, like shorten a transition or overlay an image, there are tons of tutorials on YouTube.

The bottom line is that you should be creating a lot of content. The majority of it you might not even use. But you get better and better each time you try something new.

And you should be careful to avoid oversharing. Instead, you should focus on a more qualitative approach.

Even if you think you did something great the first time through, force yourself to try it again.

You never know when you’re going to stumble onto something great.

OK, you’ve got the keys to actually making your videos to execute your strategy, now comes the hard part.

How to Get People to See Your Vlogs

When you make a video, you are in control of everything.

You decide how much you can invest time and money into creating your video. You decide who you work with and what you want the outcome to be.

Then, you decide when you put it online.

You don’t decide when other people watch it.

You can only try to grab their attention.

Getting people to watch your video can be difficult, but there are many steps that you can take to maximize your potential audience and get more people to click play.

Step 1. Create an Awesome Thumbnail

The first thing that many people will see is the thumbnail on the player before they start the video.

In fact, this is the piece of communication that reaches all the people that come across your video but don’t play it.

That digital real estate is your little promo box and can drive engagement. Take the time to make it great.

Here are two examples from Gary Vaynerchuk. He varies the style of the thumbnail from a photo collage with the title in a fun YouTube-style:

1 gary vee YouTube 1 how to vlog successfully

To a more elegant and serious tone when his subject matter is more inspirational:

1 gary vee YouTube 2 vlog successfully

There’s one thing you will always see in the thumbnail though: the title.

It’s crucial real estate that you can entirely personalize to get people to click.

You will have to abide by the brand values and guidelines, but you should create something custom to make sure you are putting your best foot forward.

To add a thumbnail to your video, click on the video in your video manager.

Then, in the middle of the screen next to the player, you will see a few images that come from your video that you can select as your thumbnail.

how to vlog successfully on Youtube

Click on upload image to add your own custom image. The best size is 1280 x 720 pixels. A 16:9 ratio works best since that’s the format of the layout.

But you have to keep your thumbnail under 2 MB.

Step 2. Optimize Your Video for Search

I’m not just talking about Google search here.

YouTube is the world’s second largest search engine by itself. All of those searches are powering an insane amount of views.

To optimize for search, you need to work on your descriptions. YouTube can’t crawl through your videos like Googlebot crawls through your website.

You need to lend a helping hand to get YouTube SEO right. Here are a couple of things you can do:

  • Write a description of at least 250 words that outlines the subjects of the video
  • Get your keywords in the description in the first few sentences, and use it at least 3 or 4 times in the body of the description
  • Start the title of your video with your keywords
  • Add tags. Tags help you show up in the related videos column when people are watching other videos.
how to vlog successfully with Youtube descriptions

There are also a few of the advanced settings that are helpful to turn on.

1 YouTube SEO for successful vlog.

If your video is focused on a local area, you should add a localization to the video.

Then, you want to drive as many views as possible so you should make sure that the two options are enabled: allow embedding and notify subscribers.

This way people can share your video on their websites, and you can benefit from their traffic to drive views.

And wouldn’t it be silly if your subscribers didn’t know you had a new video? It’s checked on by default but just double check.

Step 3. Use End Screens to Promote Other Videos

Anyone who has watched your video to its completion is probably very interested in what you have to say. That is the best time of all to catch them.

YouTube developed end screens to keep people’s attention at the end of your video.

20 seconds before the end of your video, and/or for a bit afterward, you can present related or featured videos to your viewers.

To do that, go to your YouTube account and click on the video manager in the menu on the left:

1 YouTube successful vlog

You’ll see a list of your videos. Click on one of them.

You’ll see all the options to edit your video, like enhancing it or adding audio. Select Editor, then Add an end screen.

The end screen adds extra time to the end of your video where you can do two key things: promote your other videos and get people to subscribe to your channel.

Click on the Add element button.

1 YouTube 4

You’ll see a dropdown menu with a few of different options. All of them are great for driving traffic.

YouTube provides three options for promoting your other videos and playlists that are pretty great.

how to promote your vlogging content

You can choose to feature your most recently uploaded videos, or you can choose a specific video that you want to promote.

Or you can let YouTube do the work and automatically recommend videos from your channel that would be the most relevant for each viewer.

You could even link out to other people’s videos if you want.

When you add a video, it will display the thumbnail plus the title and the duration of the video:

1 YouTube 7

You can reposition and resize the video.

You can add up to four elements to expose people to as many of your videos as possible.

Step 4. Get People to Subscribe to Your YouTube Channel

If you want to create a successful vlog, you need to increase your subscribers.

Views come and go.

Subscribers are more than people that happened to see your video.

They are people who were so happy with that video that they want to see more. They are anticipating that you will give them something great again.

What’s more, media outlets and brands looking to partner with vloggers will use subscribers as their key metric when evaluating opportunities.

The most important is adding the subscribe action. When you do you will see your channel’s avatar in a round circle.

Neil Patel Circle 4 how to vlog

You can position this button wherever you want on the screen.

You can also use the end screen we discussed above to increase subscribers.

Don’t forget to add a link to subscribe to your website, email signature, and Instagram bio. It’s not just enough to add the YouTube link. You should tell people something clear like “Subscribe to see more videos.”

Step 6. Go Live

Live video is the new wild west in digital marketing. It represents a lot of opportunities. It’s much easier to be featured on the Live home page than the regular YouTube homepage.

how to successfully vlog on Youtube

I’ve written all about how you go live on YouTube and why it’s important.

Live also gives you the opportunity to interact directly with people while they watch you.

You can instantaneously respond to people’s questions that come up in the chat. This creates a real-time relationship.

Conclusion

Video blogging is becoming more and more important for content marketing.

And there’s no time like right now to get started in video marketing.

Organize your thoughts, sit down, and create a concept for a video series.

Like all content marketing, your video needs to give the viewer something of value, whether that be informative or educational or entertainment.

Then, make that video with the highest quality that your time and budget allows.

If it’s helpful, read some books about cinematography. I recommend Gustavo Mercado’s The Filmmaker’s Eye. You can skim through to get the basics about things like shot composition.

Finally, whatever you do, don’t forget to get your video in front of people.

You could make the best video the world has ever seen, but that won’t make you a successful vlogger.

What are your experiences with vlogging?

The post How to Become a Successful Vlogger appeared first on Neil Patel.

Get a Balance Transfer Recession Business Credit Card

The economy is changing. But you can still get a balance transfer recession business credit card.

You Can Get a Balance Transfer Recession Business Credit Card Today

Do you need a balance transfer recession business credit card? For that and any other sort of reward, we’ve got you covered.

Per the SBA, small business credit card limits are a whopping 10 – 100 times that of consumer cards!

This shows you can get a lot more money with small business credit. And it also shows you can have personal credit cards at retailers. So you would now have an additional card at the same stores for your company.

And you will not need collateral, cash flow, or financial data in order to get small business credit.

Credit Card Benefits

Perks vary. So, make sure to choose the benefit you prefer from this array of alternatives. Because you may find something you like even better than a balance transfer recession business credit card.

Get a Reliable Low APR/Balance Transfer Recession Business Credit Card for Lavish Travel Points

Flat-rate Travel Rewards

Capital One® Spark® Miles for Business

Check out the Capital One® Spark® Miles for Business. It has an introductory yearly fee of $0 for the first year, which after that rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.

This card is fantastic for travel if your expenses don’t fall under basic bonus categories. You can get unlimited double miles on all purchases, without any limits. Get 5x miles on rental cars and hotels if you book with Capital One Travel.

Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. But you just get it if you spend $4,500 in the initial 3 months from account opening. There is no foreign transaction fee. You will need a good to exceptional FICO score to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-miles/

Bonus Travel Categories with a Sign-Up Offer

Ink Business Preferred℠ Credit Card

For a fantastic sign-up offer and bonus categories, take a look at the Ink Business Preferred℠ Credit Card.

Pay an annual fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.

Get 100,000 bonus points after spending $15,000 in the initial 3 months after account opening. This works out to $1,250 towards travel rewards if you redeem via Chase Ultimate Rewards.

Get 3 points per dollar of the first $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.

You can get 25% more in travel redemption when you redeem for travel via Chase Ultimate Rewards. You will need a great to superb FICO score to qualify.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/business-preferred

No Yearly Fee

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no yearly fee while still getting travel rewards, take a look at this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the initial 9 billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.

You can get 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Get unlimited 1.5 points for each $1 you spend on all purchases, everywhere, every time. And this is despite how much you spend.

Also get 3 points per every dollar spent when you book your travel (car, hotel, airline) via the Bank of America® Travel Center. There is no limit to the number of points you can get and points don’t expire.

You will need outstanding credit to get this one (as in, 700s or better).

Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/

Hotel Credit Card

Marriott Bonvoy Business™ American Express® Card

Have a look at the Marriott Bonvoy Business™ Card from American Express. It has a yearly fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need good to outstanding credit to get this card.

Points

You can get 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the first 3 months. Get 6x the points for eligible purchases at participating Marriott Bonvoy hotels. You can get 4x the points at US restaurants and gas stations. And you can get 4x the points on wireless telephone services bought straight from American service providers and on American purchases for shipping.

Get double points on all other eligible purchases.

Rewards

Also, you get a free night every year after your card anniversary. And you can get an additional free night after you spend $60,000 on your card in a calendar year.

You get Marriott Bonvoy Silver Elite status with your Card. Plus, spend $35,000 on eligible purchases in a calendar year and earn an upgrade to Marriott Bonvoy Gold Elite status through the end of the next calendar year.

Also, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.

Find it here: https://creditcard.americanexpress.com/d/bonvoy-business/

Trustworthy Credit Cards for Fair to Poor Credit, Not Calling for a Personal Guarantee

Get a great alternative to a balance transfer recession business credit card.

Brex Card for Startups

Have a look at the Brex Card for Startups. It has no yearly fee.

You will not need to supply your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN.

Nonetheless, they do not accept every industry.

Likewise, there are some industries they will not work with, as well as others where they want more documentation. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a corporation’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on Brex Travel. Likewise, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit scores (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/

Secure Corporate Credit Cards for Fair Credit Scores

Grab another terrific alternative to a balance transfer recession business credit card.

Capital One® Spark® Classic for Business

Check out the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your business, without any minimum to redeem.

While this card is within reach if you have fair credit, beware of the APR. Yet if you can pay in a timely manner, and in full, then it’s a bargain.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/

Balance Transfer Recession Business Credit Suite

Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines. Get a balance transfer recession business credit card now!

Flexible Financing Credit Cards – Check Out Your Alternatives!

The Plum Card® from American Express

Check out the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. Afterwards, pay $250 each year.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

You will need excellent to superb credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/

Outstanding Company Credit Cards with No Annual Fee

No Annual Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Check out the Ink Business Unlimited℠ Credit Card. Past no annual fee, get an introductory 0% APR for the initial twelve months. Afterwards, the APR is a variable 14.74 – 20.74%.

You can get unlimited 1.5% Cash Back rewards on every purchase made for your business. And get $500 bonus cash back after spending $3,000 in the first 3 months from account opening. You can redeem your rewards for cash back, gift cards, travel and more via Chase Ultimate Rewards®. You will need outstanding credit to receive this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited

Balance Transfer Recession Business Credit Suite

Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines. Get a balance transfer recession business credit card now!

Company Credit Cards with a 0% Introductory APR – Pay Nothing!

Blue Business® Plus Credit Card from American Express

Have a look at the Blue Business® Plus Credit Card from American Express. It has no yearly fee. There is a 0% introductory APR for the first 12 months. Afterwards, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on day to day company purchases like office supplies or client dinners for the initial $50,000 spent per year. Get 1 point per dollar afterwards.

You will need good to exceptional credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/

American Express® Blue Business Cash Card

Also have a look at the American Express® Blue Business Cash Card. Keep in mind: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. Yet its rewards are in cash instead of points.

Get 2% cash back on all eligible purchases on up to $50,000 per calendar year. Then get 1%.

It has no annual fee. There is a 0% introductory APR for the initial twelve months. After that, the APR is a variable 14.74 – 20.74%.

You will need great to exceptional credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/

Balance Transfer Recession Business Credit Suite

Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines. Get a balance transfer recession business credit card now!

The Perfect Balance Transfer Recession Business Credit Card for You

Your absolute best balance transfer recession business credit card will hinge on your credit history and scores.

Only you can choose which features you want and need. So make sure to do your homework. What is excellent for you could be disastrous for another person.

And, as always, make sure to establish credit in the recommended order for the best, fastest benefits.

The economy will change again, and you will be able to get a balance transfer recession business credit card even more easily.

 

 

 

 

The post Get a Balance Transfer Recession Business Credit Card appeared first on Credit Suite.

Sweeps (YC W20) Is Hiring a Senior Software Engineer

Article URL: https://sweeps.ai/senior-software-engineer.pdf Comments URL: https://news.ycombinator.com/item?id=25071823 Points: 1 # Comments: 0

The post Sweeps (YC W20) Is Hiring a Senior Software Engineer first appeared on Online Web Store Site.

The post Sweeps (YC W20) Is Hiring a Senior Software Engineer appeared first on ROI Credit Builders.

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