Tuesday, November 3rd, 2020
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Regardless of the election outcome this week, some key decisions relevant to investors may be made by regulators who won’t change right away.
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Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch.
So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store.
But as you’ll soon discover, ecommerce website builders come in all different shapes in sizes. Which one is the best? Continue below to view my buying guide and top recommendations.
The Top 7 Options For Ecommerce Website Builders
How to Choose the Best Ecommerce Website Builder For You
Before you start searching for different ecommerce site builders, you must understand how to evaluate these options. There are certain factors that must be taken into consideration as you’re shopping around and narrowing down your top picks. I’ll explain each one in greater detail below:
Technical Skill Level
What is your technical background?
Some ecommerce website builders are designed for beginners, others are made for advanced users and developers, and the rest fall somewhere in between. If you’re a DIY-type person, then your technical abilities will play a significant factor in choosing the right platform.
Beginners should aim for platforms that don’t require coding. These website builders will let you put everything together with simple drag-and-drop functionality.
Advanced users and developers may want the ability to access the site’s backend code for advanced customizations. Businesses should consult with their tech team or whoever will ultimately be working on the site before finalizing a decision.
Business Stage and Size
New business and rapidly scaling startups won’t necessarily have the same needs in an ecommerce website builder. Some of you might even be looking to sell a handful of products online as a small side project or part-time job.
If you already have an existing website, you might not need a complete site builder. There are other tools out there that can add shopping cart functionality to your current site (more on this shortly).
Do you still need to register your domain name? Have you picked a web hosting plan yet?
There are website builders out there that provide you with all of these capabilities out of the box from a single platform. In other instances, you’ll need to get your domain and hosting plan separately.
Dropshipping makes it possible to run an ecommerce website without having to buy, store, or ship inventory to your customers. When someone purchases something from your website, the supplier handles fulfillment and ships the product directly to those customers.
If you’re interested in running an ecommerce site that follows this business model, you need to make sure that your site builder supports dropshipping.
While not every website builder will come with dropshipping functionality out of the box, the best ones will seamlessly integrate with dropshipping software and third-party tools.
Design and Templates
Start to think about the visual aesthetics of your ecommerce site. The best ecommerce website builders will make it possible for you to create a beautiful site without having to hire a designer.
The easiest way to do this is by starting with a pre-built template and customizing it with your content. You should be able to choose a theme or template that fits with your brand image and industry.
As you start browsing and evaluating different platforms, you’ll quickly realize that the templates and design tools aren’t equal across the board—some are undoubtedly better than others.
Not every ecommerce website builder comes standard with a long list of functions. In some cases, you’ll have to customize your site’s functionality by adding features from a marketplace or app store. Depending on the functionality you’re looking for, you might even need to integrate your site with a third-party tool or platform.
With that said, other site builders will provide you with all of the functions you could possibly need out of the box (with some restrictions).
There’s really no right or wrong answer here; it’s all about personal preference. Would you rather have every feature at your disposal as soon as you create an account? Or do you prefer adding functionality as needed?
The answer to these questions will help you narrow down your choices.
Your ecommerce website builder might restrict how many products you can sell on the site. Some platforms will even charge you extra fees based on your traffic volume.
This usually isn’t a concern for new websites, but as your site scales, this can definitely become a problem.
Look beyond the rock-bottom prices and entry-level plans offered by different platforms. See how much it will cost you if your product list doubles, triples, or quadruples. Will you incur extra fees?
Some ecommerce site builders are better for selling just a dozen products or so as opposed to managing extensive product catalogs in the hundreds or thousands.
The Different Types of Ecommerce Website Builders
Ecommerce website builders fall into a handful of different categories. I want to quickly explain the different types of ecommerce site builders before we continue. This will make it much easier to find the best option for you.
Traditional Website Builders
There are lots of great site builders out there that allow you to create any website from scratch. Some of the most popular platforms will also have plans for ecommerce sites.
These are great options for beginners. You can create a new website using one of the world’s most popular site builders without having to write a single line of code. You’ll benefit from tools like drag-and-drop functionality and the ability to bundle domain registration and hosting into a single plan. Essentially, you’ll get everything you need from one place.
Just make sure you choose an ecommerce plan offered by the traditional site builder you’re evaluating. Otherwise, you won’t be able to sell online.
WordPress is a great option for people who want complete control of their ecommerce site. As a free and open-source CMS, the capabilities and customizations are virtually endless.
For those of you with an existing WordPress website, you can add ecommerce functionality by installing a WordPress plugin. These plugins will give you the ability to start selling online.
Even if you’re starting a new ecommerce website from scratch, WordPress is still a viable option to consider. Some ecommerce WordPress plugins can even help you with the design and layout of your site, as opposed to just adding a shopping cart.
This is pretty self-explanatory. Ecommerce platforms are built specifically for ecommerce websites.
Unlike a traditional website builder, these tools will have product catalogs and shopping cart functionality built into every plan. So you won’t have to worry about upgrading or choosing an ecommerce-specific plan to sell online.
Ecommerce platforms are also great for SEO. The themes and templates are built to help your site and products rank organically in SERPs.
Shopping Cart Extensions
Shopping cart extensions are perfect for people who already have a site that’s live on the web. Rather than building the whole site over from scratch, these tools simply add shopping cart functionality to your existing website.
They aren’t always ideal for selling at scale, but they can be great for managing a handful of products.
For example, let’s say you’re a blogger that wants to start selling t-shirts, hats, or mugs. A shopping cart extension would be a quick and easy way to add ecommerce functionality to your blog.
#1 – Shopify Review — Best Out-of-the-Box Ecommerce Functions
Shopify is king in the ecommerce space. Trusted by 1+ million websites in 175 countries, it’s one of the most popular ecommerce platforms available on the market today.
More than $200 billion in online sales have been facilitated via Shopify.
The platform is extremely versatile. Whether you’re starting a new ecommerce business from scratch or expanding your physical presence to an online store, Shopify can accommodate your needs. It comes with everything you need to build your website and start selling online:
- Industry-specific templates
- Supports multiple sales channels (point-of-sale, social media, online marketplaces, etc.)
- Drag-and-drop store builder
- 70+ templates
- Custom domains
- Secure checkout
- Gift cards
- 24/7 support
- Unlimited products
- Built-in payment processing
- Shipping discounts
- Marketing tools
- Business insights
Regardless of your business size or industry, Shopify’s ecommerce platform is versatile enough to support your site.
Plans start at just $29 per month. You can try Shopify for free with a 14-day trial.
#2 – Wix Review — Best Drag-and-Drop Ecommerce Builder
Wix is one of the best overall site builders on the market today. The platform can be used to create any website—including ecommerce sites.
More than 160 million people across the globe have used Wix to create a website from scratch.
Wix is a great option for beginners. Anyone can use this platform to build an ecommerce site, regardless of technical skill level. Here’s what makes Wix so great:
- Intuitive drag-and-drop site builder
- 500+ stunning templates
- Optimized for SEO
- App marketplace for custom functions
- Advanced design features like video backgrounds, animations, and scroll effects
- Mobile-optimized ecommerce site
- Custom domain, free hosting, and free SSL certificate
- Supports multiple payment methods
- Product pages and store manager tools
- $300 in advertising vouchers
- 24/7 customer care
- Unlimited products
Ecommerce plans from Wix start at $23. But I recommend starting with the Business Unlimited plan, at a minimum. It’s just $4 more per month and comes with enhanced features.
You can start building your Wix site for free to try out the drag-and-drop builder. Then take advantage of a 14-day free trial to access premium features.
#3 – BigCommerce Review — Best For Large Ecommerce Sites
BigCommerce is another industry leader in the ecommerce world. For more than a decade, this platform has served ecommerce sites in 120+ countries.
Over $25 billion in merchant sales have been powered by BigCommerce.
This platform is great for wholesalers, international ecommerce sites, B2B sellers, and multi-channel sales. For selling at scale, look no further than BigCommerce.
- Easy to use and secure platform
- Powerful ecommerce analytics and customer insights
- Drag-and-drop building tools with no coding required
- WordPress integration
- Custom checkout capabilities with checkout API and SDK
- Optimized for mobile and SEO
- Built-in faceted search
- Cross-channel sales support (brick & mortar, social, marketplaces, etc.)
- Multiple currency support
- Global CDN
- Cross-border fulfillment
- Built-in payment processing
Overall, BigCommerce is my top recommendation for large ecommerce websites. If you want to sell online without restrictions, this will be a top option to consider.
Plans start at $29.95 per month. Try BigCommerce free for 15 days.
#4 – Squarespace Review — Best Beautiful Ecommerce Designs
Squarespace is another all-in-one website builder that can be used to create any type of website.
But unlike other traditional site builders out there, Squarespace is optimized for businesses. With the exception of the personal plan, all Squarespace subscriptions come with built-in ecommerce functionality.
Squarespace is a popular choice for creative professionals who want to showcase their portfolios and sell online. It comes with features like:
- Award-winning design templates
- Built-in tax tools
- Supports sales for subscriptions and digital content
- Discount codes and gift cards
- Secured checkout process from any device
- Abandoned cart recovery tools
- Ecommerce integrations for shipping and payment processing
- 24/7 customer support
You’ll need to connect your own payment processor to run an online store with Squarespace. Ecommerce plans start at $18 per month. Upgrade to the Basic Commerce plan ($26 per month) to avoid 3% transaction fees.
If creating a visually appealing ecommerce site with stunning designs is your top priority, Squarespace should definitely be on your shortlist.
#5 – 3DCart Review — Best Developer-Friendly Ecommerce Software
If you have unique needs and you’re working with a developer or designer, 3DCart might be the solution for you.
3DCart isn’t quite as popular as some of the other ecommerce website builders on our list. But with that said, it’s not for everyone.
While 3DCart does have drag-and-drop building tools to accommodate beginners, the software is powerful enough to support the needs of developers and design experts. So it can essentially be as simple or complex as you want it to be.
Other top features and noteworthy highlights of 3DCart include:
- 200+ built-in features
- 200+ ways to accept payments
- 50+ free themes
- Simple and versatile shipping setups
- Robust security
- Supports dropshipping
- Supports subscriptions, tickets, events, and print-on-demand sales
- Powerful CMS
- Optimized for SEO
All plans come with secure hosting, unlimited orders, 24/7 support, and no transaction fees. Pricing starts at just $8.55 per month.
Subscriptions are backed by a 30-day money-back guarantee. Try it free for 15 days.
#6 – Square Online Review — Best For Small Businesses with Physical Retail Space
Square is best known for its payment processing and POS solutions. But the platform also provides business owners with the ability to create a free online store.
If you’re a brick and mortar retailer that’s currently selling with Square POS, you can easily expand your online presence by building an ecommerce site using Square Online.
Let’s take a closer look at some of the features and benefits that you’ll get with Square Online:
- Fast setup with no coding required
- Built-in payment processing
- Automatic sync with your Square POS system
- Supports in-house and on-demand delivery
- Instagram integration
- Inventory management tools
- Accept gift cards, Google Pay, and Apple Pay
Launching an ecommerce site with Square Online is free; you’ll only pay the transactional fees (starting at 2.9% + $0.30). For advanced features, paid plans start at $12 per month.
#7 – WooCommerce Review — Best Ecommerce WordPress Plugin
If you currently have a WordPress website and need to add shopping cart functionality to it, WooCommerce will be the best option for you.
This plugin is built specifically for WordPress, and it’s one of the most popular WordPress plugins on the market today.
What makes WooCommerce so great? Let’s take a closer look:
- Fully customizable with features that can extend its functionality
- Flexible and open-source
- 140+ gateways and payment integrations
- Ability to manage orders on the go
- Supports physical products, digital products, and subscriptions
- Hundreds of free and paid extensions
- Fully scalable
- Developer-friendly with REST API
To get started with WooCommerce, you’ll need to have an existing WordPress site. That means you’ll have to handle the domain registration and hosting on your own as well.
The WooCommerce plugin is free to install.
The first step to selling online is finding a viable ecommerce website builder.
Which one is the best? It really depends on what you’re looking for.
In order to find the best option for your website, refer to the buying guide, reviews, and recommendations outlined in this post. This will definitely help you narrow down your options.
Do you know what sucks when browsing a website?
Getting a 404 page.
It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site.
That means finding and fixing 404 errors needs to be a priority.
In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them.
What Is a 404 Error?
A 404 error is a code that indicates a requested page cannot be found.
Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories:
- 100-199 are informational responses
- 200-299 are success responses
- 300-399 denote redirects
- 400-499 denote client errors
- 500-599 denote server errors
So what exactly does a 404 error mean?
A 404 error (also known as an HTTP 404 or 404 code) is a very specific type of client error. It means the page the viewer is trying to reach can’t be found on the server.
Hard 404 vs. Soft 404 Errors
There are actually two types of 404 errors you need to watch out for.
While you’ll have probably come across a hard 404 request when browsing a website at some point, you’re unlikely to see a soft 404 error unless you get notified by Google Search Console.
A soft 404 happens when a non-existent page on your site displays a “not found” message to users but returns a 200 OK status to search engines.
This tells Google and other search engines there’s a page at that URL. As a result, crawlers waste time trying to crawl and rank the URL.
Here’s the thing: Google is pretty good at identifying these false pages.
When it finds a page returning a 200 OK status with all the attributes of a page that should return a 404 code, it slaps a soft 404 error on it and notifies the site owner in Google Search Console.
What You Need to Know About Your Site’s 404 Errors
Okay, so you know what these errors are. Now you need to understand what causes 404 errors.
There could be many reasons why your site is returning 404 errors.
You’ll get 404 errors if you’ve deleted or removed pages from your site recently without redirecting their URLs.
404 errors can also occur if you’ve relaunched or transferred your domain and failed to redirect all your old URLs to the new site.
Sometimes 404 errors can be the result of changing a page’s URL. Altering any part of the URL, whether that’s a category name or the page’s slug, will result in a 404 error.
Even mistyping a URL in an internal link can result in a 404 page and a broken link.
Why Are 404 Errors Bad for Websites?
A large number of 404 errors could spell big trouble for your website.
Let’s start with the user’s viewpoint. Continually running into 404 errors when browsing your site will result in a terrible user experience.
Even finding one 404 error can be enough to send a visitor packing.
Read that again: just one 404 error could cost you a customer.
It gets worse, because 404 errors can also damage your rankings.
404 errors aren’t a ranking factor per se, and Google won’t penalize you directly for having lots of them.
But they can harm your SEO.
The more broken links your site has, the harder it will be for Google and other search engines to crawl your site. Link equity won’t be passed around your site well, either.
Both of these can cause a drop in rankings.
You may also suffer from high bounce rates if users leave your site after landing on a 404 page. Unlike 404 errors, bounce rates are a ranking factor, and Google could penalize your site if its bounce rate is too high.
How to Find and Fix 404 Errors on Your Site
Now you know how bad 404 errors are, let’s look at how we can find them and fix them.
Finding 404 Errors
Site crawlers like Screaming Frog are a great way to find broken links that lead to 404 errors quickly. Screaming Frog is also free if your site has 500 URLs or less.
Start by running a site audit.
Then click on Response Codes in the top menu.
Filter for Client Error 4XX to get a list of every page returning a 404 error.
Site crawlers won’t give you a complete list of 404 errors, however, as they only show broken links.
But you can find every 404 error on Google Search Console.
Google Search Console provides a list of every 404 error Googlebot finds on your site. This includes both hard 404s and soft 404s.
Login to the Search Console, click Coverage, and select the Excluded tab.
You’ll see a list of hard 404 errors marked Not found (404) and soft 404 errors marked Soft 404.
Click on each to see a full list of pages returning 404 errors.
You can also find 404 errors in Bing Webmaster Tools by clicking Reports & Data and then Crawl Information.
Finally, you can find 404 errors using my SEO tool, Ubersuggest.
Head to the site audit tab in the left-hand sidebar.
Run a Site Audit and then click Critical Errors.
Then click on the Warnings tab at the top of the page.
If any pages return 404 error codes, they’ll be listed here. Click on the issue to see a full list of the pages.
Fix 404 Errors
Now it’s time to fix all the errors you’ve found.
Here are four ways to do it:
- Redirect the 404 error: Redirecting users to another relevant page is the easiest way to fix 404 errors on your site. Just make sure you redirect them to something relevant — don’t just send them back to your homepage.
- Restore the page: If you find there’s still a lot of demand for a page you’ve deleted and there’s no suitable page to redirect users to, consider restoring the original page.
- Correct the link: If broken links exist on your site, you can simply edit the link to point to the correct URL. You won’t be able to fix links on websites you don’t control, however.
- Create a 404 page: By creating a custom 404 error page, you can make sure no visit is wasted—more on this below.
If you have a lot of 404 errors, you’ll need to prioritize your efforts. If you have 404 errors on any major pages, fix these first. Product pages, contact pages, and service pages with 404 errors should be fixed first.
Other pages may not be so pressing. Google Search Console may uncover 404 errors on pages that a human user would never be able to navigate to. You’ll want to fix them eventually, but these errors shouldn’t impact your rankings too much.
Find and Fixing 404 Errors on Your WordPress Site
If you have a WordPress site, you can use the same steps above to find 404 errors.
Found them? Great, now let’s fix 404 errors in WordPress.
If you’re getting site-wide errors, it’s probably an issue with your permalinks. Head to “Settings → Permalinks to update your settings.
Click “Save Changes” at the bottom of the page once you’re done.
If specific pages are returning 404 errors, you’ll want to set up a 301 redirect for them. WordPress will try to do this automatically, but sometimes it doesn’t work.
Once it’s installed and activated, head to Tools → Redirection.
You’ll need to answer a few quick questions to set up the tool.
Then you’ll be able to redirect any URL on your WordPress site. Just enter the URL you want to redirect in the Source URL field and the URL you want to redirect the page to in the Target URL field.
Then click Add Redirect.
If this seems confusing or complicated, it might be best to have a website developer or your website hosting support team help you with this to make sure all 404s are redirected properly.
How Often Should You Check for 404 Errors?
How often you should check for 404 errors depends on the size of your site.
Smaller sites with less than 50 pages can probably check for 404 errors every month or so. Larger sites may want to run checks for 404 errors every week or every other day.
Other Top Tools to Find and Fix 404 Errors
The methods I’ve mentioned above aren’t the only ways to find and fix 404 errors. Here are some of the other leading tools you can use.
Dead Link Checker
Dead Link Checker is similar to Screaming Frog. You can use it to check up to 2000 links on your site to see if any are broken.
Google Analytics doesn’t track 404 errors out of the box, but you can use it to find 404 errors if you have a custom 404 page.
Start by finding the name of your 404 page.
Mine is Page not found – Neil Patel.
Then open Google Analytics and head to Behavior → Site Content → All Pages
Now add Page Title as a Secondary Dimension.
Click Advanced next to the search bar, then change the rule from Page to Page Title and type your 404 page title into the Containing box.
You’ll now have a report of how many people landed on your 404 page, and where they came from.
If you have a WordPress site, MonsterInsights can do all of the hard work for you. Rather than creating a manual report in Google Analytics, simply install the MonsterInsights plug-in.
It automatically tracks your 404 errors as soon as you connect your Google Analytics.
Crafting a Unique 404 Error Code Page
I highly recommend creating a unique 404 error code page for your site.
Most standard 404 error messages are way too technical for the average user to understand, and they don’t help them find another relevant page.
With a unique 404 page, you can provide more value to your users and even help them find the information they are looking for.
You can also boost your branding and marketing efforts.
Many companies use a custom 404 error page to reinforce their brand image and inject a bit of humor. Creating a custom URL page also makes it easier to track 404 errors in Google Analytics.
Don’t go overboard, however. A clean and straightforward 404 page is much more effective than an overly elaborate one.
Make sure you include a 404 header status on your custom page, too.
If you don’t, search engines won’t recognize the page correctly. Google will keep displaying the page in search results and send you a deluge of soft 404 error messages in the Search Console.
If you need some inspiration, here are some of my favorite unique 404 page examples:
Airbnb makes the most of a 404 error by showing users a fun GIF and offering links to their site’s main pages.
Southwest takes full responsibility for the mistake and explains how it may have happened if users want to try to find the page again.
Wendys goes above and beyond with their 404 page. There are no links to other parts of their site here; just a free game users can play to pass the time.
Use the strategies and tools above to regularly run checks to find 404 errors and fix them quickly. The faster you fix them, the less damage they can do.
How many 404 errors have you been able to fix on your site? Let me know in the comments.
You Can Get a Business Credit Card Online in a Recession
Get a business credit card online in a recession. Here’s how – no matter what is going on with COVID-19.
Per the SBA, small business credit card limits are 10 – 100 times that of personal cards! This shows you can get a lot more money with business credit.
And this also means you can have personal charge cards at stores, and now have an additional card at the same stores for your small business. And you won’t need collateral, cash flow, or financial information in order to get business credit.
Business Credit Card Online in a Recession Features
Benefits vary, so be sure to choose the benefit you prefer from this range of choices.
Secure Business Credit Cards for Average Credit, Not Needing a Personal Guarantee
Brex Card for Startups
Have a look at the Brex Card for Startups. It has no yearly fee.
You will not need to provide your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN.
However, they do not accept every industry.
Also, there are some industries they will not work with, and others where they want more paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.
To determine creditworthiness, Brex checks a business’s cash balance, spending patterns, and investors.
You can get 7x points on rideshare. Get 4x on Brex Travel. Likewise, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.
You can have poor credit scores (even a 300 FICO) to qualify.
Find it here: https://brex.com/lp/startups-higher-limits/
Small Business Credit Cards for Luxurious Travel Points
Flat-rate Travel Rewards
Capital One® Spark® Miles for Business
Take a look at the Capital One® Spark® Miles for Business. It has an introductory annual fee of $0 for the first year, which after that rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.
This card is excellent for travel if your costs don’t fall into common bonus categories. You can get unlimited double miles on all purchases, without any limits. Earn 5x miles on rental cars and hotels if you book through Capital One Travel.
Get an introductory bonus of 50,000 miles. That’s the same as $500 in travel. But you only get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction fee. You will need a good to outstanding FICO score to qualify.
Bonus Travel Categories with a Sign-Up Offer
Ink Business Preferred℠ Credit Card
For a terrific sign-up offer and bonus categories, have a look at the Ink Business Preferred℠ Credit Card.
Pay an annual fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.
Get 100,000 bonus points after spending $15,000 in the initial three months after account opening. This works out to $1,250 towards travel rewards if you redeem via Chase Ultimate Rewards.
Get 3 points per dollar of the initial $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.
You can get 25% more in travel redemption when you redeem for travel through Chase Ultimate Rewards. You will need a great to outstanding FICO score to qualify.
Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines.
No Annual Fee
Bank of America® Business Advantage Travel Rewards World MasterCard® credit card
For no yearly fee while still getting travel rewards, check out this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the first 9 billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.
You can get 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.
Get unlimited 1.5 points for each $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.
Likewise get 3 points per every dollar spent when you book your travel (car, hotel, airline) via the Bank of America® Travel Center. There is no limit to the number of points you can earn and points don’t expire.
You will need superb credit scores to get this one (as in, 700s or better).
Hotel Credit Card
Marriott Bonvoy Business™ American Express® Card
Check out the Marriott Bonvoy Business™ Card from American Express. It has an annual fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need good to exceptional credit to get this card.
You can earn 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the first three months. Get 6x the points for eligible purchases at participating Marriott Bonvoy hotels. You can get 4x the points at United States restaurants and filling stations. And you can get 4x the points on wireless telephone services purchased directly from American service providers and on American purchases for shipping.
Get double points on all other qualified purchases.
Plus, you get a free night every year after your card anniversary. And you can earn another free night after you spend $60,000 on your card in a calendar year.
You get complimentary Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and earn an upgrade to Marriott Bonvoy Gold Elite status through the end of the next calendar year.
Also, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.
Business Credit Cards with a 0% Introductory APR – Pay Zero!
Blue Business® Plus Credit Card from American Express
Have a look at the Blue Business® Plus Credit Card from American Express. It has no yearly fee. There is a 0% introductory APR for the initial one year. Afterwards, the APR is a variable 14.74 – 20.74%.
Get double Membership Rewards® points on day to day business purchases like office supplies or client suppers for the first $50,000 spent each year. Get 1 point per dollar afterwards.
You will need good to outstanding credit to qualify.
American Express® Blue Business Cash Card
Also check out the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. However its rewards are in cash instead of points.
Get 2% cash back on all eligible purchases on up to $50,000 per calendar year. Then get 1%.
You will need good to excellent credit scores to qualify.
Secure Business Credit Cards for Fair Credit Scores
Capital One® Spark® Classic for Business
Check out the Capital One® Spark® Classic for Business. It has no yearly fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your company, without minimum to redeem.
While this card is within reach if you have fair credit, beware of the APR. However if you can pay on schedule, and completely, then it is a bargain.
Starwood Preferred Guest® Business Credit Card from American Express
Another choice is the Starwood Preferred Guest Business Credit Card from American Express.
This card is for those who stay at Starwood Preferred Guest and Marriott hotels often. Earn six points per dollar of eligible purchases at participating SPG and Marriott Rewards hotels.
And get four points per dollar at American restaurants, US filling stations, and on US purchases for shipping.
Also, earn four points to the dollar on wireless telephone services purchased directly from US service providers. For all other eligible purchases, earn two points per dollar.
Earn 75,000 bonus points when you spend $3,000 in the initial three months of account opening. Benefits include free in-room premium internet access, Sheraton Club lounge access, and purchase protection.
Plus you get car rental loss and damage insurance. And you get baggage insurance. There is also a global assistance hotline. And there is a roadside assistance hotline. And get travel accident insurance and extended warranty coverage.
The most significant issue is the yearly fee. There is a $0 introductory annual fee for the first year, then it’s $95 afterwards. Plus there is no 0% introductory APR. Instead, there is a 17.74 – 26.74% variable APR
Secure Business Credit Cards for Average Credit
Capital One® Spark® Classic for Business
For average credit, we like the Capital One Spark Classic for Business. It has no yearly fee. There are cash-back rewards. The card gets an unlimited 1% cash back on all purchases. There is an annual fee of $0.
With this card, you will get benefits including an auto rental collision damage waiver, and purchase security. And you also get extended warranty coverage. And you get travel and emergency assistance services.
But BEAR IN MIND: the ongoing APR is 24.74% variable APR. And the penalty APR is even higher, 31.15%. Also, there is no sign-up bonus.
Get this business credit card online in a recession here: https://www.capitalone.com/small-business/credit-cards/spark-classic/
Small Business Credit Cards for Luxurious Travel Points
Capital One® Spark® Miles for Business
Be sure to check out the Capital One® Spark® Miles for Business card. With this card, you can get 2 miles per dollar on all purchases. When you spend $4,500 within the first 3 months of opening an account, you can earn 50,000 miles. So, that is worth $500 in travel.
Benefits for cardholders include an auto rental collision damage waiver, and purchase security. And they also include extended warranty coverage. And you get travel and emergency assistance services.
Cardholders will pay $0 introductory for first year. But they will pay $95 after that for the annual fee.
There is no 0% APR for purchases or balance transfers with this card. The APR is 18.74% (variable).
Grab a Terrific Business Credit Card Online in a Recession for Cash Back
Capital One ® Spark® Cash for Business
Take a look at the Capital One® Spark® Cash for Business. It has an introductory $0 yearly fee for the first year. After that, this card costs $95 annually. There is no introductory APR offer. The regular APR is a variable 18.49%.
You can get a $500 one-time cash bonus after spending $4,000 in the initial three months from account opening. Get unlimited 2% cash back. Redeem any time without any minimums.
You will need great to superb credit to qualify.
Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines
Flat-Rate Rewards and No Yearly Cost
Discover it® Business Card
Check out the Discover it® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for year. After that the regular APR is a variable 14.49 – 22.49%.
Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimum spend requirement.
You can download transactions| conveniently to Quicken, QuickBooks, and Excel. Keep in mind: you will need great to superb credit to receive this card.
Ink Business Cash℠ Credit Card
Have a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the first year. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the first three months from account opening.
You can get 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on internet, cable, and phone services each account anniversary year.
Get 2% cash back on the first $25,000 spent in combined purchases at filling stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limitation to the amount you can earn.
You will need exceptional credit scores to get approval for this card.
Boosted Cash Back Categories
Bank of America® Business Advantage Cash Rewards MasterCard® credit card
Have a look at the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no annual fee. You can get a $300 statement credit offer.
Get 3% cash back in the category of your choice. So these are gas stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Get 2% cash back on dining. So this is for the initial $50,000 in combined choice category/dining purchases each calendar year. Then get 1% after, with no limits.
You will need outstanding credit to qualify.
Find it here: https://promo.bankofamerica.com/smallbusinesscards2/
Get a Flexible Financing Business Credit Card Online in a Recession
The Plum Card® from American Express
Check out the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. After that, pay $250 per year.
Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.
You will need good to excellent credit scores to qualify.
Unbeatable Cards for Jackpot Rewards That Never Expire
Capital One® Spark® Cash Select for Business
Have a look at the Capital One® Spark® Cash Select for Business. It has no annual fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can earn. And earn a one-time $200 cash bonus when you spend $3,000 on purchases in the first 3 months. Rewards never expire.
Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR afterwards.
You will need great to excellent credit to qualify.
Establish business credit fast and beat the recession with our research-backed guide to 12 business credit cards and lines
The Perfect Business Credit Card Online in a Recession for You
Your outright best company credit cards hinge on your credit history and scores.
Only you can pick which features you want and need. So make sure to do your homework. What is excellent for you could be disastrous for someone else.
And, as always, be sure to develop credit in the recommended order for the best, fastest benefits. The situation with COVID-19 will not last forever.
In saturated and competitive markets, detailing your product’s “Unique Mechanism” is essential.
And that’s why it’s become one of my go-to strategies in almost every funnel I set-up.
See: The “Unique Mechanism” is THE thing in your marketing that gives your prospects hope that this time, with your offer, things will be different for them. That… no matter how many different things they may have tried in the past… this time… with your offer… they will finally get the results they’re after.
So What Is The “Unique Mechanism”?
It’s the part, piece, component, process or aspect of your product or service that delivers the results. It’s the thing that makes your product or service different in HOW it fulfills on your promise.
You see: In saturated and competitive markets, there’s a good chance the most compelling promise you can make to prospects has already been presented to them by one or more competitors.
Making the same promise, obviously, will only get your marketing message lost in the noise of every other marketing campaign.
And simply enlarging the promise — promising even more or bigger, faster results — immediately triggers skepticism and doubt within prospects. Especially prospects at the higher levels of “marketplace sophistication”.
How The “Unique Mechanism” Works…
Presenting a “Unique Mechanism”, on the other hand, allows you to present the most compelling promise to prospects — even if it’s already being presented by competitors — and gives you something unique to hang that promise on.
In other words, when you build your marketing message and primary promise around your product’s “Unique Mechanism”, you’re able to excite prospects about the results you’re promising by showing them how you deliver those results in a different and unique way from anything they’ve tried before.
And like I said, doing that gives your prospects newfound hope in your product’s ability to deliver the results they’re after. No matter how many times they’ve been let down in the past.
And that’s why the “Unique Mechanism” is used over and over in expensive infomercials. Because when money is on the line, demonstrating a “Unique Mechanism” is one of the most effective tools in your marketing toolbox.
Below you’ll find 5 real-world infomercial examples of how a “Unique Mechanism” is presented.
NOTE: Each video will play right at the point when the “Unique Mechanism” is presented in the video. Feel free to rewind each video if you want to watch the entire infomercial.
5 Real-World Examples Of “Unique Mechanisms”
“…the secret is the small recessed blades that…”
“…the newest technology in non-stick cookware made with ceramic and super-strong titanium…”
“Here’s the secret…”
“Grill Daddy’s patented steam-clean technology melts away…”
“The secret is the accordion design that…”
See how that works?
In every infomercial there was a promise of benefit and results. And they explained how that promise was fulfilled and delivered by a “Unique Mechanism” — a piece, part, component or aspect of their product that is unique and proprietary.
3 Types Of “Unique Mechanisms” You Can Use…
Now: Depending on your product or service, there are 3 different types of “Unique Mechanisms” you can use in your marketing:
- The Existing Mechanism
- The Unspoken Mechanism
- The Transubstantiated Mechanism
Which one you use is dependent on a couple of factors: how your product or service is designed, what competitors are and are not saying about their own offers, and the “marketplace sophistication level” of your prospects.
Regardless, EVERY product or service… no matter the price-point, niche, or actual uniqueness… can and should be presented with a “Unique Mechanism”.
It’s THE thing that can take an ordinary funnel… and make it a grand-slam winner for you.
If you’d like to learn more about each of these 3 different “Unique Mechanism” types… when to use each, how to create them, and how and when to present them in your marketing funnel, go here.
The post The Infomercial Secret Of The “Unique Mechanism” appeared first on Getting Your Business Started Off To The Right Start.