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New comment by platform2020 in "Ask HN: Who is hiring? (October 2020)"

[REMOTE] Platform.sh is seeking a Customer Support Engineer This position will be responsible for assessing the nature of product or service issues and resolving support problems for customers and partners through support tickets, live chat, and occasional voice calls. Don’t let the word “Support” fool you – this is not a typical call center role. …

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New comment by jiangrybirds in "Ask HN: Who is hiring? (October 2020)"

VSCO | Staff Machine Learning Engineer, Senior iOS Engineer, Server Engineer | Oakland, New York, Chicago | Full Time VSCO is a creative channel. We build creative tools, spaces, and connections driven by self-expression. Our mission is to help everybody fall in love with their own creativity. We value generalists over specialists. Our technology stack …

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A Complete Guide to AI Digital Assistants for Marketers

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else.

While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you.

What if you could:

  • Spend more time in your zone of genius.
  • Stop feeling overwhelmed by your workload.
  • Boost your productivity by 80%.
  • Create a personalized experience for your audience.
  • Increase your ROI with only a few clicks of your mouse.

Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer.

In this guide, we’ll discuss the benefits of AI digital assistants and the tools you can use to put your marketing tasks on autopilot.

But, to do that, we need to first look at what AI personal assistants really are.

What Are AI Digital Assistants?

You’ve probably already come into contact with Siri and Alexa, two of the world’s most famous AI personal assistants.

Maybe you’ve dabbled with a few more on your laptop, smartphone, or wearables without even realizing it.

AI digital assistants are software programs that help you complete and automate tasks with a tap, click, or voice command.

How do these programs understand and complete such complex tasks?

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences.

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds.

How AI Digital Assistants Are Shaping The Future of Work

Remember when millennials disrupted the way we work with remote work and telecommuting?

Well, artificial intelligence is doing the same thing.

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology.

And late adopters? You’re getting left behind.

“But what about our jobs?!” you cry.

“Won’t AI make us obsolete?” you ponder.

I’m here to tell you the truth — no.

A report published by ManpowerGroup found that 87% of employers anticipate increasing or maintaining their human workforce due to AI automation.

So what does it all mean?

Robots are creating MORE jobs, and AI digital assistants are not here to replace you.

If you no longer have to spend time finding relevant content to share with your audience or scrolling through countless Instagram profiles to find the “perfect” influencer for your next campaign, you get to focus on what you do best:

Creating, implementing, and fine-tuning your marketing strategy.

Plus, you’re going to have mountains of data to back up your decisions, which will get you better results, a higher ROI, and more sales.

The Benefits of Using AI Digital Assistants in Marketing

With 75% of marketers planning to implement AI in their businesses within the next three years, the big question is:

What’s all the fuss about?

Why should you care about using AI in your job as a marketer?

Here are just some of the benefits you can reap with an AI digital assistant:

Boost Your Productivity

What do you hate most about your job?

Is it those dull, repetitive tasks?

Or the hours spent hunched over data trying to make sense of it?

Delegate your most soul-draining, eye-roll-inducing tasks to your AI personal assistant and take back your time.

The best part? No complaining, recruiting, or training required.

With your repetitive tasks no longer on your calendar, you’ll have more time to focus on the bigger picture and tap into your creativity.

Automate Your Workflow and Growth with a Digital Assistant

The secret sauce to growing and running a successful business is automation.

Nearly 80% of executives agree that automation can save you 360 hours a year.

The more you can automate your business, the more you can focus on moving the needle forward.

The same goes for marketers.

When you can automate much of your workflow, you can refocus your attention on tweaking your marketing strategy and getting the results you want.

AI digital assistants help you stay in your zone of genius and put growth on autopilot.

Personalize Your AI Marketing Strategy

How vague is the targeting for your marketing campaigns?

Does it look like this?

  • Women
  • Age 25-35
  • Who like exercise

You’re not alone.

60% of content marketers struggle with personalization.

The good news? An AI digital assistant can get you off the struggle bus.

Artificial intelligence gets rid of the fluff and helps you target individuals rather than generic groups.

Don’t stop at “exercise” for your yoga mat brand. Drill down to women between the ages of 25-35 who prefer pilates over CrossFit.

Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions.

Create Better Content, Faster

Content creation is incredible for attracting new leads and building trust with your audience.

But it’s also time and resource-intensive.

The right AI digital assistant can help you speed up, scale, and optimize your content marketing workflow — something 47% of marketers say is their biggest challenge.

Using AI for content creation isn’t a new idea. Some of the world’s biggest brands are already using it as part of their content marketing strategy:

  • The Washington Post uses Heliograf (an in-house reporting AI) to write social media posts and basic news stories.
  • Forbes is using AI to create content alongside humans.

Boost Your SEO with Less Time

Are you spending hours creating content and getting zero traffic in search?

AI digital assistants can identify where you’re going wrong and streamline your SEO strategy.

With a few clicks, you can see what content you should create for your niche and what keywords the top-ranking sites are using to get to Google’s front page.

AI can also optimize your existing blog posts and improve your rankings in search. You’ll get suggestions on how to improve your content and what keywords to add to rank for queries.

The Best AI Digital Assistant Tools for Marketers

Want 59% better close rates? What about a 58% increased revenue? Or 54% more traffic and engagement?

Start using these AI digital assistants to automate your marketing workflow.

Email Marketing:

  • Automizy: Emails not getting opened? Automizy can help you test and optimize your email subject lines and improve your open rate by 34%.
  • Cortex by Retention Science: Cortex uses machine learning to continually optimize its automation for better results. Over time, the tool will refine your subject lines, discover the best time to send emails, and use engagement data to create better email campaigns.
  • customer.io: Send targeted emails, push notifications, and SMSs to your audience based on how they interact with your business. The tool can lower your churn rate, create stronger relationships, and drive more sales.
  • Drift: Drift is an email marketing tool that automates your inbox and delivers targeted messages to specific users. It’s the ultimate personal assistant for managing your marketing and sales inbox.

Ad Campaigns:

  • Pathmatics: Curious about why your competitor’s ad campaigns are outperforming yours? Pathmatics is a marketing intelligence platform that dissects how brands advertise online.
  • Pattern89: Pattern89 is an AI marketing tool that can improve almost every aspect of your ads. You’ll get personalized recommendations for adjusting your ad spend and actionable insights on the type of ads to use, including placement, format, and image attributes like orientation or the number of faces.
  • Phrasee: Stop writing dull copy for Facebook and Instagram ad campaigns. Phrasee specializes in language generation for marketing copy by pulling data from your online posts. Add in your draft copy, and Phrasee will test its effectiveness before you spend a single cent.

Personalization:

  • Emarsys: Emarsys is an AI omnichannel platform helping you personalize your B2C marketing across the board. Using artificial intelligence, it learns customer behavior to predict their next move, segment users, and select using artificial intelligence content automatically.
  • Uberflip: Uberflip is an advanced content personalization platform. The AI figures out what content your audience craves, optimizes your campaigns, and improves your conversion rate. Shellman used Uberflip to increase their win rate by 40% by delivering one-to-one content experiences.

Social Media:

  • HubSpot: Inside HubSpot’s robust CRM, you’ll find social media software powered by AI, which automatically creates posts based on the metadata of the link.
  • Meet Cortex: Meet Cortex creates social media content your audience wants. Analyzing your data and competitors provides insights on taste preferences, the best time to post, and shows you how to stay ahead of the competition.
  • NetBase: NetBase uses machine learning to take social listening to the next level. The tool gives real-time insights about reactions and sentiments towards your brand. You’ll also get access to insights on audience behavior, drivers, influencers, and location-specific analysis.
  • Lately: Turns your blog URL into dozens of social media posts of varying character lengths.
  • Zoomph: Zoomph measures audience behavior and ROI on social media platforms. Use it to automatically track the latest trends to boost engagement and increase brand awareness.

Creating Content:

  • Acrolinx: Acrolinx is a software platform that can “read” your content. It captures how you communicate, aligns your content with your guidelines, and analyzes performance to improve your content.
  • AI-Writer: AI-Writer can create an entire SEO friendly blog post using only a headline. While the text output isn’t perfect, it can save quite a bit of time.
  • Atomic Reach: At a loss for the right words for an ad? Atomic Reach is your new best friend. It analyzes your content and takes out the guesswork by rewriting it in the style your audience prefers.

Content Ideas:

  • Curata: Any successful marketer knows providing value to your audience is critical. One of the easiest ways to do this is with content curation. Curate uses AI to save you time by finding the most useful and relevant content in any niche.
  • Stackla: User-generated content (UGC) is powerful social proof. Stackla helps you discover, manage, and show off UGC content your audience is creating (and engaging with), so you can build trust.
  • Unmetric: Unmetric analyzes your content and competitors to discover new ideas and opportunities. Find out what’s working and what’s not, then craft a content strategy backed by data.

SEO:

  • Text Optimizer: Text Optimizer is a content marketer’s holy grail. It uses AI to analyze web pages and texts to see how well optimized it is for a specific keyword. The result? You can quickly identify the keywords used on pages ranking in search or analyze your published blog posts to find additional keywords.
  • MarketMuse: MarketMuse streamlines content creation for any niche. The AI lets you know about search terms you haven’t used (but should), so you can fill in your content gaps. It’s so effective that some users see a 30% growth in leads from organic search.
  • WordLift: WordLift is an AI-powered SEO tool for WordPress. It automates internal linking, helps search engines understand your pages, and keeps visitors on your site longer with relevant content recommendations.

Landing Pages:

  • Personyze: Are you still using standard landing pages for your campaigns? If so, you’re leaving money on the table. Personyze uses AI to collect data about visitors’ demographics and past behavior to create a unique landing page that boosts conversion rates.

Conclusion

AI digital assistants are not here to replace you.

Instead, these tools are the perfect sidekick to help you get rid of a heavy task load, so you can focus on strategy, tap into your creativity, and innovate.

Automating your workflow instantly makes you more productive, and AI helps you predict the buyer’s journey far more accurately.

You can analyze mass sets of data in seconds. Dig deep into insights, personalize marketing campaigns, and take user experiences to a whole new level.

In short, AI digital assistants are a game-changer for marketers who want to use tech to outwit, outlast, and outplay their competition.

Are you using AI digital assistants to streamline your marketing workflow?

The post A Complete Guide to AI Digital Assistants for Marketers appeared first on Neil Patel.

The Top 10 Marketing Certifications That are Worth the Money

When it comes to digital marketing, knowledge is power.

Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts.

To everyone else, these people must seem superhuman! But…I know their secret.

The truth is these marketers aren’t lucky or gifted. Most successful marketers have been through years of trial and error.

But maybe you don’t have years. Perhaps you want to start seeing results now.

Or maybe you’re having a hard time proving your marketing know-how to clients and employers. After all, it can be challenging to stand out in a field as competitive as digital marketing.

That’s where marketing certifications come in.

Years ago, I said certifications didn’t matter. Back then, it was true. But as time went on, marketing certifications have evolved and may be an excellent opportunity for many.

They became more specialized and solution-oriented—basically, they’re just more valuable. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started.

But it’s not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.

Unfortunately, there are still lots of useless marketing certifications available. How are you supposed to know which to get?

I did the hard work for you, going through dozens of marketing certification programs and dug into data to find the ten certifications worth getting.

Sound good? Great, let’s dive in.

Digital Marketing Institute’s Digital Marketing Pro

This certification is a two-for-one. When you complete your Digital Marketing Pro course, you’ll walk away certified by both the Digital Marketing Institute and the American Marketing Association.

But the real question is: What lessons are you learning, and how can you apply them to your work?

Well, let’s go through the syllabus! The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class.

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects:

  • What are the building blocks of a successful content marketing strategy?
  • How frequently should you be publishing content?
  • Should you focus on creating content or curating content?

This program covers everything from social media marketing to website optimization. It might not fit everyone’s budget, but it’s a certification that’s worth considering.

Costs:

  • DMI Expert (Postgraduate Diploma in Digital Marketing): $3,787
  • Digital Marketing Pro (DMI x AMA Dual Certification): $1,368*
  • DMI Master (Certified Digital Marketing Master): $11,515

*This is the one we focused on for the information above.

Microsoft Advertising Certification

When it comes to marketing certifications, many tend to go with what’s well-known. But in reality, the best marketing advances often happen when you think outside the box.

That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. For starters, it’s completely free. The program helps you make the most of your advertising dollars and optimize your ad campaigns.

Plus, once you’ve completed certification, you’ll be placed in the member directory, so potential employers can quickly confirm your certification status. You may even catch a marketing director’s eye as they scan the directory!

This certification is a great stepping stone for anyone getting started in the marketing world.

Cost: Free!

Google Analytics Individual Qualification

The Google Analytics Individual Qualification is highly specialized.

Google Analytics should be in every marketer’s tool belt. A well-trained digital marketing expert can use Google Analytics to identify any given ad strategy’s strengths and weaknesses quickly.

Armed with a strong understanding of Google Analytics, you’ll be one step closer to building effective digital marketing campaigns.

What’s it going to take to get certified?

The exam is 90-minutes long and takes place in a single session. Like most certifications on this list, you need a minimum score of 80% to pass. If you fail, you need to wait a week before trying again.

Lucky for you, you’ll have access to plenty of study materials, courtesy of Google.

Their Google Analytics for Beginners and Advanced Google Analytics courses might seem simple at first glance, but they contain vital information that you’ll need daily as a marketer.

An absolute must, and all it’ll cost you is your time and attention.

Cost: Free!

OMCP Digital Marketing Certification

If you’ve never heard of the Online Marketing Certified Professional (OMCP) Certification, that’s not surprising. It’s a pretty advanced certification and not for anyone brand new to the digital marketing world.

If you want to earn an OMCP Digital Marketing certification, you need to fully demonstrate your digital marketing know-how.

While there are no official prerequisites to the OMCP exams, there are a few criteria you need to meet if you want to be certified. Right off the bat, you’re going to need lots of experience.

Not only do you need passing scores on your OMCP exams, but you’ll also need to meet at least one of these three requirements:

  • 5000 hours of experience
  • A post-secondary degree with 2000 hours of experience
  • Completion of an approved digital marketing course with 1000 hours of experience

Once you pass your exam, you can request your certification and confirm your certification status.

So, what will you learn? You’ll start by learning the ins and outs of content marketing, how to optimize your conversion rate, and all about email marketing strategies. Then, the courses cover mobile marketing and paid search.

The course wraps up with an in-depth look at SEO, social media marketing, and general digital analysis.

The course might be demanding, but with an increased earnings potential of up to 26%, it’s no wonder that this course is in high demand.

Cost:

  • OCMA: $225
  • OCMP: $395*

*This is the exam we focused on in this section.

Hootsuite Academy Marketing Certification

The best part about this is you can use Hootsuite Academy as a tool to identify your digital marketing weaknesses—and strengthen them.

If you already know what you’re doing in the marketing world but you’re looking for more guidance on using Hootsuite’s program, there’s a course for that.

On the other hand, if you’re looking for a more in-depth program that tackles major social media marketing problems, they have a course for that too.

They even have highly specialized marketing courses for those who work in fields like healthcare or social advocacy.

My advice? Go through your resume and see what skills you need to develop. Take advantage of Hootsuite’s courses by spending some time and money to make yourself a stronger online marketer.

Cost: They have nine certifications available, ranging from $99 to $999.

Google Ads Marketing Certification

Google Analytics and Google Ads are two sides of the same coin. The more familiar you are with Google tools, the less likely you are to make marketing mistakes.

Google Ads can make or break your marketing strategy, which is why studying it is an absolute must if you’re just getting started.

Even if you’ve already run a few campaigns, it’s worth taking five or so hours to earn this certification.

The course helps shine some light on the more complicated Google Ads topics. If you’re not clear on the value proposition of digital advertising, building a campaign from scratch, or measuring metrics, this is the course you need.

Cost: Free!

YouTube Certified

It’s surprising how rarely this certification comes up—YouTube is a big deal in the marketing world.

Whenever marketers talk about certifications, they tend to focus on courses that cover the basics of navigating the digital marketing ecosystem.

But sometimes, that’s not really what you need.

Sometimes, you need a course that helps you understand what’s under the hood of a particular tool.

I can’t think of a course that’s more undervalued than the YouTube certification.

What makes video marketing so powerful is how compelling it can be. And learning the tips and tricks to creating engaging visual content is definitely worth the time.

YouTube Certification is all about taking the building blocks of digital marketing and applying them to the YouTube platform.

With courses like channel growth, content ownership, and asset monetization, they’re focused on teaching you how to make compelling content that converts visitors into buyers.

Cost: Free!

HubSpot Content Marketing Certification

If you’re serious about developing your content marketing skills, completing this program should be high on your to-do list.

The HubSpot Content Marketing Certification includes 12 courses, helping you build a strong content marketing foundation before teaching you how to create an exceptional content catalog.

What makes HubSpot unique is it helps you understand the value of storytelling and how to build a content creation framework properly.

They cover everything from how to build a guest blogging strategy to how to promote your content.

I’d highly recommend this to someone who just started a new blog or wants to grow an existing one.

Cost: Free!

Facebook BluePrint Marketing Certification

Facebook’s massive reach makes it irresistible to digital marketers. But the truth is, most don’t understand what makes a Facebook ads campaign work.

Usually, digital marketers use the same tactics they apply to Google Ads and call it a day.

But Facebook is its own world, and it’s essential to understand the lay of the land if you want to generate traffic and conversions.

Facebook offers two unique certifications: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional.

Before you can become a Facebook Certified Planning Professional, you need to demonstrate you understand how to plan successful campaigns, target the right audiences for maximum impact, and maximize your reach.

If you want to be a Facebook Certified Buying Professional, you need to learn to manage Pages, understand Facebook Pixel, and generate compelling Facebook Ads.

Cost: $150 per certification

SEMrush SEO Toolkit Course

If search engines can’t see your business, it might as well not exist. If SEO keeps search engines like Google happy, why wouldn’t you want to make time for SEO?

My guess is there are plenty of marketers who are intimidated by SEO. It’s often a lot harder to wrap your head around SEO than content marketing or social media marketing.

Fortunately, SEMrush is here to help you out.

Their SEO Toolkit Course is a deep dive into the world of SEO and only takes about three hours to complete.

Once you pass their exam, you’ll be ready to handle keyword research, metric measurement, and campaign building.

Cost: Free!

Conclusion

Digital marketing changes every day. The platforms and tactics that worked just a few years ago don’t work as well today.

As a digital marketer, your job is to stay on the cutting edge. In an industry that moves this quickly, that can be pretty daunting.

That’s why courses like these can be so useful. They’re short and inexpensive enough that you don’t need to quit your day job and take out a loan. But they’re also thorough enough that you should walk away with valuable insights.

Have you found success with any of these certifications? Are there others you’d recommend? Let me know in the comments!

The post The Top 10 Marketing Certifications That are Worth the Money appeared first on Neil Patel.

Seven Ways You Can Destroy Your Recession Bank Credit

Your Recession Bank Credit Score – What’s it All About?

Did you know there are all kinds of ways you can wreck your recession bank credit score? It is, regrettably, pretty easy to run a power saw through your bank score.

However prior to going any further, do you know the distinction between recession bank credit scores and company credit?

Small business credit is the full and complete amount of cash that your company can obtain from all types of creditors. That means the banking system, credit unions, credit card companies, and also renting businesses. And it also means vendors, under what’s called trade credit or supplier credit or trade lines. That is, vendor credit.

But a recession bank credit score, on the other hand, is a measure of the full amount of borrowing capability which a business can receive from the banking system only.

Recession Era Financing

The number of American banks and thrifts has been decreasing gradually for 25 years. This is from consolidation in the market along with deregulation in the 1990s, decreasing obstacles to interstate banking. See: fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts

Assets focused in ever‐larger banks is troublesome for small business owners. Big financial institutions are much less likely to make small loans. Economic declines imply banks become much more careful with lending. The good news is you can assure your bank by improving your recession bank credit score.

Recession Bank Credit Ratings Clarified

A small business can obtain more company credit promptly, so long as it has at the very least one bank reference and an average day-to-day account balance of at least $10,000 for the most recent three month time period. This setup will yield a bank credit score of a Low-5. So this means it is an Adjusted Debt Balance of from $5,000 to $30,000.

A lower score, like a High-4, or balance of $7,000 to $9,999 will not immediately decline the small company’s loan application. Nevertheless, it will slow down the approval process.

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

What is a Recession Bank Credit Score?

A bank rating is a measure of the average minimum balance as kept in a business bank account over a 3 month long period. Therefore a $10,000 balance| will rate as a Low-5, a $5,000 balance will rate as a Mid-4, and a $999 balance will rank as a High-3, etc.

A business’s principal goal should always be to maintain a minimum Low-5 bank rating (or, an average $10,000 balance) for at the very least three months. This is because, without at least a Low-5 score, the majority of banks will operate under the assumption that the business has little to no capacity to pay off a loan or a business line of credit.

Yet there is one point to remember – you will never really see this number. The financial institution will simply keep this number in its back pocket.

It is vital, particularly in bad economic times, to do your best to raise your recession bank credit score.

Recession Bank Credit Score Ranges

The numbers work out to the following ranges:

To get a High-5 rating, your business will need to have an account balance of $70,000 to $99,999. For a Mid-5 score, your company must have an account balance of $40,000 to $69,999. And for a Low-5 rating, your company needs to keep an account balance of $10,000 to $39,000. So your small business needs this level bank score or better in order to get a bank loan.

For a High-4 score, your small business has to have an account balance of $7,000 to $9,999. And for a Mid-4 rating, your small business must maintain an account balance of $4,000 to $6,999. So for a Low-4 rating, your small business will need to have an account balance of $1,000 to $3,999.

Damaging Your Recession Bank Credit Rating

And now, without further ado, right here are 7 ways you can leave your bank rating in tatters.

7th Way to Destroy Your Bank Credit

Don’t keep a minimum balance for a minimum of three months. Because every bank score cycle is based upon the previous 3 months, a continuously seesawing balance should harm your bank rating.

6th Way to Ruin Your Bank Credit

Don’t bother to guarantee that your company bank accounts are reported precisely the same way as every one of your company documents are, and also with the exact same physical address (no post office box) and contact number. Sow confusion here by changing one and not another, or not fixing an error if there is one.

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

5th Way to Destroy Your Bank Credit

To go along with # 6, do not make certain that each and every credit bureau and trade credit vendor likewise lists the business name and address the precise same way. This is every keeper of financial documents, earnings and sales taxes, web addresses as well as e-mail addresses, directory assistance, and so on.

No lending institution is going to think of the myriad ways that a business might be listed, when they check out the business’s creditworthiness. Thus if they are not able to locate what they need easily, they will either deny an application or it won’t be reported to a business credit reporting agency such as Experian, Equifax or Dun & Bradstreet.

For that reason, if they are not able to locate what they require conveniently, they will simply reject the application. So ensure your records are a mess!

Recession Bank Ratings

4th Way to Damage Your Bank Credit

Never handle your bank account responsibly. This means that your small company ought to not prevent writing non-sufficient funds (NSF) checks at all costs, since those annihilate bank ratings. Non-sufficient-funds checks are something which no small business can afford to let happen.

Balancing checkbooks and accounts is so boring anyway. You’ve got adequate cash without even making sure, right?

3rd Way to Ruin Your Bank Credit

To contribute to # 4, do not include overdraft protection to your bank account immediately, in order to avoid NSFs. Why bother thinking in advance or preparing for the future? Everything is going to| be excellent permanently, right?

Writing checks insufficient funds (NSFs) is a sure way to wreck your bank rating.

2nd Way to Destroy Your Bank Credit

Don’t let your business show a positive cash flow. The cash coming in and leaving your firm’s bank account must reflect a positive free cash flow.

A positive free cash flow is the quantity of income left over after a company has paid every one of its expenses. According to Investopedia, it “represents the cash a company can generate after required investment to maintain or expand its asset base. It is a measurement of a company’s financial performance and health.”

When an account shows a positive cash flow it suggests your company is producing more profits than is used to run the business. That means the financial institution will feel your small business can pay its costs.

So if you actually intend to ravage your bank score, purchase whatever’s expensive for your company so your costs outstrip your earnings. Doesn’t every factory deserve deluxe carpets in the loading dock?

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

1st Way to Destroy Your Bank Credit

Banks are extremely motivated to lend to a business with consistent deposits. And a business owner needs to also make regular deposits in order to keep a positive bank rating. The business owner has to make several consistent deposits, more than the withdrawals they are making, in order to have and preserve a great bank score. If they can do that, then they will have an excellent bank credit score.

Consistency is the hobgoblin of little minds, right? So be a free spirit!

Damage Your Small Business’s Recession Bank Credit Rating – Despite The Fact That You Will Never See It

You, the entrepreneur must never make consistent deposits. And these deposits should never be more than the withdrawals you are making, in order to destroy your bank credit rating.

If you can do these things, then your business will have a horrible bank credit score. And, in turn, a bad bank credit rating means your company is far less likely to obtain business loans.

Just Kidding: Certainly We Do Not Actually Want You to Ruin Your Business’s Recession Bank Credit Score!

So, where do you go from here?

The First Great Way to Rescue Your Bank Credit

Perhaps the most convenient way to achieve and maintain a great bank credit is to deposit at least $10,000 into your business bank account and keep it there for as much as six months. While you will still need to make regular deposits, this one simple step will aid in three ways. One, you will have kept a great minimum balance for a minimum of three months. 2, you will probably not overdraw with such a great balance. And 3, you will get to the magic minimum for a Low-5 bank credit rating. Hence you will be taking care of our # 4 and # 7, above.

And you may even have the ability to get around our # 3. However we still highly recommend overdraft protection.

The Second Terrific Way to Rescue Your Bank Credit Rating

A 2nd requirement is to see to it your small business account information correspond across the board, all over. While it may take some work order to ensure everything is right, you will be taking care of our # 5 as well as # 6, above.

The Third Great Way to Rescue Your Bank Credit Rating

A 3rd necessity is to make regular deposits, and make sure they are greater than the quantities you are withdrawing every month. This will take care of our # 1 and also # 2 conveniently.

Your bank rating is not to be trifled with. Despite the fact that the banks maintain a secret regarding them, failing to keep your bank credit score high will make it a great deal tougher to be successful in business.

The post Seven Ways You Can Destroy Your Recession Bank Credit appeared first on Credit Suite.

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