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How to Choose The Right Social Media Agency

The power of social media as a marketing and advertising channel is hard to deny.

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). 

With this much potential, you need to know that you’re doing it right. You might want to work with a social media agency if you:

  • have a budget but aren’t sure how to get the most from it
  • are struggling to increase performance 
  • don’t know how to measure the results of your social media efforts etc.

Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. So, here are some mighty useful tips for you:

Know Your Goals and Desired Outcomes

The first thing you must establish is what you hope to achieve through social media. Your goals will inform your social media strategy and how you measure success, which can only benefit your business… 

Research shows that companies with a defined content strategy achieve 27.1% higher win rates and 18.1% higher quota attainment rates.

Having goals will also help you to allocate your budget and resources. When you know what’s most important to your business you can delegate wisely and get more bang for your buck.

Here are some fundamental social media goals you may wish to strive for:

1. Increase Brand Awareness

Your goal is to reach a bunch of new people on social media. You want to increase your online presence and to get people talking about your brand or content. So, you might work on upping your following, mentions and share count.

2. Generate Leads

You want to use social media to plant the seeds of interest and encourage potential customers to enter your sales funnel. For example, you can gather email subscribers from social media by posting your best gated content as ads.

3. Boost Sales

You aim to use social media in a way that directly impacts revenue. You might, for instance, use audience insights to advertise relevant products to the right people.

4. Increase Engagement

Your goal is to get people to interact with your social media posts. This boosts customer loyalty and makes people feel more of an affinity with your brand. Thus, you’ll work on getting more likes, comments and so on.

5. Create a Community

You may wish to boost engagement even further by building a dedicated community around your brand. For example, you might focus on creating an active Facebook group or use a branded hashtag to encourage regular conversations about your brand or products.

6. Provide Great Customer Service

It’s now common practice for people to reach out to brands for help (or to complain) on social media. Therefore, your goal might be to stay on top of those communications in order to keep customers satisfied.

Once you know what your goals are, you can share them with a social media agency and create milestones to reach together.

3 Characteristics that Make a Great Social Media Agency

Bear in mind that there are a few key elements you need to look for when choosing a social media agency:

1. They Offer a Customized Service

Some agencies use the same social media strategies for all of their clients. This simply doesn’t work. 

Each client has a unique target audience and their own business objectives. So, social media strategy can’t be a one-size-fits-all thing. You need to find an agency that offers a personalized experience catered to your needs and goals.

2. They Have a High Level of Expertise

There are thousands of digital agencies in the US alone. Many offer a broad range of similar services. It’s no wonder then that it’s difficult to choose between them when they all offer the same thing.

Thus, the differentiating factor has to be a refined level of expertise. At Neil Patel Digital, for example, we know what we do well and we know what’s going to perform. That’s why we’ve perfected our specialism: creating impactful paid social campaigns.

3. They’re Proven to Get Results

A great social media agency can prove they create high-performing campaigns. Hence, you should look for case studies, testimonials and reviews that show the agency is capable. 

All in all, you must seek out an agency that has credibility, expertise and offers a service catered to your needs.

How to Work with a Social Media Agency

Working with a social media agency is a two-way street. Here’s what you need to do to get the most out of your collaboration:

1. Be Clear and Realistic About Your Goals and Expectations

The social media agency you work with can for sure help you with goal-setting if you don’t know where to start. 

However, if you do have goals and expectations in mind you need to communicate them clearly. Because otherwise, they won’t be able to meet all of your expectations… unless they have somebody with the psychic powers of Professor X working at their agency.

The simplest way to make sure your goals are clear and realistic is to have SMART goals. They should be Specific, Measurable, Achievable, Relevant and Time-bound.

2. Share the Right Info

A social media agency will be able to achieve more on your behalf if you share relevant documentation, guides, plans and reports with them. 

For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on. The social media agency will need to align what they do with your overarching strategy.

Or, perhaps, you have a strict brand style guide. Share the guide and the agency will be able to choose the right tone and design elements for any creative that they produce.

The purpose of sharing the right information is to make sure the agency gets on the same page as you as quickly as possible.

3. Communicate Well

It’s not only important that you communicate your goals and the right information at the beginning of your working relationship, but also that you keep up communications throughout campaigns or projects.

If you’re able to communicate effectively and efficiently, all of your social media ads and content will go out on time and meet your requirements. This means you have to do the necessary work on your end, too, for example, sharing new company information you want to post in advance or approving content as scheduled.

Above all, communication is key throughout the entire process. A social media agency will want to help you achieve your desired outcomes, but you have to empower them to do so.

How to Find the Right Social Media Agency for You

Research and compare social media agencies before you make a decision. There are a number of places you can find relevant information, aside from a company’s website.

Seek out credible reviews from sites, such as Clutch, G2 and FeaturedCustomers. A Google search will also pull up mentions of the agency around the web.

You can take a deeper dive into an agency by looking them up on LinkedIn. Check out the company’s top brass and see if they have been endorsed and recommended by clients and peers.

Researching these sources isn’t just about seeing how many stars a company has to their name, however. You will also get an idea of what size clients they work with, what kind of projects they work on and the average budget of their clients. This will help you see if, generally, you’re a good fit.

Similarly, you need to know if the agency specializes in the social media services you’re looking for. For this, you may need to do some groundwork. Consider the goals you’d like to achieve and what methods or tactics will help you achieve them.

To help you along in your research, I’ve put together a shortlist of the top social media agencies for different specialisms:

The 8 Top Social Media Agencies

#1 Neil Patel Digital — Best for Social Media Advertising

The expert team at Neil Patel Digital creates winning paid social media campaigns using thorough customer research and data-driven analysis. 

Thanks to our extensive skill sets and experience, we’ve been able to work with some mega brands, such as eBay, Google and Intuit.

We’ll help you realize your business objectives through effective audience targeting, powerful messaging and exceptional creative. 

#2 Viral Nation — Best for Influencer-Driven Marketing

Viral Nation is best-in-class for influencer marketing campaigns. They work with a wide range of influencers, from nano-influencers to macro-influencers and celebrities.

As per their name the agency aims to create viral campaigns that produce a high return on your investment. Furthermore, Viral Nation can help you grow on both established and emerging social channels, such as TikTok and Twitch.

#3 Pan Up Productions — Best for Video

Pan Up has created unique and creative social video campaigns for a number of big-name brands, such as Netflix and Apple. For instance, they recently co-produced a pop-up wedding in NYC based on the Netflix show The Umbrella Academy.

Note that they also work with up-and-comers in a number of spaces, such as e-commerce.

#4 Joseph Studios — Best for Organic Growth

Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building.

The agency has a solid reputation online and has proven its ability to drive more impressions, engagement and social media actions organically.

#5 Social Media 55 — Best for Industry-Specific Marketing

What’s interesting about Social Media 55 is that they have expertise in a number of specific niches, such as bridal, political and real estate. As such, they’re able to hone in on niche-specific tactics and strategies. 

They also offer a range of general services, such as influencer marketing and social media management for SMBs.

#6 Sculpt — Best for SaaS and B2B

Sculpt works with B2B and SaaS companies who hope to acquire leads and customers through social media. The agency has a number of case studies that showcase high-performing social media campaigns.

Also worth noting is that Sculpt doesn’t work solely with B2B brands, they also handle social for charities and nonprofits.

#7 Sociallyin — Best for Reputation Management

Sociallyin specializes in community and reputation management. As such, activities include customer support and engagement, along with analytics and brand monitoring.

They work with brands of varying sizes and on an international level, as they also offer multilingual social media services. 

Some notable clients include Toyota and TGI Fridays.

#8 Brafton — Best for Custom Extras

What makes Brafton stand out is the unique add-ons they offer alongside their social media packages. For instance, you can add live blogging or live Tweeting for events or news coverage.

Despite being a large agency, clients have praised the quality of their work and their communication skills.

As you can see, these agencies have different specialisms and tend to work on different kinds of projects. So, it really does pay to have an understanding of what you hope to achieve from the get-go.

Conclusion

With more people using social media to research brands and purchases, it’d be crazy not to take advantage of it as a marketing or advertising channel. 

But, there may be areas where your knowledge or resources are lacking. So, it’s natural that you’d consider working with a social media agency.

The first step in choosing an agency is to know your goals and desired outcomes. The reason being, your goals will inform the strategies you want an agency to pursue for you and help you seek out experts that are the right fit for you. 

What are the business objectives you’d like to achieve through social media?

The post How to Choose The Right Social Media Agency appeared first on Neil Patel.

New comment by jclissold in "Ask HN: Freelancer? Seeking freelancer? (October 2020)"

SEEKING FREELANCER – Remote

I’ve recently started doing some consulting CTO work and am getting to the point where I’ll need to outsource some work. I’m looking to build up a list of freelancers that I could call on in the future, and just generally network with others in the industry. I mainly work with startups and scale ups at this stage and my usual tech stack is React or Vue, Node.js or PHP and RN for mobile. Always open to different technologies but would prefer if it were something I could jump in on or perform decent code reviews on.

Feel free to shoot me an email at jaye at clissold dot dev, or connect with me on Linkedin (https://www.linkedin.com/in/jayeclissold/) if it’s something you’d be interested in.

– Jaye

The post New comment by jclissold in "Ask HN: Freelancer? Seeking freelancer? (October 2020)" appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post New comment by jclissold in "Ask HN: Freelancer? Seeking freelancer? (October 2020)" appeared first on Buy It At A Bargain – Deals And Reviews.

Answering 20 big NHL draft questions: Top prospects, teams to watch, more

The NHL draft begins Tuesday night. Here is everything you need to know to be ready when the clock starts on Round 1, from top prospects, to teams to watch, to bold predictions.

The post Answering 20 big NHL draft questions: Top prospects, teams to watch, more appeared first on Buy It At A Bargain – Deals And Reviews.

Empower Your Business with 0 Interest Business Credit Cards in a Recession

Get Epic 0 Interest Business Credit Cards in a Recession

Do you know how to get 0 interest business credit cards in a recession? We break down the many choices out there to show you the best corporate credit cards with 0% interest.

Even during the time of the novel coronavirus, it’s still possible to get good business credit cards. You do not have to settle!

Per the SBA, corporate credit card limits are often 10 – 100 times that of personal cards! This means you can get a lot more cash with business credit. 

And this also means you can have personal credit cards at retail stores, and now have a second card at the same shops for your company. And you will not need collateral, cash flow, or financials to get small business credit.

0 Interest Business Credit Cards in a Recession: Benefits

Features vary, so make certain to pick the perk you prefer from this selection of possibilities.

0 Interest Business Credit Cards in a Recession – Pay Nothing!

Blue Business® Plus Credit Card from American Express

Check out the Blue Business® Plus Credit Card from American Express. It has no yearly fee. There is a 0% introductory APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on day to day business purchases like office supplies or client dinners for the first $50,000 spent each year. Get 1 point per dollar afterwards.

You will need great to excellent credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/ 

American Express® Blue Business Cash Card

Also have a look at the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. But its rewards are in cash as opposed to points.

Get 2% cash back on all qualified purchases on up to $50,000 per calendar year. Then get 1%.

It has no annual fee. There is a 0% introductory APR for the initial one year. Afterwards, the APR is a variable 14.74 – 20.74%.

You will need great to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Outstanding Business Credit Cards with No Annual Fee 

No Yearly Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Take a look at the Ink Business Unlimited℠ Credit Card. Beyond no yearly fee, get an introductory 0% APR for the first twelve months. After that, the APR is a variable 14.74 – 20.74%. 

You can earn unlimited 1.5% Cash Back rewards on every purchase made for your small business. And get $500 bonus cash back after spending $3,000 in the initial three months from account opening. You can redeem your rewards for cash back, gift cards, travel and more via Chase Ultimate Rewards®. You will need exceptional credit to get approval for this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Dependable Credit Cards for Fair to Poor Credit, Not Calling for a Personal Guarantee

Brex Card for Startups

Look into the Brex Card for Startups. It has no yearly fee.

You will not need to supply your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN. 

However, they do not accept every industry. 

Likewise, there are some industries they will not work with, and others where they want more paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/ 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Irresistible Cards for Jackpot Rewards That Never Expire

Capital One® Spark® Cash Select for Business

Check out the Capital One® Spark® Cash Select for Business. It has no annual fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. Also earn a one-time $200 cash bonus once you spend $3,000 on purchases in the initial three months. Rewards never expire.

Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR after that.

You will need great to superb credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Terrific Cards for Cash Back

Flat-Rate Rewards

Capital One ® Spark® Cash for Business 

Check out the Capital One® Spark® Cash for Business. It has an introductory $0 yearly fee for the first year. After that, this card costs $95 annually. There is no introductory APR deal. The regular APR is a variable 18.49%.

You can get a $500 one-time cash bonus after spending $4,000 in the first three months from account opening. Get unlimited 2% cash back. Redeem at any time without minimums.

You will need great to excellent credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash/ 

Flat-Rate Rewards and No Yearly Fee

Discover it® Business Card

Have a look at the Discover it® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for year. After that the regular APR is a variable 14.49 – 22.49%. 

Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimal spend requirement.

You can download transactions| easily to Quicken, QuickBooks, and Excel. Keep in mind: you will need good to exceptional credit to get this card.

https://www.discover.com/credit-cards/business/

Bonus Categories

Ink Business Cash℠ Credit Card

Take a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the first one year. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the initial 3 months from account opening.

You can earn 5% cash back on the first $25,000 spent in combined purchases at office supply stores and on net, cable and phone services each account anniversary year. 

Get 2% cash back on the first $25,000 spent in combined purchases at gasoline stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limitation to the amount you can get.

You will need superb credit to receive this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF 

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Take a look at the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are gas stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Get 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. After that get 1% after, with no limits.

You will need excellent credit scores to qualify.

Find it here: https://promo.bankofamerica.com/smallbusinesscards2/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Flexible Financing Credit Cards

The Plum Card® from American Express

Check out the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. Afterwards, pay $250 annually.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

You will need excellent to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/ 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Secure Business Credit Cards for Fair CreditBusiness Credit Cards for 0% APR in a Recession Credit Suite

Capital One® Spark® Classic for Business

Take a look at the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your company, without any minimum to redeem.

While this card is within reach if you have average credit, beware of the APR. Yet if you can pay on time, and completely, then it’s a good deal.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Company Credit Cards for Extravagant Travel Points

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no yearly fee while still getting travel rewards, take a look at this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the first 9 billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.

You can earn 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Earn unlimited 1.5 points for every $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.

Likewise earn 3 points per every dollar spent when you book your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can get and points do not expire.

You will need superb credit to get this one (as in, 700s or better).

Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/

Your Best 0 Interest Business Credit Cards in a Recession and More

Your absolute best 0 interest business credit cards in a recession will hinge upon your credit history and scores. Just you can determine which features you want and need, so make sure to do your research. And, as always, make certain to build business credit in the recommended order for the best, fastest benefits.

The post Empower Your Business with 0 Interest Business Credit Cards in a Recession appeared first on Credit Suite.

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