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How to Choose The Right Facebook Ad Agency

Facebook isn’t going anywhere, anytime soon.

With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success.

This also translates to several other advantages that you may not be familiar with:

  • Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
  • An average Facebook user clicks on 12 ads per month.
  • Facebook users watch around 100 million hours of video a day.

Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world.

In short, Facebook is still a force to be reckoned with – at least where ads are concerned.

With such excellent stats, converting visitors into customers should be easy, right?

Wrong.

You see, there can be various reasons why your Facebook ads don’t convert.

One of the more prominent reasons is the lack of expert guidance – something that hiring the best Facebook ad agency can help overcome.

This brings us to our next question: How do you choose the right Facebook agency for your needs?

Our team at Neil Patel Digital has created this guide to walk you through the whole hiring process that can help you generate more leads and score higher conversions.

Know Your Goals and Desired Outcomes

Remember the saying that knowing your destination is half the journey?

Well, the same logic applies when you‘re looking to hire a Facebook ad company.

Every ad agency has different specialties, along with budget and project sizes. This is precisely why you should know your business goals and the objectives you want to achieve by working with a specific agency.

Once you get the right lens to evaluate different agencies, you’ll be able to determine your perfect match easily.

The following are a few examples where you can break down the whole process by using a deliverable-goal-end result approach. In other words, you understand your deliverables, then determine the goals of these deliverables, followed by the outcomes you hope to achieve.

Example #1: Getting More Leads Despite Tight Budget

You want to hire an agency to develop an efficient Facebook advertising strategy for your company. The catch here is that you only have $500 per month to spare, but you want more leads.

So, in this case:

  • Deliverable: Using unique, eye-catching ads to get high-quality leads.
  • Goal: An agency that has the expertise and is open to accepting clients who have a tight budget.
  • End Result: Generating more leads without overstepping the $500 threshold.

Example #2: Expanding Reach Through Visually Appealing Videos

You want to create engaging video ads that you can use on Facebook. The problem here is that you don’t know where to start.

So, in this case:

  • Deliverable: A series of on-brand ad videos that increase brand awareness and click-through rates.
  • Goal: An agency that has the expertise to create engaging videos, which talk about your new offers and encourage the viewer to click on the link.
  • End Result: A finished set of effective video ads.

If you see both examples, you’ll find there are different limitations and requirements.

While the budget is super strict in the first case, it’s more flexible in the second. Similarly, there aren’t any specifications with regard to the ad type in the first example, but the second one explicitly states video advertisements.

Essentially, when you know what you want, finding the right agency for your businesses will become very easy. Plus, it’s much better to avoid the disappointment of hiring someone only to realize that they can’t give you what you want.

Another way to vet Facebook ad agencies is by looking for specific characteristics that are relevant to the business and can understand your goals and desired outcomes.

4 Characteristics That Make a Great Facebook Ad Company

There are all sorts of ad agencies operating on the market today, with everyone claiming to be the best.

That said, you should know the characteristics that make up a good Facebook ad agency to find one that can provide tailor-made solutions as per your requirements.

Team Members With Relevant Experience

Everybody claims to be the best, but only a few have the experience to back its claims. 

You must hire a Facebook ad agency that is well-equipped with the brain and muscle to help you achieve your goals.

For instance, if you want to carry out paid social media campaigns with minimal to no effort from your side, you need a team that has the experience and knowledge to carry out these campaigns.

Additionally, they should also take care of customer targeting, keep in touch with your customers and prospects, as well as recommend creative, and copy best practices.

You can find out more about a company‘s team by going through their ‘About‘ page or LinkedIn ‘People’ page.

While this may not show you every contractor or freelancer that the agency might work with, it‘s still an excellent place to start. You can always ask follow-up questions during your consultation if you want more clarity.

Their Arsenal Should Include Latest Technologies and Best Practices

Ad agencies need to be familiar with the latest software. For Facebook, in particular, Facebook Pixel, Facebook Ad Manager, and so on are useful tools that can assure faster results through in-depth insights.

Having ad software expertise, along with familiarity with third-party data sources and creative testing tools, is also helpful. Ultimately, this will help your brand gain more popularity through better ads – both in terms of creativity and effectiveness.

Skills to Create Engaging Ads that Fulfil Your Objectives

Why do you want to hire a Facebook ad company? Results.

The only way that you can get results is if you enlist an agency that knows the art of producing engaging and objective-specific ads.

The company should have the skills to help you fulfill your goals – whether it’s getting more quality leads, boosting engagement, increasing store visits, or getting more click-throughs.

The idea here is to hire an ad company that can help you meet your goals, and the best way to ensure this is to look for a diverse portfolio.

Plus, the portfolio is the best way for the agency to show off their best work. This will help you get an idea of the type of work they do and the type of clients they choose.

Since it‘s FB advertisements that we’re talking about, give brownie points to agencies that have Facebook on their client list.

Solid Social Proof in the Form of Client Testimonials

Having social proof, such as testimonials and previous client reviews, can be an excellent way to gain insights into an agency’s work ethic.

Considering that 93% of customers go through testimonials and customer reviews before purchasing something, it can also be beneficial from the agency’s point of view. 

In fact, displaying social proof is an effective tactic to convert visitors into buyers. So if you don’t find any testimonials on websites, it means the following:

  • One, the company may not have previous clients
  • Two, they aren’t the experts that they claim to be

Good testimonials are indicative of a similar experience for future customers. Also, getting testimonials shouldn’t be difficult for agencies who have satisfied clients.

How to Work With a Facebook Ad Agency 

When you narrow down your options – or even make a final choice – you should be aware of the working etiquette to follow.

The following are a few steps that can ensure you enjoy a fruitful partnership for the well-being of your business.

Filling Out the Inquiry Form

No Facebook ad agency will send you a contract without understanding your pain points – if they do, run (not walk) as far as you can.

Reputable agencies will want you to fill an inquiry form to understand your objectives and requirements. After filling the form, the team will get in touch with you to hear your vision and then think of ways to achieve it.

You have to communicate properly here, being as explicit as possible. Remember, the agency wants to meet your expectations and goals.

Hearing Out the Best Practices for Effective Results

After understanding your pain points, the external team should use their expertise and experience to create a campaign framework. This, of course, should be done after carrying out in-depth research to figure out the best practices for better results.

The idea behind creating this draft is to make sure your target audience, niche, and business are all on the same page. You should expect multiple meetings focused on making strategic recommendations.

Receiving Project Deliverables

In the world of business, everything needs to be in writing – even the contract. Since every campaign spans over a couple of weeks or months, a well-drafted contract needs to be in place.

So if both you and the agency are comfortable with each other, you can expect to receive a contract, along with project deliverables from the agency, before kicking off the campaign.

Final Onboarding

After signing the contract, you’ll have to introduce the external team to your in-house staff. Agencies will also ask you for access to your website, social media platforms, relevant software, analytics tools, etc.

Once this is done, the Facebook ad company will chalk out timelines and task lists to organize and manage the whole project.

Aligning Your In-House Team With the Agency

Your chosen Facebook ad agency doesn’t have to replace your in-house team.

Instead, you can have both the teams working in sync to maximize results. For this purpose, you can do the following:

  • Holding frequent meetings.
  • Elaborating the scope of the agency’s as well as the in-house team‘s work, and clearly communicating the importance of both.
  • Appointing additional employees, if required, to work with the external agency.

In the end, the agency will be fully aligned with your company‘s values and culture, making it an extension of your in-house team.

How to Find The Right Facebook Ad Agency For You

With so many available options, choosing the right Facebook ad agency can be a bit difficult. 

Nevertheless, you should always prioritize a good reputation with a specialized approach. In addition to this, we would recommend the following:

  • Work on determining your business goals and desired outcomes.
  • Look for agencies that satisfy our above-listed characteristics – each one of them is essential.
  • Make sure the agency is in sync with you and your in-house team.

To make it easier for you, we reviewed hundreds of agencies to bring the five best Facebook ad companies. No matter who you choose, you’re assured of excellent service and unmatched expertise.

The 5 Top Facebook Ad Agencies

#1: Neil Patel Digital – The Best Overall Facebook Ad Company

You need access to top-level expertise and experience if you want advertisements that convert – something that Neil Patel Digital specializes in.

Our team of top-level and in-house marketing managers, led by our co-founder, Neil Patel, know the ins and outs of Facebook. 

We can deliver ad campaigns that suit your marketing objectives without overstepping your budget. Plus, we take care of everything: brainstorming attention-grabbing headlines, choosing the right graphics and CTAs, and carrying out A/B testing.

We also have a dream clientele, which includes Facebook, who are more than happy with what we’ve done for them. We’re also fully transparent with what we can deliver and how we work our magic.

#2: Hibu – The Best Facebook Ad Company for an All-in-One Solution

Hibu can be an excellent option if you’re looking for a comprehensive Facebook advertising solution, which includes campaign set-up, management, optimization, and reporting.

It also has a very flexible pricing strategy, offering services that start at $250 per month. The company has a dedicated team that works hard to create highly targeted ads that are capable of converting visitors.

#3: Voy Media – The Best Facebook Ad Company for À La Carte Services

Voy Media comes highly recommended. More so, if à la carte services and maximizing returns are your top priority.

The team uses proprietary AI software that can help you optimize and scale your Facebook campaigns in addition to crafting carefully thought-out strategies. You can join the likes of Lacoste, Big Life Journal, and Paw.com too – provided you have a minimum $5000/month budget for advertising.

#4: MuteSix – The Best Facebook Ad Company for Innovation Graphic Design 

MuteSix really needs no introduction when it comes to churning out creative ads that can drive conversions. It’s a full-funnel ad agency that has an in-house video studio and graphic design team to widen their clients’ reach.

Over the years, the company has added many renowned companies to its portfolio, and has received quite a few accolades as well! However, MuteSix is better suited for larger companies, preferably ones with budgets over $20,000 in ad spend.

#5: Lyfe Marketing – The Best Facebook Ad Company for Small Companies

This is an excellent option for small companies with limited budgets. Having a talented team of fewer than 50 members, Lyfe Marketing can be a driving force to help you enhance your marketing efforts.

It can provide you with quality, cost-effective advertising solutions, along with excellent communication and complete transparency to establish a healthy and professional working relationship. The agency has driven over 2,137,349 leads from the time of its inception.

Wrapping Up

Advertising can be a very challenging task. If you don’t have the expertise or know-how at your disposal, all your efforts will go to vain and you may also incur losses.

It’s much wiser to get a reputable Facebook ad company that can help you achieve your goals.

“Reputable” being the operative word here since you need an efficient team that can create unique and exciting ads to convert your visitors into customers.

Hence, it’s best to work with an agency with demonstrated expertise when it comes to keeping up with a dynamic platform like Facebook.

The post How to Choose The Right Facebook Ad Agency appeared first on Neil Patel.

A Quick Guide to Using Keywords for Better Amazon SEO

As the world’s largest e-commerce store, Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items, how do you help your products stand out from the crowd with Amazon SEO?

It’s easier than it sounds.

Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9

A Short Introduction to Amazon SEO

Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon.

Here are other ways Amazon acts like a search engine: 

  • Customers type queries into the search box.
  • The Amazon algorithm presents what it thinks are the most relevant results.
  • If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking for.

Remember, the whole point of Amazon is to sell things.

Amazon wants to match customers and sellers. They want customers to be happy with the search results so they’ll become repeat customers.

While there’s no guarantee you’ll secure a first-page spot on Amazon, who wants to be on page 20? You’ll never reach your target audience that way.

Let’s look at using keywords for proper optimization of your product pages.

How Do Amazon SEO Keywords Work?

Amazon keywords are the search terms (i.e., words and phrases) that people type into the Amazon search bar.

If you don’t include the right keywords:

  • Your target audience won’t find your listing
  • Your conversion rate falls flat
  • Your discoverability drops

Here’s an example:  

Someone searches for a “frying pan.” “Frying pan” is the Amazon keyword. If you’re selling frying pans, but you call them an egg pan, you’ll miss the target audience.

We can take this a step further. “Frying pan” is a good keyword, but it’s may not be enough to hit a first-page ranking. Why?

It’s really broad.

Chances are, customers want more than just a frying pan. Maybe they want one with a lid, or a non-stick pan or a cast-iron frying pan.  

Luckily, Amazon’s algorithm understands this. Whenever you type a key phrase into the search bar, other suggestions pop up. Amazon bases its suggestions on other customer search terms, just like Google Autocomplete.

Amazon SEO feature: search autocomplete suggestions

For example, if someone searches for “frying pan”, the first predicted suggestion they see is “frying pans non-stick.”

That’s because other customers often search for non-stick pans…and guess what? You’ve just found yourself another keyword.

The more relevant Amazon keywords you use, the better your chances of reaching your customer base (within reason, but we’ll get to that.)

What have we learned here?

  • Amazon keywords are search terms.
  • To increase your discoverability on Amazon, you need to include the right keywords in your product listings.
  • Some keywords are a little too broad on their own.
  • Including a few specific keywords can help you reach your audience base.

Essentially, think of Amazon keywords as another tool in your digital marketing toolbox. Once you know how to use them, they can increase your brand awareness and potentially boost sales.

Is There Anything I Shouldn’t Do With Amazon SEO?

Actually, yes. You shouldn’t use “black hat” tactics.

Black hat SEO is when you deliberately try to manipulate your page rankings using less than ethical strategies. These strategies include:

Sure, you might get a short-term boost in rankings if you use black hat techniques. But the drawbacks aren’t worth it.

Black hat strategies violate Amazon’s Terms of Service. If Amazon catches you manipulating the algorithms, they could:

  • Lower your position within the search results
  • Remove your product listings from the search results completely
  • Suspend or permanently close your account

I’m very much a believer in sticking to “white hat” or fair SEO practices.

If you’re in this for the long game, then I suggest you do the same.

How to Make Amazon Keywords Work for You

When you’re selling products on Amazon, you want to avoid overusing keywords to diminish the user experience and a high bounce rate.

The high bounce rate metric measures when someone clicks on your listing, takes a look around, and leaves pretty quickly. This action tells Amazon that users aren’t finding what they’re looking for from your product. The outcome? Your discoverability drops, and your product is shown less in Amazon SERPs.

Here’s what you need to optimize to avoid keyword stuffing and a high bounce rate:

Product Title

Always put the most important keyword(s) in the product title. If you’re selling a vacuum cleaner, make sure “vacuum cleaner” is in the title.

The title should include:

  • The item’s brand name (this is a super important keyword, by the way)
  • A description of what the item is, such as “vacuum cleaner “
  • The product color and size

There’s no need to go overboard — remember, you don’t want to keyword stuff.

Backend Keywords

Let’s be honest…sometimes users misspell product names. Or maybe they want a product like yours, but they don’t use the exact key phrase.

You still want these people to find your listing, but you can’t include all these potential keywords in your title.

What do you do to ensure people still see your product?

You put these Amazon SEO keywords in the “backend” of your Amazon Seller’s account.

These are ‘hidden’ key terms added to your listing when you create it. You only have about 250 characters, so use them wisely.  

Brand Name

Sometimes people are looking for a specific brand, such as Levi jeans or a Lodge frying pan. For sellers, this means you must include an accurate brand name on your product page.

A bonus? Even if you’re a relatively new brand or seller, you can increase your brand awareness among your target audience by using brand names for the products you sell.

Remember to spell brand and product names correctly; you don’t want people missing product listings because of incorrect names they aren’t searching for.

The Product Listing Description

The product description is where Amazon keywords count. If your descriptions don’t convince people to buy, they’ll bounce off the listing which can naturally decrease your conversion rate.

How do you make the most of this space?

  • Bullet points: Use bullet points in the “Technical Details” section. You’re answering FAQs preemptively, such as what makes your product unique? What are your product’s key features?
  • Product description: Write a concise, snappy description, including some key phrases you didn’t use in the title. You’re telling buyers why they should move your product into their cart.
  • Research: Check out how your competitors write their descriptions. What works, and what doesn’t? Use what you learn for your listings.  

How to Pick Amazon SEO Keywords

So you’re ready to list your products online. How do you find the right keywords? And how do you identify the most important keywords?

Here’s what I recommend.

Amazon Keyword Research Tools

Keyword tools do the hard work for you. They pull data from Amazon websites and provide you with various keyword and key phrase options. All you need to get started is a single keyword, such as the product type.

Sonar is a user-friendly, simple option to help you get started — and it’s free to use. You could also check out Keyword Tool for Amazon or Ubersuggest.

Amazon Search Bar

Don’t dismiss the Amazon search bar itself. Simply type in the search term and see what suggestions come up. You can use these keywords in your product listings.

Similar Products

People looking for one product often scope out similar items. Have a look at competitor pages and see what items customers frequently buy in the same transaction. You never know, you might find some keyword ideas.

Google Rankings 

Have an e-commerce store outside Amazon? Then check out the popular keywords on Google, too.

Plenty of people start their product search on Google, so why not make sure you’re hitting your SEO from all angles?

Again, tools like Ubersuggest can help with Google keyword research. Just like with the Amazon search box, you can input search terms and see what products come up. This data will help you work out which keywords rank best on Google for your product.

How Does PPC Relate to Amazon SEO?

When it comes to Amazon keywords, we should touch on one other thing: the sponsored product listing.

Here’s a look at the top of the search results for frying pans — see the word “sponsored” in the lower right corner?

That means sellers have paid to have their Calphalon pans show up at the top of the search results.

Amazon sponsored search results

They’re known as pay-per-click (PPC) listings.

PPC lets you bypass other product listings. Whenever someone clicks on your sponsored listing, you pay a fee, but you get a prime spot for a specific keyword in return.

Of course, there’s no guarantee buyers will click your listing, but some sellers use this technique alongside their organic search strategies.

We’re not focusing on PPC in this article…it’s a whole other beast.

But you should know that it’s available on Amazon just like other search engines, and that it’s responsible for the sponsored product listings you find in the search results.

Conclusion

Understanding Amazon keywords and Amazon SEO is critical if you want to be a successful seller on Amazon.

Keyword tools for Amazon can help you find the top keywords for your product listings, and they’re fast and straightforward to use.

You can always get started by searching for products like yours and see what keywords and listings come up.

How are your Amazon product listings performing now they’re optimized for SEO?

The post A Quick Guide to Using Keywords for Better Amazon SEO appeared first on Neil Patel.

New comment by rsvpdd2 in "Ask HN: Who wants to be hired? (September 2020)"

Location: Boston, MA Remote: Yes Willing to relocate: Yes but only to NYC or Denver Technologies: Python (Pandas, Numpy, PyTorch, sklearn, Tensorflow, Flask), GCP (GCS, GKE, BigQuery, Pub/Sub, AI Platform), AWS, Terraform, SQL, Docker/Kubernetes, Airflow Email: [email protected] Portfolio: isaacmg.github.io Looking for data scientist and ML engineer roles. Specialty is in time series forecasting but have …

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Athene, MassMutual Made Over $3 Billion Takeover Offer to American Equity

A pair of insurance companies made a bid for American Equity Investment Life Holding last month, in a bet that the small Iowa insurer’s retirement-income products will continue to be popular with conservative savers.

The post Athene, MassMutual Made Over Billion Takeover Offer to American Equity first appeared on Online Web Store Site.

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Check Out 5 Great Recession Vendor Accounts To Build Your Business Credit

The novel coronavirus has changed our economy. And it continues to do so. You may be thinking you cannot qualify for any great recession vendor accounts to build your business credit. But you can! Let us show you how to get the credit and cash your business needs – now, more than ever.

Check Out 5 Great Recession Vendor Accounts to Build Your Business Credit

Are you looking for 5 great recession vendor accounts that build your business credit? We’ve got them right here. Get the easiest business credit card!

When you are first starting to build business credit, your first step should be vendor or trade credit. You want to get into good credit habits. So this is everything from not borrowing too much, to paying your debts back on time. And it includes staying on good terms with your sources of credit.

You will need to start a business credit profile and score with what are called starter vendors. Starter vendors are ones who will give your small business initial credit. So they will do so even if your company has no credit, no score, or no trade lines.

Note that most stores like Staples will not give you initial starter credit, so don’t even try applying with them.

Here are 5 great recession business credit vendors that build your business credit. You can get a starter business credit card. This is the vendor credit tier, and these are our top 5 business credit cards for new businesses.

Learn more here and weather any recession. Get started toward getting up to 7 vendors that build your business credit.

Great Recession Vendor Accounts that Build Your Business Credit: 1. Uline

You can find Uline’s website here. They sell shipping, packing and industrial supplies, and they report to Dun & Bradstreet and Experian. You must have a D-U-N-S number and an EIN before starting with them. They will ask for your business bank information. Your business address must be uniform everywhere. You need for an order to be $50 or more before they’ll report it. Your first few orders might need to be prepaid initially so your company can get approved for Net 30 terms.

Qualifying

You need the following to qualify:

  • Entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address (matching everywhere)
  • D-U-N-S number
  • Business License (if applicable)
  • Business Bank account

Apply with Them

Here’s how to apply with them:

  • Add an item to your shopping cart
  • Go to checkout
  • Select to Open an Account
  • Select to be invoiced

Great Recession Vendor Accounts that Build Your Business Credit: 2. Crown Office Supplies

Crown Office Supplies is an additional true starter vendor. They sell a variety of office supplies and take helping clients seriously. They state, “just starting your business, or maybe have an existing business, but you have a question regarding office supplies… we are here to help!” And they report to Dun and Bradstreet, Experian, and Equifax.

There is a $99.00 yearly fee, though they do report that fee to the business credit reporting bureaus. For other purchases to report, the purchase must be at least $30.00. Terms are Net 30.

Qualifying

  • Here’s how to qualify:Your business entity must be in good standing with the applicable Secretary of State
  • You must have an EIN and a D-U-N-S number
  • Business address (it has to match everywhere)
  • Business license (if applicable)A business bank account
  • Corporation must be at least 60 days old
  • Membership fee is $99 per year upon approval

Apply with Them

Apply online.

Great Recession Vendor Accounts that Build Your Business Credit: 3. Grainger Industrial Supply

You can find Grainger Industrial Supply here. They sell hardware, power tools, pumps and more. They also do fleet maintenance. And they report to Dun & Bradstreet.

Qualifying

To qualify, you need the following:

  • A business license (if applicable)
  • An EIN number
  • A business address matching everywhere
  • A business bank account
  • A DUNS number from Dun & Bradstreet
  • Business entity in good standing with the applicable Secretary of State

If your business doesn’t have an established credit, they will require additional documents like accounts payable, income statement, balance sheets, and the like.

Apply with Them

Apply online or over the phone.

Great Recession Vendor Accounts that Build Your Business Credit: 4. Supply Works

Supply Works is a great recession vendor. Visit them at: www.supplyworks.com. They are a part of the Home Depot. They offer integrated facility management solutions. Virtual addresses are not accepted. They report to Experian. Terms are Net 30.

Qualifying

To qualify, you need to have:

  • An entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address (it must match everywhere
  • D-U-N-S number
  • Business license (if applicable)
  • A business bank account

Apply with Them

Apply online or over the phone.

Great Recession Credit Suite

Find out why so many companies are using this to weather any recession and improve their business credit – and check out even more vendors (7!) to help you build business credit.

Great Recession Vendor Accounts that Build Your Business Credit: 5. Strategic Network SolutionsSmart Recession Credit Suite

Check out Strategic Network Solutions. Visit them at: https://stntsol.com. They offer technology training and tech support. A credit limit will start at $1000 for new businesses. It increases by an $500 increment if balances are paid in full and on time. They report to Experian and Credit Safe.

Qualifying

In order to qualify for business credit with Strategic Network solutions, you will need the following:

  • An EIN
  • To have your business entity squared away (corporation, partnership, LLC, etc.) and in good standing with the applicable Secretary of State
  • Business address (matching everywhere)
  • Business license (if applicable)
  • A D-U-N-S number
  • A business bank account

Apply with Them

Apply online.

Great Recession Vendor Accounts that Build Your Business Credit: Bonus: Marathon

Marathon Petroleum Company provides transportation fuels, asphalt, and specialty products throughout the United States. Visit them at: www.marathonbrand.com. Their comprehensive product line supports commercial, industrial, and retail operations. They report to: D&B, Experian, and Equifax. Terms are Net 22.

You can give a $500 deposit instead of using a personal guarantee if you have been in business for less than a year.

Qualifying

To qualify, you need:

  • An EIN
  • To have your business entity squared away and in good standing with the applicable Secretary of State
  • Business address (matching everywhere)
  • Business license (if applicable)
  • A D-U-N-S number
  • A business bank account

Apply with Them

Apply online.

Building Business Credit – Going Beyond 5 Great Recession Vendor Accounts That Build Your Business Credit

Getting vendor accounts for business credit means that you are on your way to getting good business credit. Get three or more vendor accounts. You want them all to be reporting with at least one bigger business credit bureau. And then you can start trying to get store credit.

Retail Credit

Once there are three or more vendor trade accounts reporting to at least one of the CRAs, then move onto revolving store credit. These are businesses such as Office Depot and Staples. These companies have even more of the goods you need.

You will always have to use your Social Security Number and date of birth for verification purposes. But use the small business’s EIN on these credit applications when it comes to credit check services small business.

Fleet Credit

Are there more accounts reporting? Then move to fleet credit. These are service providers such as BP and Conoco. Use this credit to buy, fix, and take care of vehicles.

Use your Social Security Number and date of birth for verification purposes. But make certain to apply using the company’s EIN for credit checks.

Cash Credit

Have you been sensibly managing the credit you’ve gotten up to this point? Then progress to cash credit. These are service providers like Visa and MasterCard.

Use your Social Security Number and date of birth for verification purposes. And apply using the company’s EIN for credit checks.

These are typically MasterCard credit cards. If you have even more trade accounts reporting, then these are attainable.

If it were all left up to you, how would you improve weathering any recession and working with 7 vendors to help you build business credit?

Monitor Your Business Credit

Know what is happening with your credit. Make sure it is being reported and deal with any inaccuracies ASAP. Get in the habit of taking a look at credit reports; so dig into the details, and not just the scores.

So we can help you monitor business credit at Experian and D&B for 90% less than it would cost you at the business credit reporting agencies.

Update The Details

Update the details if there are mistakes or the information is incomplete. So at D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm.

And at Experian, go to: http://www.experian.com/small-business/business-credit-information.jsp.

Finally, for Equifax, go to: http://www.equifax.com/business/small-business.

Challenging Mistakes

What’s all this monitoring for? So it’s to challenge any errors in your records. Errors in your credit report(s) can be fixed. But the CRAs normally want you to dispute in a particular way.

Get your PAYDEX report for DNB small business at: http://www.dnb.com/about-us/our-data.html.

You can get your company’s Experian report at: http://www.businesscreditfacts.com/pdp.aspx?pg=SearchForm.

And get your Equifax business credit report at: http://www.equifax.com/business/credit-information.

Disputes

Disputing credit report errors typically means you send a paper letter with copies of any evidence of payment with it. So these are documents like receipts and cancelled checks. But never mail the originals. Always send copies and keep the original copies.

Disputing credit report errors also means you precisely spell out any charges you dispute. Make your dispute letter as understandable as possible. Be specific about the concerns with your report. Use certified mail so that you will have proof that you sent in your dispute.

Dispute your or your company’s Equifax report by following the instructions here: http://www.equifax.com/small-business-faqs/#Dispute-FAQs.

You can dispute errors on your or your business’s Experian report by following the directions here: http://www.experian.com/small-business/business-credit-information.jsp.

And D&B’s PAYDEX Customer Service telephone number is here: https://www.dandb.com/glossary/paydex/, to help you with disputes. It’s the only way they’ll let you dispute a DNB.com credit report.

Takeaways for 5 Great Recession Vendor Accounts That Build Your Business Credit

Always use credit responsibly! Don’t borrow more than what you can pay off. So monitor balances and deadlines for payments. Paying off punctually and in full will do more to increase business credit scores than nearly anything else.

Establishing small business credit pays. Great business credit scores help a company get loans. Your lender knows the company can pay its financial obligations. Because they know the small business is authentic. The company’s EIN links to high scores and loan providers won’t feel the need to require a personal guarantee.

And soon you’ll be able to move onto the top ten business credit cards – and beyond! Because no matter how it feels right now, the COVID-19 situation and recession will not last forever.

COVID-19 5 vendors Credit Suite

Discover this new way to weather any recession and find 7 (!) vendors to help you build business credit.

The post Check Out 5 Great Recession Vendor Accounts To Build Your Business Credit appeared first on Credit Suite.

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