Tuesday, September 8th, 2020

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Become a Google Partner and Join the Google Ads Inner Circle

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club.

Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.

You already know Google Ads work. They convert 50% better than organic traffic, and most businesses earn double their ad spend, making advertising on Google highly effective and a no brainer.

Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how).

Only a select few applicants become Google Partners and earn the world’s most popular search engine’s endorsement and other significant benefits.

Here’s what to know about becoming a Google partner.

Google Partner Members Get to Display a Google Badge

The definition of prestige on the search engine’s paid advertising platform is a Google Partner badge. Displaying the badge on your site shows that you’ve passed Google Ads product certification exams. It also tells customers you possess in-depth product knowledge, making you a Google PPC superstar.

google partner badge example

Find the Google Partner Specialties That Interest You

As a Google Partner, you have the option of specializing in one or more Google Ads product areas. These include Search Advertising; Video Advertising, Display Advertising, and Shopping Advertising.

Let’s run through them one by one.

  • Search: By passing this certification course, you highlight your ability to create and optimize ads that perform well on Google search. That means they’re prominently displayed and receive clicks with buyer intent. And if you need to, you’re able to advise others on keyword strategy and budget planning because you’re a search engine master.
  • Video: This certification indicates your expertise in implementing and optimizing YouTube ad campaigns.
  • Display: This certification area gives you the means to create compelling visual ads that snag the attention of customers on two million sites and 650,000 apps in Google’s combined networks.
  • Shopping: As a Shopping Advertising Google Partner, you know how to place products on Google Search and set up your Merchant Center inventory. You also know how to create winning Google Shopping campaigns. Keep in mind: this certification is not available in all languages. See the Google Ads Help Center to learn more.

How Do You Join the Google Partners Program?

Applying to become a Google Partner is free, and anyone can try to join the program. Google gives you all the information you need to pass the exams and flourish in your chosen certification area. Whether or not you pass the certification exams is up to you.

What Are the Benefits of Becoming a Google Partner?

Google ads specialties

Google wants you to pass the exams and be successful in your Google Ads endeavors. To help you out, Google gives you access to a range of essential benefits, including education, support, expanded reach, and other rewards.

Education to Succeed

Google has pulled out all the stops to ensure you get the best Google Ad education possible. Skillshop learning courses help you develop and hone your skills, while certifications are provided to prove your knowledge. Google also makes available a host of valuable case studies, access to like-minded professionals, and much more on Think with Google and Google Trends.

Valuable Support

Google’s product support is available to help you by giving you access to relevant advice and a range of resources, including Google Ads Recommendations and Google Ads Help Center.

Expanded Reach

With Google Connect, you can display your thought leadership and host co-branded events. You can even onboard new clients or pitch potential ones with Google Ads promotional offers.

Business Acceleration

Google’s Acceleration program is a specialized online education system designed to help you boost your skills and business growth.

Bonus Rewards

By taking part in the Google Partners Rewards program, you get a chance to expand your knowledge by engaging in a series of quarterly challenges designed to help you gain new clients, optimize campaigns, or obtain certification. You even get access to seasonal insights, pitch decks, product advice, and a suite of other exciting rewards. You also have a chance to win prizes.

How Do You Qualify to Become a Google Partner?

The first thing you’ll need to do is pass the required Google Ads certification courses for your specialty areas. You must also meet the spend requirement across your managed accounts.

Finally, you must demonstrate performance by consistently delivering strong client and company growth. In other words, you must become an active and exemplary Google Ads user.

What Are the Partner Badge Requirements?

Once you’ve become a Google Partner and have demonstrated your expertise in Google Ads, you can be considered for a Partner Badge. You’ll need to meet a few additional requirements to apply.

Growth

You must consistently show advancing ad revenue and growth, as well as an expanding customer base.

Ad Spend

You must meet a 90-day ad spend requirement of $10,000 across your managed accounts. This sends a message to Partners that your company has a healthy level of activity. Google Partners will evaluate your account based on your manager account during an 18-month period.

Certification

Your company needs one user certified in Google Ads who has admin or standard access to the Google Ads manager account. It can also be any account linked to your manager account.

Google Badge Requirement Changes

Be prepared for a new set of rules to qualify for a Partner Badge. Many of the basic rules will still apply, but you won’t be required to adopt all the recommendations or achieve a 100% optimization score to earn a badge.

Going forward, you must achieve a 70% optimization score to qualify. Google introduced this optimization score to help users understand what was working and what wasn’t, and how to fix elements that weren’t performing.

Pay close attention to any suggestions Google gives you, as advertisers who increase their optimization scores by 10 points see a 10% conversion boost, on average.

New Ad Spend Requirements

To qualify for a Google Badge in 2020, your Google Ad spend must be at least $10,000 in 90 days. In 2021, this requirement will change to a $20,000 ad spend over 90 days, across your managed accounts, to prove your company maintains healthy advertising activity.

Certification

This year, In 2020, your company needs a user to certify in Google Ads or have standard access to the Google Ads manager account. In 2021, half of your eligible users will have to obtain certifications from Skillshop. As a partner, you’ll need to demonstrate your proficiency consistently.

Premier Badge Requirements

To meet the requirements for a Premier Partner Badge, you must deliver strong Google Ads revenue and growth, meet a higher ad spend across your managed accounts, and have two or more users in your company who are certified in Google Ads (or who have admin or standard status on your organization’s Google Ads manager account).

In 2021, once your company has succeeded in earning a Google Partners Badge, you have an opportunity to be chosen for Premier status. The program will grant Premier status to the top 3% of participating companies each calendar year. The companies are selected based on annual ad spend, client growth, client retention, and other information. The evaluation process is conducted annually and may exclude some markets.

Get Listed as a Google Partner on the Marketing Platform Directory

When you become certified as a Google Ads Partner, you’ll be listed in the Marketing Platform Directory. Your listing will include your business name, a short description of your organization, partner type, and the product certifications you possess.

There are two types of marketing platform partners: Certified Companies and Sales Partners.

Certified Company

This descriptor means you’re educated about Google Marketing Platform products. You’re able to use your expertise to offer quality services to your customers, whether you’re consulting, training, implementing Google products, or offering technical support.

Sales Partner

Certified Companies that help Google sell products are known as Sales Partners. Becoming one gives you access to special perks such as customer management tools, sales opportunities, and co-marketing opportunities.

How to Obtain Company Certification

Know the Rules

Familiarize yourself with Google’s Partners Terms and Conditions. It is essential to read the document when you get time. You have a lot invested in Google Ads. The better you know the rules of the game, the more successful you can be at it.

Initial Requirements

Google will ask for your company’s size and structure, the services you provide, and pricing practices. You’ll be judged on your track record of client satisfaction and your consistent Google Ad investments’ success.

The reason for this level of scrutiny is that Google wants to work with forward-driven companies that maintain a healthy ad budget and use it wisely.

Google vets you for Partner certification by scouring the web for clear documentation that proves client engagement, planning processes, frameworks, and templates. Google wants to know your clients can rely on you for complex solutions and receive pleasing results.

Lastly, your website should be populated with useful content that clearly describes your offerings.

Product Expertise Requirements

Certification rules stipulate you must have at least five local, full-time experts working with Google Marketing Platform products. Each must have passed an associated certification exam.

Google considers your team’s size, expertise, and rate of certification. The company notes that it does make exceptions for smaller companies who have difficulty meeting this particular requirement.

You’ll also need to submit a comprehensive review of each product you offer. The review is meant to represent advanced work that shows strategic planning and optimization toward your organization’s goals.

The review will also display your ability to go beyond basic or standard implementations and use and demonstrate your client’s goal through statistics and testimonials.

Google essentially wants a case study that proves you can walk the walk.

How Do You Check Your Partner Status?

You applied for the Partners Program, and you’ve been waiting, but haven’t received a response. Take action and check the status of your certification. If you don’t receive certification, keep trying and using the resources Google gives you. Do that, and you’re sure to become a Google Partner before long.

Conclusion

Being vouched for by Google and having a Google Badge to show for it are just two of the benefits of becoming a Google Partner.

Being a Google partner also gives you access to easily consumable courses. Google gives you everything you need to maintain a Google Ads campaign and keep it growing far into the future.

And when customers see your Google Badge, watch out. That may be all they need to choose you for the successful future of their Google Ad campaigns.

Have you tried joining the Google Partners Program? What was your experience?

The post Become a Google Partner and Join the Google Ads Inner Circle appeared first on Neil Patel.

New comment by Gounemond in "Ask HN: Who is hiring? (September 2020)"

AnotheReality | Milan, Italy | Mid-Senior Game Developer / XR Developer (Unity) & more | On-Site | https://www.anothereality.io/

We’re a VR/AR development studio founded in 2016 based in Milan, coming from the game development industry: we mainly develop B2B applications, but we’re also working on a platform to enable future developers (technical and not) to easily develop and deploy XR applications, with open source code to be used within game engines or through a web interface with an authoring tool.

We’re now looking for a XR Developer (mainly Unity based, but we also welcome people skilled in Unreal Engine) to expand our development team. Min of 3 years of experience, solid coding skills with C#/C++ (and also outside game engines).

See more on the position here: https://www.anothereality.io/company/work-with-us/xr-gamepla…

If you’re interested you can mail directly me (CTO) and ask anything you want at [email protected] (add a [HN] in the subject!)

The post New comment by Gounemond in “Ask HN: Who is hiring? (September 2020)” appeared first on ROI Credit Builders.

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New comment by InternetOfStuff in "Ask HN: Freelancer? Seeking freelancer? (September 2020)"

SEEKING WORK | Germany or remote | DevOps strategy and (as a hobby) implememtation

I’m a senior DevOps person. My mission is to enable teams to work together better, faster, more enjoyably.

I firmly believe that engineering is what happens when engineers talk to one another. I
enable teams by making them understand what they can do and what they feel they should be doing.
It’s not enough to work on one aspect of your practice; instead you’ll need to address improvements at all levels.

To that end I offer everything you need to level up your development efforts:

* training on cultural aspects of DevOps
* training on methods used in DevOps
* training on technology to support DevOps
* ongoing consulting and coaching
* potentially, some hands-on work to get your tech stack off the ground

I’m also pretty active in the community, and am happy to speak at events or on podcasts.

Website: https://ingianni.eu/

Linkedin: https://www.linkedin.com/in/luca-ingianni/

The post New comment by InternetOfStuff in “Ask HN: Freelancer? Seeking freelancer? (September 2020)” appeared first on ROI Credit Builders.

The post New comment by InternetOfStuff in "Ask HN: Freelancer? Seeking freelancer? (September 2020)" appeared first on Buy It At A Bargain – Deals And Reviews.

Get the Best First Credit Card to Build Credit

Are you looking for a first credit card to build credit for your business? Your business credit does not come about by accident. You will have to build it – and business credit cards can be a huge help in getting you where you want to be.

Fortunately, there are choices out there. But keep in mind, a lot of them will hinge upon your personal credit scores. Good FICO scores will help you get a good first credit card to build credit for any company. But don’t worry – we also have some choices for when your personal credit is less than stellar.

The Very Best First Credit Card to Build Credit for a Business

We investigated a lot of company credit cards for you. So, here are our selections for the best first credit card to build credit for a business.

Per the SBA, company credit card limits are a massive 10 – 100 times that of personal credit cards!

This reveals you can get a lot more funding with corporate credit cards. And it likewise shows you can have personal credit cards at stores. So, you would now have an additional card at the very same stores for your small business.

And you will not need collateral, cash flow, or financials to get business credit.

Benefits

Benefits can and do differ. So, make sure to pick the benefit you would like from this choice of alternatives. There are a lot of ways to start building credit with business credit cards. So, open your mind and consider the myriad of possibilities.

First Credit Card to Build Credit for Fair to Poor Credit, Not Calling for a Personal Guarantee

Brex Card for Startups

Take a look at the Brex Card for Startups. It has no yearly fee.

You will not need to provide your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.

But keep in mind, they do not accept every industry.

Also, there are some industries they will not work with, as well as others where they will want added paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex will check a business’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. And get 4x on Brex Travel. Also, you can get triple points on restaurants. And you can get double points on recurring software payments. Get 1x points on everything else.

So, you can have bad credit scores (even a 300 FICO) to qualify. Amazing!

Find it here: https://brex.com/lp/startups-higher-limits/

First Credit Card to Build Credit Suite

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

First Credit Card to Build Credit for Fair Credit

Capital One® Spark® Classic for Business

Have a look at the Capital One® Spark® Classic for Business. It has no yearly fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your business, without any minimum to redeem.

While this card is within reach if you have fair credit, beware of the APR. Yet if you can pay on schedule, and in full, then it can be a good deal.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/

First Credit Card to Build Credit with No Annual Fee

No Annual Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Have a look at the Ink Business Unlimited℠ Credit Card. Beyond no annual fee, get an introductory 0% APR for the first 12 months. But after that, the APR is a variable 14.74 – 20.74%.

You can earn unlimited 1.5% Cash Back rewards on every purchase made for your company. And get $500 bonus cash back after spending $3,000 in the first three months from account opening. You can redeem your rewards for cash back, gift cards, travel and more via Chase Ultimate Rewards®. You will need exceptional credit to qualify for this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited

First Credit Card to Build Credit Suite

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

First Credit Card to Build Credit with a 0% Introductory APR – Pay Zero!

Blue Business® Plus Credit Card from American Express

Check out the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% introductory APR for the initial one year. But afterwards, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on everyday business purchases like office supplies or client suppers for the initial $50,000 spent per year. Then get 1 point per dollar afterwards.

So, you will need good to excellent credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/

American Express® Blue Business Cash Card

Also check out the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. However its rewards are in cash as opposed to points.

Get 2% cash back on all eligible purchases on up to $50,000 per calendar year. But after that get 1%.

It has no yearly fee. There is a 0% introductory APR for the first twelve months. But after that, the APR is a variable 14.74 – 20.74%.

So, you will need good to excellent credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/ 

First Credit Card to Build Credit for Cash Back

Flat-Rate Rewards and No Yearly Cost

Discover it® Business Card

Take a look at the Discover it® Business Card. It has no annual fee. There is an introductory APR of 0% on purchases for one year. But then the regular APR is a variable 14.49 – 22.49%.

You can get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimum spend requirement.

You can download transactions| quickly to Quicken, QuickBooks, and Excel. Keep in mind: you will need great to excellent credit scores to get approval for this card.

https://www.discover.com/credit-cards/business/

Bonus Categories

Ink Business Cash℠ Credit Card

Take a look at the Ink Business Cash℠ Credit Card. It has no yearly fee. There is a 0% introductory APR for the initial 12 months. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the first three months from account opening.

You can earn 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on web, cable, and phone services each account anniversary year.

Get 2% cash back on the initial $25,000 spent in combined purchases at gasoline stations and restaurants each account anniversary year. Get 1% cash back on all other purchases. There is no limitation to the amount you can earn.

So, you will need superb credit to receive this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF 

First Credit Card to Build Credit Suite

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Take a look at the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the first 9 billing cycles of the account. Afterwards, the APR is 13.74% – 23.74% variable. There is no annual fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are gas stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Get 2% cash back on dining. So this is for the initial $50,000 in combined choice category/dining purchases each calendar year. After that get 1% after, with no limits.

So, you will need superb credit to qualify.

Find it here: https://promo.bankofamerica.com/smallbusinesscards2/ 

First Credit Card to Build Credit with Flexible Financing

The Plum Card® from American Express

Have a look at the Plum Card® from American Express. It has an initial yearly fee of $0 for the first year. After that, pay $250 each year.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

So, you will need good to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/ 

Business Credit Cards for Jackpot Rewards That Never Expire

Capital One® Spark® Cash Select for Business

Take a look at the Capital One® Spark® Cash Select for Business. It has no yearly fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can earn. And earn a one-time $200 cash bonus once you spend $3,000 on purchases in the first three months. Your rewards will never expire.

Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR afterwards.

So, you will need good to exceptional credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/

The Very Best First Credit Card to Build Credit for Your Business

Your outright ideal first credit card to build credit for your business will depend upon your credit history and scores.

Only you can pick which features you want and need. So, always make sure to do your research. Because what is outstanding for you could be devastating for another person.

And, as always, make sure to establish credit in the advised order for the best, quickest benefits.

The post Get the Best First Credit Card to Build Credit appeared first on Credit Suite.

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