Wednesday, September 2nd, 2020

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Vettel: Ferrari fans suffering as much as the team

Sebastian Vettel suspects Ferrari’s fans are suffering as much as the team following its recent slump in form, but says he would not expect to be booed at this weekend’s Italian Grand Prix if the race at Monza was open to the public.

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Lazy Lantern (YC S19) Is Hiring a Senior Data Scientist

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach.

While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm.  

70%. That number is huge.

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube.

The YouTube Algorithm’s Evolution

What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video.

Although YouTube itself has undergone significant changes over the past fifteen years, its algorithm has, by far, been its most dynamic feature.

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. This singular YouTube algorithm led to a profusion of clickbait videos that relied upon misrepresentative headlines and thumbnails to earn views, with most audience members jumping ship immediately.

Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion.

Today, we still see the roots of the platform’s infancy in the current YouTube algorithm, which draws heavily on view duration as a component of a video’s ranking.

How Does the YouTube Algorithm Work?

While YouTube’s stated mission is to give everyone a voice and a window to explore the world, one of YouTube’s lower-ranking goals is to engage viewers for extended amounts of time, maximizing the number of advertisement interactions.

Why does this secondary goal matter? Because YouTube suggests videos that satisfy this goal of increased exposure to advertiser content.

YouTube uses an algorithm based on three main qualifiers: relevance, engagement, and quality.

To benchmark relevance, YouTube explores the pairing of title, description, tags, and content with an individualized search query.

Engagement aggregates the number of responses from users, including watch time, engagement, and frequency.

Quality rating is determined by a channel’s ability to demonstrate trustable authority.

In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

This combination of statistics allows YouTube to recommend videos that speak directly to a viewer’s interests, continuing a narratively static viewing material chain.

These videos will appear in six different locations on the YouTube platform:

  1. Search results
  2.  Recommended Streams (as shown in the screenshot on the right side in the below screenshot)
  3. Notifications
  4. Channel Subscriptions
  5. Trending Streams
  6. YouTube Home Page
9 Ways to Improve Organic Reach via the YouTube Algorithm

Much like any search algorithm, YouTube’s ranking system is in constant flux, evolving and adapting in an ongoing attempt to better define and satisfy user engagement.

How do I Improve my Organic Reach on YouTube?

Armed with a concrete understanding of how the YouTube algorithm works, it’s time to break down how you can harness your newfound knowledge to increase your organic reach.

1. Keywords and Metadata

YouTube made it explicitly clear in their algorithm explanation that content-relevant keywords, descriptions, captions, and tags all matter when you’re optimizing videos for search. Make sure you do your keyword researching using a tool like Ubersuggest to make sure you’re mentioning terms users are looking for.

By writing compelling, keyword-rich titles and descriptions, you increase your chances of attracting audience members’ attention and increasing your video’s search visibility.

Check out this post if you need to brush up on SEO basics

2. Optimized Description

The quote “you never get a second chance to make a first impression” is true of YouTube just as much as life.

Ensure audience engagement by crafting attention-getting copy that not only attracts your potential audience but also harnesses your keywords’ power.

9 Ways to Improve Organic Reach via the YouTube Algorithm -- video description optimization

YouTube slants toward the verbose, advocating long descriptions, so don’t be afraid to go the extra wordy mile with them.

Although your prospective viewer will only interact with the first few lines of the description unless they select the “show more” option, those few short lines are valuable real estate when it comes to attracting your audience.

3. Video Transcription

Closed captions not only help those with accessibility needs, but allows users to watch videos in silence.

To make the most of closed captions, upload self-created subtitles. By uploading these yourself, you ensure that, when these captions are indexed for search, they are more accurate than automatically-generated ones, in many cases.

4. Whole-Video Views

Because YouTube ranks videos by engagement, longer watch times mean more opportunities to earn the coveted suggested video inclusion.

If you’re struggling with viewer attrition rates, you’re going to want to tighten focus on your videos’ first few seconds and ensure you:

  • match the description with the first few seconds of video content, and
  • snag a viewer with an impossible-to-ignore hook.  

Don’t forget to study your audience retention graphs and pay attention to what those metrics are telling you.

These quick fixes help you further engage your audience, extending watch time, and earning your video a higher score via the YouTube algorithm.

5. Conversational Conclusions

Rather than simply ending your video, use various tactics to influence your audience’s next view.

By directing viewers to another video on your channel, you increase interaction and likelihood that they’ll return to interact with future content, both of which satisfy the YouTube algorithm’s engagement portion.

To direct your audience, use watermarks, end screens, and cards, all of which can be clicked and linked to your next video, ensuring continued viewing of your channel and content.   

6. Subscriptions

When viewers subscribe to your channel, you automatically increase your organic reach. To increase your number of subscribers, consistently create great content, videos viewers are dying to see.

While consistently creating great content may be easier said than done, it’s essential to building your channel. Create a channel trailer, reach out to influencers, and engage with all comments left on your videos.

If you’re looking for additional strategies to increase your subscribers, check out our YouTube Marketing Guide.

7. Serial Viewers

By crafting videos that continue a conversation, viewers are helpless to resist watching the next in the series.

To keep viewers on your channel, you can create playlists of videos with similar content: these are collections that will attract and sustain viewership.

8. Cross-Promote Content

Social channels are free advertising for your YouTube channel. Promote your videos on all your social accounts, website, and in your email marketing—anywhere you have an audience.

9 Ways to Improve Organic Reach via the YouTube Algorithm
An example of a recent YouTube video shared on this blog.

 You can also publish a blog post with the video and a summary or transcription.

9. Actionable Analytics

These numbers don’t just exist to make you feel good; they tell you what’s working well and when, and to identify who is watching what and when.

Conversely, these numbers also tell you what isn’t working, which is inarguably the more influential insight. By identifying what isn’t working, you can try new strategies and content, attempting to delight your audience and improve your reach through different approaches.

By digging deep into YouTube analytics, you can unearth realities about your videos and your audience, allowing you to tailor your creation process to suit the needs of the audience you’re trying to reach.


With over one billion hours of video watched per day on YouTube, it’s undeniable content creators and marketers need to take advantage of the platform to curate and grow their audiences.

By understanding how YouTube suggests videos, content creators and marketers can make their videos work harder and use its nuances to your benefit.

How you changed how you upload videos to satisfy the YouTube algorithm? 

The post 9 Ways to Improve Organic Reach and Beat the YouTube Algorithm appeared first on Neil Patel.

The 5 Best SEO Companies of 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Anywhere you find a cube of sugar in the open, you’ll find ants. 

Today, the SEO service providers’ industry, valued over $65 billion, is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. 

And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales?


With all this confusion, I sense you came here pondering: 

  • How do I filter vetted SEO companies?
  • How can I find a top SEO company that doesn’t need ads to rank its website organically?

You’ll find the answer to those questions here. 

And that’s not all. 

You’ll also see the SEO companies that go beyond vanity metrics and deliver real business results.

The 5 Top SEO Companies in The World

  1. Neil Patel Digital (best for SEO content marketing)
  2. Voice SEO (best for Voice search) 
  3. ReachLocal (best for local SEO) 
  4. FATJOE (best for backlinks’ acquisition)
  5. OuterBox (best for eCommerce SEO) 

In the past, you could hire any Tom and Harry to stuff keywords into a page or website you wanted to rank, and it’ll make its way to Google’s 1st page.

Not anymore. 

In short, the constant evolution of SEO has reached a tipping point where ranking alone doesn’t guarantee business results—qualified traffic, leads, and sales. 

To get the most out of any SEO investment today, you need a holistic strategy. 

And a holistic SEO strategy must blend your website code, information architecture (IA), and content marketing with context to not only make your business discoverable online but valuable to customers.

Take this guide you’re reading, for example. If it wasn’t valuable to you, would you still be reading?

You’re experiencing excellent SEO execution at play here. 

Done well, it drives relevant website visits. But most importantly, it uses high-quality content to engage and convert visitors into leads and customers.  

I’m confident the best SEO companies we reviewed below will do no different. Hire any of them, and you’ll attract and convert visitors into leads and customers.

#1 Neil Patel Digital – Best For SEO Content Marketing 

Yeah, we’re tooting our own horn, and it’s not because charity begins at home. 

We’ve earned our place on this list. 

First things first, Neil Patel Digital was founded by hardcore marketers who walk the talk, and not some random wannabe. If you type “SEO strategies” into Google from anywhere in the world, you’ll find well-crafted content by our Co-founder, Neil Patel, on the 3rd and 4th organic positions: 

And that’s but the tip of the iceberg. 

We generate millions of organic search traffic—about 3.5 million to be precise, to my blog. No ads, only through SEO-optimized content marketing:

As you can see from the snapshot above, through these efforts, our Co-Founder has accumulated more than 1.7 million organic keywords with over 3 million websites across the globe linking back to his content pieces. 

To build a rock-solid SEO content marketing company you can rely on, I also partnered with other marketing veterans to form Neil Patel Digital:

Together, the executive team here in Neil Patel Digital has garnered over five decades of hands-on experience. And this excludes other top-level, in-house marketing managers. 

In short, SEO-optimized content marketing is one of the prime reasons customers, from startups to enterprise brands, trust Neil Patel Digital to deliver top-notch search engine optimization strategies: 

If you’re just starting with search engine optimization or seek better results, it’s best to start with content marketing. 

Content is the bedrock that drives all other online marketing campaigns. 

It’s how you got here; it’s how your customers will find you, too. 

And not only is SEO-optimized content marketing Neil Patel Digital’s core offering, but we’ve also developed battle-tested programs we can bet our life on: 

Since you’re still here, get your free consultation with Neil Patel Digital here

#2 Voice SEO – Best For Voice SEO

No, this company didn’t name themselves Voice SEO for the fun of it. They’re the #1 ranked voice SEO company by TopSEOs. 

And that’s for a reason. 

Voice SEO took it upon themselves to study the trends surrounding how people use spoken commands—instead of typing words to query the search engines. From there, they discovered the ever-increasing use of voice search and positioned themselves as the go-to company for voice SEO.

If you own any of Siri, Google Echo, or Alexa devices, or you know someone who does, that should give an idea of the growing importance to optimize your website for voice. 

But, if you don’t, I’ll quickly let you in on it. 

Over 31% of smartphone users across the world use voice technology at least once weekly. Another research projected 50% of all online searches in 2020 to be voice-based. And by 2022, over 55% of households are expected to have voice search-enabled devices. 

These stats all point to one direction: The time to optimize your website for voice search is now. 

And that’s where Voice SEO, as the name suggests, comes in. 

This company started as a small team of SEO experts focused on putting their SEO skills to good use, helping businesses like them to grow. 

Through this intense passion for excellence, Voice SEO followed the highest standards in the industry, particularly in voice search engine optimization. 

Although there are no client testimonials to their name, they have garnered accreditations, which shows they know their onions to deserve a place on this list: 

#3 ReachLocal – Best For Local SEO 

ReachLocal is the go-to company for strategic local SEO executions. And their experience, results, and high-value partnerships speak for itself.

Founded in 2004, their expertise in the local SEO niche has generated over 201 million local leads for about 19,000 clients worldwide. 

With offices in five continents, they’re a Google Premier Partner, and Bing Ads Certified specialists, and others. ReachLocal proudly partners with Google, Yelp, Yahoo!, Bing, and Facebook to help businesses optimize their local search engine optimization strategies and drive in-store customers. 

Local SEO Companies, a domain that vets and ranks top local SEO practitioners, ranked ReachLocal as the best for local SEO strategies

And not only that, across several review sites, this company’s experience and attention to detail have seen them receive 4.5/5-star ratings from happy customers: 

#4 FatJoe – Best For Backlink Acquisition 

Search engines interpret the relative importance of your web pages and websites as a whole, using the number of backlinks pointing to them. 

In order words, the more backlinks you acquire, the more the search engines see your site as authoritative. 

And the more it’ll rank your site over those of your competitors for competitive keywords. 

When it comes to acquiring backlinks for SEO, FATJOE comes highly recommended by us. They’ll help you generate high-value backlinks, and you can rest assured because even other SEO agencies turn to them for the same. 

FATJOE has grown to become one of the world’s largest outsourced link building agencies, serving over 5,000 clients worldwide.

When you sign up for FATJOE’s SEO link building services, you get premium access to every tool you need: A dashboard to manage and track your orders, and their Blogger Outreach product to find and reach relevant websites to build links from. 

About 97% of customers who use FATJOE rates them a 4.5/5, and even though they’re more positioned for agencies—because they do link building a lot.

#5 OuterBox – Best for eCommerce SEO 

OuterBox, an SEO and performance marketing company focused on eCommerce brands, is our pick for eCommerce SEO. 

If you own an eCommerce website and seek a talented group of dedicated people to power your business through the search engines, you should look OuterBox’s way. 

Founded in 2004, this company earned the list of Inc. 500 fastest growing companies in the US, having served hundreds of customers across several eCommerce sectors. 

Their clientele speaks for itself: NewAir, AtlasOil, JetDock, UCFS, and others. 

And it doesn’t matter which eCommerce platform you’ve built your business with. Be it WooCommerce, Magento, Shopify, Drupal, or others; you can rely on OuterBox for effective eCommerce search engine optimization: 

5 Characteristics That Make a Great SEO Company

You’ll find hundreds, if not thousands, of SEO companies out there.

So, let’s say you wanted to go out of our vetted list to find one for yourself. What are the characteristics that make a great SEO company you should be looking out for? 

They are as follows. 

1. Experience and Process for Implementing SEO

When it comes to SEO these days, anyone with a laptop, access to the internet, and a WordPress-installed blog can boast of being an SEO company. 

What you won’t see behind those claims, however, is the experience and process they take to deliver results. 

You should always lookout for this. 

Scroll their website, do a simple Google search and see if they show up on the search engine’s organic positions. If they don’t, it means they have little to no experience nor implemented what they claim to deliver. 

Can you give what you don’t have?

Likewise, a fundamental characteristic of a great SEO company is that they have experience implementing SEO for themselves first. 

And they have a process, showing you how they go about getting results: 

2. An Impressive Portfolio

The idea of showing off portfolios has become a characteristic of great SEO companies today. And the reason for this is simple. 

They’re proud of the businesses they’ve helped increase rankings on Google and driven traffic to get leads and sales. 

But, this idea to show off their portfolio does you more good. 

Scroll through it, and you’ll see the kind of clients they’ve worked with or frequently work with. From here, decide if you want to be in that mix and get similar results. 

For example, at Neil Patel Digital, here are some clients in our work portfolio:

3. Thought Leadership 

SEO is always evolving. 

Today it’s Google’s RankBrain. Before you know it, it’s Panda. And just when you thought that one would stay, Hummingbird hits you right in the face. 

And those are major updates. In one year alone, Google makes upwards of 3,200 updates to its search engine algorithms. 

How can you—one focused on managing your business, keep tabs with all these changes?

You need thought-leadership, and that’s a characteristic of great SEO companies. 

Look out if they’re keeping up with SEO best practices as they evolve, and sharing tips to help businesses adjust for maximum impact: 

4. Real Life Testimonials

Who wouldn’t toot his own horn?

Definitely not search engine optimization companies. Developing winning SEO strategies, managing its implementation, and guiding teams on its execution to generate results is hard. 

When an SEO company does all this hard work and gets those fantastic results, their customers reward them with testimonials, having got value for their money. 

Thus, sharing real-life testimonials is a characteristic you’ll find with most great SEO organizations: 

5. A Complete Team of Leaders, Managers, and Executors

Just as no man is an island, turning SEO ideas into higher rankings, website visitors, leads, and sales needs a diverse team of specialists. 

When an SEO company makes too many promises without showing you the team to make it happen, hold tight. Why? 

Because that’s a red flag they’ll charge you a premium and outsource your job for pennies on the dollar overseas or Fiverr for $5. 

From strategic leaders to managers and different teams of specialists to execute your strategy, great SEO companies are proud to show off their amazing team members: 

What to Expect from a Great SEO Company

So far, I’ve listed our recommended SEO companies and highlighted the characteristics that make a great search engine optimization company, suppose you decide to find one yourself. 

Either way, after making a choice, what should you expect from a great SEO company?

1. Discovery session 

Your decision to work with an SEO company may come from the need to rank your site higher, generate more traffic, drive sales, or all three. 

But, no business case and needs are exactly the same. The SEO strategies that worked for another company won’t work automatically for yours. 

Great SEO companies, from experience working with different organizations, know this. Thus, they’re not quick to send proposals. Instead, to help you, they allow you to share your unique needs and business case in a discovery session: 

2. Research and Recommendations

After sharing your needs and business case with an SEO company, they take what you tell them and use their expertise to conduct in-depth research. 

They do this to get the right context needed to bring themselves on the same page with you, your target audience, and industry. 

After they’ve performed this research, expect a great SEO company to share their recommendations of what you need to do to get maximum results. This, they can do over another discovery call or via email. 

3. Contract with Deliverables

If your discovery session and follow-up conversations with an SEO company looks like a good fit for the exchange of mutual value, you’ll receive a contract for your business. 

However, a great SEO company won’t only send you any contract. In it, expect to see a detailed list of what they’ll deliver, how they plan to deliver it, and when you should start expecting results. 

4. Onboarding, Project Scoping, and Management

To help you, an SEO company would need access to some of your assets. 

Depending on your work scope, this could include your in-house staff, website or blog access, your analytics login codes, etc. 

So, to forge a smooth partnership with your company, expect your team to go through a detailed onboarding process from a great SEO company. 

From this onboarding process, they’ll also scope your project, timelines, and establish an understanding of how they’ll manage your project. 

Conclusion: Give SEO Time

SEO takes time before its results start to manifest. 

You should start expecting results from SEO in about 100 days

Any company that promises you overnight successes doesn’t know SEO well enough or what they’re doing. 

In short, great SEO companies don’t make wild promises; they show you what’s possible and how they’ll work hard to achieve it. 

If you give them time, you’ll start seeing results—qualified traffic, leads, and sales. 

And once things pick up, it’s like a flywheel, always getting better as long as you continue to work with a great SEO company.

The post The 5 Best SEO Companies of 2020 appeared first on Neil Patel.

How to Establish Business Credit for the First Time in a Recession

As the novel coronavirus changes our economy, you may be wondering if you even can establish business credit for the first time in a recession. You most certainly can! And here’s how.

Establish Business Credit for the First Time in a Recession

Establishing small business credit means that your company gets opportunities you never knew you would. You can get all-new equipment, bid on realty, and cover the company payroll, even when times are a bit lean. This is specifically helpful in seasonal companies, where you can go for calendar months with solely hardly any sales. It’s time to establish business credit for the first time in a recession.

Yes, this can even happen during a bleak economy.

Given this, you should really work on developing your company credit. Improve and maintain your scores and you will have these chances. Do not, and either you do not get these chances, or they will set you back you a lot more. And no company owner wants that. You ought to recognize what affects your company credit before you can make it better.

Establish Business Credit for the First Time in a Recession: Business Credit Building

Small business credit is credit in a business’s name. It doesn’t tie to an owner’s consumer credit, not even when the owner is a sole proprietor and the sole employee of the business.

Thus, an entrepreneur’s business and individual credit scores can be very different.

The Benefits

Considering that business credit is independent from personal, it helps to secure a business owner’s personal assets, in the event of litigation or business insolvency.

Also, with two distinct credit scores, an entrepreneur can get two separate cards from the same merchant. This effectively doubles buying power.

Another benefit is that even startup businesses can do this. Going to a bank for a business loan can be a formula for frustration. But building small business credit, when done correctly, is a plan for success.

Consumer credit scores depend on payments but also additional components like credit usage percentages.

But for business credit, the scores truly just hinge on whether a company pays its bills on a timely basis.

Establish Business Credit for the First Time in a Recession: The Process

Building small business credit is a process, and it does not happen automatically. A company has to actively work to develop business credit.

That being said, it can be done easily and quickly, and it is much speedier than developing consumer credit scores.

Vendors are a big component of this process.

Performing the steps out of order will lead to repetitive rejections. Nobody can start at the top with company credit. For example, you can’t start with retail or cash credit from your bank. If you do, you’ll get a denial 100% of the time.

Establish Business Credit for the First Time in a Recession: Company Fundability

A company must be fundable to lending institutions and merchants.

For this reason, a company will need a professional-looking web site and email address. And it needs to have website hosting bought from a company such as GoDaddy.

Plus, business telephone and fax numbers ought to have a listing on

In addition, the company telephone number should be toll-free (800 exchange or the equivalent).

A company will also need a bank account devoted strictly to it, and it has to have every one of the licenses necessary for running.


These licenses all must be in the accurate, correct name of the small business. And they must have the same small business address and phone numbers.

So bear in mind, that this means not just state licenses, but potentially also city licenses.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!

Establish Business Credit for the First Time in a Recession: Dealing with the Internal Revenue Service

Visit the IRS website and get an EIN for the business. They’re free of charge. Pick a business entity such as corporation, LLC, etc.

A company can begin as a sole proprietor. But they will more than likely want to switch to a variety of corporation or an LLC.

This is in order to lessen risk. And it will take full advantage of tax benefits.

A business entity will matter when it pertains to tax obligations and liability in the event of litigation. A sole proprietorship means the owner is it when it comes to liability and taxes. Nobody else is responsible.

Sole Proprietors Take Note

If you operate a business as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.

If you do not, then your personal name is the same as the company name. Therefore, you can find yourself being directly responsible for all company financial obligations.

Also, according to the Internal Revenue Service, using this structure there is a 1 in 7 chance of an IRS audit. There is a 1 in 50 probability for corporations! Steer clear of confusion and drastically lower the odds of an Internal Revenue Service audit simultaneously.

But don’t look at a DBA filing as being anything beyond a steppingstone to incorporating.

Establish Business Credit for the First Time in a Recession: Kicking Off the Business Credit Reporting Process

Start at the D&B website and obtain a free D-U-N-S number. A D-U-N-S number is how D&B gets a company in their system, to produce a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.

Once in D&B’s system, search Equifax and Experian’s websites for the business. You can do this at If there is a record with them, check it for correctness and completeness. If there are no records with them, go to the next step in the process.

In this way, Experian and Equifax will have activity to report on.

Vendor Credit

First you need to build trade lines that report. This is also called vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.

And with an established business credit profile and score you can start to get retail and cash credit.

These kinds of accounts often tend to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.

But first of all, what is trade credit? These trade lines are credit issuers who will give you starter credit when you have none now. Terms are usually Net 30, instead of revolving.

Hence, if you get an approval for $1,000 in vendor credit and use all of it, you must pay that money back in a set term, like within 30 days on a Net 30 account.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!


Net 30 accounts must be paid in full within 30 days. 60 accounts must be paid completely within 60 days. In contrast to with revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you made use of.

To launch your business credit profile properly, you ought to get approval for vendor accounts that report to the business credit reporting agencies. As soon as that’s done, you can then make use of the credit.

Then repay what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.

Vendor Credit – It Makes Sense

Not every vendor can help like true starter credit can. These are merchants that will grant an approval with very little effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.

You want 3 of these to move onto the next step, which is retail credit.

Store Credit

Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move to store credit. These are service providers such as Office Depot and Staples.

Only use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, use the business’s EIN on these credit applications.

Fleet Credit

Are there more accounts reporting? Then move onto fleet credit. These are service providers such as BP and Conoco. Use this credit to buy fuel, and to fix and maintain vehicles. Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, make certain to apply using the small business’s EIN.

Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN. Get money even in a recession!

Cash Credit

Have you been responsibly handling the credit you’ve up to this point? Then move to more universal cash credit. These are service providers such as Visa and MasterCard. Just use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.

These are often MasterCard credit cards. If you have more trade accounts reporting, then these are in reach.

Establish Business Credit for the First Time in a Recession: Monitor Your Business Credit

Know what is happening with your credit. Make sure it is being reported and take care of any mistakes ASAP. Get in the habit of taking a look at credit reports. Dig into the details, not just the scores.

We can help you monitor business credit at Experian and D&B for a lot less.

Update Your Information

Update the details if there are inaccuracies or the information is incomplete.Establish Business Credit for the First Time in a Recession Credit Suite

Establish Business Credit for the First Time in a Recession Fix Your Business Credit

So, what’s all this monitoring for? It’s to dispute any errors in your records. Mistakes in your credit report(s) can be fixed. But the CRAs normally want you to dispute in a particular way.

Get your small business’s PAYDEX report at: Get your company’s Experian report at: And get your Equifax business credit report at:


Disputing credit report inaccuracies typically means you send a paper letter with copies of any proof of payment with it. These are documents like receipts and cancelled checks. Never send the originals. Always send copies and keep the originals.

Fixing credit report inaccuracies also means you specifically detail any charges you challenge. Make your dispute letter as understandable as possible. Be specific about the problems with your report. Use certified mail so that you will have proof that you mailed in your dispute.

Establish Business Credit for the First Time in a Recession: A Word about Building Business Credit

Always use credit responsibly! Don’t borrow beyond what you can pay off. Track balances and deadlines for payments. Paying off promptly and completely will do more to increase business credit scores than just about anything else.

Establishing company credit pays off. Excellent business credit scores help a business get loans. Your loan provider knows the company can pay its debts. They understand the company is for real.

The company’s EIN links to high scores and loan providers won’t feel the need to call for a personal guarantee.

Establish Business Credit for the First Time in a Recession: Takeaway

Business credit is an asset which can help your business for years to come. It’s time to get started on how to establish business credit for the first time in a recession. Or at any other time! The COVID-19 situation will not last forever.

The post How to Establish Business Credit for the First Time in a Recession appeared first on Credit Suite.

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