Wednesday, August 19th, 2020

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Zanardi released from intensive care after crash

Paralympic gold medalist Alex Zanardi is showing “significant improvements” from injuries suffered in a handbike crash in June.

The post Zanardi released from intensive care after crash appeared first on Buy It At A Bargain – Deals And Reviews.

Why Mercedes isn't concerned by qualifying mode ban

Mercedes believes the upcoming ban on qualifying engine modes may actually help its overall competitiveness in races this season.

The post Why Mercedes isn't concerned by qualifying mode ban appeared first on Buy It At A Bargain – Deals And Reviews.

The 5 Best PPC Companies of 2020

Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. 

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. 

There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. Plus… none of those things are easy to stay on top of, either. 

To make matters worse, choosing the best PPC company for your business presents a new set of challenges. So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. 

Let’s get started!

The 5 top PPC companies in the world

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. 

But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns, choosing the right PPC agency isn’t always straightforward.

So to help you out, I put together this list of my top recommendations for different types of businesses. 

Let’s dive in!

1. Neil Patel Digital — Best data-driven multi-channel PPC agency

Ads in search engine results aren’t the only type of PPC advertising. 

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. 

At Neil Patel Digital, we specialize in running multi-channel PPC campaigns using first-party data from our partners. Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. 

All while helping those in your audience make an informed decision to buy. 

We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. 

2. Directive Consulting — Best for B2B, SaaS, and enterprise businesses

If you’re a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent option. 

They specialize in helping software companies around the world run high-ROI campaigns with a dedicated team running and optimizing things behind the scenes. 

Directive Consulting says one of their key differentiators is the predictability of their results. 

They prove it by showcasing numerous case studies outlining their results. In one example, they facilitated a 91.1% increase in lead generation in the first three months on top of decreasing their client’s cost-per-lead by 21.8%. 

So you can rest assured that you’re in good hands.

3. Stryde — Best for B2C and eCommerce businesses

B2C pay per click campaigns are vastly different from B2B campaigns. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. 

And who better to do that than an agency specializing in eCommerce? 

Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world. 

While they focus on other aspects of digital marketing like SEO and email marketing, PPC is a huge part of what they do. 

They helped Lime Ricke, a swimwear brand, achieve a 5.2x ROI. Furthermore, they helped  Lucy Ave, a women’s clothing company, obtain a 4.3 ROI. 

With repeatable and impressive results like these (and others outlined in their extensive portfolio), you know you’re making a smart choice.

4. Loud Mouth Media — Best small agency producing big results

If you’re looking for an expert partner in search advertising or paid social, Loud Mouth Media has your back. They’re a small agency based in the UK specializing in PPC (specifically paid search and social) campaigns for businesses of all sizes. 

Loud Mouth Media is partnered with Google, Bing, and Facebook as well. So you know they’re always up-to-date with the latest trends and research across those platforms. 

They’re a small team of 23 expert marketers, creatives, and strategists producing impressive results for companies of all sizes around the world. 

And with numerous digital marketing awards under their belt and past clients like Volvo and BBC, their credentials and portfolio make them stand out as the best small PPC agency producing massive results.

5. KlientBoost — Best for PPC management + landing page design

Strong PPC campaigns go beyond excellent ad copy, design, and targeting. Where you send your targeted traffic matters.  

Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. At KlientBoost, they understand the importance of conversion-focused landing pages. 

Their in-house team of developers, conversion designers, and top-notch marketers gives them the power to design excellent customer experiences from start to finish. 

They’ve produced repeatable results like:

  • 300% conversion rate increase for Juniper Networks
  • 315% increase in click-through rates for Lemon Stand
  • 97% decrease in cost-per-acquisition for Caresync

So, if you’re looking for a bit of help optimizing your landing pages and a dedicated PPC advertising team to target the right people and turn them into buyers, KlientBoost is for you. 

7 characteristics that make a great PPC company

Now you know my top PPC recommendations based on what you need. 

Let’s move on to what makes these PPC companies the best at what they do. We’ll also walk through what to look for on your hunt for the best option for your business. 

1. Extensive industry knowledge

The best PPC campaigns focus on the right audiences and the right keywords. But not all audience segments or keywords are equal. 

Understanding what works and what doesn’t comes from experience and in-depth industry knowledge. Without the two of those, you’re banking on intuition. 

Which… works sometimes, but that’s not what you should expect from a top PPC agency. 

Take a look at who’s a part of the agency’s team and take some time to evaluate their experience level and expertise in your specific industry. 

You can also look at their published case studies in different industries to see the types of results they produce for their clients. 

If you’re not confident in their knowledge in your industry, move on to an agency that feels like a better fit. 

2. Advanced analytics and reporting

Analytics and reporting are essential aspects of any PPC campaign. 

They help you get a better understanding of what segments and copy work well to shift your budget toward high-profit ads while reducing ad spend on those that don’t work. 

So your PPC agency must provide accurate and transparent reporting, so you always know where every dollar goes and the ROI it produces. 

Furthermore, top PPC agencies aim to collect as much information as possible regarding everything about your campaign. 

This insight helps them to adapt and produce higher ROI campaigns with first-party data directly from your business. 

You may not be able to find out much about this from an agency’s website. So it’s important to ask questions regarding the data and metrics they measure to influence their suggestions and future campaign strategies. 

3. Intent-driven keyword selection

The top PPC marketers know the best way to improve ROIs and reduce wasted ad spend is by focusing on transactional keywords rather than informational keywords for paid search marketing. 

Why? Because people searching for transactional terms are more likely to spend money. 

And good PPC strategists know this is the best way to get your business in front of the right people at the right time without wasting ad spend on irrelevant terms that aren’t going to turn into purchases. 

You may have a hard time learning about this from their website. So be sure to ask questions and gauge their knowledge around intent-based search queries before moving forward. 

4. First-party data sources and strategic partnerships

Search engines and social media platforms are continually updating their algorithms to be as human as possible to provide the best experience for their users. 

So the best PPC companies to partner with are on top of these continuous changes. 

Search and social partnerships provide those deep insights and industry trends non-partners don’t have. 

Furthermore, agencies with a pool of first-party data sources have a first-hand look at your audience’s attributes and behavior to make strategic decisions regarding your campaign before using your ad spend to test the market. 

Look for partnership badges for major search engines and social media platforms on their website. You can also look for an indication of first-party data sources. 

5. Mobile optimization

Fifteen years ago, mobile browsing and searching weren’t around. But today, mobile devices account for more than 50% of all searches made around the world.

But there’s something else a bit more interesting. Mobile devices account for 53% of paid clicks, which means there’s a huge opportunity (and need) to optimize your paid search strategy for mobile.

On top of that, there are nearly 3.5 million mobile social media users across the globe. So the opportunity for mobile-optimized paid social media campaigns is massive as well.

This makes an excellent case for mobile PPC campaigns. And the best PPC companies know this. So make sure the company you choose is prepared to strategize and optimize your campaigns for mobile devices

You may have to ask questions if you can’t find this information on their website. 

And if you’re not confident in their mobile capabilities, move on to a different PPC agency. 

6. Local PPC capabilities

90% of shoppers turn to search engines when looking for information on local businesses, and 33% perform these types of searches every day.

Pair that with the fact that 40% of total clicks go to the top three ad spots for transactional keywords, and you have a strong argument for local paid search marketing

So if your business operates in specific areas or you have a physical location to sell products or meet with potential customers, local paid search experience and capabilities are must-haves. 

Some PPC agencies specialize in local PPC, but that doesn’t mean those that don’t can’t produce impressive results. 

So be sure to ask questions to ensure you’re a good fit for each other. 

7. Multi-channel PPC services

If you’re looking for a specific type of PPC marketing, this isn’t necessarily a deal-breaker. 

But if you’re interested in cross-channel marketing, it’s easier to run all your campaigns through a single agency. 

And the more you work with them, the more in-tune they become with your business, industry, and specific campaign goals. Plus, you have the benefit of communicating and coordinating with one agency rather than managing several at the same time. 

Furthermore, you don’t have to worry about misaligned messaging from one platform to the next. 

So carefully consider where your target audience hangs out. Don’t forget to consider search engines, social media, paid shopping, and programmatic advertising on sites they frequently visit. 

Then, choose a PPC agency experienced in those areas.

What to expect from a great PPC company

If you’ve never worked with a PPC company before, it’s hard to know what to expect. So now that you know what to look for let’s talk about what working with one of the best PPC companies looks like. 

The details of each phase look different depending on the company you’re working with, but the general approach is typically the same. 

Phase 1: Discovery

The best PPC companies do everything they can to learn everything there is to know about your business and what you’re looking for. So, the first step to any new PPC project is discovery and onboarding. 

During this phase, you and your agency should hash out:

  • Your budget (including monthly ad spend)
  • The goals for your PPC campaign
  • What makes your business different from your competitors
  • How to improve your landing pages to increase conversions
  • Specific details about your business and target audience like where they hang out online, when they tend to shop, and where they live
  • What happens next

This is your chance to share everything you can possibly think of with your PPC agency. Even if it doesn’t feel relevant, it may be crucial to your success. So come into this phase as an open book with an open mind. 

Phase 2: Planning and testing

Once the agency understands your business, target audience, and marketing goals, it’s time to plan your upcoming campaign. This includes defining critical metrics and KPIs as well. 

This phase may also include running a small, low-budget pilot campaign to test different audience segments, copy, and overall execution. 

So, the more information you know about your target audience, the easier this will be. 

By the end of this stage, you’ll have a plan in place for full-scale execution and a deeper understanding of how you’re going to work together moving forward. 

Phase 3: Full-scale execution

Now it’s time to launch the full campaign. The specifics of this depend on the type of advertising and the agency you’re working with. 

Your project could be short-term, long-term, or ongoing. But during this time, you should get regular feedback and thorough reporting outlining everything about your campaign. 

And when your campaign comes to a close, you should have a clear picture of your results. 

Phase 4: Next steps

Lastly, your agency will walk you through the data they collected and explain what everything means. They’ll also probably provide suggestions and feedback on what they can improve if you want to continue working together. 

This stage should also cover what happens next. 

Strategy + creative + the right audience segments = high ROI

Hiring a top PPC company is a smart choice if you’re looking to save time, strategize with experts in your industry, and enjoy short-term results (when compared to something like SEO). 

But choosing a PPC agency you can trust is harder than it sounds. 

So whether you’re looking for advice or someone to take over and manage your campaigns, use these tips and recommendations when making your decision. 

Do you have any experience vetting and hiring a PPC agency? What criteria did you consider when making your decision?

The post The 5 Best PPC Companies of 2020 appeared first on Neil Patel.

Can You Get Kabbage Business Funding in a Recession?

Is  There Any Kabbage Business Funding in a Recession?

Kabbage is one of several lending companies online. It provides small business funding in the form of loans and lines of credit. We look at the specifics and drill down into the details about the online lending option.

Kabbage Business Funding in a Recession: Background

Kabbage is located online here: https://www.kabbage.com/. Their physical address is:

925B Peachtree Street NE

Suite 1688

Atlanta, GA 30309.

You can call them here: (888) 986-8263. You can email them at: [email protected]. Their contact page is here: https://www.kabbage.com/support/contact/. They have been in business since 2009, which is longer than most of the players in this space.

Kabbage is one of several lending companies online. It provides small business funding in the form of a line of credit.

Kabbage is a venture funded company. They are backed by investors which include SoftBank Capital, Thomvest Ventures, Reverence Capital Partners, Mohr Davidow Ventures, the UPS Strategic Enterprise Fund, ING, BlueRun Ventures, Santander InnoVentures, Scotiabank, and TCW/Craton.

The company offers perks for its customers. These include specials from Dun & Bradstreet, UPS, Vonage, and Adobe Creative Cloud. See: https://www.kabbage.com/customer-perks/.

Loans and Lines of Credit

First, they offer lines of credit.  This means it is revolving credit you can use as needed.  For most, amounts of up to $250,000 are available. You can qualify in as little as 10 minutes. Furthermore, terms are 6, 12, or 18 months. You have to be in business for more than one year, and your business revenue has to be $50,000 annually or $4200 per month over the last 3 months.

Kabbage Review: Credit Reporting and Score Requirements

In the course of this Kabbage review, I could not find anything concrete about a credit score requirement or credit reporting.  I did find other reviewers that had contradicting information. For example, one claimed there was no minimum interest rate requirement.  In contrast, another claimed that the minimum interest rate for application approval is 500. Another put the minimum at 560. Whatever the case, it appears that their minimum required credit score is much lower than others in the field. In addition, one reviewer stated that they do not report on-time payments to the credit agencies, but they may report late or missed payments.

The only thing concrete I could find from Kabbage themselves is that they do a one-time hard credit pull.  A hard credit check will affect your credit score. Also I found this information in the FAQs on the Kabbage website. It wasn’t just out there on a top page.

Kabbage Review: Approval and Receipt of Funds

Kabbage links to your bank or merchant accounts to understand your cash flow and decide what amount you can afford to borrow. Their lines of credit range from $1,000 to $250,000.

For lines of credit up to $200,000, if they are able to automatically get business information and verify your bank account, they can approve a loan in minutes.  Amounts over $200,000 must have a manual review. Sometimes, mistakes happen during the sign-up process. Also, they may send small deposits to help confirm your banking information for security purposes. In these cases, it may take longer to get access to funds.

Once everything is settled, they send funds to the account of your choice. If you choose to have your funds deposited to a PayPal account, it takes just a few minutes. However, loans that go to a business checking account can take up to three days to be deposited.  It just depends on your bank.

They retain access to your account.  This means they can review your revenue faster than other lenders.  Still, it also means they have access to your account for the duration and beyond unless you take action.

If you make a draw using the dashboard or app, you have to take a minimum of $500.  In contrast, if you use your Kabbage card there is no minimum draw.

Kabbage Business Funding in a Recession: Advantages

Advantages include fairly low fees. Kabbage perks are a nice touch not found with other online lenders.

Kabbage Business Funding in a Recession: Disadvantages

Disadvantages include how hard it is to find the actual, correct requirements to qualify for their loans.

Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. You might turn out to not need Kabbage business funding in a recession.

A Viable Alternative to Kabbage Business Funding in a Recession – Building Business Credit

This is credit in a small business’s name. It doesn’t link to an entrepreneur’s consumer credit, not even if the owner is a sole proprietor and the only employee of the small business.

Thus, an entrepreneur’s business and consumer credit scores can be very different.

The Benefits

Due to the fact that small business credit is separate from individual, it helps to secure a small business owner’s personal assets, in the event of litigation or business bankruptcy.

Also, with two separate credit scores, a business owner can get two different cards from the same vendor. This effectively doubles buying power.

Another benefit is that even start-ups can do this. Going to a bank for a business loan can be a recipe for disappointment. But building small business credit, when done correctly, is a plan for success.

Consumer credit scores depend upon payments but also additional factors like credit usage percentages.

But for small business credit, the scores actually merely hinge on if a company pays its bills timely.

The Process

Establishing business credit is a process, and it does not occur without effort. A business must proactively work to establish business credit.

Nonetheless, it can be done readily and quickly, and it is much quicker than establishing consumer credit scores.

Vendors are a big aspect of this process.

Doing the steps out of sequence will cause repetitive denials. No one can start at the top with company credit. For example, you can’t start with retail or cash credit from your bank. If you do, you’ll get a denial 100% of the time.

Business Fundability

A small business must be fundable to loan providers and merchants.

That’s why, a company will need a professional-looking website and email address. And it needs to have site hosting bought from a supplier such as GoDaddy.

In addition, business phone and fax numbers should have a listing on ListYourself.net.

At the same time, the company phone number should be toll-free (800 exchange or comparable).

A business will also need a bank account devoted purely to it, and it must have every one of the licenses essential for running.

Licenses

These licenses all must be in the accurate, appropriate name of the company. And they must have the same company address and telephone numbers.

So bear in mind, that this means not just state licenses, but potentially also city licenses.

Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. You might turn out to not need Kabbage business funding in a recession.

Working with the IRS

Visit the Internal Revenue Service web site and obtain an EIN for the company. They’re totally free. Pick a business entity like corporation, LLC, etc.

A business can begin as a sole proprietor. But they will more than likely want to change to a variety of corporation or an LLC.

This is in order to limit risk. And it will make the most of tax benefits.

A business entity will matter when it involves taxes and liability in case of a lawsuit. A sole proprietorship means the entrepreneur is it when it comes to liability and taxes. No one else is responsible.

Sole Proprietors Take Note

If you operate a company as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.

If you do not, then your personal name is the same as the small business name. Hence, you can wind up being directly accountable for all small business financial obligations.

Additionally, per the IRS, with this structure there is a 1 in 7 possibility of an IRS audit. There is a 1 in 50 possibility for corporations! Steer clear of confusion and substantially reduce the odds of an IRS audit simultaneously.

Starting the Business Credit Reporting Process

Start at the D&B web site and obtain a free D-U-N-S number. A D-U-N-S number is how D&B gets a small business into their system, to produce a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.

Once in D&B’s system, search Equifax and Experian’s web sites for the small business. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for correctness and completeness. If there are no records with them, go to the next step in the process.

In this way, Experian and Equifax will have activity to report on.

Vendor Credit

First you must establish trade lines that report. This is also referred to as vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.

And with an established business credit profile and score you can begin to get retail and cash credit.

These kinds of accounts tend to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.

But first of all, what is trade credit? These trade lines are credit issuers who will give you initial credit when you have none now. Terms are often Net 30, rather than revolving.

Hence, if you get an approval for $1,000 in vendor credit and use all of it, you will need to pay that money back in a set term, such as within 30 days on a Net 30 account.

Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. You might turn out to not need Kabbage business funding in a recession.

Details

Net 30 accounts have to be paid in full within 30 days. 60 accounts must be paid in full within 60 days. In comparison with revolving accounts, you have a set time when you must pay back what you borrowed or the credit you used.

To launch your business credit profile the right way, you need to get approval for vendor accounts that report to the business credit reporting agencies. Once that’s done, you can then make use of the credit.

Then pay back what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.

Vendor Credit  – It Makes Sense

Not every vendor can help in the same way true starter credit can. These are merchants that will grant an approval with very little effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.

You want 3 of these to move onto the next step, which is retail credit.

Retail Credit

Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move to retail credit. These are businesses which include Office Depot and Staples.

Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use the company’s EIN on these credit applications.

Fleet Credit

Are there more accounts reporting? Then move to fleet credit. These are service providers such as BP and Conoco. Use this credit to buy fuel, and to repair and take care of vehicles. Only use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, make certain to apply using the small business’s EIN.

Cash Credit

Have you been sensibly handling the credit you’ve gotten up to this point? Then move to more universal cash credit. These are businesses like Visa and MasterCard. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.

Kabbage Business Funding in a Recession Credit SuiteThese are normally MasterCard credit cards. If you have more trade accounts reporting, then these are in reach.

Monitor Your Business Credit

Know what is happening with your credit. Make certain it is being reported and take care of any inaccuracies ASAP. Get in the practice of checking credit reports. Dig into the particulars, not just the scores.

We can help you monitor business credit at Experian and D&B for 90% less.

Update Your Record

Update the relevant information if there are mistakes or the data is incomplete. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp. And for Equifax, go here: www.equifax.com/business/small-business.

Fix Your Business Credit

So, what’s all this monitoring for? It’s to challenge any mistakes in your records. Mistakes in your credit report(s) can be corrected. But the CRAs typically want you to dispute in a particular way.

Disputes

Disputing credit report mistakes typically means you send a paper letter with copies of any proofs of payment with it. These are documents like receipts and cancelled checks. Never send the original copies. Always mail copies and retain the originals.

Fixing credit report inaccuracies also means you precisely spell out any charges you challenge. Make your dispute letter as understandable as possible. Be specific about the problems with your report. Use certified mail so that you will have proof that you mailed in your dispute.

A Word about Business Credit Building

Always use credit sensibly! Don’t borrow beyond what you can pay off. Keep an eye on balances and deadlines for repayments. Paying on schedule and in full will do more to increase business credit scores than pretty much anything else.

Building small business credit pays off. Excellent business credit scores help a company get loans. Your loan provider knows the small business can pay its debts. They know the small business is for real.

The small business’s EIN attaches to high scores and lenders won’t feel the need to request a personal guarantee.

Business credit is an asset which can help your company for years to come. Learn more here and get started toward establishing business credit.

Kabbage Business Funding in a Recession: Upshot

Companies which will do best with this particular lender are already somewhat successful. Most businesses would be able to take advantage of the perks which Kabbage offers. However, smaller companies which are less successful would do well to look elsewhere. In particular, for a company looking for a lower end line of credit would more likely be better served getting a microloan.

So while you can probably get Kabbage business funding in a recession, there are other options out there.

And finally, as with every other lending program, whether online or offline, remember to read the fine print and do the math. Go over the details with a fine-toothed comb, and decide whether this option will be good for you and your company. In addition, consider alternative financing options that go beyond lending, including building business credit, in order to best decide how to get the money you need to help your business grow.

The post Can You Get Kabbage Business Funding in a Recession? appeared first on Credit Suite.

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